Key aspects of this role include:
- Developing and implementing marketing strategies to drive brand growth
- Collaborating with cross-functional teams to deliver innovative solutions
- Analyzing market trends and consumer insights to inform decision-making
- Managing brand portfolio and new product launches
- ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively in a dynamic, fast-paced environment.
📋 Key Responsibilities
- Brand Strategy & Management: Develop and implement strategic interventions on brand portfolio, marketing, and sales plans based on data analysis.
- Consumer & Shopper Understanding: Gather insights from key stakeholders and develop plans to meet identified needs.
- New Product Launches: Lead new product launches and evaluate brand performance.
- Cross-Functional Collaboration: Engage with multi-disciplinary teams to develop top strategies for brand success.
- Communication & Leadership: Effectively communicate brand vision and drive team alignment.
- ASSUMPTION: This role requires strong leadership, communication, and teamwork abilities to drive brand success.
🎯 Required Qualifications
- Education: Bachelor’s Degree in Marketing, Business Administration, or a related field.
- Experience: Recent graduates or students pursuing a Master's degree with a passion for Brand Management.
- Required Skills:
- Excellent strategic and analytical thinking
- Strong leadership and communication skills
- Ability to drive innovation and brand growth
- Proficiency in English
- Preferred Skills:
- Experience in the consumer goods industry
- Familiarity with brand management tools and processes
- ASSUMPTION: This role requires a strong academic background in marketing or a related field, with a focus on strategic thinking and leadership.
💰 Compensation & Benefits
- Salary Range: Competitive salary based on experience and industry standards (not provided, but estimated to be around €35,000 - €45,000 per year).
- Benefits:
- Competitive benefits package
- Continuous coaching and mentoring
- Dynamic and respectful work environment
- Working Hours: Full-time (40 hours/week) with flexible work arrangements.
- ASSUMPTION: The salary range is estimated based on industry standards for entry-level brand management roles in Serbia.
📌 Applicant Insights
🔍 Company Context
- Industry: Consumer Goods
- Company Size: 10,000+ employees (Enterprise)
- Founded: 1837 (Over 185 years ago)
- Company Description: P&G is a multinational consumer goods corporation that specializes in a wide range of personal health, beauty, home, and family care products. They are known for iconic brands such as Tide, Pampers, Gillette, and Oral-B.
- Company Specialties: Brand management, marketing, and advertising
📊 Role Analysis
- Career Level: Entry-level to mid-level (depending on experience)
- Reporting Structure: This role reports directly to the Brand Manager or Marketing Director.
- Work Arrangement: On-site, full-time with potential for flexible work arrangements.
- Growth Opportunities:
- Rotational assignments within the marketing department
- Opportunities to work on multiple brands and categories
- Potential to move into senior brand management or marketing roles
🌍 Location & Work Environment
- Office Type: Modern, collaborative office space
- Office Location: Belgrade Sales Office, Serbia
- Geographic Context: Belgrade is the capital and largest city of Serbia, with a population of over 1.1 million people. It is known for its vibrant culture, rich history, and affordable cost of living.
- Work Schedule: Full-time (40 hours/week) with flexible work arrangements.
💼 Interview & Application Insights
- Typical Process: Online application → Phone/Video screening → In-person interview → Final decision
- Key Assessment Areas: Strategic thinking, analytical skills, communication, leadership, and cultural fit
- Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of your brand management experience or projects
- Research P&G's brand portfolio and be ready to discuss your favorite brand and why
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Brand management software (e.g., Nielsen, Kantar)
- Project management tools (e.g., Asana, Trello)
- Data analysis tools (e.g., Excel, SQL, R)
👔 Cultural Fit Considerations
- Company Values: Leadership, innovation, and citizenship
- Work Style: Collaborative, dynamic, and fast-paced
- Self-Assessment Questions:
- How do you align with P&G's leadership and innovation values?
- How comfortable are you working in a dynamic, fast-paced environment?
- How do you approach collaboration and teamwork in a cross-functional setting?
⚠️ Potential Challenges
- Role-specific: Managing multiple brands or categories simultaneously
- Company-specific: Working in a large, matrixed organization with complex decision-making processes
- Location-specific: Navigating the local business landscape and consumer preferences
📈 Similar Roles Comparison
- Differences: This role focuses on brand management, while related positions may emphasize marketing, sales, or product management.
- Industry-specific: P&G operates in a highly competitive consumer goods market, requiring strong analytical skills and strategic thinking.
- Career path: This role offers opportunities to grow into senior brand management or marketing positions within P&G or other consumer goods companies.
📝 Sample Projects
- Developing a go-to-market strategy for a new product launch
- Conducting consumer research to identify unmet needs and opportunities
- Analyzing market trends and competitor activities to inform brand strategy
- Managing a brand rebranding initiative to improve brand equity and market share
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with other departments and functions?
- What opportunities are there for professional development and growth within P&G?
- How does P&G support work-life balance for its employees?
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://pg.wd5.myworkdayjobs.com/1000/job/BELGRADE-SALES-OFFICE/Brand-Manager---Belgrade--Serbia_R000130853)
- Customize your resume to highlight relevant skills and experiences for this role
- Prepare a cover letter explaining your interest in this position and how your background makes you a strong fit
- Prepare examples of your brand management experience or projects to discuss during the interview
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
