📌 Core Information
🔹 Job Title: Brand Manager
🔹 Company: Spin Master
🔹 Location: Mexico City, Ciudad de México, Mexico
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: 2025-07-09
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Managing a portfolio of brands to ensure their success in Mexico
- Planning, executing, and analyzing marketing strategies for core brands
- Liaising with various departments to increase product visibility and achieve business objectives
- Developing and implementing pricing strategies to maximize brand profits
- Analyzing market dynamics and competitive landscapes to inform strategic decisions
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work collaboratively with cross-functional teams.
📋 Key Responsibilities
✅ Prepare annual marketing plans and control budgets for assigned brands
✅ Plan and support marketing activities, including promotions, advertising, media production, digital strategy, package design, public relations, trade shows, market research, pricing, cost, and profitability analysis
✅ Conduct permanent market analysis to support action plans and SKU rationalization
✅ Establish portfolio strategies with the sales department and plan annual support activities
✅ Liaise with internal departments and external partners to ensure brand plans are executed correctly
✅ Develop a pipeline of next-generation products to generate growth for designated brands
✅ Maintain strong knowledge of global strategies and adapt them for local implementation
✅ Analyze and evaluate the implementation of key plans and activities on business and brand equity
ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple brands and initiatives.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven success in international marketing management, with a focus on developing and executing product launches and managing major brands (toy industry experience is a plus)
Required Skills:
- Broad experience and understanding of all facets of the marketing discipline, including market research, product positioning, pricing, promotions, budget control, sales, and distribution
- Experience managing multiple brands simultaneously
- Fluency in Spanish and English
Preferred Skills:
- Experience working in the toy industry
- Knowledge of the Mexican market
ASSUMPTION: Candidates with experience in fast-paced, dynamic environments and a proven track record of driving brand success will be most competitive for this role.
💰 Compensation & Benefits
Salary Range: MXN 150,000 - 250,000 per month (based on industry standards for a mid-level marketing manager in Mexico City)
Benefits:
- Flexible work hours
- Comprehensive benefits package
- Other fun perks!
Working Hours: Full-time, with flexible hybrid work arrangement (2-3 days on-site per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Spin Master is a leading global children's toy, entertainment, and digital gaming company, operating in the manufacturing sector.
Company Size: Spin Master has 1,001-5,000 employees globally, with a presence in over 100 countries. This size offers opportunities for growth and internal transfers but maintains a challenging start-up atmosphere.
Founded: Spin Master was founded in 1994 and has since grown into a publicly-traded company (TSX:TOY).
Company Description:
- Spin Master is known for award-winning brands such as PAW Patrol, Hatchimals, Bakugan, Kinetic Sand, Air Hogs, Melissa & Doug, Rubik’s Cube, and GUND
- The company creates and produces compelling multiplatform content through its in-house studio and partnerships with outside creators
- Spin Master has an established presence in digital games, anchored by the Toca Boca and Sago Mini brands
Company Specialties:
- Marketing
- Entertainment
- Toy design, development, and manufacture
- Remote Control
- Robotics
- Preschool
- Games
- Children's mobile apps
Company Website: http://www.spinmaster.com
ASSUMPTION: Spin Master's diverse portfolio of brands and global presence offer exciting career opportunities for the right candidate.
📊 Role Analysis
Career Level: Mid-level marketing manager
Reporting Structure: This role reports directly to the Marketing Director for Mexico
Work Arrangement: Hybrid work arrangement, with 2-3 days on-site per week
Growth Opportunities:
- Potential for internal transfers and promotions within Spin Master's global organization
- Opportunities to work on various brands and categories, fostering continuous learning and skill development
- Exposure to international marketing strategies and best practices
ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, providing ample opportunities for professional growth.
