📌 Core Information
🔹 Job Title: Brand Manager Buscapina
🔹 Company: Opella
🔹 Location: Bogotá, Colombia
🔹 Job Type: Full-Time
🔹 Category: Brand Management
🔹 Date Posted: July 18, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (On-site and remote work)
🚀 Job Overview
Key aspects of this role include:
- Developing strategic plans to drive brand growth and meet established objectives
- Coordinating marketing tactics to ensure successful execution of strategies
- Monitoring market changes and competitor activities to maintain brand competitiveness
- Collaborating with cross-functional teams to ensure product availability and optimal pricing
- Managing budgets and allocating resources for local initiatives
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to work effectively with various teams to drive brand success.
📋 Key Responsibilities
✅ Develop and implement strategic plans for the Buscapina brand, including short- and medium-term objectives and investment budgets
✅ Coordinate the implementation of marketing tactics to achieve strategic objectives
✅ Monitor market trends and competitor activities to anticipate changes and maintain brand competitiveness
✅ Collaborate with the medical department to develop scientifically-backed campaigns and stay updated on relevant medical literature
✅ Coordinate with local and international departments to ensure timely and adequate product availability at the point of sale
✅ Develop and monitor digital marketing strategies and support the development of available brand channels
✅ Conduct pre-marketing, launch, and follow-up activities for products
✅ Monitor competitor activities and analyze results to take corrective actions or capitalize on opportunities
✅ Monitor and optimize the brand's pricing strategy
✅ Manage promotional and media budgets and allocate resources for local initiatives
ASSUMPTION: This role requires a strong understanding of market analysis, strategic planning, and project management skills to successfully execute brand strategies.
🎯 Required Qualifications
Education: Professional degree in Marketing, Business Administration, Industrial Engineering, or a related field
Experience: At least 2 years of relevant experience in the pharmaceutical or consumer goods industry
Required Skills:
- Advanced English proficiency (oral and written)
- Data analysis skills using tools such as Excel and Power BI
- Knowledge of product management and business development planning
Preferred Skills:
- Experience in the pharmaceutical industry
- Fluency in additional languages
ASSUMPTION: Candidates with a strong academic background in a relevant field and proven experience in brand management or a related role will be best suited for this position.
💰 Compensation & Benefits
Salary Range: COP 80,000,000 - 120,000,000 per year (Based on experience and industry standards for Brand Managers in Colombia)
Benefits:
- Health insurance
- Retirement plan
- Employee discounts on Opella products
Working Hours: Full-time, Monday to Friday, with flexibility for remote work
ASSUMPTION: The provided salary range is an estimate based on industry standards for Brand Managers in Colombia. Actual compensation may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Retail Health and Personal Care Products
Company Size: 10,001+ employees (Global)
Founded: 1956 (as a part of Sanofi, Opella was established in 2021)
Company Description:
- Opella is the self-care challenger with the purest and third-largest portfolio in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally
- The company's mission is to bring health in people's hands by making self-care as simple as it should be
- Opella is headquartered in France and has a global team of 11,000 employees, 13 manufacturing sites, and 4 specialized science and innovation development centers
Company Specialties:
- Brand management
- Marketing and sales strategy
- Product development and innovation
Company Website: www.opella.com
ASSUMPTION: Opella's global presence and commitment to self-care products make it an attractive employer for candidates interested in the health and personal care industry.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: Reports directly to the Marketing Director
Work Arrangement: Hybrid (On-site and remote work)
Growth Opportunities:
- Progression to a senior brand management role or a leadership position within the marketing department
- Expansion of responsibilities to include additional brands or product categories
- International assignments or relocation opportunities
ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in brand management within the health and personal care industry.
🌍 Location & Work Environment
Office Type: Hybrid (On-site and remote work)
Office Location(s): Bogotá, Colombia
Geographic Context:
- Bogotá is the capital and largest city of Colombia, with a population of over 8 million people
- The city offers a vibrant cultural scene, with numerous museums, theaters, and festivals
- Bogotá has a tropical savanna climate, with warm and humid weather year-round
Work Schedule: Full-time, Monday to Friday, with flexibility for remote work
ASSUMPTION: Candidates should be comfortable working in a hybrid environment and be able to commute to the Bogotá office as needed.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with the marketing director
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and interpersonal skills
- