πΉ Job Title: Brand Manager
πΉ Company: Dr. Reddy's Laboratories Limited
πΉ Location: Hyderabad, TelangΔna, India
πΉ Job Type: Full-time
πΉ Category: Pharmaceuticals
πΉ Date Posted: 2025-07-15
πΉ Experience Level: 2-5 years
πΉ Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a dynamic and experienced professional with a strong background in pharmaceutical marketing and sales. The ideal candidate will have a deep understanding of the pharmaceutical industry, excellent communication skills, and the ability to build and leverage relationships.
β Drive growth for innovative products by generating new product ideas from KOL interactions, preparing business cases, and analyzing market and competitor data
β Develop and execute new product launch plans, including product launch materials, launch meetings, sales force training, and initial product performance tracking
β Conduct brand performance reviews by gathering market insights, identifying key issues, and implementing action plans to maintain optimal brand performance
β Interact with KOLs, conduct fieldwork to gather insights, update KOLs on product value, and collate product evidence and clinical reports to build strong relationships and drive growth
β Track product quantities and supply, share new product plan quantities with the SCM team, and promptly address product shortages or excess to ensure product availability in the market
β Meet with Regional Sales Managers (RSMs) to collect feedback, gather campaign feedback, and develop region-specific strategies to incorporate regional needs into the product plan and improve performance
ASSUMPTION: The responsibilities listed above are essential for driving brand growth and success in the pharmaceutical market. The ideal candidate will have experience in brand management, market research, sales training, and product launch strategies.
Education: Science/Pharma/Medical Graduate preferably with an MBA in Marketing
Experience: 4-5 years of experience in Sales & Marketing
Required Skills:
Preferred Skills:
ASSUMPTION: The required and preferred skills listed above are essential for success in this role. Candidates should have a strong background in pharmaceutical marketing, sales, and brand management, with a proven track record of driving brand growth and success.
Salary Range: INR 15-20 LPA (Estimated, as salary information is not provided)
Benefits:
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Brand Manager role in the pharmaceutical industry in Hyderabad, India. Benefits offered are on par with industry standards and include medical coverage, life coverage, family support, learning and development opportunities, and joining & relocation support.
Industry: Dr. Reddy's Laboratories Limited operates in the Pharmaceutical Manufacturing industry, with a focus on accelerating access to affordable and innovative medicines.
Company Size: Dr. Reddy's Laboratories Limited has 10,001+ employees, making it a large organization with significant resources and opportunities for career growth.
Founded: Dr. Reddy's Laboratories Limited was founded in 1984 and has since grown to become a leading multinational pharmaceutical company with a presence in 66 countries.
Company Description:
Company Specialties:
Company Website: http://www.drreddys.com
ASSUMPTION: Dr. Reddy's Laboratories Limited is a well-established pharmaceutical company with a strong global presence and a commitment to accelerating access to affordable and innovative medicines. The company's specialties include pharmaceuticals, specialty products, biogenerics, APIs, and generic formulations.
Career Level: Mid-level management
Reporting Structure: The Brand Manager will report directly to the Marketing Director or a similar role within the organization
Work Arrangement: On-site, full-time position with standard working hours (40 hours per week)
Growth Opportunities:
ASSUMPTION: The Brand Manager role offers significant growth opportunities within the organization, including progression to senior brand management or marketing leadership roles, expansion into new markets or therapy areas, and opportunities to work on high-profile or innovative products.
Office Type: Corporate office environment
Office Location(s): Hyderabad, TelangΔna, India
Geographic Context:
Work Schedule: Standard full-time working hours (40 hours per week) with flexibility for occasional overtime or weekend work as needed
ASSUMPTION: The Brand Manager role is based in Hyderabad, TelangΔna, India, and requires on-site presence in the corporate office environment. The city offers a rich cultural experience and a thriving pharmaceutical industry, with a tropical wet and dry climate. The work schedule is standard full-time working hours with flexibility for occasional overtime or weekend work as needed.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Brand Management, Market Research, Sales Training, Product Launch, Market Insights, Relationship Building, Problem Solving, Analytical Thinking, Collaboration, Communication, Adaptability, Creative Thinking, Pharmaceutical Industry, Generic Market, KOL, API, Biogeneric, Specialty, Marketing Strategy
ASSUMPTION: The interview process for the Brand Manager role typically includes an online application submission, phone or video screening, on-site or virtual interview with the hiring manager and/or team members, and a final round interview with senior leadership. Key assessment areas include industry knowledge, brand management and marketing strategy skills, communication and collaboration skills, problem-solving and analytical thinking skills, and cultural fit. Applicants should tailor their resume and cover letter to highlight relevant experience and skills, prepare for behavioral and situational interview questions, and research the company and the pharmaceutical industry to demonstrate their knowledge and enthusiasm for the role.
ASSUMPTION: The Brand Manager role requires proficiency in Microsoft Office Suite, CRM software, market research tools, data analysis tools, and project management tools. The specific tools and technologies used may vary depending on the organization's preferences and industry standards.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Dr. Reddy's Laboratories Limited places a strong emphasis on cultural fit and alignment with company values. Applicants should assess their fit with the company's values and work style, and be prepared to discuss their alignment with these factors during the interview process.
ASSUMPTION: The Brand Manager role presents several potential challenges, including managing multiple brands and product launches simultaneously, navigating a large and complex organization, keeping up with industry trends and competitor activities, and balancing short-term product performance with long-term brand strategy. Applicants should be prepared to address these challenges and demonstrate their ability to succeed in a dynamic and demanding role.
ASSUMPTION: The Brand Manager role in the pharmaceutical industry is similar to brand management roles in other industries, with a focus on driving brand growth and launching innovative products. However, the pharmaceutical industry is highly competitive and dynamic, with a constant influx of new products and market trends. Career progression in brand management may include senior brand management roles, marketing leadership positions, or transitions into other functional areas such as sales or market access.
ASSUMPTION: The Brand Manager role may involve a variety of projects, including developing and executing product launch plans, conducting market research, and building and maintaining relationships with Key Opinion Leaders (KOLs). The specific projects undertaken may vary depending on the organization's priorities and the brands managed.
ASSUMPTION: Applicants should prepare thoughtful questions to ask during the interview process to demonstrate their interest in the role and gain a deeper understanding of the organization's priorities, challenges, and opportunities. The key questions listed above are examples of relevant topics to explore during the interview.
To apply for this position:
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.