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Brand Manager

Kimberly-Clark
Full-time
On-site
India
🎨 Brand & Creative Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Brand Manager

πŸ”Ή Company: Kimberly-Clark

πŸ”Ή Location: Mumbai Corporate Office

πŸ”Ή Job Type: Full-time, Hybrid

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: July 14, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site/Hybrid

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and executing brand marketing strategies for baby care products
  • Growing brand equity and market share through innovative strategies
  • Managing daily operations and cross-functional teams to ensure brand success
  • Collaborating with various departments to deliver business projects and marketing activities
  • Analyzing market trends, consumer insights, and competitive dynamics to inform decision-making

ASSUMPTION: This role requires a strong understanding of the consumer market and the ability to translate insights into actionable strategies. The ideal candidate will have experience in brand management, consumer research, and cross-functional team leadership.

πŸ“‹ Key Responsibilities

βœ… Developing and implementing brand marketing strategies to drive brand equity and market share

βœ… Managing daily operations and cross-functional teams to ensure flawless execution of marketing activities

βœ… Conducting deep-dive business analysis to track brand health and identify growth opportunities

βœ… Providing actionable insights through regular category, competitive, and consumer analysis

βœ… Driving development and launch of new packs and innovations aligned with channel and consumer needs

βœ… Managing stage-gate processes for innovation and renovation projects with strong project management discipline

βœ… Monitoring brand P&L, sales performance, and ROI on marketing spend to optimize marketing budgets

βœ… Collaborating with internal departments and 3P vendors to ensure flawless execution at the point of purchase

ASSUMPTION: This role requires strong analytical skills, strategic thinking, and the ability to work effectively across multiple functions and teams.

🎯 Required Qualifications

Education: Degree in Business Management in Marketing from a Tier 1 institute (2022 or 2023 batch pass out)

Experience: 2-3 years of experience, preferably in MNC FMCG

Required Skills:

  • Strategic and analytical skills
  • Consumer-rooted innovation experience
  • Strong project management capabilities
  • Digital first marketing experience
  • Visible leadership and adaptability
  • Strong problem-solving skills and business sense
  • Passion for building capability and learning agility

Preferred Skills:

  • Experience in the baby care category
  • Fluency in multiple languages

ASSUMPTION: While experience in the baby care category is not a strict requirement, it would be beneficial for the candidate to have some understanding of the category dynamics and consumer needs.

πŸ’° Compensation & Benefits

Salary Range: INR 8-12 lakhs per annum (Estimated based on industry standards for the role, experience level, and location)

Benefits:

  • Health insurance
  • Retirement savings plan
  • Employee discounts on Kimberly-Clark products
  • Opportunities for professional development and career growth

Working Hours: Full-time, with flexible work arrangements (Hybrid)

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on factors such as candidate qualifications and business needs.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Kimberly-Clark operates in the manufacturing industry, focusing on producing and marketing consumer and professional products. The company's portfolio includes well-known brands like Huggies, Kleenex, Scott, Kotex, Poise, and Depend.

Company Size: Kimberly-Clark is a large, multinational corporation with over 45,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse teams and projects.

Founded: Kimberly-Clark was founded in 1872 and has since grown into a global leader in its industry, with a strong commitment to sustainability and social responsibility.

Company Description:

  • Kimberly-Clark is dedicated to creating Better Care for a Better World through its innovative products and commitment to sustainability
  • The company fosters a collaborative and inclusive work environment that values diversity and empowers employees to drive innovation and growth
  • Kimberly-Clark is committed to breaking down barriers to decision-making and creating a workplace focused on its consumers and growing its people

Company Specialties:

  • Consumer products
  • Professional products
  • Sustainability and social responsibility

Company Website: kimberly-clark.com

ASSUMPTION: Kimberly-Clark's large size and global presence offer numerous opportunities for career growth and development. The company's commitment to sustainability and social responsibility provides a meaningful work environment for employees.

πŸ“Š Role Analysis

Career Level: This role is at the mid-level career stage, offering opportunities for growth and development within the marketing function and the broader organization.

Reporting Structure: The Brand Manager will report directly to the Marketing Manager and collaborate with various internal departments and external vendors to deliver marketing projects and activities.

Work Arrangement: This role follows a hybrid work arrangement, with a combination of on-site and remote work.

Growth Opportunities:

  • Progression to senior marketing roles within the organization
  • Expansion into other business units or geographic regions
  • Development of leadership and management skills through cross-functional team collaboration

ASSUMPTION: This role provides a strong foundation for a career in marketing, with opportunities for growth and development within the function and the broader organization.

🌍 Location & Work Environment

Office Type: The Mumbai Corporate Office is a modern, collaborative workspace designed to foster innovation and productivity.

