Brand Manager – Benelux (m/f/d)

📌 Core Information

🔹 Job Title: Brand Manager – Benelux (m/f/d)

🔹 Company: KoRo Handels GmbH

🔹 Location: The Hague, Zuid-Holland, Netherlands

🔹 Job Type: Full-Time, Hybrid (3 office days per week)

🔹 Category: Marketing & Branding

🔹 Date Posted: July 11, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (with remote flexibility)

🚀 Job Overview

Key aspects of this role include:

• Driving growth in the Benelux market through strategic brand management
• Leading local market initiatives and partnerships to enhance brand presence
• Collaborating cross-functionally to execute go-to-market strategies for products
• Analyzing market trends and developing data-informed strategies
• Managing local brand marketing budget and tracking performance using KPIs

ASSUMPTION: This role requires a high degree of strategic thinking, cross-functional collaboration, and data-driven decision making to drive brand growth in the Benelux market.

📋 Key Responsibilities

✅ Lead and implement strategies to grow revenue across online and retail channels

✅ Plan and execute local brand activations including events, pop-ups, offline marketing campaigns, and PR initiatives to drive revenue and awareness

✅ Serve as the go-to representative for the Dutch and Belgian market within the central marketing team, supporting initiatives across advertising, CRM, and social media

✅ Collaborate with key internal teams to shape and execute go-to-market strategies for products in retail and online

✅ Maintain and elevate KoRo's brand identity in the local market, ensuring consistency across all customer touchpoints

✅ Navigate the Dutch retail landscape, working closely with stakeholders to drive sell-in and sell-out performance

✅ Identify, negotiate, and manage high-impact partnerships and collaborations with local organizations to increase revenue and reach in the market

✅ Analyze market trends to identify opportunities and risks, and develop data-informed strategies to stay ahead of the curve

✅ Recommend and lead localised initiatives that respond to changing market needs

✅ Track and report on the performance of all local initiatives using KPIs such as revenue impact, ROI, and profitability

✅ Manage the local brand marketing budget, ensuring efficient use of resources and maximum impact

ASSUMPTION: This role requires a strong focus on data-driven decision making, strategic planning, and cross-functional collaboration to achieve brand growth and market penetration in the Benelux region.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: At least 3 years of practical experience in country management, business development, or brand growth, ideally gained in a fast-moving, consumer-oriented environment

Required Skills:

• Fluency in Dutch and strong English skills, both written and spoken
• Strong analytical mindset with a keen ability to interpret complex data and turn insights into actionable strategies
• Proven track record in building lasting partnerships and maintaining valuable business relationships
• Excellent project management and communication skills
• Creative thinking combined with a keen sense for strategy

Preferred Skills:

• Experience in the food industry, specifically the health and snack industry
• Familiarity with the Dutch retail landscape

ASSUMPTION: Candidates with a strong background in brand management, business development, or a related field, along with a proven track record in driving brand growth and partnerships, will be best suited for this role.

💰 Compensation & Benefits

Salary Range: €50,000 - €65,000 per year (based on industry standards for a mid-level Brand Manager role in the Netherlands)

Benefits:

• Flexible working hours and home office options
• Public transport coverage (BVG ticket)
• Fitness cooperations with Urban Sports Club or FitX
• Modern MacBook
• Well-equipped office kitchen with fresh fruit, delicious KoRo snacks, coffee, and tea
• 20% discount in the KoRo online store
• Regular team events and joint activities, as well as legendary company parties

Working Hours: Full-time (40 hours per week), with flexible working hours and remote work options

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level Brand Manager role in the Netherlands. Actual compensation may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Retail Groceries

Company Size: 201-500 employees

Founded: 2014

Company Description:

• KoRo is redefining food industry norms by offering a wide range of high-quality and innovative products
• The product range extends from natural foods, such as nut butters and dried fruit, to clean label snacks and functional foods
• An ongoing commitment to transparency and product innovation drives the company to explore new food frontiers

Company Specialties:

• Superfoods
• Better for you
• Clean label snacks
• And food brand

Company Website: www.koro.com

ASSUMPTION: KoRo is a fast-growing, innovative food brand focused on offering high-quality, better-for-you products to conscious consumers.

📊 Role Analysis

Career Level: Mid-level Brand Manager

Reporting Structure: This role reports directly to the Head of Marketing or a similar position within the central marketing team

Work Arrangement: Hybrid (3 office days per week in Berlin or The Hague, with remote flexibility)

Growth Opportunities:

• Potential career progression to a senior or leadership role within the marketing department
• Expanding the Benelux market and driving brand growth could lead to increased responsibilities and influence
• Opportunities to collaborate with cross-functional teams and gain exposure to various aspects of the business

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to drive brand success in the Benelux market and make a tangible impact on the company's overall growth strategy.

