Brand Manager - BCC (12-month maternity cover)

📌 Core Information

🔹 Job Title: Brand Manager - BCC (12-month maternity cover)

🔹 Company: Kimberly-Clark

🔹 Location: Australia – North Sydney

🔹 Job Type: Full-Time

🔹 Category: Brand Management

🔹 Date Posted: May 30, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing annual marketing plans for the Huggies Ultra Dry brand portfolio
• Creating engaging content across digital channels and social media
• Supporting new product development projects and the 3-year strategic innovation roadmap
• Achieving financial and market share targets for the Baby Care brands in the market

ASSUMPTION: This role requires a strong understanding of FMCG or consumer products and experience in brand management. The successful candidate will have excellent project management, organization, and multi-tasking skills with strong business acumen.

📋 Key Responsibilities

✅ Develop & execute annual marketing plan activities, including communication across digital, social, in-store, search and sampling

✅ Partner with the Shopper Marketing Manager to develop and execute shopper activations

✅ Support the New Product Development process, including assisting with the 3-year strategic innovation roadmap

✅ Responsibility for the achievement of financial and market share targets for the Baby Care brands in the market

ASSUMPTION: The role involves working closely with cross-functional teams and requires strong collaboration and communication skills.

🎯 Required Qualifications

Education: Qualifications across Business, Commerce, or Marketing

Experience: Brand Management experience, preferably in an FMCG or consumer products/B2C environment

Required Skills:

• Excellent project management, organization, and multi-tasking skills
• Strong business acumen
• Experience in SAP, IRI/Aztec, or Nielsen (desirable)

Preferred Skills:

• Experience in digital marketing and social media management
• Knowledge of the baby care market and consumer trends

ASSUMPTION: Candidates with relevant industry experience and a proven track record in brand management will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: AU$90,000 - AU$110,000 per annum (based on experience level and market rates for brand management roles in Australia)

Benefits:

• Competitive salary and incentives
• Superannuation
• Career development opportunities
• Free health & well-being activities
• Volunteering leave

Working Hours: Full-time, Monday to Friday, with flexibility for the role's demands

ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Kimberly-Clark operates in the manufacturing industry, focusing on consumer goods and personal care products. The company is a global leader in its market, with a strong presence in Australia and New Zealand.

Company Size: Kimberly-Clark is a large corporation with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse projects.

Founded: Kimberly-Clark was founded in 1872 and has a rich history of innovation and market leadership in the consumer goods industry.

Company Description:

• Kimberly-Clark is committed to creating better care for a better world through its iconic brands, such as Huggies, Kleenex, and Andrex.
• The company prioritizes sustainability, inclusion, wellbeing, and career development for its employees.
• Kimberly-Clark has been recognized as a World's Best Employer by Forbes and an Employer of Choice for Gender Equality by the Workplace Gender Equality Agency.

Company Specialties:

• Baby care and childcare products
• Personal care and facial tissue products
• Adult care and incontinence products
• Professional and healthcare products

Company Website: https://www.kimberly-clark.com/en-us

ASSUMPTION: Kimberly-Clark's large size and global presence offer opportunities for career growth and exposure to diverse projects and brands.

📊 Role Analysis

Career Level: This role is suitable for a mid-level brand manager with 2-5 years of experience in brand management, FMCG, or consumer products.

Reporting Structure: The Brand Manager reports directly to the Senior Brand Manager and works closely with cross-functional teams, including marketing, sales, and shopper marketing.

Work Arrangement: This role is on-site, with the primary location being the North Sydney office. Flexible work arrangements may be available for the right candidate.

Growth Opportunities:

• Progression to a Senior Brand Manager role within the Huggies brand team or other Kimberly-Clark brands
• Expansion into new markets or product categories within the company
• Development of leadership and management skills through mentoring and training programs

ASSUMPTION: Kimberly-Clark's large size and diverse product portfolio offer numerous growth opportunities for talented brand managers.

🌍 Location & Work Environment

Office Type: The primary office is a modern, collaborative workspace in North Sydney, with additional offices located throughout Australia and New Zealand.

Office Location(s): North Sydney, Australia

Geographic Context:

• North Sydney is a vibrant, multicultural suburb located on the northern shore of Sydney Harbour.
• The office is conveniently located near public transportation, shopping, and dining options.
• Sydney offers a high standard of living, with a mild climate, beautiful beaches, and numerous cultural attractions.

