📌 Core Information
🔹 Job Title: Brand Manager B2B
🔹 Company: Swarovski
🔹 Location: Wattens, Tirol, Austria
🔹 Job Type: Full-Time
🔹 Category: Retail Luxury Goods and Jewelry
🔹 Date Posted: June 3, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving and developing the global Ingredient Branding program
- Managing B2B brand use and ensuring adherence to brand strategy
- Creating branding tools and guidelines for partners
- Monitoring brand performance and reporting on brand use
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Drive and develop the global Ingredient Branding program
✅ Approve and manage B2B brand use, including IB and Proper Use
✅ Work with local teams to guide correct brand use
✅ Create B2B branding tools and guidelines for partners and channels
✅ Ensure all partners follow the brand strategy and uplift the brand image
✅ Review and support private label branding (e.g., packaging)
✅ Monitor brand use and report on brand performance
ASSUMPTION: This role involves a mix of strategic planning, project management, and stakeholder communication.
🎯 Required Qualifications
Education: University degree in Business, Business Administration, Economics, or a related field
Experience: Minimum 3-5 years of professional experience in a similar role within an international setting
Required Skills:
- Excellent analytical and problem-solving skills
- Excellent English proficiency, presentation, and communication skills
- Team orientation and ability to work effectively with all levels of the organization
- Innovative and creative approach, with a can-do attitude
Preferred Skills:
- Experience in the luxury goods or jewelry industry
- Familiarity with brand management software and tools
ASSUMPTION: Candidates with experience in B2B marketing and brand strategy will be particularly well-suited to this role.
💰 Compensation & Benefits
Salary Range: The base monthly salary for this position is at least €3,725.23 gross. Swarovski offers market-competitive salaries that take individual qualifications and experience into consideration.
Benefits:
- Swarovski products discounts
- Employee Assistance Program
- Volunteering leave
- Learning and development programs
- Flexible working time models
- Travel allowance/public transport ticket/bike leasing
- Company subsidy for lunch in the canteens
- Company pension plan (from the 3rd year of employment)
- Childbirth grant, other personal allowances, if applicable
- Company day care center, summer holiday care for children
- Free sports and health programs
- Subsidy for private health insurance
- Loyalty benefits such as bonuses, anniversary gifts, etc.
- Rent of company apartments for the employees
Working Hours: 40 hours per week, with flexible working time models available
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Actual salaries may vary depending on individual qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Swarovski operates in the luxury goods and jewelry industry, with a focus on crystal products and accessories. The company is known for its high-quality craftsmanship and innovative designs.
Company Size: Swarovski has 10,001+ employees, making it a large organization with a global presence. This means there are ample opportunities for career growth and development.
Founded: Swarovski was founded in 1895 in Austria and has since grown into a global brand with a strong reputation for excellence.
Company Description:
- Swarovski creates beautiful crystal-based products of impeccable quality and craftsmanship that bring joy and celebrate individuality.
- The company designs, manufactures, and sells the world's finest crystals, gemstones, Swarovski Created Diamonds and zirconia, jewelry, and accessories, as well as crystal objects and home accessories.
- Swarovski Crystal Business has a global reach with approximately 2,400 stores and 6,700 points of sales in around 140 countries and employs more than 18,000 people.
Company Specialties:
- Innovation
- Creativity
- Imagination
- Responsibility
- Crystal Cutting
- Design
- Retailer
- Jewelry
- Watches
- Crystal living
- Jewellery
- Luxury Goods
- Marketing
- Finance
- Human Resources
- Sales
- Operations
- Retail
- Consumer Goods
- Luxury
- Crystal
- Gifts
- Product Management
- and Production
Company Website: http://www.swarovski.com/careers
ASSUMPTION: Swarovski's commitment to innovation, creativity, and responsibility makes it an attractive employer for individuals seeking a challenging and rewarding career in the luxury goods industry.
📊 Role Analysis
Career Level: This role is at the mid-level of the career ladder, offering opportunities for growth and development within the organization.
Reporting Structure: The Brand Manager B2B will report directly to the Global Brand Director and work closely with local teams and cross-functional departments.
Work Arrangement: This role is based at the Swarovski headquarters in Wattens, Austria, with a hybrid work arrangement that combines on-site and remote work.
