📌 Core Information
🔹 Job Title: Brand Manager, BSN
🔹 Company: Glanbia
🔹 Location: Illinois, United States
🔹 Job Type: Hybrid
🔹 Category: Brand Management
🔹 Date Posted: June 18, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing annual brand plans
- Full P&L ownership and delivery, including IBP, monthly reporting, trade management, etc.
- Monitoring brand, competitive, and category performance with syndicated data
- Partnering with centers of excellence to develop and launch innovation
- Maximizing revenue and profitability of assigned groups
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work cross-functionally to drive brand success.
📋 Key Responsibilities
✅ Develop and implement annual brand plans, including marketing objectives, strategies, and tactics
✅ Oversee brand marketing budget to ensure key ATL/BTL initiatives are sufficiently supported and deliver against marketing objectives while driving spending efficiencies
✅ Monitor brand, competitive, and category performance with syndicated data, and analyze market trends to recommend changes/optimization to brand strategies
✅ Lead and develop marketing plans, including creative development and execution, to drive ownable differentiation and breakthrough in the marketplace
✅ Champion a mindset of test and learn to continually enhance and evolve activation and marketing plans across the funnel
✅ Ensure legal approval of all documents, contracts, and materials that touch external stakeholders
✅ Navigate risks and opportunities to annual plans and maximize revenue and profitability of assigned groups
ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple priorities and deadlines.
🎯 Required Qualifications
Education: Bachelor's degree, Master's preferred
Experience: 5+ years of experience in CPG
Required Skills:
- Strong presentation skills and ability to persuade audiences (internal and external key stakeholders)
- P&L/budget management experience
- Advanced MS Suite (Excel, Word, PowerPoint), Teams
Preferred Skills:
- Experience with syndicated data tools (e.g., Nielsen, IRI)
- Knowledge of the sports nutrition industry
ASSUMPTION: Candidates with experience in brand management, P&L management, and market analysis will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $110,000 - $150,000 plus an annual bonus (Illinois-based candidate)
Benefits:
- Health & Dental Plan
- Generous Family Leave Policy
- Competitive Salary
- 401K
- Staff Discounts
Working Hours: Full-time, hybrid position with a flexible work arrangement
ASSUMPTION: The salary range provided is for an Illinois-based candidate and may vary for other locations. Factors such as specific skills, years of experience, and comparison to current employees already in this role may determine the actual salary.
📌 Applicant Insights
🔍 Company Context
Industry: Glanbia is a global nutrition company, delivering better nutrition for better living. They operate in the food and beverage services industry, with a focus on sports nutrition, lifestyle nutrition, and weight management.
Company Size: Glanbia has 5,001-10,000 employees worldwide, providing a mid-sized company environment with ample opportunities for growth and collaboration.
Founded: Glanbia was founded in 1997 and has since grown to become a global leader in nutrition, with approximately $1.2B in revenue and 2,500 employees worldwide.
Company Description:
- Glanbia is a better nutrition company, helping people live full, healthy lives.
- They are a team of scientists, innovators, tastemakers, and relationship-builders, creating better nutrition products and more sustainable ways of doing business.
- Their heritage is in dairy, but they've evolved to become a global nutrition leader, home to brands and ingredients that help people around the world perform well, recover quickly, and stay strong, at any age.
Company Specialties:
- Whey Proteins
- Performance Nutrition
- Dairy Ingredients
- Cheese
- Micronutrient Premix Solutions
- Milk protein isolates
- Specialty nutritional ingredients
- Consumer brands
- Performance nutrition
- Lifestyle nutrition
- Weight management
- Protein
- Bioactives
- Nutrition solutions
- Flavors
Company Website: https://www.glanbia.com/
ASSUMPTION: Glanbia's focus on better nutrition and sustainable business practices makes it an attractive employer for candidates interested in making a positive impact on people's lives and the environment.
📊 Role Analysis
Career Level: This role is at the manager level, with opportunities for growth and development within the company.
Reporting Structure: The Brand Manager, BSN reports directly to the General Manager of the brand.
Work Arrangement: This is a hybrid position, with a flexible work arrangement from the Downers Grove, IL office.
Growth Opportunities:
- Potential to take on additional responsibilities and grow within the brand management function
- Opportunities to work on cross-functional projects and collaborate with other teams within the organization
- Possibility to transition into other roles within the company, such as marketing or product management
ASSUMPTION: This role offers a unique opportunity to work on a well-known brand within the sports nutrition industry and contribute to its continued success.
