📌 Core Information
🔹 Job Title: Brand Manager
🔹 Company: Biocodex
🔹 Location: Biocodex Vietnam
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 11, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Conducting consumer and market research to stay updated on trends
- Defining and implementing brand strategy to differentiate Saforelle in the Intimate Care segment
- Managing brand campaigns and events to enhance brand credibility
- Collaborating with sales and marketing teams to build robust marketing plans
- Evaluating and proposing new products/SKUs launch to support Women’s health franchise growth
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Conduct consumer and market research to keep up to date with consumer trends and predict future trends
✅ Identify brand position in the market and define a winning and differentiated brand position vs. competition
✅ Develop and implement brand strategy and manage brand campaigns to meet consumer expectations and build brand credibility
✅ Localize global brand materials and conduct ATL/BTL initiatives to evaluate marketing impact for continuous improvement
✅ Organize brand events such as product launches, exhibitions, and photo shoots
✅ Create, manage, and editor calendar to deliver marketing campaigns for the Women’s health portfolio
✅ Measure and report on the success of marketing campaigns and develop and monitor marketing budgets for the Women’s health portfolio
✅ Partner with professional associations to leverage brand differentiation and positioning
✅ Collaborate with sales and marketing teams to build robust marketing plans
✅ Evaluate and propose new products/SKUs launch to satisfy customer needs and support the Women’s health franchise growth
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, digital marketing, or a relevant field
Experience: Minimum 2-3 years’ experience in consumer health care, with experience in intimate care being an advantage
Required Skills:
- Fluency in English and Vietnamese
- Demonstrated ability to deliver activities and strategies to leverage retail pharmacies customers
- Minimum 3 years’ experience in a similar role
- Confidence developing and overcoming consumer journey
- Strong content marketing skills and strategic vision
- Knowledge of implementing ATL/BTL campaigns for OTC and consumer channels
- Confidence developing and overseeing user trends
- Creativity, imagination, and innovation
- Ability to anticipate consumer trends and keep brand up to date
- Ability to work and understand both traditional and modern business channels (Retail, Digital, etc.)
- Highly skilled and knowledgeable in working with pharmacies (retail and chains), with strong retail culture
Preferred Skills:
- Experience in the pharmaceutical industry
- Knowledge of the Vietnamese market
ASSUMPTION: Given the role’s focus on the Vietnamese market, proficiency in Vietnamese is crucial.
💰 Compensation & Benefits
Salary Range: Industry standard for a Brand Manager role in Vietnam with 2-5 years of experience is approximately VND 1,200,000,000 - VND 1,800,000,000 per year (USD 50,000 - USD 75,000).
Benefits:
- Competitive benefits package
- Opportunities for professional development and growth
- Dynamic and collaborative work environment
Working Hours: Full-time position with standard office hours (8:00 AM - 5:00 PM, Monday - Friday)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate’s qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Biocodex operates in the pharmaceutical industry, focusing on Microbiota care, Women’s health, and Orphan diseases. The company is a leader in probiotic yeast strains and has a strong presence in the global market.
Company Size: Biocodex is a mid-sized company with approximately 1,583 employees worldwide, providing a supportive and collaborative work environment.
Founded: Biocodex was founded in 1953 and has since grown into a global organization with a strong commitment to innovation and healthcare.
Company Description:
- Biocodex is a French family-owned pharmaceutical company headquartered in Gentilly, near Paris, France
- The company was founded in 1953 to develop and market the world’s first probiotic yeast strain, Saccharomyces boulardii CNCM I-745®
- Biocodex focuses its activities around three main areas: Microbiota, Orphan diseases, and Women’s health
Company Specialties:
- Gastroenterology
- Neurology/Psychiatry
- Pain management
- Pediatrics
- Rheumatology
- Otolaryngology
- Women’s health
Company Website: www.biocodex.com
ASSUMPTION: Biocodex’s focus on innovation and healthcare makes it an attractive employer for candidates seeking to make a positive impact in the pharmaceutical industry.
📊 Role Analysis
Career Level: This role is suitable for a mid-career professional with 2-5 years of experience in consumer health care, preferably in intimate care.
Reporting Structure: The Brand Manager will report directly to the Marketing Director.
Work Arrangement: This is an on-site position based in Biocodex Vietnam.
