📌 Core Information
🔹 Job Title: Brand Manager
🔹 Company: Ramboll
🔹 Location: Copenhagen, Denmark
🔹 Job Type: Full-time
🔹 Category: Brand Management
🔹 Date Posted: June 11, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Evolving and maintaining a robust brand platform with user-friendly tools for implementation
- Ensuring brand execution is aligned with strategy and driving the brand agenda proactively
- Collaborating with global design team, marketing and communication teams, and corporate functions
- Project managing initiatives, including campaigns, tool implementation, and events
- Monitoring performance and tracking key metrics to measure success and identify areas for improvement
ASSUMPTION: This role requires a strong understanding of branding in a global organization and the ability to navigate complex stakeholder networks.
📋 Key Responsibilities
✅ Advocate for a strong brand experience as the lead Brand Guardian for the brand platform, strategy, and tools
✅ Develop and implement brand tools to enhance brand equity and ensure consistent brand implementation across all touchpoints
✅ Collaborate with the head of brand to strengthen and evolve the platform
✅ Project manage initiatives, including campaigns, tool implementation, and events to boost brand presence
✅ Work with cross-functional teams to ensure alignment and execution of the brand platform
✅ Monitor performance and track key metrics to measure success and identify areas for improvement
✅ Ensure global compliance with guidelines and standards (e.g., legal, procurement, GDPR)
✅ Empower the organization to understand and embrace the brand by providing clear guidelines across all channels
✅ Support internal teams and ensure agencies and collaboration partners work on-brand, optimize processes and create guidelines
✅ Take part in ensuring high-quality deliveries from the Global Design Center in Chennai by working closely with the team and serving as the gatekeeper for on-brand executions
✅ Inspire and motivate different business profiles and functions, fostering excitement and buy-in for brand experiences
✅ Manage brand presence and utilization on key tools such as Templafy and Frontify
ASSUMPTION: This role requires a hands-on approach, strong communication skills, and the ability to create followers while remaining firm on on-brand strategies.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: At least 5 years of experience in brand management
Required Skills:
- Deep understanding of the dynamics of branding in a global organization
- Hands-on approach while empowering everyone to become brand guardians
- Convincing communicator, skilled in writing compelling texts and creating convincing presentations
- Excellent English language skills, both spoken and written
Preferred Skills:
- Knowledge and experience with brand tracking and analysis
- Experience with external creative suppliers and internal creative teams
ASSUMPTION: Proficiency with Microsoft Office tools is required for this role.
💰 Compensation & Benefits
Salary Range: DKK 600,000 - 800,000 per year (based on experience level and industry standards)
Benefits:
- Competitive pension scheme
- Health insurance and wellness allowance
- Flexible working hours and remote work options
- Employee share program
Working Hours: Full-time position with standard working hours Monday to Friday, 8:00 AM to 4:00 PM
ASSUMPTION: Salary range is estimated based on industry standards for brand management roles in Denmark.
📌 Applicant Insights
🔍 Company Context
Industry: Ramboll is a global architecture, engineering, and consultancy company specializing in civil engineering, management consulting, design, and environmental consultancy. They operate in various sectors, including buildings, transport, energy, water, and environment & health.
Company Size: Ramboll has 18,000+ employees worldwide, making it a large organization with a global presence.
Founded: Ramboll was founded in Denmark in 1945 and has since grown into a global company with offices across Europe, Asia, and the Americas.
Company Description:
- Ramboll is a foundation-owned people company, with a clear vision of how a responsible company should act
- Their mission is to create sustainable societies where people and nature flourish by putting people at the heart of sustainable change
- They offer innovative solutions across various sectors, combining local experience with a global knowledge base
Company Specialties:
- Engineering
- Management consulting
- Design
- Civil engineering
- Architecture
- Mechanical engineering
- Environmental consultancy
Company Website: ramboll.com
ASSUMPTION: Ramboll's large size and global presence offer opportunities for career growth and exposure to diverse projects.
📊 Role Analysis
Career Level: This role is at the mid-level management stage, with opportunities for growth and progression within the brand management function or into more senior roles within the organization.
Reporting Structure: The Brand Manager reports directly to the Head of Global Branding & Design and works closely with various teams, including marketing, communications, and corporate functions.
Work Arrangement: This is an on-site role based at Ramboll's headquarters in Copenhagen, Denmark. However, flexible working arrangements may be available.
Growth Opportunities:
- Progression into senior brand management roles or leadership positions within the brand management function
- Expansion into related roles within marketing, communications, or other corporate functions
- International assignments or secondments to Ramboll's global offices
ASSUMPTION: Growth opportunities will depend on individual performance, organizational needs, and the availability of suitable roles.