🌍 Location & Work Environment
Office Type: Glanbia's office in Downers Grove, IL is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): Downers Grove, IL
Geographic Context:
- Downers Grove is a suburb of Chicago, offering a mix of urban and suburban living with easy access to the city's amenities
- The area has a diverse range of housing options, restaurants, and cultural attractions
- Downers Grove is home to several Fortune 500 companies and offers a strong job market
Work Schedule: Full-time, with a flexible work arrangement that allows for a balance between on-site and remote work
ASSUMPTION: The hybrid work arrangement and flexible work schedule at Glanbia provide employees with the best of both worlds, offering the opportunity to collaborate in person while also enjoying the convenience of remote work.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR department
- In-person or virtual interview with the hiring manager
- Final interview with the General Manager of the brand
Key Assessment Areas:
- Brand management experience and strategic thinking
- Analytical skills and data-driven decision-making
- Presentation skills and ability to persuade stakeholders
- Cultural fit and alignment with Glanbia's values
Application Tips:
- Highlight relevant brand management experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the sports nutrition industry and Glanbia's brand portfolio
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership, and adaptability
ATS Keywords: Brand Management, P&L Management, Market Analysis, Consumer Insights, Budget Management, Presentation Skills, Creative Development, Marketing Strategy, Data Analysis, Trade Management, Innovation Development, Storytelling, Communication, Risk Management, Performance Monitoring, Team Collaboration
ASSUMPTION: Glanbia's interview process is designed to assess candidates' skills and cultural fit, with a focus on finding the best possible fit for the role and the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, Word, PowerPoint)
- Teams
- Syndicated data tools (e.g., Nielsen, IRI)
ASSUMPTION: Familiarity with Microsoft Office Suite and syndicated data tools is essential for success in this role. Candidates with experience using these tools will be at an advantage.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Performance-driven
- Sustainable
Work Style:
- Data-driven and analytical
- Strategic and forward-thinking
- Collaborative and team-oriented
- Adaptable and resilient
Self-Assessment Questions:
- How do you stay up-to-date with industry trends and consumer insights in the sports nutrition category?
- Can you describe a time when you had to manage a challenging project with multiple stakeholders? How did you approach it, and what was the outcome?
- How do you balance the need for data-driven decision-making with the need for creativity and innovation in brand management?
ASSUMPTION: Glanbia's culture values innovation, collaboration, and performance, making it an attractive employer for candidates who thrive in dynamic, fast-paced environments.
⚠️ Potential Challenges
- Managing a complex P&L and budget for a well-established brand
- Navigating a dynamic and competitive sports nutrition market
- Balancing the need for short-term results with long-term brand building
- Working with multiple stakeholders, both internal and external, to drive brand success
ASSUMPTION: These challenges provide opportunities for growth and development, as well as the chance to make a significant impact on the brand's success.
📈 Similar Roles Comparison
- This role is unique in its focus on the BSN brand within the sports nutrition category, offering a high degree of responsibility and autonomy
- Compared to other brand management roles, this position offers a more narrow focus on a single brand, allowing for deeper expertise and impact
- Career progression in this role could lead to opportunities in other brand management positions within Glanbia's portfolio of brands
ASSUMPTION: Candidates with experience in brand management, particularly within the sports nutrition industry, will find this role to be an excellent fit for their skills and career goals.
📝 Sample Projects
- Developing and implementing a comprehensive brand refresh strategy for BSN, including new packaging, messaging, and positioning
- Conducting a competitive analysis of the sports nutrition market and identifying opportunities for BSN to differentiate and grow market share
- Launching a new product line within the BSN portfolio, including market research, product development, and go-to-market strategy
ASSUMPTION: These sample projects illustrate the strategic and hands-on nature of the Brand Manager, BSN role, requiring both analytical and creative thinking.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the BSN brand in the next 12-24 months, and how can this role help address them?
- How does Glanbia support the professional development and growth of its brand managers?
- What is the company's long-term vision for the BSN brand, and how does this role contribute to that vision?
- How does Glanbia foster a culture of innovation and creativity within its brand management teams?
- What is the typical career path for a successful brand manager within Glanbia?
ASSUMPTION: Asking these questions demonstrates your interest in the role and the company, as well as your commitment to long-term success and growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your brand management experience, P&L management, and market analysis skills
- Write a cover letter that demonstrates your understanding of the sports nutrition industry and Glanbia's brand portfolio
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership, and adaptability
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
