📌 Core Information
🔹 Job Title: Brand Manager
🔹 Company: EML
🔹 Location: Sydney, New South Wales, Australia
🔹 Job Type: Full-Time
🔹 Category: Marketing & Communications
🔹 Date Posted: April 30, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (2 office days per week)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing a cohesive brand strategy aligned with company goals
- Strengthening EML's brand identity across digital channels, product marketing, internal communications, and industry events
- Creating engaging content and managing media buying campaigns
- Building strong stakeholder relationships internally and externally
ASSUMPTION: This role requires a strategic mindset, excellent communication skills, and experience in digital marketing to drive brand impact and growth.
📋 Key Responsibilities
✅ Lead the development and execution of a cohesive brand strategy aligned with company goals, including brand guidelines and consistent messaging across all platforms and materials
✅ Strengthen EML's brand identity by ensuring alignment across digital channels, product marketing, internal communications, and industry events, reinforcing our leadership in personal injury
✅ Create and oversee engaging content, such as LinkedIn posts, whitepapers, case studies, and media promotion of company achievements, in collaboration with internal and external stakeholders
✅ Provide strategic communication support for webinars, conferences, sponsorships, and thought leadership initiatives, partnering closely with the Event Specialist and leadership team
✅ Manage media buying and campaign execution, including strategy development, day-to-day management, performance reporting, and budget oversight
✅ Build strong stakeholder relationships internally and externally, offering communication counsel, negotiating partnerships, and driving activation of brand strategies in existing and new markets
ASSUMPTION: This role involves a mix of strategic planning, creative content development, and stakeholder management to elevate EML's brand presence and impact.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 5+ years in brand strategy and development, with a strong focus on market research, competitor analysis, and translating strategic objectives into impactful digital marketing initiatives
Required Skills:
- Proven leadership in digital marketing, with experience delivering across SEO, SEM, email marketing, social media, and content marketing channels
- Strong analytical and problem-solving skills, with a track record of delivering innovative, data-driven solutions
- Excellent interpersonal, written, and customer service skills, with the ability to manage conflicting priorities while meeting key deadlines
- Proficient in Microsoft Office, project management tools, and design software
Preferred Skills:
- Experience in insurance or financial services
ASSUMPTION: Candidates with a strong background in brand strategy, digital marketing, and stakeholder management will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Brand Manager role in Sydney with 5-10 years of experience, the estimated salary range is AUD 120,000 - 160,000 per annum.
Benefits:
- Vibrant, collaborative innovative team culture
- Flexibility with opportunity to WFH up to 3 days per week
- Corporate wellbeing program with discounted health insurance and gym membership
- Access to discounts at over 350 retailers through Rewards Hub program
- Annual tenure and performance-based recognition reward
- Comprehensive learning and development support
- Companywide events to celebrate success
- Quarterly Reward and Recognition Awards
- Up to 16 weeks paid parental leave, plus super
Working Hours: Full-time position with standard business hours, Monday to Friday, 9:00 AM to 5:00 PM
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: EML operates in the insurance industry, specializing in workers compensation and personal injury claims management. The market is competitive, with a focus on helping people return to work after injuries.
Company Size: EML has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: EML was founded in 1910 and has since grown to become Australia's largest provider of claims management services for self-insurers.
Company Description:
- EML takes pride in helping people get their lives back after workplace injuries
- The company focuses on improving work health and safety for the benefit of members, workers, and the broader community
- EML has over 4,000 specialists working in partnership with businesses, injured workers, and government schemes across Australia
Company Specialties:
- Workers compensation
- Risk management
- Claims management
- Personal injury management
- General insurance
- Compulsory third party
Company Website: http://www.eml.com.au
ASSUMPTION: EML's focus on helping people and improving work health and safety creates a purpose-driven work environment.
📊 Role Analysis
Career Level: This role is at the mid-level of the marketing and communications career path, with opportunities for growth and progression within the company.
Reporting Structure: The Brand Manager will report directly to the Head of Marketing and work closely with Marketing and Communication Specialists, as well as other internal and external stakeholders.
Work Arrangement: This is a hybrid role with 2 office days per week and up to 3 days of remote work.
Growth Opportunities:
- Progression to a Senior Brand Manager or Marketing Manager role
- Expanding brand management responsibilities across additional markets or product lines
- Developing expertise in related areas, such as digital marketing or event management
ASSUMPTION: This role offers opportunities for career growth and development within the marketing and communications field.
