📌 Core Information
🔹 Job Title: Brand Manager - Babybel
🔹 Company: BEL
🔹 Location: Sevenoaks, England, United Kingdom
🔹 Job Type: On-site
🔹 Category: Brand Marketing
🔹 Date Posted: 2025-07-28
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing consumer-led annual integrated marketing plans
- Utilising consumer insights to develop multi-million through the line communications planning
- Leading brand activations including PR stunts, sampling, and social campaigns
- Developing innovation launches
- Collaborating with regional and global teams
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work collaboratively with various teams.
📋 Key Responsibilities
✅ Developing consumer-led annual integrated marketing plans
✅ Utilising consumer insights to develop multi-million through the line communications planning (TV, OOH, social)
✅ Leading brand activations including PR stunts, sampling, and social campaigns
✅ Developing innovation launches
✅ Collaborating with regional Northern European and Global teams
✅ Tracking and reporting on brand performance to inform strategy
✅ Packaging artwork development for new pack formats/designs
✅ Leading key commercial projects to develop the P&L
✅ Line management of Marketing Intern
✅ Occasional trips to Paris, Brussels, or Utrecht for team meetings
ASSUMPTION: This role involves a mix of strategic planning, creative execution, and analytical reporting.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Minimum 3 years of brand marketing experience
Required Skills:
- Strong communication and analytical skills
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint)
- Knowledge of digital marketing tools and techniques
- Experience/Exposure in P&L management
- Passionate about Marketing with keen interest in Brands and Consumers
- Effective team player demonstrating strong ability to work collaboratively with others
- Solution-oriented - curious to understand problems and provide pragmatic solutions
Preferred Skills:
- Fluency in French, Dutch, or other European languages
ASSUMPTION: Candidates with experience in the food industry or FMCG sector may have an advantage.
💰 Compensation & Benefits
Salary Range: £35,000 - £45,000 per annum (Based on experience and market rates for brand manager roles in the UK)
Benefits:
- Competitive pension scheme
- Health and dental insurance
- Life assurance
- 25 days' holiday per year
- Employee discount on Bel products
Working Hours: Full-time, 37.5 hours per week
ASSUMPTION: The salary range is an estimate based on market research and similar roles in the UK. Actual salary may vary based on individual qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: The Bel Group is a major player in the food industry, specialising in dairy, fruit, and plant-based products, and is one of the world leaders in branded cheeses.
Company Size: The Bel Group has approximately 13,000 employees worldwide and operates in over 30 countries.
Founded: The Bel Group was founded in 1865 and has a rich history in the cheese industry.
Company Description:
- The Bel Group is committed to providing healthier snacking solutions for all while developing a sustainable farming model for the future.
- The company's signature, "For All, For Good," reflects its mission to mobilise its employees to build a profitable and sustainable business model for the future.
- The Bel Group is committed to ensuring its brands are accessible to all, with relevant formats offered through various sales channels, including grocery, convenience, discounters, and e-commerce.
Company Specialties:
- Branded cheeses
- Dairy products
- Fruit and plant-based products
- Healthier snacking solutions
Company Website: bel-group.com
ASSUMPTION: The Bel Group is a well-established company with a strong presence in the food industry and a commitment to sustainability and healthier snacking.
📊 Role Analysis
Career Level: This role is at the mid-level of the marketing career path, with opportunities for growth and progression.
Reporting Structure: The Brand Manager will report directly to the Marketing Manager and work collaboratively with regional and global teams.
Work Arrangement: This role is on-site, with occasional trips to Paris, Brussels, or Utrecht for team meetings.
Growth Opportunities:
- Progression to a Senior Brand Manager or Marketing Manager role
- Expanding responsibilities within the Babybel brand or across other Bel Group brands
- International opportunities within the Bel Group's global network
ASSUMPTION: This role offers strong growth potential within the Bel Group's global organisation.
🌍 Location & Work Environment
Office Type: The Bel Group's Sevenoaks office is a modern, collaborative workspace with a dynamic and enjoyable environment.
Office Location(s): Sevenoaks, England, United Kingdom
Geographic Context:
- Sevenoaks is a town in Kent, England, with a population of approximately 40,000 people.
- The town is located about 21 miles southeast of central London and is well-connected by road and rail.
- Sevenoaks offers a mix of urban and rural living, with easy access to green spaces and outdoor activities.
Work Schedule: The standard work schedule is Monday to Friday, 9:00 AM to 5:30 PM, with a 30-minute lunch break.
