📌 Core Information
🔹 Job Title: Brand Manager
🔹 Company: Ageas
🔹 Location: Bournemouth, United Kingdom
🔹 Job Type: Hybrid (Part Time, Full Time, Job Share)
🔹 Category: Marketing
🔹 Date Posted: 2025-06-26
🔹 Experience Level: Mid-Senior Level (5-10 years)
🔹 Remote Status: On-site with hybrid options
🚀 Job Overview
Key aspects of this role include:
- Managing and implementing the Saga brand across all customer touchpoints
- Developing compelling brand stories and presentations
- Acting as the primary liaison between Ageas and the Saga Brand team
- Governing brand standards and ensuring adherence to brand guidelines
- Managing relationships with external agencies and suppliers
ASSUMPTION: This role requires a strategic and creative thinker with experience in brand management and stakeholder engagement.
📋 Key Responsibilities
✅ Ensure consistent application of the brand identity across all marketing, communications, and customer touchpoints
✅ Own and manage the Saga Brand Guidelines, collaborating with the Saga Brand teams to review, update, and govern brand standards
✅ Manage relationships with external agencies and suppliers to deliver brand assets efficiently and cost-effectively, ensuring adherence to brand standards
✅ Lead the management and execution of the Saga brand across digital and print channels, ensuring alignment with brand strategy and business objectives
✅ Act as the custodian of the Saga brand, safeguarding its integrity and reputation, and working closely with the wider Saga Group on brand-related matters, including trademark management
✅ Manage relationships with external agencies and suppliers to deliver brand assets efficiently and cost-effectively, ensuring adherence to brand standards. Act as the primary liaison between Ageas and the Saga Brand team, fostering strong collaboration to ensure brand initiatives are strategically aligned and effectively delivered.
ASSUMPTION: This role requires strong project management skills and the ability to work effectively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience (5-10 years) in brand management, with a focus on brand development and stakeholder engagement
Required Skills:
- Strategic and creative thinking
- Brand development and governance
- Stakeholder engagement and management
- Analytical skills and data-driven decision making
- Excellent communication and interpersonal skills
- Experience with brand tracking tools (e.g., YouGov)
- Knowledge of trademark management
Preferred Skills:
- Experience with the Ageas or Saga brand
- Familiarity with the insurance industry
- Proficiency in Adobe Creative Suite
ASSUMPTION: Candidates should have a proven track record in brand management and be comfortable working in a fast-paced, dynamic environment.
💰 Compensation & Benefits
Salary Range: £52,000 - £65,000 per year (dependent on experience)
Benefits:
- Flexible working options (hybrid, part-time, job share)
- Minimum of 35 days holiday (including bank holidays)
- Annual bonus schemes and salary reviews
- Competitive pension and employee savings plans
- Employee loans and health cash plan
- Dental insurance and will writing services
- Voluntary critical illness and mental health support
- Well-being activities and mindfulness sessions
- Sports and social club events
- Maternity/paternity/primary adopter entitlement of up to 16 weeks full pay
- Partner life assurance and critical illness cover
- Deals on various gadgets and vehicle breakdown cover
- Return to work programme after maternity leave
Working Hours: Full-time (37.5 hours per week) with flexible working options
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-senior level brand management role in the UK insurance sector.
📌 Applicant Insights
🔍 Company Context
Industry: Insurance
Company Size: Large (1,001-5,000 employees)
Founded: 1824 (headquarters in Eastleigh, Hampshire)
Company Description:
- One of the largest car and home insurers in the UK
- Part of an international group, headquartered in Brussels
- Recognized for excellent insurance cover and customer service
- Winner of multiple industry awards, including Personal Lines Insurer of the Year
- Committed to diversity and inclusion, with certifications such as Top Employer UK and Disability Confident Leader
Company Specialties:
- Personal lines insurance
- Customer-centric approach
- Market-leading claims team
- Strategic partnerships with brokers and affinity groups
Company Website: www.ageas.co.uk
ASSUMPTION: Ageas is a well-established insurance provider with a strong focus on customer service and a commitment to diversity and inclusion.
📊 Role Analysis
Career Level: Mid-Senior Level (5-10 years of experience)
Reporting Structure: Reports directly to the Head of Brand
Work Arrangement: Hybrid (part-time, full-time, job share options available)
Growth Opportunities:
- Potential progression to Senior Brand Manager or similar roles
- Broad exposure to various aspects of brand management and stakeholder engagement
- Opportunities to work on multiple brands (Ageas, Saga, Rias)
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop skills and advance their career within the company.
