📌 Core Information
🔹 Job Title: Brand Manager
🔹 Company: Haleon
🔹 Location: Kuala Lumpur, Malaysia
🔹 Job Type: Full-Time
🔹 Category: Consumer Services
🔹 Date Posted: July 8, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing business strategy to deliver outstanding results
- Driving consumer marketing activities to achieve share, sales, and profit growth
- Managing brand portfolio and innovation agenda
- Executing in-market new product launches
- Building brand equity in the consumer healthcare category
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Developing and implementing business strategy to deliver outstanding results
✅ Driving consumer marketing activities to achieve share, sales, and profit growth
✅ Managing brand portfolio and innovation agenda
✅ Executing in-market new product launches
✅ Building brand equity in the consumer healthcare category
✅ Teamwork and management, including leading, motivating, and coaching team members
ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple priorities.
🎯 Required Qualifications
Education: Minimum bachelor's degree in marketing, business, or a related field
Experience: 5+ years of experience in brand management within a multinational FMCH/FMCG environment
Required Skills:
- Strong analytical skills with the ability to interpret data and generate actionable insights
- Proven track record of leading complex projects with successful outcomes
- Exposure working with cross-functional teams and coaching a direct report
- Experience in leading successful innovation launches in marketing, implementing brand plans
- Proven ability to translate global, regional, and category strategies to local needs
Preferred Skills:
- Experience in the consumer health or healthcare industry
- Fluency in additional languages
ASSUMPTION: Candidates with experience in the consumer health or healthcare industry may have a competitive advantage.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Brand Manager role with 5-10 years of experience in Malaysia, the estimated salary range is RM 150,000 - RM 250,000 per annum. This is an estimate and the actual salary may vary based on the company's compensation structure and the candidate's qualifications and experience.
Benefits:
- Competitive benefits package
- Agile working culture with opportunities for flexibility
- Diverse and inclusive work environment
Working Hours: Full-time position with standard working hours, typically Monday to Friday, 9:00 AM to 5:30 PM. However, the role may require occasional work outside of these hours to meet project deadlines.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary based on the company's compensation structure and the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Services, specifically Consumer Goods and Consumer Health
Company Size: 10,001+ employees, providing ample opportunities for career growth and development
Founded: 2022, with a rich history of beloved brands spanning over 170 years
Company Description:
- Haleon is a new world-leading consumer health company, shaped by all who join it
- Focuses on improving everyday health for billions of people through a unique combination of deep human understanding and trusted science
- Grows and innovates its global portfolio of category-leading brands, including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum
Company Specialties:
- Consumer Goods and Consumer Health
Company Website: http://www.haleon.com
ASSUMPTION: Haleon's focus on consumer health and well-being makes it an attractive employer for candidates interested in making a positive impact on people's lives.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and development
Reporting Structure: This role reports directly to the Marketing Director and may have supervisory responsibilities for junior team members
Work Arrangement: On-site, with opportunities for agile working and flexibility
Growth Opportunities:
- Potential to take on additional responsibilities and advance within the marketing department
- Opportunities to work on high-impact projects and gain exposure to senior leadership
- Chance to develop skills in brand management, marketing strategy, and team leadership
ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in brand management and marketing.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with opportunities for remote work
Office Location(s): Ulu Kelang, Ampang Selangor, Malaysia
Geographic Context:
- Kuala Lumpur is a vibrant, multicultural city with a cost of living that is generally lower than other major Asian cities
- Malaysia offers a tropical climate, diverse cuisine, and rich cultural heritage
- The office is located in a bustling commercial area with easy access to public transportation and amenities
Work Schedule: Standard working hours, typically Monday to Friday, 9:00 AM to 5:30 PM, with occasional flexibility for project needs
ASSUMPTION: The location and work environment offer a good balance between professional growth and personal well-being.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final round interview with senior leadership
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical skills and data-driven decision-making
- Communication and presentation skills
- Leadership and teamwork abilities
Application Tips:
- Highlight relevant experience and achievements in brand management and marketing strategy
- Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership abilities, and adaptability
ATS Keywords: Brand Management, Marketing Strategy, Analytical Skills, Project Leadership, Cross Functional Teamwork, Innovation Launches, Consumer Insights, Advertising, Budget Management, Coaching, Sales Forecasting, Regulatory Compliance, Team Management, Communication, Market Analysis, Product Launch
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, analytical skills, and leadership abilities, as well as their cultural fit with the company.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation and analytics tools (e.g., Google Analytics, CRM, marketing automation platforms)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's tech stack and the candidate's prior experience.
👔 Cultural Fit Considerations
Company Values:
- Better everyday health with humanity
- Inclusive and diverse workforce
- Curiosity and unmatched understanding
Work Style:
- Agile and collaborative
- Data-driven and innovative
- Focused on delivering results and making an impact
Self-Assessment Questions:
- Do you align with Haleon's mission to deliver better everyday health with humanity?
- Are you comfortable working in a diverse and inclusive environment?
- Do you thrive in an agile, collaborative work environment that emphasizes data-driven decision-making and innovation?
ASSUMPTION: Haleon values candidates who are passionate about improving everyday health, embrace diversity and inclusion, and are comfortable working in an agile, data-driven environment.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced environment
- Adapting to a new company culture and work environment
- Working with cross-functional teams and stakeholders to execute marketing campaigns
- Navigating a large, global organization with a complex brand portfolio
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a collaborative work style.
📈 Similar Roles Comparison
- Compared to other brand manager roles, this position offers a unique opportunity to work on a diverse portfolio of category-leading brands in the consumer health space
- Haleon's focus on consumer health and well-being sets it apart from other consumer goods companies
- This role offers strong growth potential and the opportunity to work on high-impact projects with senior leadership
ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and interests in the consumer health or healthcare industry.
📝 Sample Projects
- Developing and implementing a marketing strategy for a new product launch in the Malaysian market
- Conducting market research and analysis to identify consumer trends and insights in the oral care category
- Managing a team to execute a regional advertising campaign for a leading consumer health brand
ASSUMPTION: These sample projects illustrate the strategic, analytical, and leadership skills required for this role.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to brand management and marketing strategy?
- How does this role fit into the company's overall marketing organization and strategy?
- What are the key priorities for this role in the first 90 days?
- How does Haleon support the growth and development of its employees?
- What is the company's approach to work-life balance and flexibility?
ASSUMPTION: These questions demonstrate the candidate's interest in the role, the company, and its culture, as well as their strategic thinking and planning abilities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the application link
- Tailor your resume and cover letter to emphasize your relevant experience and skills in brand management and marketing strategy
- Prepare for the interview process by researching the company, its brands, and the consumer health industry
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
