📌 Core Information
🔹 Job Title: Brand Manager
🔹 Company: YETI
🔹 Location: Austin, Texas
🔹 Job Type: Full-Time
🔹 Category: Brand Management
🔹 Date Posted: July 11, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting the development and execution of brand marketing programs for half of the calendar year.
- Partnering closely with the Senior Brand Manager to bring brand priorities to life.
- Independently leading small to medium-sized programs and contributing to larger campaign workstreams.
- Collaborating with cross-functional teams to ensure projects are executed on time and on brand.
ASSUMPTION: This role requires a balance of creative problem-solving, cross-functional collaboration, and hands-on execution. The ideal candidate will be organized, curious, and collaborative, with strong communication skills and an eye for detail.
📋 Key Responsibilities
✅ Campaign Support & Execution: Independently lead small to medium brand programs from kickoff through delivery, and support larger initiatives owned by the Senior Brand Manager.
✅ Brief Writing & Creative Development: Help write and refine project briefs, and collaborate with creative teams to bring brand stories to life.
✅ Cross-functional Coordination: Work with Program Management, Product Marketing, Creative, Partnerships, Social, Digital, and Retail teams to ensure projects are executed on time and on brand.
✅ Global Toolkit Prep: Assist in developing campaign toolkits and documentation for regional teams to localize global efforts.
✅ Community Pulse: Stay tapped into relevant cultural/community moments, creators, and consumer trends, surfacing ideas to infuse into brand work.
✅ Executional Excellence: Partner with Program Management to execute timelines, logistics, and especially project communication; support and develop program retrospectives.
ASSUMPTION: The Brand Manager will be expected to manage multiple projects simultaneously, requiring strong organizational skills and the ability to prioritize tasks effectively.
🎯 Required Qualifications
Education: Bachelor’s degree or equivalent experience (strongly preferred)
Experience: Greater than 5 years in brand, marketing, or related fields, with demonstrated success in leading multi-channel campaigns
Required Skills:
- Strong writing, organization, and communication skills
- Curious and proactive, with a desire to grow in a brand-focused role
- Strong attention to detail and commitment to quality
- Comfortable in fast-paced environments
- Ability to travel up to 15%
Preferred Skills:
- Passion for the YETI brand
ASSUMPTION: While not explicitly stated, proficiency in the English language is likely required for this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Brand Manager with 5-10 years of experience in Austin, TX)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on YETI products
Working Hours: Full-time, typically Monday - Friday, 9:00 AM - 5:00 PM, with flexibility as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: YETI operates in the plastics manufacturing industry, focusing on producing high-quality, durable coolers for outdoor enthusiasts.
Company Size: YETI has 201-500 employees, which means applicants can expect a mid-sized company structure with opportunities for growth and collaboration.
Founded: YETI was founded in 2006, giving it over a decade of experience in the market.
Company Description:
- YETI is committed to creating durable, innovative products that enhance outdoor experiences.
- The company prioritizes quality and design, focusing on creating products that last.
- YETI is dedicated to sustainability and responsible business practices.
Company Specialties:
- Manufacturing high-quality coolers and drinkware
- Developing innovative insulation technology
- Creating durable, long-lasting products for outdoor enthusiasts
Company Website: yeticoolers.com
ASSUMPTION: YETI's commitment to sustainability and responsible business practices may influence the company culture and values.
📊 Role Analysis
Career Level: This role is at the mid-level of the brand management career path, with opportunities for growth and advancement.
Reporting Structure: The Brand Manager will report directly to the Senior Brand Manager.
Work Arrangement: This role is on-site, with the expectation of working from the Austin, Texas office. The role may require up to 15% travel.
Growth Opportunities:
- Advancement to Senior Brand Manager or similar roles within the brand management team
- Expansion into other areas of marketing or management within the company
- Opportunities to work on diverse projects and campaigns, gaining experience in various aspects of brand management
ASSUMPTION: Given YETI's commitment to employee growth and development, there may be opportunities for professional development and training within this role.
🌍 Location & Work Environment
Office Type: YETI's headquarters is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): 5301 Southwest Pkwy, Austin, Texas 78735
Geographic Context:
- Austin is known for its vibrant music scene, outdoor activities, and tech industry growth.
- The city offers a mix of urban and suburban living options, with a relatively low cost of living compared to other major Texas cities.
