📌 Core Information
🔹 Job Title: Brand Manager
🔹 Company: Scandinavian Tobacco Group
🔹 Location: Richmond, Michigan, United States
🔹 Job Type: On-site
🔹 Category: Tobacco Manufacturing
🔹 Date Posted: July 10, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies for premium cigar brands
- Leading cross-functional teams to deliver marketing plans
- Driving product innovation and line extensions
- Managing advertising and promotional agencies
- Analyzing P&L and driving profitability
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of the premium cigar industry.
📋 Key Responsibilities
✅ Sets the strategies and develops/executes the tactical marketing plans for the brand(s) to achieve budgeted objectives
✅ Leads cross-functional teams and third-party agencies to assure the marketing plans are executed with excellence
✅ Mines for consumer and competitive insights, translating those insights into leverageable growth opportunities
✅ Drives to strengthen product portfolio through line extensions, innovation platforms, and customer product development
✅ Leads advertising and/or promotional agencies to ensure messaging and activities deliver against brand strategies and maintain brand integrity/voice
✅ Drives to improve profitability through pricing, margin/mix, sku rationalization, and cost reduction activities
✅ Analyzes P&L and identifies issues; recommends and implements necessary action plans to achieve brand objectives
✅ Plans and manages the annual marketing spending budget to ensure the brand activities are delivered according to the tactical plan and that profitability targets are achieved
✅ Maintains a strong understanding of consumer, customer, and competitive trends within the Premium Cigar industry
ASSUMPTION: This role involves a high level of strategic thinking, cross-functional collaboration, and a strong focus on driving brand performance and profitability.
🎯 Required Qualifications
Education: Bachelor’s degree in business, marketing, finance, or other related discipline; MBA strongly preferred
Experience: Minimum 5+ years of relevant experience in consumer marketing & brand building
Required Skills:
- Proven ability to lead high performance teams
- Experience in developing and executing strategic plans
- Demonstrable entrepreneurial and results-driven passion
- Experience leading and working cross-functionally in matrix organizations
- Proven experience working collaboratively with Sales & Operations teams to drive business results
Preferred Skills:
- Experience in the tobacco industry
- Fluency in additional languages
ASSUMPTION: While industry-specific experience is not required, it would be beneficial for candidates to have a strong understanding of the tobacco industry and its regulations.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Brand Manager role with 5-10 years of experience in the tobacco industry)
Benefits:
- Comprehensive Health Care, Vision & Dental Plan
- Flexible Spending Account
- Disability Plans
- Basic & Supplemental Life Insurance
- Additional Supplemental Benefits
- Paid Vacation, Paid Time Off (PTO) days, Holidays
- 401(k) Retirement Saving Plan including a generous Company match
Working Hours: Full-time, typically 40 hours per week, with flexibility for project demands
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Tobacco Manufacturing
Company Size: 5,001-10,000 employees
Founded: 1741 (as a tobacco trading company)
Company Description:
- Scandinavian Tobacco Group is a world-leading manufacturer of cigars and pipe tobacco
- Offers a portfolio of around 200 leading brands sold across the globe
- Committed to delivering premium tobacco products and experiences
Company Specialties:
- Fine-cut Tobacco
- Pipe Tobacco
- Handmade Cigars
- Machine-made Cigars
- and Nicotine Pouches
Company Website: http://www.st-group.com
ASSUMPTION: Scandinavian Tobacco Group is a well-established company with a strong global presence and a diverse product portfolio.
📊 Role Analysis
Career Level: Mid-level to senior
Reporting Structure: Reports directly to the Marketing Director
Work Arrangement: On-site, with potential for occasional remote work
Growth Opportunities:
- Potential to take on additional responsibilities and lead larger projects
- Opportunities to work with diverse teams across the organization
- Career progression within the marketing department or other functions
ASSUMPTION: This role offers opportunities for professional growth and development within a large, global organization.
🌍 Location & Work Environment
Office Type: Corporate office
Office Location(s): Richmond, Michigan, United States
Geographic Context:
- Richmond is a mid-sized city in Michigan, with a population of approximately 100,000
- Offers a mix of urban and suburban living, with easy access to outdoor recreation and cultural attractions
- Has a humid continental climate, with warm summers and cold, snowy winters
Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for project demands
ASSUMPTION: The Richmond office provides a professional work environment with opportunities for collaboration and growth.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with the HR department
- In-person or video interview with the hiring manager and/or team members
- Final interview with the Marketing Director
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Industry knowledge and understanding of the premium cigar market
- Communication and presentation skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your leadership, strategic thinking, and problem-solving abilities
- Research the company and industry to demonstrate your knowledge and enthusiasm
ATS Keywords: Brand Management, Marketing Strategy, P&L Analysis, Cross-Functional Leadership, Consumer Insights, Product Innovation, Advertising, Promotions, Budget Management, Team Leadership, Collaboration, Strategic Planning, Results-Driven, Entrepreneurial Mindset, Sales Collaboration, Market Trends
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, leadership, and industry knowledge.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation and analytics tools (e.g., Salesforce, Google Analytics)
- Project management software (e.g., Asana, Trello)
- Adobe Creative Suite (Photoshop, Illustrator)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and responsibilities.
👔 Cultural Fit Considerations
Company Values:
- Courage
- Passion
- Simplicity
- Accountability
- Collaboration
Work Style:
- Results-driven and entrepreneurial
- Collaborative and cross-functional
- Adaptable and flexible
Self-Assessment Questions:
- Do you have a proven track record of driving brand performance and profitability?
- Are you comfortable working in a matrix organization and collaborating with diverse teams?
- Do you thrive in a fast-paced, dynamic environment and enjoy taking on new challenges?
ASSUMPTION: Scandinavian Tobacco Group values candidates who are passionate, results-driven, and adaptable, with a strong focus on collaboration and accountability.
⚠️ Potential Challenges
- Working in a highly regulated industry with strict compliance requirements
- Managing a complex product portfolio and multiple stakeholders
- Adapting to a dynamic and evolving market landscape
- Balancing strategic thinking with day-to-day tactical execution
ASSUMPTION: This role presents unique challenges and opportunities for growth within a complex and evolving industry.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses specifically on premium cigar brands and requires a deep understanding of the tobacco industry
- This role offers a unique opportunity to work for a global leader in the tobacco manufacturing industry
- Career progression may involve taking on additional responsibilities or moving into other functions within the organization
ASSUMPTION: This role offers a unique combination of strategic thinking, cross-functional collaboration, and industry-specific expertise.
📝 Sample Projects
- Developing and executing a marketing plan to launch a new premium cigar line
- Conducting market research to identify growth opportunities and consumer trends
- Managing a cross-functional team to deliver a successful advertising campaign
ASSUMPTION: These sample projects illustrate the strategic, cross-functional, and results-driven nature of the Brand Manager role.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for the premium cigar category?
- How does this role fit into the broader marketing organization and company strategy?
- What are the key priorities for this role in the first 90 days?
- How does the company support the professional development and growth of its employees?
- What is the company's approach to innovation and product development?
ASSUMPTION: These interview questions focus on understanding the company's strategy, priorities, and culture, as well as the specific expectations for this role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your leadership, strategic thinking, and problem-solving abilities
- Research the company and industry to demonstrate your knowledge and enthusiasm
- Follow up with the HR department one week after submitting your application, if you have not heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
