Brand Manager, Activities

📌 Core Information

🔹 Job Title: Brand Manager, Activities

🔹 Company: Spin Master

🔹 Location: Toronto, Ontario, Canada

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Brand Management, Marketing

🔹 Date Posted: June 26, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Overseeing the day-to-day business and being the key point of contact for leading the Activities brand(s)
• Collaborating with cross-functional teams to execute brand strategies and drive growth and profitability
• Managing P&L, forecasting, pricing, costing, and profitability analysis to deliver brand financial goals
• Supporting marketing activities, including digital media, TV and video production, social media, eCommerce, packaging, branding, public relations, and trade shows
• Analyzing POS performance, competitive landscape, and trends to generate new product and marketing opportunities

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously. It also involves frequent communication with licensors, so excellent communication skills are essential.

📋 Key Responsibilities

✅ Collaborate with cross-functional teams to execute key brand strategies and drive brand growth and profitability

✅ Drive critical path process, ensuring all timelines are adhered to, financial goals are achieved, and all stakeholders have the information they need to succeed

✅ Liaise with licensors to ensure key milestones, forecasts, calendars, and other critical details are aligned to and shared

✅ Oversee and manage P&L to drive key brand operations, including forecasting, pricing, costing, and profitability analysis, to deliver brand financial goals

✅ Support all marketing activities, including digital media, TV and video production, social media, eCommerce, packaging, branding, public relations, and trade shows

✅ Develop and execute marketing and brand strategies and implement plans on new and existing brands in conjunction with the Senior Brand Manager

✅ Regularly analyze POS performance, competitive landscape, and trends to generate new product and marketing opportunities, leveraging data to discover insights and growth opportunities for the brand, driving to commercial opportunities

✅ Present new brand and product lines, strategies, plans, and results to internal sales teams and external partners

ASSUMPTION: This role involves a mix of strategic planning and day-to-day execution, requiring both long-term vision and short-term project management skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of experience in brand management, preferably in the consumer products industry (toy, entertainment, fashion, electronics, or other pop culture products)

Required Skills:

• Proficient in MS Office Suite
• Strong analytical and problem-solving skills
• Excellent communication and collaboration skills
• Ability to manage multiple projects and meet deadlines
• Strong understanding of P&L management

Preferred Skills:

• Experience with consumer products licensing
• Fluency in additional languages

ASSUMPTION: While a degree in Marketing or Business is preferred, relevant experience and a strong portfolio may be considered in lieu of a degree.

💰 Compensation & Benefits

Salary Range: CAD 70,000 - 90,000 per year (based on industry standards for a Brand Manager with 2-5 years of experience in Toronto)

Benefits:

• Flexible work hours
• Comprehensive benefits package
• Other fun perks

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for hybrid work arrangement

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Brand Manager with 2-5 years of experience in Toronto. Actual compensation may vary based on factors such as relevant experience, skills, and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Spin Master is a leading global children's entertainment company, creating exceptional play experiences through its three creative centers: Toys, Entertainment, and Digital Games. They are best known for award-winning brands like PAW Patrol, Hatchimals, Bakugan, Kinetic Sand, Air Hogs, Melissa & Doug, Rubik’s Cube, and GUND, and are the global toy licensee for other popular properties.

Company Size: Spin Master has 29 offices spanning nearly 20 countries and employs close to 3,000 team members globally.

Founded: Spin Master was founded in 1994 and went public in 1999.

Company Description:

• Spin Master is a fast-paced, hands-on organization that provides many great opportunities for impactful decision-making
• Their challenging start-up atmosphere isn’t for everyone, but they have a proven record of opportunities for future advancement and internal transfers for their passionate and results-driven team
• Spin Master strives to create an accessible and inclusive hiring process that provides reasonable accommodation to all applicants

Company Specialties:

• Marketing
• Entertainment
• Toy design and development
• Manufacturing
• Remote Control
• Robotics
• Preschool
• Games
• Children's mobile apps

Company Website: www.spinmaster.com

ASSUMPTION: Spin Master's size and industry position provide opportunities for growth and career advancement. Their focus on innovation, collaboration, and fun creates a dynamic work environment.

📊 Role Analysis

Career Level: This role is suitable for an early to mid-career professional with 2-5 years of experience in brand management or a related field.

Reporting Structure: The Brand Manager, Activities reports directly to the Senior Brand Manager.

Work Arrangement: This is a hybrid role, with a mix of on-site and remote work. The office is located in Toronto, Ontario, Canada.

Growth Opportunities:

• Spin Master offers growth and career opportunities, with a proven record of internal transfers for passionate and results-driven team members
• The company's fast-paced environment provides many opportunities for impactful decision-making and learning
• This role offers the chance to work on well-known brands and collaborate with cross-functional teams

ASSUMPTION: This role provides an excellent opportunity for a motivated individual to grow their career in brand management within a dynamic and innovative company.

🌍 Location & Work Environment

Office Type: Spin Master's Toronto office is a modern, collaborative workspace designed to foster creativity and innovation.

