Brand Manager

📌 Core Information

🔹 Job Title: Brand Manager

🔹 Company: Dawaam

🔹 Location: Tripoli, Libya

🔹 Job Type: Full-time

🔹 Category: Marketing & Branding

🔹 Date Posted: July 9, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing plans to grow brand presence and boost sales
• Leading advertising campaigns across channels while ensuring brand consistency
• Overseeing brand identity usage in all communications and outlets
• Enhancing customer experience and loyalty through engagement initiatives
• Collaborating cross-functionally to align efforts and report on brand performance

ASSUMPTION: This role requires a strategic mindset, creativity, and strong analytical skills to drive brand success in the Libyan market.

📋 Key Responsibilities

✅ Developing and executing marketing plans to grow brand presence and boost sales

✅ Leading advertising campaigns across channels while ensuring brand consistency

✅ Overseeing brand identity usage in all communications and outlets

✅ Enhancing customer experience and loyalty through engagement initiatives

✅ Collaborating cross-functionally to align efforts and report on brand performance

ASSUMPTION: The Brand Manager will work closely with various teams, including sales, product, and marketing, to ensure brand consistency and effectiveness.

🎯 Required Qualifications

Education: Bachelor’s in Marketing, Business Administration, or related field

Experience: 3+ years in brand management, with experience in food & beverage or retail being an advantage

Required Skills:

• Bilingual in Arabic and English with strong analytical and communication skills
• Proficient in digital tools (Google Analytics, Meta Ads, TikTok Ads, MS Office, Canva)
• Leadership, customer focus, teamwork, and adaptability in a fast-paced setting
• KPI-driven: brand awareness, sales growth, campaign success, and customer satisfaction

Preferred Skills:

• Experience in the Libyan market

ASSUMPTION: Candidates with relevant industry experience and a strong understanding of the Libyan market will be at an advantage.

💰 Compensation & Benefits

Salary Range: The salary range for this role in Libya is typically between 15,000 - 25,000 LYD (Libyan Dinar) per month, depending on experience and qualifications. This estimate is based on market research and industry standards.

Benefits:

• Competitive salary package
• Opportunities for professional growth and development
• Dynamic and multicultural work environment

Working Hours: Full-time position with standard working hours from Sunday to Thursday, 8:30 AM to 5:30 PM, with a 1.5-hour lunch break.

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Dawaam operates in the staffing and recruiting industry, focusing on the UAE recruitment market for the last 8 years.

Company Size: Dawaam is a small company with 11-50 employees, providing a close-knit and collaborative work environment.

Founded: Dawaam was founded in 2012, with a mission to help find the perfect candidate and specialist to fit a company’s needs and requirements in the GCC and Middle East.

Company Description:

• Dawaam specializes in headhunting services and staffing solutions
• The company aims to match the right employer with the right employee, combining a strong understanding of the GCC and Middle East job market
• Dawaam has dedicated and experienced recruiters from different career fields, resulting in a high percentage of successful placements and a large network of client companies

Company Specialties:

• UAE Recruitment
• Dubai Jobs
• Dubai recruitment
• UAE jobs
• GCC Jobs
• and GCC recruitment

Company Website: http://www.dawaam.net

ASSUMPTION: Dawaam's expertise in the GCC and Middle East job market will enable them to provide valuable insights and support for the Brand Manager role in Libya.

📊 Role Analysis

Career Level: This role is at the mid-level career stage, requiring a balance of strategic thinking and hands-on execution.

Reporting Structure: The Brand Manager will report directly to the Marketing Director or a similar role, depending on the organizational structure.

Work Arrangement: This is an on-site position, requiring the Brand Manager to be based in Tripoli, Libya.

Growth Opportunities:

• Progression to a senior brand management role or a marketing leadership position
• Expanding the brand's presence and influence in the Libyan market and beyond
• Developing skills in cross-functional collaboration and team leadership

ASSUMPTION: The Brand Manager's success in this role will open up opportunities for career growth within the company or the broader marketing industry.

🌍 Location & Work Environment

Office Type: Dawaam's office is located in a modern tower in Dubai, United Arab Emirates, with a professional and collaborative work environment.

