Brand Manager

📌 Core Information

🔹 Job Title: Brand Manager

🔹 Company: Abbott Laboratories

🔹 Location: Mumbai, Maharashtra, India

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 12, 2025

🔹 Experience Level: 5+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving digital and consumer marketing for Adult Nutrition brands
• Co-creating and executing marketing plans with cross-functional teams
• Managing brand communication materials and agencies
• Liaising with digital and CRM agencies for consumer journeys and user acquisition
• Supporting sales and driving marketing programs consistently
• Managing A&P spend budgets and ensuring OEC SOPs are followed

ASSUMPTION: This role requires a strong focus on digital marketing and consumer engagement, with a proven track record in brand management within FMCG or healthcare sectors.

📋 Key Responsibilities

✅ Co-create and execute strong digital marketing programs to drive engagement with target audiences

✅ Execute impactful brand communication materials and manage creative, digital, and production agencies

✅ Liaise with digital and CRM agencies to create and execute robust consumer journeys to drive new user acquisition and retention

✅ Co-create and execute strong bottom-of-funnel marketing strategies to accelerate conversion and new user acquisition on e-commerce and CRM

✅ Manage A&P spend budgets and related provisions

✅ Support and drive sales by working closely with the sales/trade team to ensure marketing programs are driven consistently and in a high-quality manner

✅ Follow due diligence in documentation and ensure OEC SOPs are followed

ASSUMPTION: The role requires strong interpersonal, influencing, and negotiation skills, as well as the ability to design, implement, and track the impact of creative marketing programs through the sales force.

🎯 Required Qualifications

Education: Postgraduate with an MBA in Marketing

Experience: 5+ years of experience in brand management within FMCG or healthcare sectors, with a proven track record in digital marketing

Required Skills:

• Proven track record of brand management in FMCG/healthcare companies
• Successful record of digital marketing experience
• Excellent interpersonal, influencing, and negotiation skills
• Proven track record for designing, implementing, and tracking the impact of creative marketing programs through the sales force

Preferred Skills:

• Experience in managing A&P spend budgets
• Knowledge of e-commerce strategies and CRM management

ASSUMPTION: Candidates with experience in managing cross-functional teams and a strong understanding of the Indian market will be highly sought after.

💰 Compensation & Benefits

Salary Range: INR 15-20 LPA (Estimated, based on industry standards for a 5+ years experienced Brand Manager in Mumbai)

Benefits:

• Health insurance
• Retirement benefits
• Employee discounts on Abbott products

Working Hours: Full-time, Monday to Friday, with occasional weekend work based on project requirements

ASSUMPTION: The salary range is an estimate based on industry standards for a 5+ years experienced Brand Manager in Mumbai. The actual salary may vary based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Abbott Laboratories operates in the healthcare industry, with a focus on nutrition, diagnostics, medical devices, and branded generic pharmaceuticals.

Company Size: Abbott Laboratories has 10,001+ employees globally, with a significant presence in India.

Founded: Abbott Laboratories was founded in 1888 and has a rich history in the healthcare industry.

Company Description:

• Abbott is a global healthcare leader that helps people live more fully at all stages of life.
• The company's portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritional, and branded generic medicines.
• Abbott serves people in more than 160 countries and has a strong commitment to innovation, quality, and sustainability.

Company Specialties:

• Nutrition
• Diagnostics
• Medical Devices
• and Branded Generic Pharmaceuticals

Company Website: https://www.abbott.com

ASSUMPTION: Abbott Laboratories is a well-established company with a strong global presence and a reputation for innovation and quality in the healthcare industry.

📊 Role Analysis

Career Level: This role is at the mid-career level, requiring a significant amount of experience and expertise in brand management and digital marketing.

Reporting Structure: The Brand Manager will report directly to the Marketing Director and work closely with cross-functional teams, including sales, trade, and creative agencies.

Work Arrangement: This role is on-site, with the possibility of occasional remote work based on project requirements and company policies.

Growth Opportunities:

• Advancement to a senior brand management role or a leadership position within the marketing department
• Expansion of responsibilities to include additional brands or product categories
• Opportunities to work on international projects and gain global experience

ASSUMPTION: Abbott Laboratories offers strong growth opportunities for employees who demonstrate exceptional performance and a commitment to the company's values.

🌍 Location & Work Environment

Office Type: Abbott Laboratories' Mumbai office is a modern, professional environment with state-of-the-art facilities and a collaborative work culture.

Office Location(s): 100 Abbott Park Road, Abbott Park, Illinois, US (Global Headquarters); Mumbai, Maharashtra, India (Regional Office)

Geographic Context:

• Mumbai is the capital city of Maharashtra and the most populous city in India, with a diverse cultural landscape and a thriving business environment.
• The city is known for its bustling markets, historical sites, and vibrant nightlife.
• Mumbai has a tropical climate, with warm and humid weather throughout the year.

Work Schedule: The work schedule is typically Monday to Friday, with standard office hours. However, the role may require occasional weekend work based on project requirements.

