Brand Manager

📌 Core Information

🔹 Job Title: Brand Manager

🔹 Company: Partake Foods, Inc.

🔹 Location: Full-time Remote

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-09

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote Solely

🚀 Job Overview

Key aspects of this role include:

• Developing and executing shopper marketing programs to drive trial, conversion, and loyalty.
• Leading cross-functional teams to plan and execute successful new product launches.
• Analyzing syndicated data, shopper insights, and campaign performance to identify trends and opportunities.
• Championing the voice of the consumer in all brand initiatives.
• Mentoring and developing junior brand team members.

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on data-driven decision making and consumer-centric marketing.

📋 Key Responsibilities

✅ Shopper Activation Leadership: Develop, execute, and measure shopper marketing programs across key retail partners. Collaborate with sales and retail partners to create impactful in-store and digital activations.

✅ New Item Launches: Lead cross-functional teams to plan and execute successful new product launches from concept to shelf. Manage timelines, budgets, and go-to-market strategies.

✅ Data-Driven Insights: Analyze syndicated data, shopper insights, and campaign performance to identify trends and opportunities. Translate data into actionable recommendations for brand growth and innovation. Own monthly SPINS and retailer data reporting.

✅ Consumer-First Mindset: Champion the voice of the consumer in all brand initiatives. Develop and refine brand positioning and messaging to resonate with target audiences.

✅ Team Leadership & Coaching: Mentor and develop junior brand team members. Provide guidance and feedback to elevate team performance and professional growth.

✅ Brand Planning & Implementation: Lead annual and quarterly brand planning, including objective setting, budget management, and KPI tracking. Work with Head of Marketing to develop marketing budget and ensure adherence to P&L. Oversee execution of brand campaigns and ensure alignment with overall business goals.

✅ Market Research & Innovation: Design and conduct qualitative and quantitative research to uncover unmet needs and whitespace opportunities. Partner with R&D and innovation teams to bring new ideas to market.

✅ Creative Problem Solving: Identify and address brand challenges with innovative, resourceful solutions. Collaborate with internal and external partners to develop breakthrough marketing and product ideas.

ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously. Strong organizational skills and the ability to prioritize effectively are essential.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, or related field; MBA preferred.

Experience: 5+ years of brand management or shopper marketing experience, preferably in CPG or food/beverage.

Required Skills:

• Strong analytical skills with experience translating data into actionable insights.
• Proven ability to lead, coach, and inspire team members.
• Deep understanding of consumer behavior and retail environments.
• Excellent project management, communication, and collaboration skills.
• Creative thinker with a passion for innovation and inclusivity.
• Exceptional project management and organizational skills; able to manage multiple projects at once.

Preferred Skills:

• Experience with SPINS data and retailer data reporting.
• Familiarity with CPG or food/beverage industry trends and best practices.
• Bilingual or multilingual skills (a plus).

ASSUMPTION: Candidates with experience in brand management, shopper marketing, or related fields will be most competitive for this role. Familiarity with the CPG or food/beverage industry is a significant advantage.

💰 Compensation & Benefits

Salary Range: $90,000 - $120,000 per year (based on experience and industry standards for a Brand Manager role in the US).

Benefits:

• Equity
• Bonus
• Medical Benefits

Working Hours: Full-time (40 hours per week) with flexible hours and the ability to work remotely.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Brand Manager role in the US. The actual salary may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Food and Beverage Services

Company Size: 11-50 employees (Small to Medium-sized company, offering a close-knit team environment with opportunities for growth and impact).

Founded: 2016 (Partake Foods is a relatively young company with a strong mission and values-driven culture).

Company Description:

• Partake is a Black-owned, women-led company offering delicious, allergy-friendly cookies, baking mixes, and pancake & waffle mixes.
• Certified B Corp committed to providing everyone the ability to partake and share in life’s joys, big and small.
• Products are made with better-for-you ingredients and offer a variety of new and nostalgic flavors.

Company Specialties:

• Allergy-friendly products
• Certified gluten-free, non-GMO, vegan, and free of the top 9 allergens
• Retail distribution and e-commerce sales

Company Website: http://www.partakefoods.com/

ASSUMPTION: Partake Foods is a purpose-driven company with a strong focus on inclusivity and making high-quality, allergy-friendly products accessible to all.

📊 Role Analysis

Career Level: Mid-level (This role offers opportunities for growth and leadership within the marketing team).

Reporting Structure: Reports directly to the VP, Marketing (This role is part of the marketing team and will work closely with cross-functional teams).

Work Arrangement: Full-time Remote (This role offers flexibility and the ability to work from anywhere).

Growth Opportunities:

• Potential to lead and mentor junior team members.
• Opportunity to work on new product launches and brand innovation.
• Possibility to take on additional responsibilities and grow within the marketing team.

ASSUMPTION: This role offers a unique opportunity to work on a wide range of projects and initiatives, with the potential for significant growth and impact.

🌍 Location & Work Environment

Office Type: Remote (This role does not require a physical office presence).

Office Location(s): N/A (This role can be performed from anywhere).

Geographic Context:

• Partake Foods is headquartered in New York, NY, but this role can be performed remotely from anywhere in the US.
• The company has a strong presence in the US retail market, with products available in 9,000 stores across the country.
• Partake Foods is a remote-first company, offering flexibility and the ability to work from anywhere.

Work Schedule: Full-time (40 hours per week) with flexible hours and the ability to work remotely.

ASSUMPTION: This role offers a high degree of flexibility and the ability to work from anywhere, with a strong focus on results and performance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• In-depth interview with the hiring manager and/or team members
• Final interview with the VP, Marketing

Key Assessment Areas:

• Brand management and shopper marketing experience
• Data analysis and interpretation skills
• Consumer-centric mindset and understanding of consumer behavior
• Leadership and team management skills
• Cultural fit and alignment with Partake Foods' mission and values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role.
• Be prepared to discuss specific examples of your brand management and shopper marketing experience.
• Demonstrate your ability to analyze data and translate insights into actionable recommendations.
• Showcase your consumer-centric mindset and understanding of consumer behavior.
• Prepare questions to ask the interviewer about the company, team, and role.

ATS Keywords: Brand Management, Shopper Marketing, Data Analysis, Consumer Behavior, Project Management, Team Leadership, Consumer-Centric, Inclusivity, Retail Environments, Cross-Functional Teams, New Product Launches, Market Research, Innovation, Collaboration, Communication, Budget Management, KPI Tracking, Marketing Strategy, Marketing Campaigns, Marketing Budget, Marketing P&L, Marketing Planning, Marketing Execution, Marketing Performance, Marketing Results, Marketing Success, Marketing Growth, Marketing Impact, Marketing Leadership, Marketing Mentoring, Marketing Coaching, Marketing Development, Marketing Training, Marketing Education, Marketing Best Practices, Marketing Trends, Marketing Industry, Marketing Standards, Marketing Guidelines, Marketing Policies, Marketing Procedures, Marketing Processes, Marketing Workflows, Marketing Tools, Marketing Technologies, Marketing Software, Marketing Platforms, Marketing Automation, Marketing Analytics, Marketing Metrics, Marketing 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