📌 Core Information
🔹 Job Title: Brand Manager
🔹 Company: Haleon
🔹 Location: Stockholm Gavlegatan, Sweden
🔹 Job Type: Full-Time
🔹 Category: Consumer Services
🔹 Date Posted: 2025-07-11
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: Remote OK (Sweden, Norway, Finland)
🚀 Job Overview
Key aspects of this role include:
- Acting as a brand custodian, reacting to local trends and consumer behavior
- Driving annual brand strategy and planning process
- Developing and implementing marketing activities based on annual plans
- Managing local communication and media plans, including digital, web, and PR
ASSUMPTION: This role requires a high level of agility and adaptability to local market trends and consumer behavior. Strong analytical and strategic skills are essential to drive brand success.
📋 Key Responsibilities
✅ Act as a brand custodian, reacting and responding in an agile way to local trends, changed consumer behavior, and helping to mine local insights.
✅ Drive annual brand strategy and planning process in line with category and BU guidelines while taking local needs into account.
✅ Develop and implement marketing activities based on the annual plan (RGM).
✅ Responsible for implementation of holistic and connected country communication and media plans, including digital, web, and PR.
✅ Locally implement campaigns, including tracking and evaluation of results.
✅ Management of content and updates of local brand websites and digital platforms.
✅ Lead brand portfolio and innovation agenda and secure excellent execution in country launch plans.
✅ Responsible for artwork execution of the respective portfolio.
✅ Responsible to deliver brand KPIs with strong focus on driving penetration, turnover, market share, and profitability.
✅ Systematically review multiple data sources to track brand and competitor performances, proactively recommending course correction activities if required.
✅ Input to sales forecasting and monthly reporting. Responsible for Advertising & Promotion budget for the brand in the local market(s).
✅ Ensure all activities comply with company policies, relevant acts, legal demands, and ethical standards.
ASSUMPTION: This role requires a high level of cross-functional collaboration and strong communication skills to work effectively with various teams and stakeholders.
🎯 Required Qualifications
Education: Not specified (assumed relevant degree in Marketing, Business, or a related field)
Experience: Minimum 3+ years of marketing experience with a proven track record of achievements in leading FMCG and/or Consumer Healthcare companies
Required Skills:
- Commercial understanding managing the brand from a P&L perspective
- Experience in planning and executing data-driven digital marketing campaigns
- Strong analytic, strategic, and organizational skills
- Demonstrated brand leadership capabilities and the ability to work and engage within a cross-functional team
- Strong communication and presentation skills
- Knowledge and experience of the consumer retail environment in the Nordics
Preferred Skills:
- Passion for and commitment to brands and brand building
- Good grasp of new trends and consumer insights
- Media and marketing effectiveness savviness
- Experience navigating a complex matrix organization
- Dynamic and hands-on approach
- Comfortable working in remote teams
- Resilient
ASSUMPTION: Fluency in Norwegian and/or Swedish is required, with other Nordic languages being meriting.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a mid-senior level Brand Manager role in the Nordics, the estimated salary range is €60,000 - €80,000 per year, plus bonus and benefits.
Benefits:
- Competitive benefits package
- Opportunities for professional growth and development
- Flexible working arrangements
- Inclusive and diverse work environment
Working Hours: Full-time, with a flexible work arrangement that allows for remote work.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and negotiation skills.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Services, focusing on consumer health and wellness products
Company Size: 10,001+ employees, providing ample opportunities for career growth and development
Founded: 2022, with a rich history of well-known brands such as Sensodyne, Panadol, and Centrum
Company Description:
- Haleon is a new world-leading consumer health company, shaped by all who join them
- They improve everyday health for billions of people through their category-leading brands
- Haleon combines deep human understanding and trusted science to make everyday health more inclusive, more achievable, and more sustainable
Company Specialties:
- Consumer Goods and Consumer Health
Company Website: http://www.haleon.com
ASSUMPTION: Haleon is a global company with a strong presence in the Nordics, offering a diverse and inclusive work environment.
