Director, Brand Marketing

📌 Core Information

🔹 Job Title: Director, Brand Marketing

🔹 Company: The Flex Company

🔹 Location: Los Angeles, California

🔹 Job Type: Full-Time, On-Site

🔹 Category: Brand Marketing

🔹 Date Posted: July 2, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-Site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing integrated marketing strategies to enhance consumer relevance and brand awareness.
• Collaborating with various departments to bring new products to market and build the brand's presence in key communities.
• Leading cross-functional teams to deliver innovative campaigns that drive business growth and cultural impact.
• Partnering with research teams to mine data for key motivators, barriers, and tension points to shape positioning, messaging, and creative strategy.

ASSUMPTION: This role requires a strategic thinker with a proven track record in brand marketing, consumer insights, and cross-functional collaboration. The ideal candidate will be comfortable working in a fast-paced, dynamic environment and driving results through innovative campaigns.

📋 Key Responsibilities

✅ Lead Integrated Marketing Strategy & Execution

• Develop annual brand plans and 360° campaigns across paid, owned, earned, and shared channels.
• Build integrated briefs to align internal teams and agency partners around creative direction and objectives.
• Oversee campaign execution across media, content, PR, and social, ensuring consistency and quality.
• Drive in-store velocity with retail marketing activations and track performance across key retailers.

ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to balance multiple projects simultaneously.

💡 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 8-12 years of experience in brand marketing, ideally spanning consumer and B2B channels

Required Skills:

• Proven track record of developing integrated campaigns that drive awareness and business growth
• Experience engaging healthcare professionals (OBGYNs, NPs) through B2B initiatives
• Background in grassroots, experiential, and partnership marketing
• Expertise launching new products and leading cross-functional collaboration
• Strong financial acumen and budget ownership experience
• Exceptional leadership, communication, and strategic thinking skills
• Passion for menstrual health and building brands with cultural impact

Preferred Skills:

• Fluency in Spanish or another relevant language
• Experience working with startups or mid-sized companies

ASSUMPTION: This role requires a candidate with a deep understanding of the menstrual health category, consumer behavior, and cultural trends. Familiarity with the healthcare industry and B2B marketing strategies is also beneficial.

💰 Compensation & Benefits

Salary Range: $145,000 - $160,000 per year, commensurate with experience and equity stock options

Benefits:

• Medical, dental, and vision health insurance
• 401k with company match
• Paid parental leave
• Open PTO
• Annual learning credit ($1,000)

Working Hours: Full-time (40 hours/week) with flexible work arrangements

ASSUMPTION: The salary range provided is an estimate based on industry standards for this role, experience level, and location. The final offer may vary based on the candidate's qualifications and the company's internal equity structure.

📌 Applicant Insights

🔍 Company Context

Industry: The Flex Company operates in the menstrual health and consumer products industry, focusing on sustainable and innovative period care solutions.

Company Size: Mid-sized (11-50 employees) with a dynamic, startup-like culture

Founded: 2015 in Venice, California

Company Description:

• Leading sustainable period care brand known for creating comfortable, body-safe products
• Sold in over 30,000 retailers across the US, including Target, CVS, and Walgreens
• Committed to making its life-changing products accessible to as many people possible
• FDA-registered with products manufactured in the US and Canada

Company Specialties:

• Feminine hygiene
• Ecommerce
• Women's health
• Consumer products
• Medical device

Company Website: flexfits.com

ASSUMPTION: The Flex Company is a mission-driven organization focused on improving menstrual health and reducing waste. Its culture values innovation, sustainability, and empowering women.

📊 Role Analysis

Career Level: Senior-level role with significant strategic and leadership responsibilities

Reporting Structure: Reports directly to the SVP of Marketing, with cross-functional collaboration with Product, Sales, Operations, and Finance teams

Work Arrangement: On-site, full-time position with flexible work arrangements, including remote work options for specific projects or team members

Growth Opportunities:

• Potential to shape the brand's next chapter and drive its growth trajectory
• Opportunities to mentor and develop talent within the marketing team
• Possibility to expand the role's scope based on the brand's evolving needs and the candidate's demonstrated skills

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a tangible impact on the brand's success and advance their career within the organization.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace in Venice, California, with an open floor plan and shared amenities

Office Location(s): 318 Lincoln Boulevard, Suite 204, Venice, California 90291

Geographic Context:

• Venice, California, is a vibrant, creative neighborhood known for its beach culture, arts, and food scene
• Close proximity to Silicon Beach, offering easy access to tech industry events and networking opportunities
• Convenient access to public transportation, including the Metro Expo Line and various bus routes

Work Schedule: Standard full-time workweek (Monday-Friday, 9:00 AM - 5:00 PM) with flexible hours and remote work options

ASSUMPTION: The work environment at The Flex Company is dynamic, creative, and inclusive, with a strong emphasis on collaboration and open communication.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the hiring manager
• In-depth behavioral and skills-based interview with the hiring manager and cross-functional stakeholders
• Final interview with the SVP of Marketing and/or another senior leader
• Background check and reference check

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Cultural fit and alignment with The Flex Company's mission and values
• Experience with integrated marketing campaigns and cross-functional collaboration
• Ability to manage and mentor team members

Application Tips:

• Highlight relevant experience and achievements in brand marketing, consumer insights, and cross-functional collaboration
• Demonstrate your understanding of the menstrual health category and The Flex Company's unique value proposition
• Prepare questions that showcase your curiosity about the role, the brand, and the company's mission

ATS Keywords: Brand Marketing, Integrated Campaigns, B2B Marketing, Grassroots Marketing, Experiential Marketing, Partnership Marketing, Product Launch, Cross-Functional Collaboration, Financial Acumen, Leadership, Communication, Strategic Thinking, Consumer Insights, Community Engagement, Retail Marketing, Creative Strategy

ASSUMPTION: The interview process at The Flex Company is designed to assess both technical skills and cultural fit. Candidates should be prepared to discuss their experience with integrated marketing campaigns, cross-functional collaboration, and driving results in a dynamic, fast-paced environment.

