📌 Core Information
🔹 Job Title: Brand Manager
🔹 Company: Wonderbrands
🔹 Location: Etobicoke, Ontario, Canada
🔹 Job Type: Hybrid (3 days on-site per week)
🔹 Category: Brand Management
🔹 Date Posted: June 19, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (with flexibility for additional days)
🚀 Job Overview
Key aspects of this role include:
- Strategic development and tactical execution of brand management initiatives
- Cross-functional collaboration with internal teams and agency partners
- Market performance tracking and brand equity measurement
- Innovation pipeline development and product launch support
- Brand stewardship and adherence to brand strategy and guidelines
ASSUMPTION: This role requires a high level of strategic thinking, strong communication skills, and the ability to manage multiple projects simultaneously.
📋 Key Responsibilities
✅ Lead the strategic development and tactical execution of brand management initiatives
✅ Collaborate cross-functionally with internal teams and agency partners
✅ Track market performance and measure brand equity
✅ Develop and maintain an innovation pipeline for your Brand(s)
✅ Support the cross-functional commercialization of product launches and renovations
✅ Serve as the primary expert on the brand and uphold brand strategy and guidelines
ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills.
🎯 Required Qualifications
Education: Bachelor’s Degree in Business/Communications or relevant field
Experience: 5+ years in a Brand Marketing role
Required Skills:
- Proven ability to navigate organizational complexity and collaborate with cross-functional teams
- Strong written and oral communication skills
- Strong understanding of syndicated data, consumer insights, and market results
- Strong attention to detail and ability to refine and proofread communications
- Ability to manage multiple projects and priorities with tight timelines
Preferred Skills:
- Experience in the food and beverage industry
- Fluency in French (an asset)
ASSUMPTION: While not explicitly stated, experience in the food and beverage industry or fluency in French may provide a competitive advantage.
💰 Compensation & Benefits
Salary Range: CAD 80,000 - 120,000 per year (based on industry standards for a Brand Manager with 5-10 years of experience)
Benefits:
- Competitive compensation
- Health and dental benefits
- Pension plan with matching contribution
- Bonuses
- Discount program covering various services
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is estimated based on industry standards for a Brand Manager with 5-10 years of experience in the food and beverage industry.
📌 Applicant Insights
🔍 Company Context
Industry: Food & Beverages
Company Size: 1,001-5,000 employees
Founded: 1881 (as part of the FGF Brands group of companies)
Company Description:
- Wonderbrands is a leading Canadian bakery with 140 years of experience in baking packaged breads
- They are the makers of Wonder Bread, Country Harvest, D’Italiano, Gadoua, and Casa Mendosa brands
- Wonderbrands is part of the FGF Brands Group of companies and focuses on production innovation capabilities, leading-edge supply chain practices, and community investment
Company Specialties:
- Baked goods production
- Brand management
- Innovation and product development
Company Website: wonderbrands.com
ASSUMPTION: Wonderbrands' extensive experience and focus on innovation make it an attractive employer in the food and beverage industry.
📊 Role Analysis
Career Level: Mid-level to senior
Reporting Structure: This role reports directly to the Senior Marketing Manager
Work Arrangement: Hybrid (3 days on-site per week, with flexibility for additional days)
Growth Opportunities:
- Potential career progression within the marketing department or other functions
- Opportunities to work on high-impact projects and gain exposure to senior leadership
- Chance to contribute to the growth and success of a well-established company
ASSUMPTION: This role offers strong growth potential for the right candidate.
🌍 Location & Work Environment
Office Type: Head office with a hybrid work arrangement
Office Location(s): Etobicoke, Ontario
Geographic Context:
- Etobicoke is a suburban district in Toronto, offering a mix of urban and suburban living
- Wonderbrands' head office is located in a convenient area with easy access to public transportation
- The company offers a flexible work arrangement, allowing employees to balance work and personal life
Work Schedule: Full-time (40 hours per week), with some travel required (10%) within Canada
ASSUMPTION: The hybrid work arrangement and convenient office location make Wonderbrands an attractive employer for candidates seeking a balance between work and personal life.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening
- In-depth behavioral and situational interviews
- Case study or presentation (if applicable)
- Final interview with senior leadership
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Cross-functional collaboration and teamwork
- Adaptability and resilience in a fast-paced environment
Application Tips:
- Highlight relevant brand management experience and achievements
- Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
- Prepare for behavioral and situational interview questions, focusing on your ability to manage multiple projects and collaborate with cross-functional teams
ATS Keywords: Brand Management, Strategic Development, Market Performance Tracking, Brand Equity, Innovation Pipeline, Project Management, Communication Skills, Consumer Insights, Market Research, Collaboration, Organizational Navigation, Attention to Detail, Flexibility, Time Management, Cross-Functional Teamwork, Retail Channels
ASSUMPTION: Wonderbrands uses an Applicant Tracking System (ATS) to screen resumes, so including relevant keywords will increase the chances of your application being reviewed by hiring managers.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Data analysis tools (e.g., Excel, Google Analytics)
- Consumer research and market data tools (e.g., Nielsen, IRI, Kantar)
ASSUMPTION: Familiarity with these tools and technologies will be beneficial for this role, but specific training may be provided.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Innovation
- Collaboration
- Accountability
- Customer focus
Work Style:
- Fast-paced and dynamic
- Highly collaborative and cross-functional
- Focused on continuous improvement and innovation
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable managing multiple projects and priorities simultaneously?
- Do you have strong communication skills and the ability to influence cross-functional teams?
ASSUMPTION: Candidates who align with Wonderbrands' values and work style will be more likely to succeed in this role.
⚠️ Potential Challenges
- Managing multiple projects and priorities with tight timelines
- Navigating organizational complexity and collaborating with cross-functional teams
- Adapting to a fast-paced and dynamic work environment
- Meeting the high expectations set by Wonderbrands' well-established brands
ASSUMPTION: These challenges can be overcome by strong project management skills, adaptability, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Compared to other Brand Manager roles, this position offers a unique opportunity to work for a well-established company with a strong focus on innovation and growth
- Wonderbrands' extensive experience in the food and beverage industry provides a solid foundation for success
- This role offers strong growth potential and the chance to work on high-impact projects
ASSUMPTION: This role offers a compelling opportunity for candidates seeking to advance their careers in brand management within the food and beverage industry.
📝 Sample Projects
- Developing and executing a strategic plan to grow a key brand within the Wonderbrands portfolio
- Managing the cross-functional commercialization of a new product launch, from concept ideation to customer sell-in and market execution
- Conducting consumer research and market analysis to identify white space opportunities and inform brand growth strategies
ASSUMPTION: These sample projects illustrate the strategic and cross-functional nature of the Brand Manager role at Wonderbrands.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for the brands I would be managing?
- How does Wonderbrands support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days?
- How does Wonderbrands approach cross-functional collaboration and decision-making?
- What are the most challenging aspects of this role, and how have previous incumbents succeeded in overcoming them?
ASSUMPTION: Asking these questions will help you better understand the role, the company culture, and the expectations for success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant brand management experience and skills
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments
- Follow up with a thank-you note after your interview, reiterating your interest in the role and the company
- If you haven't heard back after two weeks, politely follow up with the hiring manager or HR representative to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
