📌 Core Information
🔹 Job Title: Brand Manager
🔹 Company: LEARN Corporation
🔹 Location: Bangkok, Thailand
🔹 Job Type: Full-Time
🔹 Category: Education
🔹 Date Posted: May 13, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing brand strategies to strengthen market position and drive awareness
- End-to-end brand management, from market research and positioning to campaign execution and performance analysis
- Collaborating with cross-functional teams to align brand initiatives with commercial goals
- Driving brand visibility and consistency across all customer touchpoints
- Analyzing market research and consumer insights to inform campaign direction and brand development
ASSUMPTION: This role requires a strategic mindset with a strong focus on execution and a proven track record in brand management, preferably in a lead-driven business environment.
📋 Key Responsibilities
✅ Develop and implement brand strategies that strengthen the brand’s market position and drive awareness
✅ Conduct market research and analyze consumer insights to inform campaign direction and brand development
✅ Execute integrated marketing campaigns that support brand awareness, engagement, and lead-to-sale conversion
✅ Collaborate with cross-functional teams to align brand initiatives with commercial goals
✅ Drive brand visibility and consistency across all customer touchpoints, campaigns, and physical branches (online and offline)
✅ Track and analyze brand performance using KPIs such as brand awareness, MQL/SQL conversion, and campaign ROI
ASSUMPTION: This role requires a hands-on approach to execution and a strong focus on data-driven decision making.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, Communications, or a related field
Experience: 5+ years of experience in brand management, preferably in retail, tech, or a lead-driven business environment
Required Skills:
- Proven track record of linking brand activities to tangible commercial outcomes, especially lead-to-sale conversion
- Strong analytical skills and experience using data and insights to drive marketing decisions
- Knowledge of CRM systems, marketing automation, and digital campaign platforms
- Creative and strategic thinking with a hands-on approach to execution
- Excellent communication, stakeholder management, and project management abilities
Preferred Skills:
- Experience in the education or EdTech industry
- Fluency in Thai
ASSUMPTION: Candidates with experience in the education or EdTech industry may have a competitive advantage in this role.
💰 Compensation & Benefits
Salary Range: THB 150,000 - 250,000 per month (based on industry standards for a mid-level brand manager in Bangkok)
Benefits:
- Health insurance
- Retirement fund contributions
- Performance-based bonuses
- Opportunities for professional development and training
Working Hours: 40 hours per week, with flexibility for occasional overtime as needed
ASSUMPTION: Salary range is estimated based on industry standards for a mid-level brand manager in Bangkok, Thailand.
📌 Applicant Insights
🔍 Company Context
Industry: LEARN Corporation operates in the Education industry, focusing on EdTech and lifelong learning solutions
Company Size: LEARN Corporation has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for collaboration and growth
Founded: LEARN Corporation was founded in 2005, with a history of continuous innovation and expansion in the EdTech space
Company Description:
- LEARN Corporation is the first organization of learning innovation by applying technology for people of all ages
- The company offers a wide range of learning solutions, including tutoring schools, online learning platforms, and educational content
- LEARN Corporation is committed to developing all-round skills, improving work performances with technology, and encouraging adaptability to the modern world
Company Specialties:
- Education Technology (EdTech)
- Lifelong Learning
- Learning Innovation
Company Website: careers.learn.co.th
ASSUMPTION: LEARN Corporation's focus on innovation and continuous learning creates an environment that values creativity and adaptability.
📊 Role Analysis
Career Level: This role is at the mid-level career stage, with opportunities for growth and advancement within the company
Reporting Structure: The Brand Manager will report directly to the Head of Marketing and work closely with cross-functional teams, including the sales team, area manager, commercial team, and product teams
Work Arrangement: This role is on-site, with occasional flexibility for remote work as needed
Growth Opportunities:
- Potential career progression into senior marketing roles or leadership positions within the company
- Opportunities to gain exposure to cross-functional teams and senior leadership, allowing for strategic influence and career growth
- The chance to work on high-impact brand projects that drive real business results and market growth
ASSUMPTION: LEARN Corporation's mid-sized company structure provides ample opportunities for career growth and advancement within the organization.
