📌 Core Information
🔹 Job Title: Brand Manager
🔹 Company: JT International S.A.
🔹 Location: Rangoon, Yangon, Myanmar
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: 2025-06-04
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and articulating brand positioning and unique selling propositions
- Preparing annual brand plans and setting clear objectives and KPIs
- Analyzing market trends and supporting trade marketing and commercial teams
- Ensuring consistent brand messaging across all channels
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication abilities to succeed in a dynamic and fast-paced environment.
📋 Key Responsibilities
✅ Define and articulate the brand’s positioning, differentiation, and unique selling propositions
✅ Prepare the annual Brand Plans under the alignment with the Portfolio Lead via leading consumer understanding, category and landscape analysis, and learnings from previous executions, and recommend the key big bets for the Myanmar market
✅ Set clear objectives and performance indicators (KPIs)
✅ Analyze the market to identify trends, customer needs, opportunities, risks, and competitive landscape
✅ Support and coordinate with Trade Marketing and commercial teams to deliver best-in-class activations in the trade
✅ Ensure brand messaging and positioning are consistent across all channels
✅ Work closely with the product development team to create and launch new products
✅ Conduct post-campaign reviews to ensure tracking of KPls and analysis of performance
✅ Assist with the preparation of reports and reviews for visiting senior management and including presentations such as formal Business Reviews and annual Brand Plans
✅ Complete commentary for monthly and quarterly reports required by the region
✅ Constant management of A&P expenditure, ensuring that committed expenses remain within the approved master budget and in line with brand strategy
✅ Assist Portfolio Lead with vendor selection and assessment, and delivery of quality communication assets
ASSUMPTION: The role may involve occasional travel to meet with stakeholders and attend industry events.
🎯 Required Qualifications
Education: Bachelor's Degree or higher
Experience: Minimum 3-5 years of experience in a senior brand management role, preferably in the FMCG category
Required Skills:
- Excellent skills with Microsoft Office tools - MS Word, Excel, PowerPoint, etc.
- Strong analytical skills with the ability to interpret market data and translate insights into actionable strategies
- Consumer-centric, highly detail-oriented, creative thinker with a great solution orientation
- Effective communication and interpersonal skills
- Ability to thrive in a fast-paced and dynamic environment, managing multiple priorities effectively
Preferred Skills:
- Fluency in local languages (e.g., Burmese)
- Experience working in the tobacco industry
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the multinational nature of the company.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Brand Manager role in Myanmar with 3-5 years of experience, the estimated salary range is MMK 12,000,000 - 18,000,000 per year (approximately USD 8,500 - 12,750).
Benefits:
- Wellbeing Initiatives
- Flexible Work Arrangements
- Growth Opportunities
- Unique Family Leave Policy
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Tobacco Manufacturing
Company Size: 10,001+ employees
Founded: 1907 (as a division of Japan Tobacco Inc.)
Company Description:
- JTI is a global tobacco company with operations in over 130 countries and a presence in Myanmar since 1997
- The company offers a range of tobacco products, including cigarettes, cigars, and pipe tobacco, under various brands such as Winston, Camel, and LD
- JTI is committed to creating a diverse and inclusive work environment, with 83% of employees feeling happy working at JTI
Company Specialties:
- Supply Chain
- Marketing
- Corporate Affairs
- Regulatory Affairs
- Agricultural Operations
- Research & Development
- Human Resources
- Careers
- International Mobility
- Training
- Finance
- Graduates and Interns
Company Website: jti.com
ASSUMPTION: JTI's global presence and diverse product portfolio offer opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: Mid-level to senior-level position within the marketing department
Reporting Structure: Reports directly to the Brand Lead
Work Arrangement: Full-time, on-site position with flexible work arrangements available
Growth Opportunities:
- Potential for career progression within the marketing department or other functions within JTI
- Opportunities to work on international projects and gain global exposure
- Access to training and development programs to enhance skills and advance career growth
ASSUMPTION: The Brand Manager role is a critical function within JTI's marketing department, offering significant opportunities for career advancement and impact on the company's success.
