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Brand Manager

GSK
Full-time
On-site
Amersfoort, Utrecht, Netherlands
🎨 Brand & Creative Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Brand Manager

πŸ”Ή Company: GSK

πŸ”Ή Location: Amersfoort, Utrecht, Netherlands

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Pharmaceuticals

πŸ”Ή Date Posted: June 24, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Leadership: Advocate for, lead all activity, and be accountable for the assigned brand.
  • Insights & Expert Market Knowledge: Continuously understand and embed customer and market insights into all brand activities.
  • Brand Planning: Develop and implement annual strategic and operational brand plans through cross-functional collaboration.
  • Operations / Execution: Deliver promotional campaigns and all marketing materials within operational excellence.
  • Field Engagement: Liaise closely with sales teams to embed campaigns and provide brand vision and leadership.
  • Drive Performance: Drive brand performance through the cross-functional team to maximize brand potential.
  • Forecasting: Manage product supply chain through the Core Commercial Cycle, adjusting as required based on market intelligence.
  • External Engagements: Continuously gather customer insights and seek feedback on marketing inputs and campaigns from external experts.

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to work effectively with cross-functional teams.

πŸ“‹ Key Responsibilities

βœ… Lead the commercialization of the brand portfolio by developing and implementing marketing strategies and operational tactics.

βœ… Lead the cross-functional Brand Team, consisting of office and field colleagues, by providing vision, clarity for brand success, and embedding a winning mindset for the brand within the organization.

βœ… Continuously seek to understand and embed customer and market insights into all brand activities by synthesizing qualitative feedback from various sources with quantitative feedback available through various data sources and reports.

βœ… Develop and implement annual strategic and operational brand plans through cross-functional collaboration and aligned with customer and market insights.

βœ… Deliver promotional campaigns and all marketing materials within operational excellence and in alignment with guidelines, the ethical code, and internal ground rules of GSK.

βœ… Liaise closely with sales teams to receive market and customer feedback, embed campaigns, and provide brand vision and leadership.

βœ… Drive brand performance through the cross-functional team with ADP tools to maximize brand potential; deliver versus agreed targets, actively pursue opportunities, minimize risk, and ensure course corrections are in place.

βœ… Manage product supply chain through the Core Commercial Cycle, adjusting as required based on market intelligence and with local insights to forecast accurate production targets.

βœ… Continuously gather customer insights and seek feedback on marketing inputs and campaigns from external experts, HCPs, scientists, members of medical associations, and pharmacists.

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication and leadership skills.

🎯 Required Qualifications

Education: Bachelor or Master's degree in Marketing, Communications, Business, or other relevant specialties.

Experience: +3 years of experience as a Marketeer/Product Manager, with a focus on the Oncology or Hematology field and launching products.

Required Skills:

  • Fluent communication in English and Dutch.
  • Strong communication and engagement skills.
  • Experience with brand planning processes and translating strategy into execution.
  • Experience using multiple channels of marketing mix and evidence of successful implementations through digital channels.
  • Prior pharmaceutical marketing/sales/medical experience preferred – 5 to 7 years minimum.
  • Ability to lead cross-functional matrix working.
  • Happy to challenge others and accepts being challenged.
  • Ability to engage with opinion leaders and understand the stakeholder perspective.
  • Flexible thinking and ability to continuously innovate and learn.

Preferred Skills:

  • Experience with advertising and promotion (A&P) budgets.
  • Knowledge of the pharmaceutical industry and its regulations.
  • Experience working with field sales teams and understanding their needs.

ASSUMPTION: Candidates with a strong background in pharmaceutical marketing and a proven track record of driving brand success will be most competitive for this role.

πŸ’° Compensation & Benefits

Salary Range: €70,000 - €90,000 per year (Estimated, based on industry standards for a Brand Manager with 5-10 years of experience in the pharmaceutical industry)

Benefits:

  • Competitive benefits package, including health insurance, pension plan, and employee discounts.
  • Opportunities for professional development and career growth within the organization.
  • Flexible working arrangements, including remote work options.