Office Location(s): 225 King St W, Toronto, Ontario M5V 1A6, Canada

Geographic Context:

• Toronto is a multicultural city with a vibrant arts scene, diverse neighborhoods, and numerous attractions
• The city offers a mix of urban and natural environments, with plenty of parks, beaches, and recreational activities
• Toronto has a humid continental climate, with warm, humid summers and cold, snowy winters

Work Schedule: The work schedule for this hybrid role is typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for remote work.

ASSUMPTION: Toronto offers a high quality of life, with a diverse cultural scene, excellent dining options, and numerous recreational activities. The city's vibrant atmosphere and diverse neighborhoods provide a dynamic environment for work and leisure.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Talent Acquisition team
• In-person or virtual interview with the hiring manager and/or team members
• Final interview with the Senior Brand Manager or another senior leader

Key Assessment Areas:

• Brand management skills and experience
• Analytical and problem-solving abilities
• Communication and collaboration skills
• Cultural fit and alignment with Spin Master's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant brand management experience and skills
• Be prepared to discuss your experience with P&L management, marketing activities, and data analysis
• Demonstrate your understanding of the consumer products industry and Spin Master's brand portfolio

ATS Keywords: Brand Management, Marketing, P&L, Consumer Products, Licensing, Cross-Functional Teams, Data Analysis, Toronto

ASSUMPTION: Spin Master's hiring process is designed to assess candidates' skills, experience, and cultural fit. The company values candidates who are passionate, results-driven, and aligned with their mission to make life more fun.

🛠️ Tools & Technologies

• Microsoft Office Suite (Excel, PowerPoint, Word)
• Project management tools (e.g., Asana, Trello, Jira)
• Data analysis tools (e.g., Excel, Google Analytics)
• Marketing automation tools (e.g., Hootsuite, Buffer, Mailchimp)

ASSUMPTION: Spin Master uses a variety of tools and technologies to support their brand management, marketing, and data analysis efforts. Candidates should be comfortable learning and using new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Spin Master encourages creativity, experimentation, and continuous learning
• Collaboration: The company fosters a collaborative work environment, with open communication and teamwork
• Fun: Spin Master prioritizes creating a fun and engaging work environment, with a focus on making life more fun for their employees and customers

Work Style:

• Spin Master offers a fast-paced, hands-on work environment with opportunities for impactful decision-making
• The company's challenging start-up atmosphere requires candidates who are passionate, results-driven, and adaptable
• Spin Master values candidates who are proactive, self-motivated, and able to manage multiple projects simultaneously

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you passionate about creating fun, innovative products for children?
• Do you have strong organizational skills and the ability to manage multiple projects simultaneously?

ASSUMPTION: Spin Master's culture values innovation, collaboration, and fun, with a focus on creating exceptional play experiences for children. Candidates who are passionate, results-driven, and aligned with these values will thrive in this environment.

⚠️ Potential Challenges

• The role requires managing multiple projects simultaneously, which can be challenging at times
• Spin Master's fast-paced work environment may not be suitable for candidates who prefer a more structured or predictable work environment
• The role involves frequent communication with licensors, which can be complex and time-consuming
• Toronto's high cost of living may be a challenge for some candidates

ASSUMPTION: While Spin Master offers many opportunities for growth and career advancement, the role also presents challenges that require strong organizational skills, adaptability, and a proactive work style.

📈 Similar Roles Comparison

• This role is similar to other brand management positions in the consumer products industry, but with a focus on the Activities category and Spin Master's unique brand portfolio
• Spin Master's size and industry position provide opportunities for growth and career advancement that may not be available at smaller companies
• This role offers the chance to work on well-known brands and collaborate with cross-functional teams, providing valuable experience for a career in brand management

ASSUMPTION: While this role shares similarities with other brand management positions, its unique focus on the Activities category and Spin Master's brand portfolio make it a distinct opportunity within the industry.

📝 Sample Projects

• Developing and executing a marketing and brand strategy for a new Activities product launch
• Analyzing POS performance and competitive landscape to identify growth opportunities for an existing brand
• Managing the P&L for a brand portfolio, including forecasting, pricing, costing, and profitability analysis

ASSUMPTION: These sample projects illustrate the mix of strategic planning and day-to-day execution required for this role, as well as the opportunity to work on well-known brands and collaborate with cross-functional teams.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the overall brand management structure at Spin Master?
• What opportunities are there for growth and career advancement within the brand management team?
• How does Spin Master support work-life balance for its employees?
• What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to those efforts?

ASSUMPTION: These key questions help candidates assess the fit of the role, the company culture, and the opportunities for growth and development within Spin Master.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant brand management experience and skills
• Prepare for your interview by researching Spin Master's brand portfolio and understanding the consumer products industry
• If selected for an interview, be prepared to discuss your experience with P&L management, marketing activities, and data analysis
• Follow up with the hiring manager or Talent Acquisition team within 24 hours of your interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.