ASSUMPTION: The work environment at the Bel Group's Sevenoaks office is collaborative, dynamic, and enjoyable, with a strong focus on teamwork and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application and CV submission
- Phone or video screening with the HR department
- First-round interview with the Marketing Manager
- Second-round interview with the Babybel Brand Director
- Final interview with the HR Director
Key Assessment Areas:
- Brand marketing experience and achievements
- Consumer insight and market analysis skills
- Communication and presentation skills
- Cultural fit with the Bel Group and the Babybel brand
Application Tips:
- Tailor your CV and cover letter to highlight your brand marketing experience and relevant achievements.
- Prepare examples of successful brand campaigns you have led or contributed to, focusing on consumer insights, strategy, and execution.
- Research the Babybel brand and the Bel Group's mission and values to demonstrate your cultural fit and enthusiasm for the role.
ATS Keywords: Brand Marketing, Consumer Insights, Marketing Strategy, Innovation, PR Stunts, Social Campaigns, P&L Management, Team Collaboration, Problem Solving
ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on brand marketing experience and cultural fit.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Consumer research and analytics tools (e.g., Nielsen, Kantar, or similar)
- Marketing automation and project management tools (e.g., Asana, Trello, or similar)
- Social media management tools (e.g., Hootsuite, Sprout Social, or similar)
ASSUMPTION: The required tools and technologies for this role are standard for brand marketing professionals and can be learned quickly with relevant experience.
👔 Cultural Fit Considerations
Company Values:
- Dare: Bel Group employees are encouraged to take risks, innovate, and challenge the status quo.
- Care: The Bel Group is committed to creating a supportive and inclusive work environment where employees feel valued and respected.
- Commit: Bel Group employees are dedicated to delivering results and contributing to the company's success.
Work Style:
- Collaborative: The Bel Group values teamwork and encourages employees to work together to achieve common goals.
- Dynamic: The work environment is fast-paced and ever-changing, with a focus on continuous improvement and innovation.
- Innovative: The Bel Group encourages employees to think creatively and develop new ideas to drive business growth.
Self-Assessment Questions:
- Do you have a proven track record of driving brand growth through innovative marketing campaigns?
- Are you comfortable working in a dynamic, collaborative environment and able to adapt to change?
- Do you share the Bel Group's commitment to sustainability, health, and nutrition?
ASSUMPTION: Candidates who align with the Bel Group's values and work style are more likely to succeed in this role and contribute to the company's success.
⚠️ Potential Challenges
- Managing multiple stakeholders and balancing competing priorities
- Adapting to a fast-paced, dynamic work environment
- Developing and executing innovative marketing campaigns on a tight budget
- Working collaboratively with regional and global teams across different time zones
ASSUMPTION: These challenges can be overcome with strong communication skills, adaptability, and a focus on results-driven marketing strategies.
📈 Similar Roles Comparison
- Compared to other brand manager roles, this position offers a unique opportunity to work on a well-known, iconic brand with a strong global presence.
- Babybel is a well-established brand with a rich history, but it also faces competition from other cheese brands and snacking alternatives. Successful candidates will need to balance a deep understanding of the brand's heritage with a forward-thinking approach to innovation and marketing.
- This role offers strong growth potential within the Bel Group's global organisation, with opportunities for progression to senior roles or international assignments.
ASSUMPTION: Candidates should consider their career goals and aspirations when evaluating this role against similar positions in the market.
📝 Sample Projects
- Developing and executing a consumer-led integrated marketing campaign to drive brand awareness and sales for a new Babybel product launch
- Conducting consumer research to identify trends and insights that inform brand strategy and marketing communications
- Collaborating with regional and global teams to develop and implement consistent brand messaging and visual identity across multiple channels and markets
ASSUMPTION: These sample projects are designed to showcase the key responsibilities and required skills for this role, but the specific projects and tasks may vary based on the company's needs and priorities.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the Babybel brand in the next 12-24 months, and how can this role help address them?
- How does this role fit into the broader marketing strategy for the Bel Group, and what opportunities are there for collaboration and knowledge-sharing with other brands and teams?
- What are the key priorities for the first 90 days in this role, and how will success be measured?
- How does the Bel Group support the professional development and growth of its marketing employees?
- What is the company's approach to work-life balance, and how does this role fit into that philosophy?
ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your CV and cover letter to highlight your brand marketing experience and relevant achievements, with a focus on consumer insights, strategy, and execution.
- Prepare examples of successful brand campaigns you have led or contributed to, focusing on your role in driving brand growth and market impact.
- Research the Babybel brand and the Bel Group's mission and values to demonstrate your cultural fit and enthusiasm for the role.
- Follow up with the recruitment team one week after submission to confirm receipt of your application and inquire about next steps.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