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM (Flexible, depending on business needs)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Pharmaceuticals. GSK is a global biopharma company focused on uniting science, technology, and talent to get ahead of disease together.

Company Size: 10,001+ employees. GSK is a large, multinational organization with a significant presence in the pharmaceutical industry.

Founded: 1715. GSK has a long history and extensive experience in the pharmaceutical industry.

Company Description:

  • GSK is a science-led global healthcare company that researches and develops a broad range of innovative products in three global businesses – pharmaceuticals, vaccines, and consumer healthcare.
  • The company has a significant presence in the Netherlands, with its headquarters located in Zeist.
  • GSK is committed to improving the quality of human life by enabling people to do more, feel better, and live longer.

Company Specialties:

  • Pharmaceutical products and vaccines.
  • Research and development.
  • Global healthcare solutions.

Company Website: http://www.gsk.com

ASSUMPTION: GSK's extensive experience and resources in the pharmaceutical industry make it an attractive employer for candidates seeking a challenging and rewarding career in the field.

πŸ“Š Role Analysis

Career Level: Mid-level to senior. This role is suitable for experienced marketers looking to take on a leadership role within a global pharmaceutical company.

Reporting Structure: The Brand Manager reports directly to the Business Unit Head of Oncology in the Netherlands.

Work Arrangement: On-site, with the possibility of flexible working arrangements and remote work options.

Growth Opportunities:

  • Progression to a senior brand management role or a leadership position within the marketing department.
  • Expansion of responsibilities to include additional brands or therapeutic areas.
  • Transition to a different function within the organization, such as sales, market access, or medical affairs.

ASSUMPTION: This role offers significant opportunities for career growth and development within a large, global organization.

🌍 Location & Work Environment

Office Type: Corporate office environment. GSK's office in Amersfoort is a modern, collaborative workspace designed to facilitate productivity and innovation.

Office Location(s): Amersfoort, Utrecht, Netherlands

Geographic Context:

  • The Netherlands is a small, densely populated country in Western Europe, known for its flat landscape, cycling culture, and progressive social policies.
  • Amersfoort is a city in the province of Utrecht, located approximately 30 kilometers southeast of Amsterdam.
  • The city is well-connected by public transportation, with easy access to major highways and rail networks.

Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM (Flexible, depending on business needs)

ASSUMPTION: The location and work environment at GSK's Amersfoort office are designed to support productivity, collaboration, and work-life balance.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening.
  • Phone or video screening with the HR department.
  • On-site or virtual interview with the hiring manager and other key stakeholders.
  • Final interview with the Business Unit Head or another senior leader within the organization.

Key Assessment Areas:

  • Candidates' understanding of the pharmaceutical industry and relevant therapeutic areas.
  • Candidates' ability to develop and implement strategic brand plans.
  • Candidates' leadership and communication skills, particularly in a cross-functional team environment.
  • Candidates' cultural fit with GSK's values and work environment.

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
  • Demonstrate your understanding of the pharmaceutical industry and GSK's brand portfolio in your application materials.
  • Prepare for behavioral interview questions that focus on your leadership, communication, and problem-solving skills.

ATS Keywords: Brand Management, Marketing Strategy, Cross-Functional Leadership, Market Insights, Brand Planning, Promotional Campaigns, Sales Collaboration, Performance Management, Forecasting, Customer Engagement, Communication Skills, Digital Marketing, Oncology Knowledge, Product Launch, Stakeholder Engagement, Innovative Thinking

ASSUMPTION: GSK's recruitment process is designed to assess candidates' skills, experience, and cultural fit with the organization, with a focus on finding the best fit for the role and the company.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint).
  • CRM software (e.g., Salesforce, Veeva).
  • Marketing automation tools (e.g., Marketo, HubSpot).
  • Data visualization tools (e.g., Tableau, Power BI).
  • Project management tools (e.g., Asana, Trello).

