Brand Manager

📌 Core Information

🔹 Job Title: Brand Manager

🔹 Company: Tawzef for Recruitment & HR Consultancy

🔹 Location: Cairo, Al Qāhirah, Egypt

🔹 Job Type: On-site, Full-time

🔹 Category: Marketing

🔹 Date Posted: May 13, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Strategic planning and product innovation
• Consumer marketing planning and business analysis
• Advertising development and trade understanding
• Consumer and shopper insights, and operational excellence

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on consumer understanding and market trends.

📋 Key Responsibilities

✅ Develop and implement brand strategies to achieve targets

✅ Build and maintain brand DNA and positioning

✅ Plan and coordinate marketing calendar and activities

✅ Execute ATL and BTL brand activities, and manage TV and digital strategy

✅ Develop brand assets and materials, and conduct market and consumer visits

✅ Present and analyze brand performance, and liaise with local and global teams

✅ Lead innovation pipeline creation and build consumer understanding

✅ Track marketing parameters and competitor performance, and control expenses within budget

ASSUMPTION: This role involves a mix of strategic planning, creative execution, and analytical reporting, with a strong emphasis on consumer understanding and market trends.

🎯 Required Qualifications

Education: BSc in Business Administration, postgraduate degree in Marketing is an asset

Experience: 7 years in brand management, with a focus on FMCG and digital brand marketing

Required Skills:

• Strategic planning and product innovation
• Consumer marketing planning and business analysis
• Advertising development and trade understanding
• Consumer and shopper insights, and operational excellence
• Analytical thinking and problem-solving
• Excellent communication, presentation, and reporting skills
• Critical analysis orientation and business cycle understanding

Preferred Skills:

• Experience with digital brand marketing tools and platforms
• Fluency in additional languages

ASSUMPTION: Given the role's focus on digital brand marketing, experience with relevant tools and platforms is highly desirable.

💰 Compensation & Benefits

Salary Range: The salary range for this role in Egypt is typically EGP 300,000 - 450,000 per year, based on experience and qualifications. This estimate is based on market research and industry standards.

Benefits:

• Health insurance
• Retirement plan
• Performance-based bonuses

Working Hours: Full-time, Monday to Friday, with occasional weekend work based on project demands

ASSUMPTION: The salary range provided is an estimate and may vary based on individual qualifications and company policy.

📌 Applicant Insights

🔍 Company Context

Industry: Tawzef operates in the human resources services industry, focusing on recruitment, outsourcing, and HR consultancy.

Company Size: Tawzef has 51-200 employees, providing a mid-sized company environment with opportunities for growth and career development.

Founded: Tawzef was founded in 2007, with over 15 years of experience in the HR services industry.

Company Description:

• Tawzef offers a range of HR services, including local and overseas recruitment, staff outsourcing, pre-hiring assessments, and HR consultancy.
• The company focuses on quality and time of delivery, providing customized solutions to meet clients' needs.
• Tawzef serves businesses in Egypt and the GCC, with a strong presence in the local market.

Company Specialties:

• Recruitment (local and overseas)
• Staff outsourcing (manpower, payroll, and labor relations)
• Pre-hiring assessments (psychometric testing)
• HR consultancy (HR structure, corporate strategy, and HR management system)

Company Website: www.tawzef.com

ASSUMPTION: Tawzef's focus on quality and time of delivery indicates a strong commitment to client satisfaction and employee performance.

📊 Role Analysis

Career Level: This role is at the mid-level management stage, with opportunities for growth and progression within the marketing department and the broader organization.

Reporting Structure: The Brand Manager reports directly to the Head of Marketing.

Work Arrangement: This is an on-site role, with occasional remote work possible based on project demands and company policy.

Growth Opportunities:

• Progression to a senior marketing role, such as Marketing Manager or Marketing Director
• Expansion into related roles, such as Product Manager or Category Manager
• Opportunities to work on international projects and gain global experience

ASSUMPTION: Given Tawzef's focus on client satisfaction and employee performance, there are likely opportunities for growth and development within the organization.

🌍 Location & Work Environment

Office Type: Tawzef's office is located in a modern business tower, providing a professional and collaborative work environment.

