Brand Manager, Brand Growth & Innovation - Huggies® Wipes

📌 Core Information

🔹 Job Title: Brand Manager, Brand Growth & Innovation - Huggies® Wipes

🔹 Company: Kimberly-Clark

🔹 Location: United States

🔹 Job Type: On-site

🔹 Category: 🎨 Brand & Creative Marketing, 🚀 Growth Marketing

🔹 Date Posted: Wed Apr 02 2025 00:00:00 GMT+0000 (Coordinated Universal Time)

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Leading brand building initiatives for Huggies® Wipes across North America.
• Developing and executing 3–5-year brand strategy and innovation plans.
• Collaborating with cross-functional partners to ensure successful product launches.
• Driving innovation and strategic growth for the brand.

ASSUMPTION: This role involves significant strategic leadership and cross-functional collaboration to foster brand growth and market innovation.

📋 Key Responsibilities

✅ Lead guidance across key cross-functional teams for major innovation program launches.

✅ Deliver a launch plan focused on consumer-centered brand building.

✅ Develop and manage a dashboard for tracking progress and success criteria.

✅ Prepare materials for workshops, customer meetings, and committees.

✅ Leverage P&L knowledge with finance to protect sales and profit goals.

✅ Serve as a liaison with sales strategy as the voice of the consumer.

✅ Drive development of channel-specific go-to-market strategies.

✅ Utilize consumer insights to support innovation and program scale-up.

✅ Identify process improvements at the project or brand level.

✅ Champion Design Thinking and agile methodologies across North America.

ASSUMPTION: The responsibilities suggest a focus on strategic leadership, innovation, and collaboration with multiple departments for comprehensive brand management.

🎯 Required Qualifications

Education: Bachelor's degree in business/marketing; Master’s/MBA preferred.

Experience: Minimum of 5 years in marketing with brand management experience within CPG companies.

Required Skills:

• Brand management and marketing strategy execution.
• Cross-functional collaboration and P&L management.
• Consumer insights and product development.

Preferred Skills:

• Experience with agile methodologies and Design Thinking.
• Long-term agency partner leadership.

ASSUMPTION: Skills imply a comprehensive understanding of the brand development life cycle and the ability to lead innovation in a fast-paced environment.

💰 Compensation & Benefits

Salary Range: $140,320 – $173,360 USD

Benefits:

• Comprehensive medical, dental, and vision insurance coverage.
• Access to fitness center and wellness resources.
• Diverse income protection and savings plans.

Working Hours: Full-time (40 hours), with hybrid work arrangements available.

ASSUMPTION: The compensation package suggests competitive pay aligned with industry standards, comprehensive benefits, and a focus on employee wellness and development.

📌 Applicant Insights

🔍 Company Context

Industry: Manufacturing with a focus on consumer products.

Company Size: 10,001+ employees, offering vast resources and opportunities for career growth.

Founded: More than 150 years of market leadership.

Company Description:

• A well-known global leader in health and wellness products.
• Dedicated to sustainability, innovation, and growth.
• Creates products that impact billions of lives daily.

Company Specialties:

• Brand innovation
• Sustainable product development
• Consumer insights

Company Website: Explore Careers

ASSUMPTION: The company’s reputation and scale offer significant opportunities for impact and professional development.

📊 Role Analysis

Career Level: Mid to senior-level management role.

Reporting Structure: Collaborates across multiple departments within a matrix organization.

Work Arrangement: Hybrid, with some travel required (10-20%).

Growth Opportunities:

• Leadership in brand innovation and strategy.
• Opportunities to work on high-impact, large-scale projects.
• Potential for upward mobility within a globally recognized company.

ASSUMPTION: Role offers challenging responsibilities with potential for career advancement through impactful projects.

🌍 Location & Work Environment

Office Type: Corporate setting with collaborative spaces.

Office Location(s): Primary location in the United States (Chicago Commercial Center).

Geographic Context:

• Company headquarters in Irving, TX, with multiple global locations.
• Strategically placed offices catering to diverse market needs.
• Opportunities for multicultural workforce interaction.

Work Schedule: Flexible work schedule available to balance office and remote working.

ASSUMPTION: The working environment promotes flexibility and multicultural engagement, enhancing creativity and collaboration.

💼 Interview & Application Insights

Typical Process:

• Initial application review by recruiting team.
• Screening interview to assess fit and qualifications.
• Technical or case-based interview to evaluate problem-solving skills.

Key Assessment Areas:

• Leadership and strategic vision.
• Brand management expertise.
• Cultural fit within the organization.

Application Tips:

• Highlight experience in brand management and strategy.
• Emphasize cross-functional leadership skills.
• Prepare examples of innovative solutions and strategic initiatives.

ATS Keywords: Brand Management, Innovation, Consumer Insights, Strategic Planning

ASSUMPTION: The interview process focuses on leadership capabilities and strategic decision-making skills in the context of brand growth.

🛠️ Tools & Technologies

• Customer Relationship Management (CRM) software.
• Data analytics tools for consumer insight analysis.
• Project management and collaboration platforms (e.g., Confluence, Slack).

ASSUMPTION: Proficiency in CRM and data analytics is critical for managing consumer insights and driving brand strategy.

👔 Cultural Fit Considerations

Company Values:

• Sustainability
• Integrity
• Innovation

Work Style:

• Collaborative and inclusive.
• Driven by creative and strategic thinking.
• Adaptable to change and open to new ideas.

Self-Assessment Questions:

• How do I align with Kimberly-Clark’s commitment to sustainability?
• Can I lead cross-functional teams to drive innovation?
• Am I proactive in identifying and solving complex brand challenges?

ASSUMPTION: The cultural fit involves a deep commitment to sustainability, collaboration, and innovation in a diverse environment.

⚠️ Potential Challenges

• Handling a fast-paced and changing market environment.
• Driving cross-functional alignment within a large organization.
• Maintaining brand competitiveness in a saturated market.
• Balancing strategic vision with executional demands.

ASSUMPTION: The role will require resilience and adaptive leadership to overcome market and organizational challenges.

📈 Similar Roles Comparison

• Similar roles in other CPG companies may focus more narrowly on specific product launches than holistic brand innovation.
• Other roles may not offer as much cross-functional collaboration.
• Compensation and benefits are competitive with industry standards.

ASSUMPTION: This role offers broader strategic influence compared to more narrowly defined brand management positions in other firms.

📝 Sample Projects

• Launching a new line of Huggies® Wipes with enhanced features.
• Developing a brand campaign that resonates with millennial parents.
• Implementing a sustainable packaging initiative.

ASSUMPTION: Projects will focus on leveraging consumer insights to introduce product innovations that align with market trends.

❓ Key Questions to Ask During Interview

• How does the company support innovation in brand management?
• What are the biggest challenges facing the brand in the next 5 years?
• How are cross-functional teams structured to support brand goals?
• What strategies are currently in place for brand differentiation?
• How does Kimberly-Clark engage with its community and consumers?

ASSUMPTION: Inquiring about specific challenges and current strategies will demonstrate a proactive approach to understanding the brand's landscape.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Ensure your resume highlights brand management and strategic planning experience.
• Prepare to discuss previous projects where you led cross-functional teams.
• Research Kimberly-Clark’s market position and recent innovations.
• Follow up on your application status after two weeks if you haven’t heard back.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

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