📌 Core Information
🔹 Job Title: Brand Manager
🔹 Company: Valeo Foods
🔹 Location: York, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Food Production
🔹 Date Posted: 2025-07-17
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading brand plans for a category group, covering both Valeo-owned and retailer-owned brands
- Stewarding initiatives within the brand plans and ensuring budget compliance
- Collaborating with cross-functional teams and stakeholders to deliver business results
- Contributing to the annual strategy review and building a 'Valeo Brand Building Framework'
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of the food production industry.
📋 Key Responsibilities
✅ Hit or beat budget targets on the category group
✅ Strong stewardship of initiatives within the brand plans
✅ Monthly reporting on initiatives at board-level standards
✅ Contribution to building a 'Valeo Brand Building Framework' and ensuring consistent use
✅ Contribution to the annual strategy review
✅ Leadership of the quarterly update on initiatives
✅ Strong marketing budget compliance and optimization (core marketing, ASOH, shopper marketing)
✅ Strong cross-functional collaboration
✅ Valued representation of the brand externally, especially with retailers
✅ Overseeing and inspiring the 'Consumer is Boss' plan (regular connections with consumers)
ASSUMPTION: This role involves a high level of responsibility and requires strong project management skills to juggle multiple initiatives.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven track record in brand management, with 5-10 years of experience in the food production industry
Required Skills:
- Leadership to shape, align, and plan
- Strong analytical thinking
- Capacity to create and embrace change
- Collaboration skills, including the ability to tell people what they need to hear
- Very strong 'Personal Best' mindset: to seek to be better tomorrow than today
- Stewardship of initiatives from the brand plans
- Adaptability to operate at all levels of the organization
- Strong presentation skills – written and verbal
- Strong ability to work in a fast-paced, dynamic environment
Preferred Skills:
- Experience in interacting successfully with board-level stakeholders and collaborating widely with sales
- Track record of creating change that shaped thinking and delivered business results
- Experience in NPD, Go-to-market, internal and external engagement around brand plans
ASSUMPTION: Candidates with experience in the food production industry and a strong understanding of brand management principles will be best suited for this role.
💰 Compensation & Benefits
Salary Range: £45,000 - £60,000 per annum (Based on industry standards for a Brand Manager role with 5-10 years of experience in the UK)
Benefits:
- Excellent career opportunities
- Matched pension scheme up to 10%
- Death in service
- Cycle to work scheme
- Retailer discount platform
- Staff discount
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM, with flexibility to work additional hours as needed
ASSUMPTION: The salary range is estimated based on industry standards for a Brand Manager role with the given experience level and location. Actual salary may vary based on individual qualifications and company policy.
📌 Applicant Insights
🔍 Company Context
Industry: Valeo Foods UK operates in the competitive food production industry, with a focus on creating and managing beloved brands across various categories
Company Size: Valeo Foods UK has 1,001-5,000 employees, providing a large and diverse work environment with ample opportunities for growth and collaboration
Founded: The founding date of Valeo Foods UK is not specified, but the company is part of the larger Valeo Foods Group, which was founded in 2010
Company Description:
- Valeo Foods UK is the creative force behind an array of beloved brands, spanning indulgence, innovation, and tradition
- The company's portfolio includes iconic brands such as Kettle Crisps, Rowse Honey, and Matthew Walker puddings
- Valeo Foods UK offers an exciting array of products and experiences, with a commitment to quality and diversity
Company Specialties:
- Brand management and development
- Food production and manufacturing
- Retail and consumer engagement
Company Website: www.valeofoods.co.uk
ASSUMPTION: Valeo Foods UK is a dynamic and growing company with a strong focus on innovation and consumer engagement. The company's success is driven by its commitment to quality and diversity in its brand portfolio.
📊 Role Analysis
Career Level: This role is at the mid-level management stage, with opportunities for growth and progression within the company
Reporting Structure: The Brand Manager reports directly to the Marketing Director and works closely with cross-functional teams, including sales, marketing, and operations
Work Arrangement: This role is on-site, with the primary office location in York, United Kingdom. However, some flexibility for remote work may be available for specific tasks or projects
Growth Opportunities:
- Progression to a senior brand management role or a leadership position within the marketing department
- Expansion of responsibilities to cover additional brands or categories within the Valeo Foods UK portfolio
- Opportunities to work on strategic projects or initiatives that drive business growth and innovation
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a clear path for career progression within the company.
