Brand Manager

📌 Core Information

🔹 Job Title: Brand Manager

🔹 Company: Concepta

🔹 Location: Belgrade, Vojvodina, Serbia

🔹 Job Type: Full-time

🔹 Category: Brand Management, E-commerce

🔹 Date Posted: July 28, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Strategic product ownership and end-to-end management
• Market and consumer analytics to drive growth
• P&L management and optimization of pricing and margins
• Cross-functional collaboration with PPC, design, supply chain, and Amazon teams

ASSUMPTION: This role requires a strong balance of strategic thinking, analytical skills, and hands-on execution in a fast-paced e-commerce environment.

📋 Key Responsibilities

✅ Own and drive the end-to-end strategy for a portfolio of products, from concept to market launch

✅ Analyze customer behavior, market trends, and competition to identify growth opportunities

✅ Own revenue and profitability targets, collaborating with finance and Amazon teams to optimize pricing, margins, and advertising

✅ Plan and execute product launches, lifecycle strategies, and sales campaigns in collaboration with PPC and Amazon teams

✅ Monitor KPIs, adjust strategies, and provide actionable insights to improve performance

✅ Continuously monitor reviews and competitor positioning to refine products and messaging

✅ Brief and guide creative teams to ensure brand consistency across PPC, Meta, TikTok, and Amazon listings

✅ Lead alignment between PPC, design, supply chain, and Amazon teams to deliver results

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills.

🎯 Required Qualifications

Education: Practical marketing foundation through formal education, professional courses, or self-study

Experience: Proven record in brand or product management, with 2-5 years of relevant experience

Required Skills:

• Experience with market and consumer analytics, identifying growth opportunities
• Proven record in product development, from concept to launch
• P&L ownership and execution of sales and promotional plans
• Expertise in go-to-market strategies, unit economics, and cross-functional coordination
• Skilled in content and listing optimization, brand storytelling, and conversion-focused creative direction
• Strong project and team management capabilities
• Fluency in English (C1 level) for daily communication

Preferred Skills:

• Familiarity with Amazon Seller Central and platform algorithms

ASSUMPTION: Candidates with a strong analytical mindset, customer focus, and adaptability to a dynamic e-commerce environment will thrive in this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role is €35,000 - €50,000 per year, based on industry standards for mid-level brand managers in Serbia with 2-5 years of experience.

Benefits:

• Health insurance
• Gym membership
• Performance-based bonuses

Working Hours: Full-time (40 hours/week), with flexible hours and remote work options available

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Concepta is an e-commerce company focused on the production and promotion of cosmetics, dietary supplements, and vitamins in the US market, primarily through Amazon.

Company Size: Concepta has 51-200 employees, providing a mid-sized company environment with opportunities for growth and impact.

Founded: Concepta was founded in 2016 and is headquartered in Belgrade, Serbia, with an additional office in Miami, US.

Company Description:

• Fast-growing e-commerce company focused on the US Amazon marketplace
• Combines scientific product development with an agile, data-driven approach
• Offers opportunities to shape and expand a dynamic portfolio of products

Company Specialties:

• Beauty and nutrition products
• Amazon-focused e-commerce strategy
• Data-driven product development and marketing

Company Website: http://www.concepta.pro

ASSUMPTION: Concepta's focus on the US Amazon marketplace and data-driven approach provides a unique opportunity for candidates interested in the e-commerce and beauty industries.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: The Brand Manager will report directly to the Head of Brand Management and work closely with cross-functional teams, including PPC, design, supply chain, and Amazon teams.

Work Arrangement: On-site, with flexible hours and remote work options available

Growth Opportunities:

• Potential to expand the product portfolio and take on additional responsibilities
• Opportunities to collaborate with and learn from experienced team members
• Possibility to grow into a senior role as the company expands

ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in brand management and e-commerce.

🌍 Location & Work Environment

Office Type: Concepta's headquarters is located in Belgrade, Serbia, with an additional office in Miami, US. The company offers a modern and collaborative work environment.