Office Location(s): Mumbai Corporate Office, 351 Phelps Dr, Irving, TX 75038, US

Geographic Context:

  • Mumbai is a major commercial and financial hub in India, offering a vibrant and dynamic work environment
  • The city is known for its diverse culture, rich history, and numerous entertainment and leisure options
  • Mumbai's strategic location makes it an ideal base for regional operations and business expansion

Work Schedule: Full-time, with flexible work arrangements (Hybrid)

ASSUMPTION: The Mumbai Corporate Office provides a modern and collaborative work environment, with opportunities for professional growth and development. The city's vibrant culture and strategic location offer a dynamic and engaging work environment for employees.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the hiring manager
  • On-site or virtual interview with the marketing team
  • Final round interview with senior leadership

Key Assessment Areas:

  • Strategic thinking and analytical skills
  • Consumer understanding and market insights
  • Project management and leadership capabilities
  • Adaptability and problem-solving skills
  • Cultural fit and alignment with Kimberly-Clark's values

Application Tips:

  • Tailor your resume and cover letter to highlight relevant skills and experiences for this role
  • Prepare for behavioral and situational interview questions that assess your problem-solving skills and leadership potential
  • Research Kimberly-Clark's products, market position, and competition to demonstrate your industry knowledge

ATS Keywords: Brand Management, Consumer Insights, Market Analysis, Digital Marketing, Project Management, Cross-Functional Team Leadership, Innovation, Strategic Thinking, Analytical Skills, Problem Solving, Entrepreneurial Mindset, Collaboration, Adaptability, Financial Acumen, Communication Skills, Learning Agility

ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, analytical skills, and cultural fit with Kimberly-Clark's values and work environment.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Marketing automation and analytics tools (e.g., Google Analytics, Adobe Analytics)
  • Consumer research and insights platforms (e.g., Nielsen, Kantar)
  • Project management software (e.g., Asana, Trello)

ASSUMPTION: The ideal candidate will have experience with marketing automation and analytics tools, consumer research platforms, and project management software to effectively manage brand marketing strategies and projects.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Integrity
  • Respect
  • Excellence
  • Innovation
  • Winning Together

Work Style:

  • Collaborative and inclusive
  • Focused on consumer-centric decision-making
  • Committed to continuous learning and improvement
  • Results-driven and accountable

Self-Assessment Questions:

  • How do you demonstrate integrity in your professional and personal life?
  • How do you approach working with diverse teams and stakeholders?
  • How do you stay up-to-date with industry trends and consumer insights?

ASSUMPTION: Kimberly-Clark values employees who embody its core values and work style, fostering a collaborative and inclusive work environment that prioritizes consumer-centric decision-making and continuous learning.

⚠️ Potential Challenges

  • Managing multiple projects and priorities simultaneously
  • Working with cross-functional teams and external vendors to ensure project success
  • Adapting to changing market dynamics and consumer preferences
  • Balancing short-term tactical needs with long-term strategic planning

ASSUMPTION: The Brand Manager role may present challenges in managing multiple projects, working with diverse teams, and adapting to changing market dynamics. Strong project management skills, adaptability, and strategic thinking are essential for success in this role.

πŸ“ˆ Similar Roles Comparison

  • Brand Manager vs. Product Manager: Brand Manager focuses on brand strategy and marketing, while Product Manager oversees the entire product lifecycle, from development to launch and post-launch management
  • Brand Manager vs. Marketing Manager: Brand Manager focuses on a specific brand or product, while Marketing Manager oversees the marketing function and may manage multiple brands or product lines
  • Career progression: Brand Manager is a stepping stone to senior marketing roles, such as Senior Brand Manager, Marketing Manager, or Director of Marketing

ASSUMPTION: The Brand Manager role is distinct from Product Manager and Marketing Manager roles, with a focus on brand strategy and marketing. This role provides a strong foundation for career progression within the marketing function.

πŸ“ Sample Projects

  • Developing and executing a marketing campaign to launch a new product line in the baby care category
  • Conducting consumer research to identify growth opportunities and inform brand strategy
  • Managing a cross-functional team to execute a product renovation and rebranding project

ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for the Brand Manager role, focusing on strategic thinking, consumer insights, and project management.

❓ Key Questions to Ask During Interview

  • How does the Marketing Manager support the Brand Manager in executing brand strategies and projects?
  • What are the key priorities for the Brand Manager role in the first 30, 60, and 90 days?
  • How does Kimberly-Clark foster a culture of innovation and continuous learning?
  • What opportunities are there for growth and development within the marketing function and the broader organization?
  • How does Kimberly-Clark measure the success of its brand marketing strategies and projects?

ASSUMPTION: These interview questions help assess the role's priorities, growth opportunities, and the company's approach to innovation, learning, and performance measurement.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the Kimberly-Clark Careers website
  • Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
  • Prepare for behavioral and situational interview questions that assess your problem-solving skills and leadership potential
  • Research Kimberly-Clark's products, market position, and competition to demonstrate your industry knowledge
  • Follow up with the hiring manager one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.