Office Location(s): Attia El Sawalhy Street, Serag Mall Towers, Tower 3, Floor 11, El Manteka 8th, Cairo, EG

Geographic Context:

• Cairo is Egypt's capital and largest city, with a vibrant business environment and a diverse range of industries.
• The office is located in the upscale neighborhood of El Manteka, providing easy access to amenities and public transportation.
• Cairo offers a mix of traditional and modern culture, with a rich history and numerous historical sites.

Work Schedule: The work schedule is typically Monday to Friday, with occasional weekend work based on project demands. The role may require flexibility to accommodate marketing campaigns and events.

ASSUMPTION: The work environment at Tawzef is likely to be dynamic and collaborative, with a focus on teamwork and client satisfaction.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video interview with the HR department
• In-person interview with the hiring manager and/or team members
• Final interview with the Head of Marketing
• Background check and offer extension

Key Assessment Areas:

• Brand management experience and achievements
• Consumer understanding and market trends analysis
• Strategic planning and problem-solving skills
• Communication and presentation skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant brand management experience and achievements in your resume and cover letter.
• Demonstrate your understanding of the Egyptian market and consumer trends in your application materials.
• Prepare examples of successful brand campaigns or projects you've worked on, and be ready to discuss them in the interview.
• Research Tawzef's company culture and values, and be prepared to discuss how your personal values align with theirs.

ATS Keywords: Brand management, FMCG, digital marketing, consumer insights, market trends, strategic planning, advertising development, consumer marketing planning, business analysis, operational excellence

ASSUMPTION: Given Tawzef's focus on quality and time of delivery, the application process is likely to be thorough and competitive, with a strong emphasis on relevant experience and cultural fit.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Marketing automation and CRM platforms (e.g., HubSpot, Salesforce)
• Social media management tools (e.g., Hootsuite, Buffer)
• Market research and analytics tools (e.g., Google Analytics, SurveyMonkey)

ASSUMPTION: The specific tools and technologies used may vary based on the company's marketing strategy and client needs.

👔 Cultural Fit Considerations

Company Values:

• Quality and time of delivery
• Customized solutions
• Client satisfaction

Work Style:

• Collaborative and team-oriented
• Dynamic and adaptable
• Focused on results and performance

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you comfortable working with diverse teams and stakeholders?
• Do you have a strong commitment to quality and client satisfaction?

ASSUMPTION: Tawzef's focus on quality and time of delivery indicates a strong commitment to client satisfaction and employee performance, with a work style that is collaborative and results-driven.

⚠️ Potential Challenges

• Managing multiple brand campaigns and projects simultaneously
• Adapting to changes in market trends and consumer behavior
• Balancing strategic planning with hands-on execution
• Working with diverse teams and stakeholders, including local and global teams

ASSUMPTION: The Brand Manager role at Tawzef is likely to present challenges related to project management, market adaptability, and stakeholder communication.

📈 Similar Roles Comparison

• Compared to other Brand Manager roles, this position may have a stronger focus on digital marketing and consumer insights.
• In the broader marketing industry, this role may offer more opportunities for international exposure and global collaboration.
• Career progression in this role may follow a similar path to other marketing roles, with opportunities to advance to senior marketing positions or expand into related roles.

ASSUMPTION: While this role shares similarities with other Brand Manager positions, its focus on digital marketing and consumer insights may set it apart in the industry.

📝 Sample Projects

• Developing and executing a digital marketing campaign for a new product launch
• Conducting market research and consumer trend analysis to inform brand strategy
• Managing a team to create and implement a brand activation event
• Collaborating with local and global teams to align brand positioning and messaging

ASSUMPTION: These sample projects are intended to illustrate the range of responsibilities and tasks associated with the Brand Manager role at Tawzef.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role collaborate with other departments and teams within the organization?
• What opportunities are there for professional development and growth within the marketing department and the broader organization?
• How does Tawzef support work-life balance for its employees?
• What are the most challenging aspects of this role, and how have previous Brand Managers approached them?

ASSUMPTION: These interview questions are designed to provide insight into the role's priorities, team dynamics, growth opportunities, work-life balance, and potential challenges.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Customize your resume to highlight relevant brand management experience and achievements
• Prepare a cover letter that demonstrates your understanding of the Egyptian market and consumer trends
• Prepare examples of successful brand campaigns or projects you've worked on, and be ready to discuss them in the interview
• Follow up with the HR department one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.