📌 Core Information
🔹 Job Title: Brand Manager
🔹 Company: Hanes Australia Pty Limited
🔹 Location: Kew, Melbourne, Victoria, Australia
🔹 Job Type: Full-Time
🔹 Category: Retail
🔹 Date Posted: June 26, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Leading brand campaigns, content, and collaborations to enhance Bonds' presence
- Innovative brand strategy development and execution
- Cross-functional team collaboration with marketing, PR, influencers, and mixed media
- Big-picture thinking with a keen eye for detail
ASSUMPTION: This role requires a strategic mindset with a strong focus on creative storytelling and execution to drive brand success.
📋 Key Responsibilities
✅ Lead campaigns, content, and collaborations to keep Bonds at the forefront of Aussie culture
✅ Develop and execute innovative brand strategies across various touchpoints
✅ Collaborate with cross-functional teams to deliver integrated marketing campaigns
✅ Monitor and analyze brand performance metrics to inform strategy and tactics
✅ Manage relationships with external agencies and influencers
ASSUMPTION: This role involves a mix of strategic planning, creative execution, and stakeholder management to achieve brand objectives.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 2-5 years of experience in marketing or agency roles with a proven track record in brand strategy and mixed media
Required Skills:
- Proven experience in brand strategy, PR, influencers, and mixed media
- Big-picture thinking with attention to detail
- Strong communication and collaboration skills
- Familiarity with the Australian retail market and consumer trends
Preferred Skills:
- Experience with data-driven decision making
- Fluency in additional languages
- Knowledge of the Bonds brand and its competitors
ASSUMPTION: Candidates with a strong background in brand management, marketing, or related fields, along with a passion for the Bonds brand, will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: AU$80,000 - AU$110,000 per annum (Based on industry standards for a mid-level Brand Manager role in Melbourne)
Benefits:
- Epic discounts – up to 70% off Bonds, Sheridan, Bras N Things, Berlei, Jockey, and more
- Flexible, hybrid work arrangements
- Structured training and genuine career paths
- Summer Fun – compressed weeks and every second Friday off during summer, plus two well-being days on top of annual leave
- Recognition – “Golden Yarn” rewards, regular shout-outs, and connection with the CEO and community partners
- Learning culture – “Lunch & Learns,” LEAN development, and financial and health sessions
- Sustainability focus – a company committed to doing better
- Wellbeing perks – flu shots, skin checks, and free fruit
Working Hours: Full-time, Monday to Friday, with flexibility for hybrid work arrangements
ASSUMPTION: The salary range is based on market research for similar roles in the Melbourne area. Benefits are subject to change and may be confirmed during the interview process.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, with a focus on apparel and intimate wear
Company Size: 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration
Founded: 1893 (as Pacific Brands, now Hanes Brands Australasia)
Company Description:
- Hanes Brands Australasia is a subsidiary of Hanes Brands Inc., the world's largest manufacturer and marketer of basic apparel brands
- The company operates throughout Australia, New Zealand, China, Indonesia, and the United Kingdom
- Hanes Brands Australasia is known for its iconic brands, including Bonds, Bras N Things, Sheridan, and Berlei, which are sold through retail stores, e-commerce, and wholesale partners
Company Specialties:
- Product Design
- Marketing & Sales
- Finance & Information Technology
- Retail
- Supply Chain & Logistics
- and Wholesale
Company Website: hanesaustralasia.com
ASSUMPTION: Hanes Brands Australasia offers a dynamic work environment with a strong focus on employee growth and development.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and progression within the marketing department
Reporting Structure: This role reports directly to the Marketing Manager and collaborates with cross-functional teams, including PR, influencers, and mixed media
Work Arrangement: Hybrid, with a mix of on-site and remote work
Growth Opportunities:
- Progression to Senior Brand Manager or similar roles within the marketing department
- Expansion into other brands or product categories within the Hanes Brands Australasia portfolio
- International opportunities with Hanes Brands Inc.
