Brand Manager (AFC)

📌 Core Information

🔹 Job Title: Brand Manager (AFC)

🔹 Company: Mondelēz International

🔹 Location: Ho Chi Minh City, Hồ Chí Minh, Vietnam

🔹 Job Type: Full-Time

🔹 Category: Brand & Portfolio Management, Marketing

🔹 Date Posted: 2025-06-19

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Executing brand strategy to drive sustainable growth and deliver business objectives
• Collaborating with cross-functional global and regional teams
• Supporting profit and loss management and future business development plans
• Developing and implementing product, packaging, pricing, and marketing strategies

ASSUMPTION: This role requires a strong understanding of consumer insights, brand strategy, and positioning to develop integrated marketing communications and 360-degree campaigns.

📋 Key Responsibilities

✅ Implement brand strategy for designated brands, developing product and packaging initiatives, and pricing strategies

✅ Plan and execute integrated marketing communication and media plans

✅ Monitor and evaluate business performance against key performance indicators (KPIs)

✅ Lead the development and implementation of growth initiatives and ideas to market (I2M) projects

✅ Participate in sales and operations planning (S&OP) to propose volume targets and monitor volume achievement

✅ Provide leadership and guidance to the team of Assistant Brand Managers and Designers

ASSUMPTION: This role involves a high level of autonomy and requires strong influencing skills to drive results and manage stakeholders effectively.

🎯 Required Qualifications

Education: University qualification in marketing or a related field

Experience: Minimum 2 years of marketing experience in the same position with a high skill level in all aspects of FMCG marketing mix

Required Skills:

• Brand strategy development and implementation
• Marketing mix management (product, price, place, promotion)
• Consumer insights and market research analysis
• Project management and cross-functional collaboration
• Strong analytical and creative mindset
• Excellent communication and presentation skills
• Effective negotiation skills

Preferred Skills:

• Experience in the fast-moving consumer goods (FMCG) sector
• Fluency in English and local language
• Proven track record of delivering results autonomously

ASSUMPTION: Candidates with experience in brand management, marketing, and a strong understanding of the FMCG sector will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: Industry-standard salary range for a Brand Manager role in Vietnam, with 2-5 years of experience: VND 1,200,000,000 - VND 1,800,000,000 per year

Benefits:

• Competitive benefits package
• Opportunities for professional development and growth
• Dynamic and inclusive work environment

Working Hours: Full-time, Monday to Friday, with occasional weekend work as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Mondelēz International operates in the food and beverage manufacturing industry, focusing on snacks, confectionery, and beverages.

Company Size: Mondelēz International is a large multinational corporation with over 80,000 employees worldwide.

Founded: Mondelēz International was founded in 2012, following the spin-off of the Kraft Foods Group's global snacks business.

Company Description:

• Mondelēz International is a global snacking powerhouse, offering iconic brands such as Oreo, Cadbury, and Toblerone
• The company is committed to empowering people to snack right by providing the right snack for the right moment, made the right way
• Mondelēz International is an equal opportunity employer, committed to fostering a diverse and inclusive work environment

Company Specialties:

• Confectionery and chocolate
• Biscuits and snacks
• Gum and candy

Company Website: Mondelezinternational.com

ASSUMPTION: Mondelēz International's extensive portfolio of global and local brands, along with its strong presence in fast-growing markets, positions it well for sustainable growth.

📊 Role Analysis

Career Level: Mid-level to senior-level brand management role, with opportunities for growth and development

Reporting Structure: Reports directly to the Marketing Manager

Work Arrangement: On-site, full-time position with occasional remote work as needed

Growth Opportunities:

• Progression to Senior Brand Manager or other senior marketing roles
• Expansion of responsibilities based on performance and business needs
• Cross-functional project assignments and rotational opportunities

ASSUMPTION: This role offers a clear career path for ambitious and driven brand management professionals looking to advance their careers in the FMCG sector.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art facilities

Office Location(s): Business Office - Ho Chi Minh, Vietnam

Geographic Context:

• Ho Chi Minh City is the largest city in Vietnam, with a vibrant and growing economy
• The city is known for its rich culture, historical sites, and culinary scene
• Ho Chi Minh City offers a mix of traditional and modern living, with ample opportunities for personal and professional growth

Work Schedule: Standard office hours, with flexibility for remote work as needed

ASSUMPTION: The dynamic and fast-paced work environment at Mondelēz International's Ho Chi Minh City office provides ample opportunities for professional development and growth.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the HR department
• In-depth interviews with the Marketing Manager and other stakeholders
• Final round interviews with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Brand management and marketing skills
• Consumer insights and market research analysis
• Project management and cross-functional collaboration
• Communication and presentation skills
• Cultural fit and alignment with Mondelēz International's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant brand management and marketing experience
• Demonstrate your understanding of the FMCG sector and Mondelēz International's brand portfolio
• Prepare examples of your brand strategy development and implementation experience
• Showcase your analytical and creative mindset through relevant case studies or projects
• Follow up with the HR department one week after the interview to express your interest in the role

ATS Keywords: Brand Strategy, Marketing Mix, Consumer Insights, Project Management, Cross-Functional Collaboration, Brand Management, FMCG, Integrated Marketing Communication, Pricing Strategy, Market Analysis, Trade Spend Management, Team Leadership

ASSUMPTION: The interview process at Mondelēz International is designed to assess candidates' technical skills, cultural fit, and alignment with the company's values and mission.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, Jira)
• Marketing automation and analytics tools (e.g., Google Analytics, Adobe Analytics, Marketo)
• Consumer research and insights tools (e.g., SurveyMonkey, Typeform, NetBase)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's experience and the team's needs.

👔 Cultural Fit Considerations

Company Values:

• Love our Consumers and Brands
• Grow Every Day
• Do What's Right

Work Style:

• Collaborative and inclusive work environment
• Data-driven and consumer-centric approach
• Agile and adaptable to change

Self-Assessment Questions:

• How do you demonstrate your love for consumers and brands in your daily work?
• Can you provide an example of a time when you grew professionally or personally, and what steps you took to achieve that growth?
• How do you ensure that your work aligns with Mondelēz International's values and ethical standards?

ASSUMPTION: Candidates who demonstrate a strong fit with Mondelēz International's values and work style will be well-suited for this role.

⚠️ Potential Challenges

• Fast-paced and dynamic work environment may require adaptability and flexibility
• Occasional weekend work may be required to meet project deadlines
• Candidates may face competition from other experienced brand management professionals in the FMCG sector
• Mondelēz International's global presence may require occasional international travel

ASSUMPTION: These potential challenges can be mitigated by effective time management, strong communication skills, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• Compared to other brand management roles in the FMCG sector, this role offers a unique opportunity to work with a global portfolio of iconic brands
• Mondelēz International's strong presence in fast-growing markets provides ample opportunities for career growth and development
• This role may require more frequent international travel compared to similar roles in other regions

ASSUMPTION: Candidates should consider their personal and professional goals when comparing this role to similar opportunities in the FMCG sector.

📝 Sample Projects

• Development and implementation of a new brand positioning strategy for a key brand in the Mondelēz International portfolio
• Collaboration with cross-functional teams to launch a new product line in the Vietnamese market
• Conducting a comprehensive market analysis and consumer insights study to inform brand strategy and pricing decisions

ASSUMPTION: These sample projects illustrate the diverse and challenging nature of brand management roles at Mondelēz International.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the overall marketing strategy for the brand portfolio in Vietnam?
• What opportunities are there for professional development and growth within the marketing department?
• How does Mondelēz International support work-life balance for its employees?
• What are the key challenges facing the brand portfolio in the Vietnamese market, and how can this role help address them?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your brand management and marketing experience
• Prepare examples of your brand strategy development and implementation experience
• Showcase your analytical and creative mindset through relevant case studies or projects
• Follow up with the HR department one week after the interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.