🌍 Location & Work Environment
Office Type: EML's Sydney office is a modern, collaborative workspace with a mix of open-plan and private work areas.
Office Location(s): Level 3, 345 George St, Sydney, NSW 2000, AU
Geographic Context:
- Sydney is Australia's largest city and the capital of New South Wales
- The city offers a vibrant cultural scene, diverse neighborhoods, and numerous employment opportunities
- Sydney's climate is generally mild, with warm summers and cool winters
Work Schedule: Standard business hours, Monday to Friday, with flexibility to work from home up to 3 days per week.
ASSUMPTION: Sydney's diverse culture and employment opportunities create an attractive work environment for professionals.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR team
- In-depth interview with the Head of Marketing and a member of the marketing team
- Final interview with the CEO or another senior leader
Key Assessment Areas:
- Brand strategy development and execution
- Digital marketing expertise and experience
- Stakeholder management and communication skills
- Problem-solving and analytical skills
- Cultural fit and alignment with EML's values
Application Tips:
- Tailor your resume and cover letter to highlight your brand strategy, digital marketing, and stakeholder management experience
- Prepare examples of successful brand campaigns or initiatives you've led in the past
- Research EML's brand and values to demonstrate your understanding of the company and its mission
ATS Keywords: Brand strategy, digital marketing, SEO, SEM, email marketing, social media, content marketing, stakeholder management, problem-solving, analytical skills, EML, workers compensation, personal injury management
ASSUMPTION: EML's interview process focuses on assessing candidates' strategic thinking, digital marketing expertise, and cultural fit for the role and the company.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Design software (e.g., Adobe Creative Suite, Sketch, Canva)
- Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
- SEO and SEM tools (e.g., Google Analytics, SEMrush, Ahrefs)
ASSUMPTION: Familiarity with industry-standard tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- People-focused
- Innovative
- Collaborative
- Accountable
- Respectful
Work Style:
- Strategic and forward-thinking
- Creative and innovative
- Collaborative and team-oriented
- Results-driven and accountable
- Adaptable and responsive to change
Self-Assessment Questions:
- How have you demonstrated your ability to develop and execute a cohesive brand strategy in previous roles?
- Can you provide an example of a successful digital marketing campaign you've led, and how you measured its impact?
- How do you approach building and maintaining strong stakeholder relationships, both internally and externally?
ASSUMPTION: EML values candidates who align with their people-focused, innovative, and collaborative culture.
⚠️ Potential Challenges
- Managing multiple stakeholders with varying priorities and expectations
- Keeping up with the fast-paced nature of digital marketing and brand trends
- Balancing strategic planning with day-to-day campaign management
- Adapting to a hybrid work environment and maintaining productivity
ASSUMPTION: These challenges can be overcome with strong communication skills, adaptability, and a focus on prioritization and time management.
📈 Similar Roles Comparison
- Unlike other brand management roles, this position focuses specifically on the personal injury and workers compensation sectors
- EML's mid-sized company structure offers a more collaborative and agile work environment compared to larger corporations
- This role provides opportunities for career growth and development within the marketing and communications field
ASSUMPTION: Understanding the unique aspects of this role and EML's company culture will help candidates determine if this opportunity aligns with their career goals and preferences.
📝 Sample Projects
- Developing and executing a brand awareness campaign targeting injured workers and their families
- Creating thought leadership content to position EML as an industry expert in personal injury management
- Managing a media buying campaign to promote EML's services and expertise to potential clients
ASSUMPTION: These sample projects demonstrate the strategic, creative, and tactical aspects of the Brand Manager role at EML.
❓ Key Questions to Ask During Interview
- How does this role fit into EML's overall marketing and communications strategy?
- What are the biggest challenges facing the brand in the next 12-24 months, and how can this role address them?
- How does EML support the professional development and growth of its marketing and communications team members?
- What is the company's approach to work-life balance, and how does this role fit into that philosophy?
- How does EML measure the success of its brand management efforts, and what key performance indicators (KPIs) are used to track progress?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates a candidate's interest in and understanding of the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your brand strategy, digital marketing, and stakeholder management experience
- Prepare examples of successful brand campaigns or initiatives you've led in the past
- Research EML's brand and values to demonstrate your understanding of the company and its mission
- Follow up with the HR team one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