Office Location(s): Belgrade, Serbia, and Miami, US

Geographic Context:

• Belgrade is the capital and largest city of Serbia, with a population of over 1.1 million
• The city offers a mix of historical and modern attractions, as well as a vibrant nightlife
• Belgrade is known for its affordability, with a lower cost of living compared to other European capitals

Work Schedule: Full-time (40 hours/week), with flexible hours and remote work options available

ASSUMPTION: Belgrade offers an attractive work-life balance, with a lower cost of living and a variety of cultural and recreational activities.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth interview with the Head of Brand Management to discuss the role and company in more detail
• Case study or project presentation to demonstrate analytical and strategic thinking
• Final interview with key stakeholders to discuss the role and make a hiring decision

Key Assessment Areas:

• Strategic thinking and analytical skills
• Cross-functional collaboration and communication
• Customer focus and understanding of the beauty and e-commerce industries
• Adaptability and resilience in a dynamic environment

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Demonstrate your understanding of the beauty and e-commerce industries in your application materials
• Prepare for behavioral and situational interview questions that assess your problem-solving and strategic thinking skills

ATS Keywords: Brand Management, Product Development, Market Analytics, P&L Management, Go-to-Market Strategies, Content Optimization, Project Management, Team Management, Customer Focus, Analytical Skills, Communication Skills, Problem Solving, Adaptability, Amazon Seller Central, Creative Direction, Cross-Functional Collaboration, User Experience Improvement

ASSUMPTION: Concepta's interview process is designed to assess candidates' strategic thinking, analytical skills, and cultural fit for the role and company.

🛠️ Tools & Technologies

• Amazon Seller Central
• Microsoft Office Suite (Excel, PowerPoint, Word)
• Google Analytics
• Social media platforms (Facebook, Instagram, TikTok)

ASSUMPTION: Familiarity with these tools and technologies is preferred but not required, as training will be provided.

👔 Cultural Fit Considerations

Company Values:

• Customer-focused
• Data-driven
• Collaborative
• Adaptable

Work Style:

• Fast-paced and dynamic
• Cross-functional and collaborative
• Data-driven and analytical
• Results-oriented and proactive

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment?
• Are you comfortable working collaboratively with cross-functional teams?
• Do you have a strong customer focus and data-driven mindset?
• Are you adaptable and resilient in the face of change?

ASSUMPTION: Concepta values candidates who are customer-focused, data-driven, collaborative, and adaptable, with a strong work ethic and results-oriented mindset.

⚠️ Potential Challenges

• Managing multiple projects and timelines in a fast-paced environment
• Adapting to changes in the e-commerce landscape and consumer behavior
• Collaborating effectively with cross-functional teams in a remote work environment
• Balancing strategic thinking with hands-on execution

ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a customer-focused mindset.

📈 Similar Roles Comparison

• Unlike traditional brand management roles, this position focuses on the e-commerce landscape and requires a strong understanding of Amazon and other marketplaces
• This role offers a unique opportunity to work with a fast-growing e-commerce company focused on the US market
• Career progression in this role could lead to senior brand management positions or other leadership roles within the company

ASSUMPTION: This role offers a unique blend of brand management and e-commerce experience, with opportunities for growth and development within the company.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new product launch on Amazon
• Analyzing customer behavior and market trends to identify growth opportunities for an existing product line
• Optimizing product listings and content to improve conversion rates and customer satisfaction

ASSUMPTION: These sample projects demonstrate the strategic and analytical nature of the Brand Manager role at Concepta.

❓ Key Questions to Ask During Interview

• How does the company support the growth and development of its employees?
• What are the key priorities for this role in the first 90 days?
• How does the company approach cross-functional collaboration and communication?
• What are the most challenging aspects of working in a fast-paced e-commerce environment?
• How does the company measure the success of its brand managers?

ASSUMPTION: These questions demonstrate a strong interest in the role, company culture, and career growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare for behavioral and situational interview questions that assess your problem-solving and strategic thinking skills
• Follow up with the hiring manager within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.