Senior Brand Marketing Manager II

📌 Core Information

🔹 Job Title: Senior Brand Marketing Manager II

🔹 Company: Mistplay

🔹 Location: Toronto, Ontario, Canada

🔹 Job Type: Full-Time

🔹 Category: Computer Games

🔹 Date Posted: 2025-07-02

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (On-site and Remote)

🚀 Job Overview

Key aspects of this role include:

• Leading brand strategy and campaign development to drive awareness and engagement for Mistplay's gaming platform
• Collaborating cross-functionally to ensure brand principles are integrated throughout the user journey
• Translating consumer insight into impactful marketing strategies
• Managing integrated marketing campaigns from concept to execution
• Evolving Mistplay’s brand positioning and architecture

ASSUMPTION: This role requires a strategic and creative thinker with a strong background in brand marketing and a passion for building category-defining mobile gaming brands.

📋 Key Responsibilities

✅ Lead end-to-end brand strategy and campaign development to increase awareness, drive consideration, and deepen emotional connection with target audiences

✅ Translate consumer insight into impactful marketing strategies that connect emotionally with audiences and differentiate Mistplay in the marketplace

✅ Manage integrated marketing campaigns from concept to execution, partnering with internal teams and external agencies to manage timelines, creative development, media planning, and performance tracking

✅ Own and evolve Mistplay’s brand positioning and architecture, ensuring it remains culturally relevant, clearly differentiated, and deeply rooted in the needs and desires of consumers

✅ Build alignment across key internal stakeholders, collaborating with cross-functional partners in growth, product, and creative to ensure brand principles and strategy are integrated throughout the entire user journey

✅ Support and guide brand research initiatives, working with internal stakeholders and research partners to uncover actionable insights, test brand messaging and creative hypotheses, and measure brand health over time

✅ Bring the brand to life through content and storytelling, contributing to the development of branded content across paid, owned, and earned channels

ASSUMPTION: This role involves a mix of strategic thinking, creative problem-solving, and cross-functional collaboration to bring Mistplay's brand to life across various touchpoints.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-8+ years of brand or consumer marketing experience, preferably in mobile apps or other consumer-facing industries

Required Skills:

• Proven track record working at high-impact consumer brands
• Deep expertise in brand strategy and positioning
• Experience managing integrated campaigns across channels
• Insight-driven creative thinking
• Strategic rigor and attention to detail
• Collaborative mindset and cross-functional experience
• Strong communication and influence skills
• Passion for brand-building and category creation

Preferred Skills:

• Experience working on CTV, linear TV, paid influencer, or OOH campaigns
• Familiarity with brand measurement platforms
• A blend of big-brand and startup experience

ASSUMPTION: Candidates with a strong background in brand marketing, experience in mobile gaming or related industries, and a proven track record of driving brand awareness and engagement are most likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: CAD 120,000 - CAD 160,000 per year (Based on industry standards for a Senior Brand Marketing Manager in Toronto with 5-8 years of experience)

Benefits:

• Team Lunches
• Game Nights
• Company-wide Events

Working Hours: 40 hours per week, with flexible work arrangements available

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Brand Marketing Manager in Toronto with the required experience level. Actual compensation may vary based on factors such as performance and company financials.

📌 Applicant Insights

🔍 Company Context

Industry: Computer Games. Mistplay is the #1 loyalty app for mobile gamers, with over 30M lifetime installs globally on Android and over 400 games to discover on the Mistplay app.

Company Size: 201-500 employees. Mistplay offers a dynamic and fast-paced work environment, with opportunities for growth and career advancement.

Founded: 2016. Mistplay has experienced significant growth since its founding, expanding its user base and employee headcount.

Company Description:

• Mistplay is on a mission to be the best way to play mobile games for everyone, everywhere
• The company offers a loyalty program for mobile gamers, allowing users to discover new games, earn rewards, and redeem them for gift cards
• Mistplay has been recognized for its business and company achievements, including rankings on the Deloitte Technology Fast 50 and North American Technology Fast 500 lists

Company Specialties:

• Mobile games
• Mobile
• Advertising
• AdTech
• Entertainment
• e-sports
• Machine Learning
• Artificial Intelligence
• User Acquisition
• Performance Marketing
• Data Analytics

Company Website: http://www.mistplay.com

ASSUMPTION: Mistplay's focus on mobile gaming and user acquisition makes it an attractive employer for marketing professionals interested in the gaming industry.

📊 Role Analysis

Career Level: Senior. This role is suitable for experienced marketing professionals looking to take on a leadership position in brand marketing.

Reporting Structure: The Senior Brand Marketing Manager II will report directly to the Head of Marketing and work cross-functionally with teams across performance marketing, product, and creative.

Work Arrangement: Hybrid. This role offers a flexible work arrangement, with a mix of on-site and remote work.

Growth Opportunities:

• As Mistplay continues to grow, there may be opportunities for the incumbent to take on additional responsibilities or move into a leadership role
• The company's focus on data-driven decision-making and continuous learning provides opportunities for professional development
• Mistplay's fast-paced work environment offers ample opportunities for career growth and advancement

ASSUMPTION: The Senior Brand Marketing Manager II role offers a unique opportunity for experienced marketing professionals to make a significant impact on Mistplay's brand and growth.

🌍 Location & Work Environment

Office Type: Hybrid. Mistplay's Toronto office offers a collaborative and engaging work environment, with opportunities for both on-site and remote work.