🌍 Location & Work Environment
Office Type: Modern, multi-story office building with amenities
Office Location(s): Yangon, Myanmar
Geographic Context:
- Yangon is the largest city and commercial hub of Myanmar, with a population of over 5.2 million people
- The city offers a mix of traditional and modern infrastructure, with a growing number of international businesses establishing operations in the area
- Yangon experiences a tropical monsoon climate, with temperatures ranging from 21°C to 35°C (70°F to 95°F) throughout the year
Work Schedule: Standard office hours, with flexibility for remote work or adjusted hours as needed
ASSUMPTION: The work environment at JTI's Yangon office is likely to be dynamic, multicultural, and collaborative, reflecting the company's global presence and diverse product portfolio.
💼 Interview & Application Insights
Typical Process:
- Phone screening with Talent Advisor
- Assessment tests
- Interviews
- Offer
Key Assessment Areas:
- Analytical and problem-solving skills
- Communication and interpersonal skills
- Cultural fit and alignment with JTI's values
- Brand management and marketing expertise
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of the Myanmar market and JTI's products in your application materials
- Prepare examples of your brand management and marketing achievements to discuss during the interview
ATS Keywords: Brand Management, Marketing, FMCG, Consumer Understanding, Market Analysis, Trade Marketing, Product Development, Financial Management, A&P Expenditure
ASSUMPTION: The application process for this role may take 1-3 weeks, with each step being eliminatory and varying by role type.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
- Communication and collaboration platforms (e.g., Slack, Microsoft Teams)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the projects and tasks assigned to the Brand Manager.
👔 Cultural Fit Considerations
Company Values:
- Freedom: Empowering people to choose and make their own decisions
- Integrity: Acting with honesty and transparency in all aspects of our business
- Respect: Valuing and appreciating the diversity of our people and the communities in which we operate
Work Style:
- Collaborative and team-oriented, with a focus on cross-functional cooperation
- Dynamic and fast-paced, with a focus on delivering results and driving growth
- Data-driven and analytical, with a focus on using insights to inform decision-making
Self-Assessment Questions:
- Do you align with JTI's values of freedom, integrity, and respect?
- Are you comfortable working in a dynamic, fast-paced environment with multiple priorities?
- Do you have strong analytical skills and the ability to interpret market data and translate insights into actionable strategies?
ASSUMPTION: JTI's company culture emphasizes freedom, integrity, and respect, with a focus on empowering employees to make their own decisions and drive results.
⚠️ Potential Challenges
- Working in a fast-paced and dynamic environment may require strong time management and prioritization skills
- Analyzing market trends and consumer behavior may involve working with large datasets and complex analytics
- Managing A&P expenditure may require strong financial management skills and a keen eye for detail
- Working in a multicultural environment may present unique communication and collaboration challenges
ASSUMPTION: The Brand Manager role at JTI offers a unique opportunity to gain experience in a global tobacco company and make a significant impact on the success of the brand in the Myanmar market.
📈 Similar Roles Comparison
- Compared to other Brand Manager roles in the FMCG industry, this position offers a unique opportunity to work in the tobacco sector and gain exposure to a global brand portfolio
- JTI's global presence and diverse product portfolio provide opportunities for career growth and development not typically available in smaller or regional companies
- As a mid-level to senior-level position, this role offers significant opportunities for career advancement and impact on the company's success
ASSUMPTION: The Brand Manager role at JTI presents a unique opportunity for career growth and development within the tobacco industry and offers a competitive salary and benefits package.
📝 Sample Projects
- Developing and implementing a successful marketing campaign for a new product launch in the Myanmar market
- Conducting a comprehensive market analysis to identify trends, customer needs, and opportunities for brand growth
- Managing the brand's digital presence and ensuring consistent messaging across all online channels
ASSUMPTION: The specific projects assigned to the Brand Manager may vary depending on the brand's portfolio, market conditions, and the company's strategic priorities.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role fit into the overall marketing strategy for JTI's brands in the Myanmar market?
- What opportunities are there for career growth and development within the marketing department or other functions within JTI?
- How does JTI support work-life balance for its employees, particularly in a fast-paced and dynamic environment?
- What are the key challenges facing the brand in the Myanmar market, and how can this role contribute to addressing them?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to success at JTI.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of your brand management and marketing achievements to discuss during the interview
- If selected, complete the phone screening with the Talent Advisor, assessment tests, and interviews as outlined in the job posting
- Follow up with the hiring manager or Talent Advisor one week after the interview to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