ASSUMPTION: The work environment at Abbott Laboratories' Mumbai office is collaborative, innovative, and focused on driving results through teamwork and cross-functional collaboration.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth behavioral and technical interviews with hiring managers and team members
• Final round with the Marketing Director or another senior leader
• Background check and offer extension

Key Assessment Areas:

• Brand management experience and achievements
• Digital marketing expertise and case studies
• Interpersonal, influencing, and negotiation skills
• Problem-solving and analytical thinking
• Cultural fit and alignment with Abbott's values

Application Tips:

• Tailor your resume and cover letter to highlight your brand management and digital marketing experience, as well as your achievements in driving consumer engagement and sales growth.
• Prepare case studies or examples of successful marketing campaigns you've led, focusing on digital strategies and their impact on brand equity and user acquisition.
• Research Abbott Laboratories and the Adult Nutrition brands to demonstrate your understanding of the company and its products.

ATS Keywords: Brand Management, Digital Marketing, Consumer Engagement, Creative Marketing, Interpersonal Skills, Influencing Skills, Negotiation Skills, Sales Force Tracking, E-commerce Strategies, CRM Management, Budget Management, Cross-Functional Collaboration, Marketing Program Execution, User Acquisition, Retention Strategies, Brand Communication, Documentation

ASSUMPTION: Abbott Laboratories uses an Applicant Tracking System (ATS) to screen resumes and cover letters. Including relevant keywords from the job description in your application materials can help ensure that your application is not overlooked by the ATS.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Drive, Google Docs)
• Social media platforms (Facebook, Instagram, LinkedIn)
• CRM software (Salesforce, HubSpot)
• Marketing automation tools (Marketo, Hootsuite)

ASSUMPTION: The specific tools and technologies required for this role may vary based on the candidate's experience and the team's preferences. However, proficiency in Microsoft Office Suite and Google Workspace is generally expected.

👔 Cultural Fit Considerations

Company Values:

• Quality
• Innovation
• Performance
• Collaboration
• Integrity
• Sustainability

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on execution
• Adaptable and open to feedback
• Committed to continuous learning and improvement

Self-Assessment Questions:

• How do you align with Abbott's core values, and how have you demonstrated these values in your previous roles?
• Describe a time when you had to work with a cross-functional team to execute a marketing program. How did you ensure the program was driven consistently and in a high-quality manner?
• How do you approach managing budgets and ensuring that marketing programs are executed within the allocated spend?

ASSUMPTION: Abbott Laboratories values candidates who demonstrate a strong alignment with the company's core values and a commitment to collaboration, execution, and continuous learning.

⚠️ Potential Challenges

• The role may require occasional weekend work based on project requirements
• The Indian market is highly competitive, and the role may involve managing multiple brands and product categories
• The role may require working with tight deadlines and managing multiple priorities
• The role may involve managing external agencies and vendors, which can present unique challenges and require strong communication and negotiation skills

ASSUMPTION: While the role presents several challenges, it also offers significant opportunities for growth and development within a global healthcare leader.

📈 Similar Roles Comparison

• This role is similar to other Brand Manager positions within the FMCG and healthcare industries, but it places a stronger emphasis on digital marketing and consumer engagement
• The role may require more frequent collaboration with cross-functional teams and external agencies compared to other brand management roles
• This role offers opportunities for career growth and advancement within Abbott Laboratories' marketing department

ASSUMPTION: While this role shares similarities with other brand management positions, its focus on digital marketing and consumer engagement sets it apart and presents unique opportunities for candidates with relevant experience.

📝 Sample Projects

• Developing and executing a digital marketing campaign to drive brand awareness and user acquisition for an Adult Nutrition brand in the Indian market
• Managing the creative and production agencies to deliver high-quality brand communication materials within the allocated budget
• Designing and implementing a bottom-of-funnel marketing strategy to accelerate conversion and new user acquisition on e-commerce and CRM platforms

ASSUMPTION: These sample projects are intended to illustrate the types of responsibilities and initiatives the Brand Manager may be expected to undertake in this role. The specific projects and their scope may vary based on the candidate's experience and the team's priorities.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department, and how this role fits into the broader organization?
• How does Abbott Laboratories support the professional development and growth of its employees, particularly within the marketing department?
• Can you provide examples of successful marketing campaigns led by previous Brand Managers in this role, and what made them effective?
• How does Abbott Laboratories approach managing budgets and ensuring that marketing programs are executed within the allocated spend?
• What are the key performance indicators (KPIs) used to measure the success of marketing programs, and how are these tracked and reported?

ASSUMPTION: These key questions are designed to help candidates better understand the role, the team, and the company, as well as to demonstrate their interest and engagement with the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your brand management and digital marketing experience, as well as your achievements in driving consumer engagement and sales growth.
• Prepare case studies or examples of successful marketing campaigns you've led, focusing on digital strategies and their impact on brand equity and user acquisition.
• Research Abbott Laboratories and the Adult Nutrition brands to demonstrate your understanding of the company and its products.
• Follow up with the hiring manager or HR representative one week after submitting your application to express your interest and reiterate your qualifications for the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.