📌 Core Information
🔹 Job Title: Brand Manager - Brand Campaigns
🔹 Company: ING
🔹 Location: Sydney, New South Wales, Australia
🔹 Job Type: Full-time
🔹 Category: Marketing & Branding
🔹 Date Posted: June 20, 2025
🔹 Experience Level: 7+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading the development and rollout of insight-driven ATL brand campaigns across ING’s banking divisions.
- Collaborating with internal teams and creative agencies to craft compelling brand propositions and messaging.
- Managing campaign timelines, budgets, and stakeholder approvals to ensure smooth delivery and strategic alignment.
- Optimizing campaign performance using data and insights to drive continuous improvement.
- Acting as a brand custodian at an enterprise level, upholding brand consistency and integrity across all touchpoints.
- Championing innovation by embedding AI-driven efficiencies and fostering a collaborative, creative team culture.
ASSUMPTION: This role requires a strong blend of agency and client-side experience, with a deep understanding of retail banking. The ideal candidate will have experience working with creative and media agencies, and be comfortable managing media plans.
📋 Key Responsibilities
✅ Lead the development and rollout of insight-led, through-the-line brand campaigns across ING’s banking divisions.
✅ Work closely with internal teams and creative agencies to craft compelling brand propositions and messaging.
✅ Manage campaign timelines, budgets, and stakeholder approvals to ensure smooth delivery and strategic alignment.
✅ Use data and insights to optimize campaign performance and drive continuous improvement.
✅ Uphold brand consistency and integrity across all touchpoints, acting as a brand custodian at an enterprise level.
✅ Champion innovation by embedding AI-driven efficiencies and fostering a collaborative, creative team culture.
ASSUMPTION: The role involves a high level of collaboration with internal teams and external agencies. Strong project management skills and the ability to influence and align cross-functional teams are crucial for success in this role.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field.
Experience: Proven experience of 7+ years in brand development, campaign management, and working with creative and media agencies. Ideally, candidates should come from a mixed background of agency and client-side experience, with some experience in financial services.
Required Skills:
- Excellent strategic thinking and storytelling skills, with the ability to translate insights into compelling brand narratives.
- Excellent project management capabilities, including budget oversight, stakeholder engagement, and deadline delivery.
- A collaborative mindset with the ability to influence and align cross-functional teams across a complex organization.
- A passion for innovation, with experience introducing process improvements and AI-driven efficiencies.
- Exceptional communication skills and attention to detail, with a deep understanding of retail banking and customer experience.
Preferred Skills:
- Experience in reading, managing, and optimizing media plans.
- Fluency in multiple languages (advantageous but not required).
ASSUMPTION: While not explicitly stated, proficiency in using marketing and project management tools is expected. Familiarity with AI-driven marketing technologies would be an asset.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Brand Manager role in Sydney with 7+ years of experience, the estimated salary range is AUD 120,000 - 160,000 per annum. This range may vary depending on the candidate's skills, experience, and negotiation.
Benefits:
- Discounted ING Health Insurance
- An additional Rest Day to support wellbeing
- An IMPACT day to volunteer on approved sustainability activity
Working Hours: Full-time position with standard banking hours (Monday to Friday, 9:00 AM to 5:00 PM). Occasional flexibility may be required to meet project deadlines.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's skills, experience, and negotiation. Benefits are subject to change and may be confirmed during the interview process.
📌 Applicant Insights
🔍 Company Context
Industry: ING operates in the competitive financial services industry, focusing on retail banking, wealth management, and insurance. The company is known for its innovative approach to banking and commitment to sustainability.
Company Size: ING is a mid-sized organization with 501-1,000 employees in Australia, providing a supportive and collaborative work environment.
Founded: ING was founded in 1991 and has since grown to become one of Australia's most recommended banks.
Company Description:
- ING Australia offers a wide range of financial products and services, including home loans, personal loans, credit cards, and savings accounts.
- The company is committed to sustainability and responsible banking, aiming to create a positive impact on society and the environment.
- ING Australia fosters an inclusive and diverse workplace, valuing individuality and providing opportunities for growth and development.
Company Specialties:
- Retail banking
- Wealth management
- Insurance
- Sustainable banking
Company Website: http://www.ingwb.com
ASSUMPTION: ING's focus on sustainability and responsible banking sets it apart from other financial institutions, providing an opportunity for candidates to make a positive impact through their work.
📊 Role Analysis
Career Level: This role is at the mid-level of the marketing career path, offering opportunities for growth and development within the organization.
Reporting Structure: The Brand Manager reports directly to the Head of Brand and Marketing.
Work Arrangement: This is an on-site role, with the opportunity for occasional remote work for specific projects or tasks.
Growth Opportunities:
- Progression to a senior brand management role or a leadership position within the marketing department.
- Expansion of responsibilities to include additional product lines or markets.
- Development of skills in related areas, such as digital marketing or customer experience.
ASSUMPTION: The Brand Manager role offers significant opportunities for career growth and development within the organization. Candidates should be proactive in seeking out new challenges and learning opportunities.
🌍 Location & Work Environment
Office Type: ING's Sydney office is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): 201 Sussex Street, Sydney NSW 2000, Australia
Geographic Context:
- Sydney is Australia's largest city, offering a diverse range of cultural, recreational, and entertainment options.