🌍 Location & Work Environment
Office Type: Ramboll's headquarters in Copenhagen is a modern, collaborative workspace with a focus on sustainability and employee well-being.
Office Location(s): Hannemanns Allé 53, Copenhagen, Denmark
Geographic Context:
- Copenhagen is the capital and most populous city of Denmark, with a vibrant cultural scene and a strong focus on sustainability
- The city is known for its high quality of life, with a strong emphasis on work-life balance and family-friendly policies
- Copenhagen is well-connected by public transportation, with easy access to the rest of Denmark and the wider European region
Work Schedule: The standard working week is Monday to Friday, with core hours from 8:00 AM to 4:00 PM. Flexible working arrangements may be available.
ASSUMPTION: The work environment at Ramboll's headquarters is collaborative, inclusive, and focused on sustainable change.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- First-round interview with the hiring manager and a team member
- Second-round interview with senior leadership or other relevant stakeholders
- Final decision and offer
Key Assessment Areas:
- Brand management expertise and strategic thinking
- Project management skills and ability to manage multiple stakeholders
- Communication and presentation skills
- Cultural fit and alignment with Ramboll's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight your brand management experience and relevant skills
- Prepare examples of successful brand management initiatives or campaigns you have led in the past
- Research Ramboll's brand and values to demonstrate your understanding of the company and its mission
ATS Keywords: Brand Management, Project Management, Stakeholder Management, Brand Strategy, Brand Equity, Collaboration, Performance Monitoring, Compliance, Creative Production, AI Tools, Guideline Development, Internal Team Support, External Supplier Management, Presentation Skills, Writing Skills
ASSUMPTION: Ramboll uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help improve your chances of being shortlisted.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Brand management tools (e.g., Frontify, Templafy)
- Project management tools (e.g., Asana, Trello)
- Design tools (e.g., Adobe Creative Suite, Sketch)
ASSUMPTION: Proficiency with Microsoft Office tools is required for this role, while experience with brand management and project management tools is preferred.
👔 Cultural Fit Considerations
Company Values:
- Bright ideas: We dare to think differently and challenge the status quo
- Sustainable change: We create lasting positive impact on society and the environment
- Collaboration: We work together across disciplines and borders to deliver outstanding results
Work Style:
- Collaborative and inclusive team environment
- Focus on sustainable change and creating lasting impact
- Opportunities for professional growth and development
Self-Assessment Questions:
- Do you have a deep understanding of the dynamics of branding in a global organization?
- Are you comfortable working with complex stakeholder networks and driving the brand agenda proactively?
- Can you create compelling texts and presentations to communicate brand strategies effectively?
ASSUMPTION: Ramboll values diversity and inclusion, and they actively encourage applicants from all backgrounds to apply.
⚠️ Potential Challenges
- Managing multiple stakeholders and competing priorities in a global organization
- Ensuring consistent brand implementation across various touchpoints and regions
- Keeping up with industry trends and innovations in brand management and technology
- Balancing the need for creativity and innovation with the requirement for consistent brand execution
ASSUMPTION: These challenges can be overcome through strong project management skills, effective communication, and a deep understanding of Ramboll's brand and values.
📈 Similar Roles Comparison
- Unlike other brand management roles, this position requires a strong focus on project management and stakeholder engagement
- Ramboll's global presence and focus on sustainability set it apart from other organizations in the industry
- Career progression opportunities within Ramboll may be more limited than in larger, more established organizations
ASSUMPTION: This role offers a unique opportunity to work on a global scale and contribute to sustainable change within a large, established organization.
📝 Sample Projects
- Developing and implementing a new brand toolkit to enhance brand equity and consistency across all touchpoints
- Managing a global rebranding campaign to launch a new visual identity and positioning
- Collaborating with cross-functional teams to create and execute a brand awareness campaign targeting a specific region or market
ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives a Brand Manager at Ramboll might undertake.
❓ Key Questions to Ask During Interview
- Can you describe the current brand strategy and how this role will contribute to its evolution and success?
- How does the brand management function collaborate with other teams, such as marketing and communications, to ensure consistent brand implementation?
- What opportunities are there for professional growth and development within the brand management function or the wider organization?
- How does Ramboll support work-life balance and employee well-being in this role?
- What are the key performance indicators (KPIs) used to measure the success of the brand management function, and how will this role contribute to their achievement?
ASSUMPTION: Asking these questions can help you better understand the role, the team, and the organization, and demonstrate your interest in and understanding of the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your brand management experience and relevant skills
- Prepare examples of successful brand management initiatives or campaigns you have led in the past
- Research Ramboll's brand and values to demonstrate your understanding of the company and its mission
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