Work Schedule: The standard workweek is Monday to Friday, with flexibility for the role's demands and project deadlines.

ASSUMPTION: The North Sydney office provides a dynamic and collaborative work environment, with easy access to public transportation and amenities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Talent Acquisition team
• In-depth interviews with the hiring manager and cross-functional team members
• Final interview with the Senior Brand Manager or another senior leader

Key Assessment Areas:

• Brand management experience and case studies
• Digital marketing and social media expertise
• Project management and organizational skills
• Business acumen and strategic thinking

Application Tips:

• Tailor your resume and cover letter to highlight your brand management experience and relevant skills
• Prepare case studies or examples demonstrating your ability to develop and execute marketing plans
• Research Kimberly-Clark's brands and products to show your enthusiasm for the role and company

ATS Keywords: Brand Management, FMCG, Consumer Products, B2C, Project Management, Digital Marketing, Social Media, Innovation, Market Share, Financial Targets, New Product Development, Strategic Planning, Shopper Marketing

ASSUMPTION: Kimberly-Clark's application process is designed to assess candidates' skills and cultural fit, with a focus on brand management experience and strategic thinking.

🛠️ Tools & Technologies

• SAP
• IRI/Aztec or Nielsen
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Social media platforms (Facebook, Instagram, Twitter)

ASSUMPTION: Familiarity with relevant tools and technologies is essential for success in this role, with a focus on SAP, IRI/Aztec, or Nielsen for market research and data analysis.

👔 Cultural Fit Considerations

Company Values:

• Act with Integrity
• Focus on the Consumer
• Winning Together
• Innovate and Improve
• Lead by Example

Work Style:

• Collaborative and team-oriented
• Results-driven and proactive
• Adaptable and responsive to change
• Strong communication and interpersonal skills

Self-Assessment Questions:

• How do you demonstrate Kimberly-Clark's values in your daily work?
• Can you provide an example of a time when you had to adapt to a significant change in a project or plan?
• How do you prioritize and manage multiple projects or tasks with competing deadlines?

ASSUMPTION: Kimberly-Clark's company culture emphasizes collaboration, integrity, and a focus on the consumer. Successful candidates will demonstrate strong alignment with these values and work styles.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Working with cross-functional teams and stakeholders
• Adapting to a dynamic and fast-paced work environment
• Meeting financial and market share targets for the Baby Care brands

ASSUMPTION: The Brand Manager role requires strong project management, organizational, and communication skills to overcome potential challenges and achieve success.

📈 Similar Roles Comparison

• This role is focused on brand management for a specific product portfolio, while other similar roles may have a broader or more strategic focus
• Kimberly-Clark's large size and global presence offer opportunities for career growth and exposure to diverse projects and brands
• Career paths within Kimberly-Clark may include progression to Senior Brand Manager, Marketing Manager, or other leadership roles

ASSUMPTION: This role offers a unique opportunity to manage a well-known brand within Kimberly-Clark's portfolio, with potential for career growth and development within the company.

📝 Sample Projects

• Developing and executing a marketing campaign for a new product launch within the Huggies Ultra Dry portfolio
• Conducting market research to identify consumer trends and preferences in the baby care category
• Collaborating with the shopper marketing team to create in-store displays and promotions for the Huggies brand

ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives that the Brand Manager may be involved in, from strategic planning to tactical execution.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Huggies brand team?
• How does this role contribute to Kimberly-Clark's overall business strategy and growth objectives?
• What opportunities are there for professional development and career growth within the company?
• How does Kimberly-Clark support work-life balance for its employees?
• Can you provide an example of a successful brand management initiative within Kimberly-Clark, and what made it successful?

ASSUMPTION: These interview questions are designed to assess the role's fit with the candidate's skills, experience, and career goals, as well as the company's culture and opportunities for growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://kimberlyclark.wd1.myworkdayjobs.com/GLOBAL/job/Australia--North-Sydney/Brand-Manager---BCC--12-month-maternity-cover-_879099-2
• Tailor your resume and cover letter to highlight your brand management experience and relevant skills
• Prepare case studies or examples demonstrating your ability to develop and execute marketing plans
• Research Kimberly-Clark's brands and products to show your enthusiasm for the role and company
• Follow up with the Talent Acquisition team one week after submitting your application to inquire about your application status

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.