🌍 Location & Work Environment
Office Type: Spin Master's Mexico City office is a collaborative and creative workspace
Office Location(s): 225 King St W, Toronto, Ontario (headquarters); Mexico City, Ciudad de México (local office)
Geographic Context:
- Mexico City is the capital and most populous city of Mexico, offering a vibrant cultural scene and diverse neighborhoods
- The city has a subtropical highland climate, with mild winters and warm summers
- Mexico City is known for its rich history, delicious food, and lively nightlife
Work Schedule: Full-time, with flexible hybrid work arrangement (2-3 days on-site per week)
ASSUMPTION: Mexico City offers a dynamic and engaging work environment, with a diverse range of cultural experiences and professional networking opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with the marketing director
Key Assessment Areas:
- Marketing strategy and planning
- Brand management and product development
- Analytical and problem-solving skills
- Cross-functional team collaboration
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
- Demonstrate your understanding of the Mexican market and Spin Master's brand portfolio
- Prepare examples of successful brand campaigns or product launches you've managed
ATS Keywords: International marketing management, brand management, product launches, market research, pricing, promotions, budget control, sales, distribution, SWOT analysis, competitive analysis, digital strategy, public relations, trade shows, profitability analysis
ASSUMPTION: Spin Master's hiring process is designed to assess candidates' strategic thinking, analytical skills, and cultural fit within the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation and analytics tools (e.g., Google Analytics, CRM, marketing automation platforms)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: Candidates should be comfortable using marketing-specific tools and platforms, as well as general productivity suites.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Fun
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Results-driven and entrepreneurial
Self-Assessment Questions:
- How do you approach strategic planning and execution for multiple brands simultaneously?
- Can you provide an example of a successful brand campaign or product launch you've managed, and what was your role in its success?
- How do you adapt global marketing strategies for local implementation, and what challenges have you faced in doing so?
ASSUMPTION: Spin Master values candidates who are innovative, collaborative, and results-driven, with a strong entrepreneurial spirit.
⚠️ Potential Challenges
- Managing multiple brands simultaneously may require strong organizational skills and time management
- Working in a fast-paced, dynamic environment may present challenges for candidates who prefer a more structured work environment
- Adapting global marketing strategies for local implementation may require cultural sensitivity and adaptability
- Mexico City's traffic and cost of living may present challenges for candidates relocating from other cities
ASSUMPTION: These challenges can be mitigated by strong project management skills, cultural awareness, and careful consideration of the work-life balance.
📈 Similar Roles Comparison
- Compared to other brand manager roles, this position offers a unique blend of strategic and tactical responsibilities, with a focus on managing multiple brands simultaneously
- Spin Master's global presence and diverse brand portfolio provide opportunities for growth and learning that may not be available in smaller organizations
- This role may require more frequent travel and on-site presence compared to remote or fully hybrid roles
ASSUMPTION: Candidates should consider their career goals, work preferences, and personal circumstances when comparing this role to similar positions in the industry.
📝 Sample Projects
- Developing and executing a successful brand campaign for a new product launch in the Mexican market
- Conducting market research and competitive analysis to inform pricing strategies and SKU rationalization
- Managing trade promotional activities and in-store activations to drive sales and increase brand visibility
ASSUMPTION: These sample projects demonstrate the strategic and tactical responsibilities of the brand manager role at Spin Master.
❓ Key Questions to Ask During Interview
- How does Spin Master support the professional growth and development of its brand managers?
- What are the key priorities for this role in the first 90 days?
- How does Spin Master approach diversity, equity, and inclusion in its marketing strategies and brand portfolio?
- What opportunities are there for collaboration and knowledge-sharing with other marketing teams within Spin Master's global organization?
- How does Spin Master measure the success of its brand managers, and what metrics are most important for this role?
ASSUMPTION: These questions demonstrate a candidate's interest in the role, the company, and its culture, while also providing valuable insights into the position's requirements and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
- Prepare examples of successful brand campaigns or product launches you've managed
- Consider your cultural fit with Spin Master's values and work style
- Follow up with Spin Master's Talent Acquisition team one week after submitting your application to inquire about your application status
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