Growth Opportunities:
- Progression to a senior marketing role within the company
- Expansion of responsibilities to cover additional brands or regions
- Opportunities to work on international projects and gain global experience
ASSUMPTION: Given Biocodex’s global presence and commitment to growth, there are ample opportunities for career advancement within the company.
🌍 Location & Work Environment
Office Type: Biocodex Vietnam operates in a modern, collaborative office environment.
Office Location(s): Biocodex Vietnam, Biocodex Vietnam
Geographic Context:
- Vietnam is a rapidly growing market with a strong focus on healthcare and consumer goods
- The intimate care segment is a competitive and dynamic market, offering numerous opportunities for innovation and growth
- Vietnam’s cultural diversity and consumer preferences present unique challenges and opportunities for brand managers
Work Schedule: Standard office hours with flexibility for occasional remote work or adjusted hours to accommodate project needs
ASSUMPTION: The dynamic and competitive nature of the Vietnamese market requires a proactive and adaptable approach to brand management.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interviews with the hiring manager and relevant team members
- Final interview with the Marketing Director
Key Assessment Areas:
- Strategic thinking and brand management skills
- Market research and analysis capabilities
- Cultural awareness and understanding of the Vietnamese market
- Communication and presentation skills
- Adaptability and problem-solving skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful brand campaigns or projects you’ve worked on in the past
- Research Biocodex and the intimate care market in Vietnam to demonstrate your understanding of the company and industry
ATS Keywords: Brand strategy, consumer trends, market research, brand positioning, campaign management, ATL/BTL initiatives, retail marketing, product launch, consumer journey, women’s health, intimate care, pharmacy relations
ASSUMPTION: Biocodex’s interview process is designed to assess candidates’ strategic thinking, market research skills, and cultural awareness, as well as their ability to work effectively with cross-functional teams.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Analytics
- Social media platforms (Facebook, Instagram, etc.)
- Project management tools (Asana, Trello, etc.)
- Market research tools (SurveyMonkey, Typeform, etc.)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate’s background and the team’s preferences.
👔 Cultural Fit Considerations
Company Values:
- Play collectively
- Shape fair relations
- Dare to innovate
- Care for our ecosystem
Work Style:
- Collaborative and team-oriented
- Adaptable and proactive
- Data-driven and analytical
- Creative and innovative
Self-Assessment Questions:
- Do you thrive in a collaborative and dynamic work environment?
- Are you comfortable working with diverse teams and stakeholders?
- Do you have a strong commitment to data-driven decision-making and continuous learning?
- Are you able to balance strategic thinking with tactical execution?
ASSUMPTION: Biocodex values candidates who are aligned with their core values and can contribute to a collaborative and innovative work environment.
⚠️ Potential Challenges
- Navigating the competitive and dynamic intimate care market in Vietnam
- Balancing strategic planning with tactical execution and cross-functional collaboration
- Adapting to the unique cultural preferences and consumer behaviors in Vietnam
- Managing multiple projects and deadlines in a fast-paced environment
ASSUMPTION: These challenges can be overcome with strong project management skills, cultural awareness, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Brand Manager roles in other pharmaceutical companies may have a broader focus on multiple brands or therapeutic areas
- Brand Manager roles in consumer goods or retail companies may have a stronger focus on retail marketing and promotions
- This role offers a unique opportunity to build a brand from scratch and drive its growth in a competitive market
ASSUMPTION: This role provides a unique blend of strategic planning, tactical execution, and cross-functional collaboration, making it an attractive opportunity for a mid-career professional seeking to make a significant impact in the pharmaceutical industry.
📝 Sample Projects
- Developing and implementing a successful brand launch campaign for a new intimate care product in Vietnam
- Conducting market research and analysis to identify consumer trends and preferences in the intimate care segment
- Collaborating with cross-functional teams to create and execute a comprehensive marketing plan for the Women’s health portfolio
ASSUMPTION: These sample projects demonstrate the strategic and tactical nature of the Brand Manager role at Biocodex.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the broader marketing strategy for Biocodex Vietnam?
- What are the most significant challenges facing the intimate care market in Vietnam, and how can this role address them?
- What opportunities are there for professional development and growth within the company?
- How does Biocodex support work-life balance for its employees?
ASSUMPTION: These questions demonstrate a proactive and strategic approach to the role and provide valuable insights into the company’s culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful brand campaigns or projects you’ve worked on in the past
- Research Biocodex and the intimate care market in Vietnam to demonstrate your understanding of the company and industry
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