Office Location(s): 481 Avenue Viger O, Montreal, Quebec H2Z 1G6, CA

Geographic Context:

• Toronto is a multicultural city with a vibrant gaming industry, offering ample opportunities for networking and professional growth
• The city's diverse population and cultural scene provide a rich context for brand marketing and consumer insights
• Toronto's competitive job market may require candidates to demonstrate their unique value proposition to stand out

Work Schedule: Full-time, with flexible hours and a mix of on-site and remote work

ASSUMPTION: The hybrid work environment at Mistplay's Toronto office offers a balance between collaboration and flexibility, allowing employees to make the most of both on-site and remote work.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR team
• In-depth interview with the hiring manager and relevant team members
• Final interview with the Head of Marketing or another senior leader

Key Assessment Areas:

• Brand strategy and positioning
• Campaign management and execution
• Cross-functional collaboration and stakeholder management
• Data-driven decision-making and consumer insights
• Cultural fit and alignment with Mistplay's values

Application Tips:

• Highlight relevant experience in brand marketing, consumer insights, and campaign management
• Demonstrate a strong understanding of the mobile gaming industry and Mistplay's unique value proposition
• Showcase your ability to think strategically and creatively, with a focus on driving brand awareness and engagement
• Tailor your resume and cover letter to emphasize your relevant skills and experiences

ATS Keywords: Brand Strategy, Consumer Marketing, Campaign Management, Brand Positioning, Consumer Insights, Data Analysis, Collaboration, Communication, Brand Development

ASSUMPTION: Mistplay's interview process is designed to assess candidates' strategic thinking, creative problem-solving, and cultural fit, with a focus on their ability to drive brand awareness and engagement for the company's gaming platform.

🛠️ Tools & Technologies

• Brand measurement platforms (e.g., brand lift studies, YouGov, Nielsen, etc.)
• Campaign management tools (e.g., Google Ads, Facebook Ads, etc.)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau, etc.)
• Project management tools (e.g., Asana, Trello, etc.)

ASSUMPTION: The Senior Brand Marketing Manager II will be expected to have a strong working knowledge of brand measurement platforms, campaign management tools, and data analysis and visualization tools, as well as experience with project management tools.

👔 Cultural Fit Considerations

Company Values:

• Growth-oriented and data-driven
• Collaborative and cross-functional
• Creative and innovative
• User-focused and customer-centric

Work Style:

• Fast-paced and dynamic
• Data-driven and results-oriented
• Collaborative and cross-functional
• Creative and innovative

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working collaboratively across functions and teams?
• Do you have a strong understanding of the mobile gaming industry and consumer behavior?
• Are you able to think strategically and creatively, with a focus on driving brand awareness and engagement?

ASSUMPTION: Mistplay's culture is deeply rooted in growth, collaboration, and innovation, with a strong focus on data-driven decision-making and user-centric design. Candidates who are comfortable working in a fast-paced, dynamic environment and who possess strong strategic and creative thinking skills are likely to be a good fit for the company.

⚠️ Potential Challenges

• Managing multiple projects and priorities in a fast-paced environment
• Balancing on-site and remote work effectively
• Adapting to a rapidly changing industry and market landscape
• Ensuring brand consistency across various touchpoints and channels

ASSUMPTION: The Senior Brand Marketing Manager II role presents unique challenges related to managing multiple priorities, balancing on-site and remote work, and adapting to a rapidly changing industry. Candidates should be comfortable working in a dynamic environment and be able to manage their time and priorities effectively.

📈 Similar Roles Comparison

• Unlike other brand marketing roles, this position focuses specifically on the mobile gaming industry and requires a strong understanding of consumer behavior in this context
• Compared to other senior marketing roles, this position offers a unique opportunity to shape a brand from the ground up and drive its growth in a rapidly expanding market
• Career paths for this role may include moving into a leadership position within Mistplay or transitioning to a similar role at another gaming or entertainment company

ASSUMPTION: The Senior Brand Marketing Manager II role is unique in its focus on the mobile gaming industry and offers a rare opportunity to shape a brand from the ground up. Candidates should be prepared to leverage their industry-specific knowledge and experience to drive brand awareness and engagement for Mistplay's gaming platform.

📝 Sample Projects

• Developing and executing a brand awareness campaign to drive user acquisition and engagement for a new mobile game launch
• Conducting consumer research to identify brand perception gaps and opportunities for improvement
• Collaborating with the product team to integrate brand principles into the user experience and ensure brand consistency across all touchpoints

ASSUMPTION: The Senior Brand Marketing Manager II role involves a mix of strategic planning, creative problem-solving, and cross-functional collaboration to bring Mistplay's brand to life across various touchpoints.

❓ Key Questions to Ask During Interview

• Can you describe the brand strategy and positioning process at Mistplay, and how this role fits into that process?
• How does Mistplay approach cross-functional collaboration, and what specific examples can you provide of successful collaborations in the past?
• What are the key challenges facing the brand marketing team at Mistplay, and how does this role address those challenges?
• How does Mistplay measure brand health and success, and what metrics does the company track most closely?
• What opportunities are there for professional growth and development within the brand marketing team at Mistplay?

ASSUMPTION: Candidates should ask thoughtful, strategic questions that demonstrate their understanding of the role, the company, and the industry, and that showcase their ability to think critically and creatively about brand marketing and growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in brand marketing, consumer insights, and campaign management
• Prepare examples of your past work that demonstrate your ability to think strategically and creatively, with a focus on driving brand awareness and engagement
• Follow up with the Mistplay HR team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.