- Austin has a humid subtropical climate, with mild winters and hot, humid summers.
Work Schedule: The work schedule for this role is typically Monday - Friday, 9:00 AM - 5:00 PM, with flexibility as needed to accommodate project deadlines and team meetings.
ASSUMPTION: The work environment at YETI's headquarters is likely fast-paced, collaborative, and focused on driving results.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with the hiring manager
- In-person or virtual interview with the brand management team
- Final interview with the Senior Brand Manager or another senior leader
Key Assessment Areas:
- Candidates' understanding of the YETI brand and its target audience
- Candidates' ability to develop and execute brand marketing programs
- Candidates' communication, collaboration, and project management skills
- Candidates' cultural fit with the YETI team and company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant brand management experience and skills.
- Demonstrate your understanding of the YETI brand and its target audience in your application materials.
- Prepare examples of your past brand marketing campaigns and be ready to discuss your role in their success.
ATS Keywords: Brand Management, Marketing, Project Management, Creative Development, Cross-functional Coordination, Communication, Attention to Detail, Problem Solving, Collaboration, Cultural Awareness, Execution Excellence, Organization, Curiosity, Proactivity, Fast-paced Environment, Passion for Brand
ASSUMPTION: YETI's application process may involve assessments or case studies to evaluate candidates' problem-solving and strategic thinking skills.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, JIRA)
- Design and creative tools (e.g., Adobe Creative Suite, Sketch)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's role and responsibilities.
👔 Cultural Fit Considerations
Company Values:
- Quality: YETI is committed to creating high-quality, durable products that enhance outdoor experiences.
- Innovation: YETI continually seeks to improve its products and processes, driving innovation in the cooler and drinkware categories.
- Sustainability: YETI is dedicated to responsible business practices and minimizing its environmental impact.
Work Style:
- Collaborative: YETI values a team-oriented approach to problem-solving and decision-making.
- Fast-paced: YETI's work environment is dynamic and fast-paced, with a focus on driving results and meeting deadlines.
- Creative: YETI encourages innovative thinking and encourages employees to bring their unique perspectives to the table.
Self-Assessment Questions:
- Do I share YETI's commitment to quality and innovation?
- Am I comfortable working in a fast-paced, collaborative environment?
- Do I have a passion for the outdoors and an understanding of YETI's target audience?
ASSUMPTION: YETI places a strong emphasis on cultural fit and may use behavioral interviews or assessments to evaluate candidates' alignment with the company's values and work style.
⚠️ Potential Challenges
- The role may require working on multiple projects simultaneously, requiring strong organizational skills and the ability to prioritize tasks effectively.
- The work environment may be fast-paced and demanding, with tight deadlines and high expectations.
- The role may require travel, which could disrupt personal or family commitments.
- The role may involve working with cross-functional teams, requiring strong communication and collaboration skills.
ASSUMPTION: These potential challenges are common to brand management roles and can be mitigated with effective time management, communication, and collaboration skills.
📈 Similar Roles Comparison
- Compared to other brand management roles, this position may offer more independence and responsibility for small to medium-sized programs.
- YETI's focus on quality and innovation may require a higher level of attention to detail and creative problem-solving than other brand management roles.
- This role may offer more opportunities for growth and advancement within the brand management team or other areas of marketing and management within the company.
ASSUMPTION: The specific responsibilities and requirements of this role may vary depending on the candidate's experience and the company's current priorities.
📝 Sample Projects
- Developing and executing a marketing campaign for a new product launch
- Collaborating with cross-functional teams to create a global toolkit for a seasonal marketing effort
- Conducting market research to identify trends and opportunities in the outdoor cooler market
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities that may be required in this role. The specific projects assigned may vary depending on the candidate's experience and the company's current priorities.
❓ Key Questions to Ask During Interview
- Can you describe the brand management team's structure and how this role fits within it?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does YETI support the professional development and growth of its brand management team members?
- What are the key challenges facing the brand management team, and how can this role help address them?
- How does YETI measure the success of its brand marketing campaigns, and what metrics are most important for this role?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company's priorities and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant brand management experience and skills.
- Prepare examples of your past brand marketing campaigns and be ready to discuss your role in their success.
- If selected for an interview, be prepared to discuss your understanding of the YETI brand and its target audience.
- Follow up with the hiring manager one week after your interview to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