Growth Opportunities:
- Progression to a senior brand management role or a leadership position within the brand team
- Expansion into other areas of the business, such as marketing, sales, or product management
- International assignments or secondments to gain experience in different markets and regions
ASSUMPTION: The Brand Manager B2B role offers a unique opportunity to work within a global brand and contribute to its continued success and growth.
🌍 Location & Work Environment
Office Type: The Swarovski headquarters in Wattens, Austria, offers a modern and collaborative work environment with state-of-the-art facilities and amenities.
Office Location(s): Wattens, Tirol, Austria
Geographic Context:
- Wattens is located in the heart of the Austrian Alps, offering a high quality of life and a wide range of recreational activities
- The region is known for its natural beauty, cultural heritage, and vibrant local communities
- Wattens is easily accessible by car, public transportation, or even by bike, thanks to the company's bike leasing program
Work Schedule: The standard workweek is Monday to Friday, with flexible working time models available to accommodate individual needs and preferences.
ASSUMPTION: The work environment at Swarovski is dynamic, innovative, and collaborative, with a strong focus on employee well-being and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interview with the hiring manager and/or other team members
- Final interview with the Global Brand Director
Key Assessment Areas:
- Brand management skills and experience
- Analytical and problem-solving abilities
- Communication and presentation skills
- Cultural fit and alignment with Swarovski's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant brand management experience and skills
- Prepare examples of your past achievements in brand strategy, development, and implementation
- Demonstrate your understanding of the luxury goods industry and Swarovski's brand identity
ATS Keywords: Brand Management, B2B Marketing, Brand Strategy, Ingredient Branding, Private Label Branding, Performance Monitoring, Guideline Creation, Luxury Goods, Jewelry, Crystal
ASSUMPTION: The interview process at Swarovski is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best possible match for the role and the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Brand management software (e.g., Brandfolder, Frontify, or similar)
- Project management tools (e.g., Asana, Trello, or similar)
- Design and presentation tools (e.g., Adobe Creative Suite, Keynote, or similar)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's background and the team's needs.
👔 Cultural Fit Considerations
Company Values:
- Creativity
- Innovation
- Responsibility
- Excellence
- Collaboration
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Focused on results and continuous improvement
Self-Assessment Questions:
- Do you thrive in a creative and innovative work environment?
- Are you comfortable working in a team and collaborating with cross-functional departments?
- Do you have a strong commitment to excellence and a passion for luxury goods and jewelry?
ASSUMPTION: Swarovski values candidates who are creative, innovative, responsible, and committed to excellence, with a strong work ethic and a collaborative mindset.
⚠️ Potential Challenges
- The role may require frequent travel to different markets and regions
- The pace of work can be intense, with tight deadlines and multiple priorities
- The luxury goods industry is competitive and constantly evolving, requiring adaptability and resilience
- The role may involve working with diverse stakeholders, including local teams, partners, and suppliers, which can present unique challenges and opportunities
ASSUMPTION: The Brand Manager B2B role offers a unique set of challenges and rewards, with the opportunity to make a significant impact on Swarovski's global brand presence and success.
📈 Similar Roles Comparison
- Compared to other brand management roles, this position has a stronger focus on B2B marketing and ingredient branding
- The luxury goods industry is characterized by its high standards, attention to detail, and commitment to excellence
- Career progression in brand management typically involves moving into senior roles or expanding into other areas of the business, such as marketing, sales, or product management
ASSUMPTION: The Brand Manager B2B role at Swarovski offers a unique opportunity to work within a global luxury brand and contribute to its continued success and growth.
📝 Sample Projects
- Developing and implementing a global Ingredient Branding program for Swarovski's crystal components used in third-party products
- Creating and updating B2B branding guidelines and toolkits to ensure consistent and on-brand usage by partners and channels
- Monitoring and analyzing brand performance metrics to identify trends, opportunities, and areas for improvement
ASSUMPTION: The Brand Manager B2B role offers a diverse range of projects and initiatives, with a strong focus on strategic planning, project management, and stakeholder communication.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the broader brand management strategy at Swarovski?
- What are the most significant challenges facing the brand team, and how can this role help address them?
- What opportunities are there for growth and development within the brand team and the organization as a whole?
- How does Swarovski support work-life balance and employee well-being?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the organization's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant brand management experience and skills
- Prepare examples of your past achievements in brand strategy, development, and implementation
- Demonstrate your understanding of the luxury goods industry and Swarovski's brand identity
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