🌍 Location & Work Environment
Office Type: LEARN Corporation's headquarters is located in Pathumwan, Bangkok, offering a modern and collaborative work environment
Office Location(s): 14 Floor MBK Tower, 444 Phayathai Road, Wangmai, Pathumwan, Bangkok, Thailand
Geographic Context:
- Bangkok is a vibrant and bustling city, offering a mix of traditional culture and modern amenities
- The Pathumwan district is a central business district with easy access to public transportation and shopping centers
- LEARN Corporation's headquarters is located near the MBK Shopping Center, providing convenient access to food, shopping, and entertainment options
Work Schedule: The work schedule is typically Monday to Friday, 9:00 AM to 6:00 PM, with flexibility for occasional overtime as needed
ASSUMPTION: LEARN Corporation's headquarters offers a modern and collaborative work environment, with convenient access to amenities and public transportation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interviews with the Head of Marketing and relevant team members
- Final interview with senior leadership
Key Assessment Areas:
- Brand strategy and positioning
- Campaign execution and performance analysis
- Communication and stakeholder management skills
- Problem-solving and analytical abilities
Application Tips:
- Tailor your resume and cover letter to highlight your brand management experience and relevant skills
- Prepare examples of successful brand campaigns you've executed and the results you achieved
- Demonstrate your understanding of the education industry and LEARN Corporation's business model during the interview
ATS Keywords: Brand Management, Market Research, Campaign Execution, Performance Analysis, Analytical Skills, CRM Systems, Marketing Automation, Digital Campaign Platforms, Creative Thinking, Strategic Thinking, Communication Skills, Stakeholder Management, Project Management, Education Industry, EdTech, Lifelong Learning
ASSUMPTION: LEARN Corporation's recruitment process is designed to assess candidates' strategic thinking, execution skills, and cultural fit within the organization.
🛠️ Tools & Technologies
- CRM systems (e.g., Salesforce, HubSpot)
- Marketing automation platforms (e.g., Marketo, Pardot)
- Digital campaign platforms (e.g., Google Ads, Facebook Ads)
- Data analysis tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: LEARN Corporation uses industry-standard tools and technologies for brand management, marketing, and project management.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centricity
- Collaboration
- Continuous learning
Work Style:
- Strategic and creative thinking
- Data-driven decision making
- Strong communication and collaboration skills
- Adaptability and flexibility
Self-Assessment Questions:
- How do you stay updated with the latest trends and innovations in brand management and the EdTech industry?
- Can you provide an example of a time when you successfully collaborated with cross-functional teams to achieve a common goal?
- How do you approach continuous learning and professional development in your role?
ASSUMPTION: LEARN Corporation values candidates who are innovative, customer-focused, and committed to continuous learning and collaboration.
⚠️ Potential Challenges
- The fast-paced nature of the EdTech industry may require adaptability and quick decision-making
- Collaborating with cross-functional teams may present challenges in coordinating efforts and aligning priorities
- Balancing brand awareness and lead-to-sale conversion may require a strong focus on data-driven decision making
- Working in a mid-sized company may present opportunities for growth but also require adaptability to changing priorities and workloads
ASSUMPTION: LEARN Corporation's fast-paced and collaborative work environment may present unique challenges that require adaptability and strong communication skills.
📈 Similar Roles Comparison
- Brand Manager (LEARN Corporation) vs. Brand Manager (Traditional Retail): The LEARN Corporation role focuses on driving brand awareness and lead-to-sale conversion in the EdTech industry, while the traditional retail role may focus more on brand consistency and market penetration
- Brand Manager (LEARN Corporation) vs. Digital Marketing Manager (EdTech): The LEARN Corporation role emphasizes end-to-end brand management, while the digital marketing manager role may focus more on online channels and customer acquisition
- Brand Manager (LEARN Corporation) vs. Product Manager (EdTech): The LEARN Corporation role focuses on brand strategy and positioning, while the product manager role may focus more on product development and feature implementation
ASSUMPTION: LEARN Corporation's Brand Manager role is unique in its focus on driving brand impact in the fast-paced EdTech industry.
📝 Sample Projects
- Developing a comprehensive brand strategy that aligns with LEARN Corporation's business goals and market positioning
- Executing a targeted marketing campaign to increase brand awareness among key customer segments in the EdTech industry
- Conducting market research and consumer insights analysis to inform campaign direction and brand development
ASSUMPTION: LEARN Corporation's Brand Manager role involves a mix of strategic planning, campaign execution, and data analysis to drive brand impact and market growth.
❓ Key Questions to Ask During Interview
- How does LEARN Corporation support the professional development and growth of its brand management team?
- Can you describe the typical workflow and collaboration process between the brand management team and other departments, such as sales and product teams?
- How does LEARN Corporation measure the success of its brand initiatives, and how are those metrics used to inform future strategies?
- What are the most significant challenges facing the brand management team in the current market, and how are they being addressed?
- How does LEARN Corporation foster a culture of innovation and continuous learning within its brand management team?
ASSUMPTION: LEARN Corporation's interview process is designed to assess candidates' strategic thinking, execution skills, and cultural fit within the organization, while also providing insight into the company's brand management approach and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through careers.learn.co.th
- Tailor your resume and cover letter to highlight your brand management experience and relevant skills
- Prepare examples of successful brand campaigns you've executed and the results you achieved
- Demonstrate your understanding of the education industry and LEARN Corporation's business model during the interview
- Follow up with the HR department one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