🌍 Location & Work Environment
Office Type: The primary office for this role is located in York, United Kingdom, with a modern and collaborative work environment
Office Location(s): 20 Low Poppleton Lane, York, England YO26 6AZ, United Kingdom
Geographic Context:
- York is a historic city in North Yorkshire, England, with a population of approximately 210,000 people
- The city is known for its rich cultural heritage, including the iconic York Minster and the JORVIK Viking Centre
- York offers a high quality of life, with a vibrant cultural scene, excellent schools, and easy access to the countryside
Work Schedule: The work schedule for this role is typically Monday to Friday, with core hours of 9:00 AM to 5:30 PM. However, the role may require additional hours or flexibility to meet project deadlines or attend external events
ASSUMPTION: The work environment at Valeo Foods UK is collaborative and dynamic, with a strong focus on teamwork and innovation. The company offers a modern and well-equipped office space to support employee productivity and engagement.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- First-round interview with the Marketing Director
- Second-round interview with the cross-functional team, including representatives from sales, marketing, and operations
- Final interview with the HR department or senior leadership
Key Assessment Areas:
- Brand management and strategy development
- Cross-functional collaboration and stakeholder engagement
- Analytical thinking and problem-solving
- Presentation and communication skills
- Adaptability and resilience in a fast-paced environment
Application Tips:
- Tailor your resume and cover letter to highlight your relevant brand management experience and skills
- Prepare examples of your past achievements in brand management, with a focus on driving business results and innovation
- Research the Valeo Foods UK brand portfolio and be prepared to discuss your ideas for driving growth and engagement
ATS Keywords: Brand management, marketing strategy, cross-functional collaboration, stakeholder engagement, brand stewardship, budget compliance, consumer insights, brand plans, NPD, Go-to-market, change management
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their relevant experience and skills through their resume, cover letter, and interview performance.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
- Brand management software (e.g., Brandfolder, Frontify, Bynder)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
ASSUMPTION: Candidates should be comfortable using a range of tools and technologies to support their brand management activities, with a focus on collaboration, data analysis, and project management.
👔 Cultural Fit Considerations
Company Values:
- Passion for our brands
- Collaboration and teamwork
- Innovation and continuous improvement
- Customer focus and consumer engagement
- Integrity and accountability
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Results-driven and focused on business outcomes
- Adaptable and resilient in the face of change
- Consumer-centric and data-informed
Self-Assessment Questions:
- Do you have a passion for brands and a deep understanding of consumer behavior?
- Are you comfortable working in a dynamic and fast-paced environment, with a focus on collaboration and teamwork?
- Do you have a proven track record of driving business results and innovation through effective brand management?
ASSUMPTION: Candidates who are a strong cultural fit for Valeo Foods UK will demonstrate a passion for brands, a collaborative work style, and a results-driven approach to brand management.
⚠️ Potential Challenges
- Managing multiple brand initiatives simultaneously, with competing priorities and deadlines
- Navigating a large and diverse organization, with a wide range of stakeholders and cross-functional teams
- Operating in a competitive and dynamic market, with a constant need to adapt and innovate
- Balancing the need for strategic thinking and long-term planning with the demands of day-to-day operations and tactical execution
ASSUMPTION: Candidates should be prepared to face these potential challenges and demonstrate their ability to manage competing priorities, navigate complex organizations, and adapt to change in a dynamic market.
📈 Similar Roles Comparison
- Unlike other brand management roles, this position requires a strong focus on both Valeo-owned and retailer-owned brands, with a need to balance the interests of both parties
- This role is part of a larger organization with a diverse portfolio of brands, offering opportunities for growth and career progression within the company
- Compared to other brand management roles, this position places a strong emphasis on cross-functional collaboration and stakeholder engagement, with a need to work closely with sales, marketing, and operations teams
ASSUMPTION: Candidates should be aware of the unique aspects of this role and be prepared to demonstrate their ability to balance the interests of multiple stakeholders and work effectively across functional boundaries.
📝 Sample Projects
- Developing and executing a brand relaunch strategy for a heritage brand within the Valeo Foods UK portfolio
- Conducting consumer research to identify new opportunities for brand extension or innovation within a specific category
- Collaborating with cross-functional teams to develop and implement a go-to-market strategy for a new product launch
ASSUMPTION: These sample projects are intended to illustrate the types of initiatives that a Brand Manager at Valeo Foods UK might be expected to lead or contribute to, with a focus on driving business results and innovation through effective brand management.
❓ Key Questions to Ask During Interview
- Can you describe the current brand portfolio and how this role fits into the overall marketing strategy for the company?
- How does Valeo Foods UK support the professional development and growth of its brand management team?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does Valeo Foods UK approach cross-functional collaboration and stakeholder engagement, and what role will I play in these areas?
- What are the most significant challenges facing the brand management team, and how can this role help to address them?
ASSUMPTION: These key questions are designed to help candidates better understand the role, the company, and the opportunities for growth and development within the brand management team at Valeo Foods UK.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Valeo Foods UK careers portal
- Tailor your resume and cover letter to highlight your relevant brand management experience and skills, with a focus on driving business results and innovation
- Prepare examples of your past achievements in brand management, with a focus on strategic thinking, cross-functional collaboration, and stakeholder engagement
- Research the Valeo Foods UK brand portfolio and be prepared to discuss your ideas for driving growth and engagement
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