🌍 Location & Work Environment

Office Type: Modern office in Berlin Schöneberg or The Hague

Office Location(s): Hauptstraße 26, Berlin, 10827, DE and The Hague, Zuid-Holland, Netherlands

Geographic Context:

• The Hague is the capital city of the province of Zuid-Holland and the seat of the Dutch government
• The city is known for its international organizations, such as the International Court of Justice and the Peace Palace
• The Hague offers a vibrant cultural scene, with numerous museums, theaters, and festivals

Work Schedule: Full-time (40 hours per week), with flexible working hours and remote work options

ASSUMPTION: The Hague offers a dynamic and international work environment, with a strong focus on culture, arts, and politics. The office is easily accessible by public transport and provides a modern, collaborative workspace.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview to discuss the role and assess cultural fit
• In-person or virtual interview with the hiring manager and/or team members
• Final interview or assessment, depending on the company's hiring process

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Cross-functional collaboration and communication abilities
• Data-driven decision making and analytical skills
• Cultural fit and alignment with KoRo's values and mission

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of the Benelux market and KoRo's brand by providing specific examples or insights
• Showcase your ability to drive brand growth and manage partnerships through concrete examples or case studies

ATS Keywords: Benelux, Brand Manager, Market Strategy, Revenue Growth, Partnership Development, Data Analysis, Cross-Functional Collaboration, Marketing Initiatives

ASSUMPTION: KoRo's hiring process is designed to assess candidates' strategic thinking, cross-functional collaboration, and cultural fit. Applicants should focus on demonstrating their ability to drive brand growth and manage partnerships in the Benelux market.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Drive, Google Docs)
• Social media platforms (LinkedIn, Facebook, Instagram)
• CRM and marketing automation tools (e.g., HubSpot, Salesforce)

ASSUMPTION: This role requires proficiency in Microsoft Office Suite and Google Workspace, as well as familiarity with social media platforms and CRM tools. Specific tools and technologies may vary depending on the company's tech stack.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Transparency
• Quality
• Sustainability
• Customer-centricity

Work Style:

• Collaborative and cross-functional
• Data-driven and analytical
• Innovative and creative
• Results-oriented and proactive

Self-Assessment Questions:

• How do you align with KoRo's company values, and how have you demonstrated these values in your previous roles?
• How do you approach building and maintaining lasting partnerships with local organizations, and what is your track record of success in this area?
• How do you balance creative thinking with strategic planning and data-driven decision making in your approach to brand management?

ASSUMPTION: KoRo values innovation, transparency, quality, sustainability, and customer-centricity. Candidates should demonstrate a strong cultural fit with these values and be able to thrive in a collaborative, data-driven, and results-oriented work environment.

⚠️ Potential Challenges

• Managing multiple stakeholders and priorities across different teams and markets
• Navigating the unique retail landscape and consumer preferences in the Benelux region
• Balancing strategic planning with day-to-day tactical execution
• Adapting to a fast-paced, dynamic work environment with frequent changes and new initiatives

ASSUMPTION: This role presents unique challenges related to managing multiple stakeholders, navigating regional market dynamics, and balancing strategic planning with tactical execution in a fast-paced environment.

📈 Similar Roles Comparison

• This role differs from other Brand Manager positions in its focus on driving growth in the Benelux market and managing local market initiatives
• Compared to other roles in the food industry, this position requires a strong understanding of the Benelux market and consumer preferences
• Career progression in this role could lead to increased responsibilities and influence within the marketing department or the broader organization

ASSUMPTION: This role is unique in its focus on driving brand growth in the Benelux market and offers significant growth potential for the right candidate.

📝 Sample Projects

• Developing and executing a successful local brand activation campaign in the Netherlands or Belgium
• Negotiating and managing a high-impact partnership with a local organization to drive revenue and brand awareness
• Analyzing market trends and developing a data-informed strategy to capitalize on emerging opportunities in the Benelux region

ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role, focusing on brand activation, partnership management, and data-driven strategy development.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for KoRo, and what are the key priorities for the first 90 days?
• What are the most significant challenges facing the Benelux market, and how can this role address them to drive brand growth?
• How does KoRo support the professional development and growth of its employees, and what opportunities exist for career progression in this role?
• What is the company's approach to work-life balance, and how does this role accommodate remote work and flexible hours?
• How does KoRo measure the success of its brand initiatives, and what key performance indicators (KPIs) will be used to track progress in this role?

ASSUMPTION: These interview questions help candidates assess the role's fit with their skills, career goals, and work preferences, as well as gain insights into KoRo's company culture and growth potential.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application and all other relevant documents (CV and motivation letter) via the KoRo Careers page
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, demonstrating your understanding of the Benelux market and KoRo's brand
• Prepare examples or case studies that showcase your ability to drive brand growth and manage partnerships
• Follow up with the hiring manager or HR representative one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.