ASSUMPTION: This role offers a clear path for career progression within the marketing department and the broader Hanes Brands Australasia organization.
🌍 Location & Work Environment
Office Type: Hybrid, with a mix of on-site and remote work
Office Location(s): Kew, Melbourne, Victoria, Australia
Geographic Context:
- Kew is an inner suburb of Melbourne, located approximately 6 kilometers east of the Melbourne CBD
- The area offers a mix of residential, commercial, and retail spaces, with easy access to public transportation and nearby amenities
- Melbourne is known for its vibrant culture, diverse communities, and thriving retail industry
Work Schedule: Full-time, Monday to Friday, with flexibility for hybrid work arrangements
ASSUMPTION: The hybrid work arrangement provides a balance between on-site collaboration and remote flexibility, allowing employees to optimize their work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-depth interview with the Marketing Manager and potential team members
- Final interview with the Head of Marketing or another senior leader
Key Assessment Areas:
- Brand management and strategy development
- Cross-functional team collaboration
- Data-driven decision making and analytics
- Cultural fit and alignment with Hanes Brands Australasia values
Application Tips:
- Tailor your resume and cover letter to highlight your brand management experience and relevant skills
- Prepare examples of successful brand campaigns or projects you've led in the past
- Research the Bonds brand and its competitors to demonstrate your understanding of the market
ATS Keywords: Brand management, brand strategy, PR, influencers, mixed media, marketing campaigns, retail, consumer trends, data-driven decision making
ASSUMPTION: The interview process is designed to assess candidates' strategic thinking, creativity, and cultural fit, as well as their technical skills in brand management.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
- Social media platforms (Instagram, Facebook, Twitter)
- Brand management and analytics tools (e.g., Brand24, Hootsuite, Sprout Social)
ASSUMPTION: Familiarity with industry-standard brand management tools and platforms is expected, but training will be provided as needed.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Quality
- Innovation
- Collaboration
- Accountability
Work Style:
- Creative and strategic thinking
- Strong communication and collaboration skills
- Adaptability and flexibility in a dynamic work environment
- Results-driven and proactive approach to problem-solving
Self-Assessment Questions:
- Do you thrive in a creative and collaborative work environment?
- Are you passionate about the Bonds brand and its role in Australian culture?
- Can you balance big-picture thinking with a keen eye for detail?
ASSUMPTION: Candidates who align with Hanes Brands Australasia's values and demonstrate a strong work ethic, creativity, and adaptability will be well-suited for this role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced, dynamic environment
- Collaborating effectively with cross-functional teams and external agencies
- Adapting to changes in brand strategy or market trends
- Balancing on-site and remote work responsibilities in a hybrid work arrangement
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Compared to other Brand Manager roles, this position places a stronger emphasis on creative storytelling and cross-functional team collaboration
- In the retail industry, this role requires a deep understanding of consumer trends and market dynamics in Australia
- Career progression may involve moving into senior roles within the marketing department or exploring opportunities within the broader Hanes Brands Australasia organization
ASSUMPTION: This role offers unique opportunities for creative expression and collaboration within the retail industry, with a clear path for career growth and development.
📝 Sample Projects
- Developing and executing a successful influencer marketing campaign for a new Bonds product launch
- Conducting market research and analyzing consumer trends to inform brand strategy
- Managing a team to create and implement a comprehensive brand rebranding campaign
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role collaborate with other departments and external agencies?
- What opportunities are there for professional development and growth within the marketing department?
- How does Hanes Brands Australasia support work-life balance for its employees?
- What are the most rewarding aspects of working at Hanes Brands Australasia, according to current employees?
ASSUMPTION: These questions are designed to provide insight into the role's day-to-day responsibilities, team dynamics, and career growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Hanes Brands Australasia careers portal
- Tailor your resume and cover letter to highlight your brand management experience and relevant skills
- Prepare examples of successful brand campaigns or projects you've led in the past
- Research the Bonds brand and its competitors to demonstrate your understanding of the market
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