📊 Role Analysis
Career Level: Mid-Senior level, with opportunities for growth and progression within the company
Reporting Structure: The Brand Manager will report directly to the Category Marketing Manager or Marketing Lead at the Business Unit level
Work Arrangement: Remote OK, with the option to work from Sweden, Norway, or Finland
Growth Opportunities:
- Potential to work on multiple brands and categories
- Opportunities to collaborate with global teams and gain international experience
- Possibility to take on additional responsibilities and advance within the company
ASSUMPTION: This role offers a high degree of autonomy and responsibility, with ample opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: Haleon has offices in Stockholm Gavlegatan, Sweden, but this role allows for remote work
Office Location(s): Stockholm Gavlegatan, Sweden (with the option to work remotely from Norway or Finland)
Geographic Context:
- The Nordics region offers a high quality of life, with excellent work-life balance and access to nature and outdoor activities
- The region is home to a thriving consumer health industry, with many global players and innovative startups
- The Nordics is known for its progressive and inclusive work culture, with a strong focus on work-life balance and employee well-being
Work Schedule: Full-time, with a flexible work arrangement that allows for remote work and a balanced work-life schedule
ASSUMPTION: The remote work option allows for a better work-life balance and the ability to live in different Nordic countries while working for Haleon.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the hiring manager
- On-site or virtual interview with the hiring manager and relevant stakeholders
- Final interview with the senior leadership team
Key Assessment Areas:
- Brand management and marketing strategy skills
- Data-driven decision-making and analytical skills
- Cross-functional collaboration and communication skills
- Cultural fit and alignment with Haleon's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of the Nordics consumer health market and Haleon's brand portfolio
- Showcase your ability to work effectively in a remote, cross-functional team environment
- Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and resilience
ATS Keywords: Brand Management, Marketing Strategy, Digital Marketing, Data Analysis, Cross-Functional Collaboration, Consumer Insights, P&L Management, Campaign Implementation, Market Share Growth, Trend Analysis, Agility, Resilience, Innovation, Portfolio Management
ASSUMPTION: Haleon uses an Applicant Tracking System (ATS) to screen and manage job applications, so including relevant keywords in your resume can help your application stand out.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Google Workspace
- Marketing automation and CRM platforms (e.g., Salesforce, HubSpot)
- Data analysis and visualization tools (e.g., Excel, Power BI, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the team and project needs.
👔 Cultural Fit Considerations
Company Values:
- Better everyday health with humanity
- Inclusive and diverse work environment
- Collaboration and cross-functional teamwork
- Agility and adaptability
- Resilience and continuous learning
Work Style:
- Remote and flexible work arrangements
- Data-driven decision-making and continuous improvement
- Cross-functional collaboration and open communication
- Focus on employee well-being and work-life balance
- Strong commitment to diversity, equity, and inclusion
Self-Assessment Questions:
- Do you align with Haleon's mission to deliver better everyday health with humanity?
- Are you comfortable working in a remote, cross-functional team environment?
- Do you thrive in a dynamic and fast-paced work environment?
- Are you committed to continuous learning and professional development?
- Do you embrace diversity and inclusion, and are you eager to contribute to a positive and inclusive work culture?
ASSUMPTION: Haleon values candidates who are passionate about their mission, committed to their values, and eager to contribute to their diverse and inclusive work environment.
⚠️ Potential Challenges
- Managing multiple brands and categories simultaneously
- Navigating a complex matrix organization and cross-functional teams
- Adapting to changing market trends and consumer behavior
- Working remotely and managing virtual teams
ASSUMPTION: These challenges can be overcome with strong communication, collaboration, and adaptability skills.
📈 Similar Roles Comparison
- Unlike other Brand Manager roles, this position requires a strong understanding of the Nordics consumer health market and the ability to work effectively in a remote, cross-functional team environment
- Haleon's focus on better everyday health with humanity sets it apart from other consumer goods and health companies
- This role offers opportunities for growth and progression within the company, with the potential to take on additional responsibilities and advance in the organization
ASSUMPTION: This role is unique in its focus on the Nordics consumer health market and Haleon's commitment to better everyday health with humanity.
📝 Sample Projects
- Developing and implementing a digital marketing campaign to drive brand awareness and engagement in the Nordics
- Conducting market research and consumer insights analysis to inform brand strategy and positioning
- Managing the launch of a new product or innovation in the Nordics market
ASSUMPTION: These sample projects are illustrative of the types of initiatives a Brand Manager might work on at Haleon, but the specific projects will vary depending on the brand and market needs.
❓ Key Questions to Ask During Interview
- Can you describe the brand portfolio and innovation agenda for the Nordics market?
- How does Haleon support the growth and development of its Brand Managers?
- What is the typical career path for a Brand Manager at Haleon, and what opportunities are there for progression within the company?
- How does Haleon foster a culture of diversity, equity, and inclusion?
- What is the expected work-life balance for this role, and how does Haleon support employee well-being?
ASSUMPTION: These questions are designed to help you better understand the role, the company culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and resilience
- Follow up with the hiring team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