Office Location(s): 203 Nassima Tower, Dubai, AE

Geographic Context:

• Tripoli, Libya, is the capital and largest city of Libya, with a population of over 1.1 million people
• The city is known for its rich history, cultural diversity, and strategic location along the Mediterranean coast
• Tripoli offers a mix of traditional and modern amenities, with a growing business ecosystem

Work Schedule: The work schedule for this role is Sunday to Thursday, from 8:30 AM to 5:30 PM, with a 1.5-hour lunch break, totaling 40 hours per week.

ASSUMPTION: The Brand Manager will need to adapt to the local work culture and potentially adjust their work schedule to accommodate local customs and practices.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with senior leadership
• Job offer and onboarding

Key Assessment Areas:

• Brand strategy and marketing plan development
• Advertising campaign management and execution
• Brand identity and messaging consistency
• Customer experience and engagement initiatives
• Cross-functional collaboration and communication skills

Application Tips:

• Tailor your resume to highlight relevant brand management experience and skills
• Prepare a cover letter that demonstrates your understanding of the Libyan market and your enthusiasm for the role
• Be ready to discuss your approach to brand strategy, marketing plans, and advertising campaigns during the interview

ATS Keywords: Brand Management, Marketing Plans, Advertising Campaigns, Brand Consistency, Customer Experience, Engagement Initiatives, Cross-Functional Collaboration, Analytical Skills, Communication Skills, Digital Tools, Leadership, Customer Focus, Teamwork, Adaptability, KPI-Driven

ASSUMPTION: Applicants should focus on demonstrating their strategic thinking, creativity, and analytical skills throughout the application and interview process.

🛠️ Tools & Technologies

• Google Analytics
• Meta Ads (Facebook Ads)
• TikTok Ads
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Canva

ASSUMPTION: The Brand Manager should be proficient in using these tools and technologies to effectively manage and execute marketing campaigns and brand initiatives.

👔 Cultural Fit Considerations

Company Values:

• Expertise in the GCC and Middle East job market
• Matching the right employer with the right employee
• Strong understanding of client requirements

Work Style:

• Collaborative and team-oriented
• Results-driven and KPI-focused
• Adaptable and responsive to market trends

Self-Assessment Questions:

• How do you ensure brand consistency across various communication channels and outlets?
• Can you provide an example of a successful brand engagement initiative you've led in the past?
• How do you approach cross-functional collaboration to align efforts and report on brand performance?

ASSUMPTION: Applicants should consider how their work style and values align with Dawaam's company culture and the specific requirements of the Brand Manager role.

⚠️ Potential Challenges

• Navigating the unique cultural and market dynamics of the Libyan market
• Managing brand consistency across multiple channels and outlets
• Collaborating effectively with cross-functional teams in a fast-paced environment
• Adapting to the local work culture and potentially adjusting work schedules

ASSUMPTION: The Brand Manager should be prepared to face these challenges and develop strategies to overcome them successfully.

📈 Similar Roles Comparison

• This role differs from other brand management positions in its focus on the Libyan market and the need to adapt to local cultural and market dynamics
• In the broader marketing industry, this role is similar to other brand management positions, with a focus on strategy, execution, and performance measurement
• Career progression in this role could lead to senior brand management or marketing leadership positions, depending on the company's organizational structure

ASSUMPTION: Applicants should consider how this role compares to other brand management positions and how it aligns with their career goals and aspirations.

📝 Sample Projects

• Developing a comprehensive brand strategy for a new product launch in the Libyan market
• Executing a targeted advertising campaign to increase brand awareness and drive sales in a specific region
• Implementing a customer engagement initiative to improve customer loyalty and advocacy

ASSUMPTION: These sample projects provide a sense of the types of initiatives the Brand Manager might work on, demonstrating the role's strategic and hands-on nature.

❓ Key Questions to Ask During Interview

• How does the company support the Brand Manager in understanding and adapting to the unique cultural and market dynamics of the Libyan market?
• Can you describe the team structure and how the Brand Manager will collaborate with other departments to ensure brand consistency and success?
• What are the key performance indicators (KPIs) used to measure brand performance, and how are they tracked and reported?
• How does the company approach professional development and growth opportunities for the Brand Manager?
• What is the expected timeline for the onboarding process and initial projects for the Brand Manager?

ASSUMPTION: These questions will help applicants better understand the role, the company culture, and the expectations for the Brand Manager position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your brand management experience, skills, and enthusiasm for the Libyan market
• Prepare for the interview by researching the company, understanding the Libyan market, and developing your brand strategy and marketing plan ideas
• Follow up with the hiring manager after the interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.