ASSUMPTION: GSK provides its employees with access to the tools and technologies necessary to perform their jobs effectively.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Patients first.
  • Transparency, integrity, and respect.
  • Innovation driven by passion.
  • One GSK.

Work Style:

  • Collaborative and cross-functional teamwork.
  • Data-driven decision-making.
  • Agile and adaptable to change.
  • Focus on delivering results and achieving excellence.

Self-Assessment Questions:

  • Do you align with GSK's patient-first approach, and how have you demonstrated this in your previous roles?
  • How do you handle working in a cross-functional team environment, and can you provide an example of a successful collaboration?
  • How do you approach continuous learning and innovation in your role?

ASSUMPTION: GSK values a diverse and inclusive work environment, and candidates who can demonstrate a strong cultural fit with the company's values and work style will be most successful in the role.

⚠️ Potential Challenges

  • The role requires a high degree of cross-functional collaboration and may involve working with multiple stakeholders, which can be challenging at times.
  • The pharmaceutical industry is subject to strict regulations and ethical guidelines, which can limit flexibility and creativity in marketing activities.
  • The role may require occasional travel to attend industry events, conferences, or meetings with external stakeholders.
  • The work environment can be fast-paced and demanding, with tight deadlines and high expectations for performance.

ASSUMPTION: Candidates who are adaptable, resilient, and able to thrive in a dynamic, fast-paced environment will be best suited to this role.

πŸ“ˆ Similar Roles Comparison

  • Brand Manager (Pharmaceuticals) vs. Brand Manager (Consumer Goods):
    • Pharmaceutical Brand Managers typically have more specialized knowledge of the industry and its regulations.
    • Consumer Goods Brand Managers may have more experience with mass market advertising and retail channel management.
  • Pharmaceutical Industry Context:
    • The pharmaceutical industry is subject to strict regulations and ethical guidelines, which can impact marketing strategies and tactics.
    • Pharmaceutical Brand Managers must have a deep understanding of the therapeutic area and the competitive landscape.
  • Career Path Comparison:
    • Both roles offer opportunities for career growth and development within their respective industries.
    • Pharmaceutical Brand Managers may have more opportunities to transition to other functions within the healthcare industry, such as medical affairs, market access, or sales.

ASSUMPTION: Candidates should consider the unique aspects of this role within the pharmaceutical industry and how their skills and experience align with the specific requirements of the position.

πŸ“ Sample Projects

  • Developing and implementing a successful product launch campaign for a new oncology medication.
  • Conducting market research to understand customer needs and preferences, and translating those insights into marketing strategies and tactics.
  • Managing a promotional campaign budget and ensuring compliance with internal guidelines and external regulations.

ASSUMPTION: These sample projects are designed to illustrate the types of responsibilities and challenges that candidates may face in this role.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and dynamics within the Brand Team, and how does this role fit into the broader organization?
  • How does GSK support the professional development and career growth of its Brand Managers?
  • What are the key priorities for this role in the first 90 days, and how will my performance be measured against these objectives?
  • How does GSK approach innovation and continuous improvement in its marketing strategies and tactics?
  • What are the most challenging aspects of this role, and how can I best prepare to succeed in these areas?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the team, and the organization, and to assess their fit with the company's culture and values.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link.
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your leadership, communication, and problem-solving abilities.
  • Prepare for behavioral interview questions that focus on your leadership, communication, and problem-solving skills, as well as your cultural fit with GSK's values and work environment.
  • If selected for an interview, be prepared to discuss your understanding of the pharmaceutical industry, GSK's brand portfolio, and your approach to brand management and marketing strategy.
  • Follow up with the GSK Service Centre at 1-877-694-7547 (US Toll Free) or +1 801 567 5155 (outside US) if you have any questions about the application process or require an accommodation to apply for the job.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.