🌍 Location & Work Environment
Office Type: Hybrid (combination of on-site and remote work)
Office Location(s): Bournemouth, Hampshire Corporate Park, Eastleigh, Manchester, London
Geographic Context:
- Bournemouth: Coastal city with a mix of urban and rural areas
- Hampshire: County located on the south coast of England, with a mix of urban and rural areas
- Easy access to major transportation links and London
Work Schedule: Flexible working hours with core hours of 10:00 - 16:00
ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application and CV screening
- Phone or video screening with the HR team
- Face-to-face or video interview with the hiring manager and a panel of stakeholders
- Final round interview with the Head of Brand
Key Assessment Areas:
- Brand management experience and strategic thinking
- Stakeholder engagement and communication skills
- Analytical skills and data-driven decision making
- Cultural fit and alignment with Ageas values
Application Tips:
- Tailor your CV and cover letter to highlight relevant brand management experience and skills
- Prepare examples of brand development projects and their outcomes
- Research Ageas and the Saga brand to demonstrate your understanding and enthusiasm for the role
- Practice common interview questions and prepare thoughtful responses
ATS Keywords: Brand Manager, Brand Development, Stakeholder Engagement, Brand Governance, Brand Protection, Trademark Management, Analytical Skills, Communication Skills, Relationship Building, Insurance Industry, Hybrid Work, Flexible Working
ASSUMPTION: Ageas uses an Applicant Tracking System (ATS) to screen and manage job applications, so including relevant keywords in your CV and cover letter can improve your chances of being shortlisted.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Brand tracking tools (e.g., YouGov)
- Project management tools (e.g., Asana, Trello)
- Collaboration and communication tools (e.g., Microsoft Teams, Slack)
ASSUMPTION: Proficiency in industry-standard tools and software is required for this role, with a focus on brand management and project management tools.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Respectful
- Collaborative
- Inclusive
- Accountable
Work Style:
- Agile and adaptable
- Results-driven
- Team-oriented
- Proactive and innovative
- Strong communication and interpersonal skills
Self-Assessment Questions:
- How do you ensure the consistent application of a brand identity across multiple touchpoints?
- Can you provide an example of a time when you had to manage a difficult stakeholder relationship and how you handled it?
- How do you approach brand tracking and using data to inform brand strategy?
ASSUMPTION: Ageas values candidates who are aligned with their company values and work style, with a strong focus on customer-centricity, collaboration, and inclusivity.
⚠️ Potential Challenges
- Managing multiple brands (Ageas, Saga, Rias) and ensuring consistent brand standards
- Working with external agencies and suppliers to deliver brand assets efficiently and cost-effectively
- Balancing on-site collaboration and remote work in a hybrid environment
- Navigating a large, matrixed organization with multiple stakeholders
- Keeping up with industry trends and best practices in brand management
ASSUMPTION: These challenges require strong project management, communication, and stakeholder engagement skills, as well as the ability to work effectively in a hybrid environment.
📈 Similar Roles Comparison
- Brand Manager vs. Senior Brand Manager: Responsibilities, experience, and salary expectations
- Brand Manager in insurance vs. other industries: Industry-specific context and requirements
- Brand Manager vs. Marketing Manager: Role responsibilities, skills, and career progression
ASSUMPTION: Comparing similar roles can help applicants understand the unique aspects of this Brand Manager role and how it fits into their career progression.
📝 Sample Projects
- Developing and implementing a comprehensive brand guidelines document for the Saga brand
- Managing the rebranding of a product line, including visual identity, tone of voice, and creative execution
- Conducting a brand health audit and using data to inform brand strategy and tactics
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Brand Manager role, with a focus on brand development, governance, and stakeholder engagement.
❓ Key Questions to Ask During Interview
- How does the Brand Manager role fit into the overall marketing strategy for Ageas and Saga?
- What are the key priorities for the Brand Manager in the first 90 days?
- How does Ageas support the professional development and growth of its Brand Managers?
- What is the typical career path for a Brand Manager at Ageas?
- How does Ageas ensure the consistent application of brand standards across multiple touchpoints and channels?
ASSUMPTION: Asking thoughtful, relevant questions demonstrates your interest in the role and helps you make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: Ageas Brand Manager Application
- Tailor your CV and cover letter to highlight your relevant brand management experience and skills
- Prepare examples of brand development projects and their outcomes
- Research Ageas and the Saga brand to demonstrate your understanding and enthusiasm for the role
- Practice common interview questions and prepare thoughtful responses
- Follow up with the Ageas recruitment team one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