- The city is known for its vibrant food scene, beautiful beaches, and iconic landmarks, such as the Sydney Opera House and Sydney Harbour Bridge.
- Sydney has a subtropical climate, with mild winters and warm summers, making it an ideal place to live and work year-round.
Work Schedule: The work schedule is Monday to Friday, with standard banking hours (9:00 AM to 5:00 PM). Occasional flexibility may be required to meet project deadlines.
ASSUMPTION: ING's Sydney office provides a modern, collaborative work environment that supports creativity and innovation. The city of Sydney offers a high quality of life, with a diverse range of cultural, recreational, and entertainment options.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- Face-to-face interview with the hiring manager and a panel of stakeholders
- Case study presentation or assignment
- Final interview with the Head of Brand and Marketing
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Creativity and innovation
- Project management capabilities
- Communication and interpersonal skills
- Alignment with ING's values and company culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Include a one-page cover letter articulating why this role is your dream role and why ING as a brand appeals to you.
- Prepare for the case study presentation or assignment by researching ING's brand and marketing strategies, and developing a creative and strategic approach to the given scenario.
- Practice your interview skills and be prepared to discuss your experience, skills, and career goals in detail.
ATS Keywords: Brand Development, Campaign Management, Creative Agencies, Financial Services, Strategic Thinking, Storytelling, Project Management, Budget Oversight, Stakeholder Engagement, Collaboration, Innovation, Process Improvements, Communication Skills, Consumer Insights, Retail Banking, Customer Experience
ASSUMPTION: The interview process for this role is designed to assess the candidate's strategic thinking, creativity, and project management skills, as well as their alignment with ING's values and company culture.
🛠️ Tools & Technologies
- Marketing and project management tools (e.g., Asana, Trello, Microsoft Project)
- AI-driven marketing technologies (e.g., marketing automation platforms, AI-powered analytics tools)
- Creative and design tools (e.g., Adobe Creative Suite, Sketch, Figma)
ASSUMPTION: Familiarity with marketing and project management tools is expected for this role. Proficiency in AI-driven marketing technologies would be an asset but is not required.
👔 Cultural Fit Considerations
Company Values:
- Empowering people to stay a step ahead in life and in business
- Creating a positive impact on society and the environment
- Fostering an inclusive and diverse workplace
Work Style:
- Collaborative and team-oriented
- Innovative and creative
- Results-driven and focused on continuous improvement
Self-Assessment Questions:
- How do you align with ING's values, particularly the focus on empowerment and positive impact?
- How do you approach collaboration and teamwork in a dynamic, fast-paced environment?
- How do you stay up-to-date with industry trends and innovations, and how do you incorporate them into your work?
ASSUMPTION: ING values candidates who are aligned with their mission to empower people and create a positive impact. Candidates should be prepared to discuss their fit with ING's values and work style during the interview process.
⚠️ Potential Challenges
- Managing multiple stakeholders and competing priorities in a complex organization
- Balancing strategic thinking with day-to-day project management tasks
- Keeping up with the fast-paced nature of the marketing industry and adapting to changes in consumer behavior and market trends
- Working with external agencies and vendors to ensure brand consistency and quality
ASSUMPTION: The Brand Manager role presents unique challenges and opportunities for growth and development. Candidates should be prepared to discuss their strategies for overcoming these challenges and capitalizing on the opportunities presented by the role.
📈 Similar Roles Comparison
- Compared to other brand management roles, this position offers a higher level of strategic influence and the opportunity to work on high-impact campaigns.
- ING's focus on sustainability and responsible banking sets it apart from other financial institutions, providing an opportunity for candidates to make a positive impact through their work.
- This role offers significant opportunities for career growth and development within the organization, with the potential to progress to a senior brand management role or a leadership position within the marketing department.
ASSUMPTION: Candidates should research similar roles and compare the responsibilities, qualifications, and benefits to ensure they are applying for the right opportunity and are well-prepared for the interview process.
📝 Sample Projects
- Developing and executing a comprehensive brand campaign to launch a new ING product or service
- Conducting market research and consumer insights analysis to inform brand strategy and positioning
- Managing the creative production process for a series of brand advertisements, ensuring brand consistency and quality across all touchpoints
ASSUMPTION: The Brand Manager role involves a wide range of projects and initiatives, from strategic brand development to tactical campaign execution. Candidates should be prepared to discuss their experience with similar projects and their approach to managing them.
❓ Key Questions to Ask During Interview
- Can you describe the brand strategy and positioning for ING, and how this role contributes to its evolution?
- How does ING support the growth and development of its brand management team, and what opportunities are there for progression within the organization?
- Can you provide an example of a successful brand campaign that ING has executed, and what made it successful?
- How does ING approach collaboration and innovation, and what role does this play in the brand management function?
- What are the key challenges facing the brand management team in the next 12-24 months, and how can this role help address them?
ASSUMPTION: The interview process is an opportunity for candidates to learn more about the role, the team, and the organization. Candidates should prepare thoughtful questions that demonstrate their interest in the role and their alignment with ING's values and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the ING careers portal
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare a one-page cover letter articulating why this role is your dream role and why ING as a brand appeals to you.
- If applicable, prepare a portfolio or examples of your work to showcase your brand management and campaign development skills.
- Follow up with the hiring manager, Rachel Yuen, one week after submitting your application to confirm receipt and inquire about next steps.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