🛠️ Tools & Technologies

• Google Workspace (Google Docs, Sheets, Slides)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM and marketing automation platforms (e.g., HubSpot, Marketo)
• Social media management tools (e.g., Hootsuite, Buffer)
• Project management tools (e.g., Asana, Trello)
• Design tools (e.g., Adobe Creative Suite, Sketch)

ASSUMPTION: The Flex Company uses a variety of tools and technologies to streamline workflows, collaborate effectively, and drive marketing success. Proficiency in these tools is not required but may be beneficial for the right candidate.

👔 Cultural Fit Considerations

Company Values:

• Lead with Intention: Leaders are made not born. Leadership is a practice of intention.
• Embrace Accountability: We are imperfect in our actions, results, and even sometimes our intentions. By making accountability a practice, we destigmatize failure, increase trust with others, and accelerate learning.
• Practice a Growth Mindset: Growth comes at the edge of our comfort zone. We repeatedly place ourselves there by risking failure and embracing the challenges that failure presents us to own our growth and support others in theirs.
• Be You: We want people to show up as they are because that creates a healthier, more dynamic, and effective work environment. Just as much to do with being oneself, it’s everyone’s responsibility to create space for others to be their authentic self as well.

Work Style:

• Collaborative and inclusive, with a strong emphasis on open communication and active listening
• Dynamic and fast-paced, with a focus on driving results and continuous improvement
• Empowering and supportive, with a commitment to fostering growth and development for all team members

Self-Assessment Questions:

• How do you embody the value of 'Lead with Intention' in your daily work and decision-making?
• Can you provide an example of a time when you embraced accountability, even when faced with failure or setbacks?
• Describe a situation where you practiced a growth mindset and how it contributed to your personal or professional growth?
• How do you create space for others to be their authentic selves in a team or work environment?

ASSUMPTION: The ideal candidate for this role will be a strong cultural fit, embodying The Flex Company's values and thriving in its dynamic, collaborative work environment.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously, often under tight deadlines
• Navigating a fast-paced, ever-changing work environment with evolving priorities and shifting resources
• Balancing the demands of a senior-level role with significant strategic and leadership responsibilities, while also contributing tactically to marketing campaigns and projects
• Working effectively with cross-functional teams, including product, sales, operations, and finance, to drive alignment and results

ASSUMPTION: The challenges associated with this role require a candidate with strong project management skills, exceptional communication and leadership abilities, and the ability to thrive in a dynamic, fast-paced environment.

📈 Similar Roles Comparison

• Unlike traditional brand marketing roles, this position requires a deep understanding of the menstrual health category and a commitment to driving cultural impact through innovative campaigns.
• Compared to other mid-sized companies, The Flex Company offers a unique blend of startup-like agility and established brand recognition, providing opportunities for significant growth and impact.
• Career path comparison: This role offers a clear path to senior leadership within the marketing function, with potential opportunities to expand into other areas of the business based on the candidate's demonstrated skills and the brand's evolving needs.

ASSUMPTION: This role is ideal for a strategic, innovative brand marketing professional seeking to make a tangible impact on a growing, mission-driven company in the menstrual health and consumer products industry.

📝 Sample Projects

• Developing and executing a comprehensive brand relaunch campaign to drive awareness and engagement among target audiences
• Launching a new product line, including market research, positioning, messaging, and go-to-market strategy
• Creating and implementing a retail marketing strategy to drive in-store velocity and increase market share in key retail channels

ASSUMPTION: The sample projects listed above are illustrative of the types of initiatives the Director of Brand Marketing may lead or contribute to at The Flex Company. The specific projects and priorities will evolve based on the brand's needs and the candidate's unique skills and experiences.

❓ Key Questions to Ask During Interview

• How does The Flex Company plan to continue driving growth and innovation in the menstrual health category, and what role would this position play in that strategy?
• Can you describe the company's approach to cross-functional collaboration, and how does this role fit into that structure?
• How does The Flex Company support the professional development and growth of its marketing team members?
• What are the key performance indicators (KPIs) used to measure the success of brand marketing initiatives at The Flex Company, and how would this role contribute to achieving those KPIs?
• How does The Flex Company balance the need for innovation and disruption with the requirement to maintain a strong, consistent brand identity?

ASSUMPTION: The interview questions listed above are designed to help candidates assess the fit of this role within The Flex Company's broader organizational context and understand the expectations and opportunities associated with the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: Flex Company Job Application
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare for behavioral and skills-based interview questions, focusing on your experience with integrated marketing campaigns, cross-functional collaboration, and driving results in a dynamic environment
• Research The Flex Company's mission, values, and cultural fit to demonstrate your enthusiasm and alignment with the brand
• Follow up with the hiring manager one week after submitting your application to confirm receipt and express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.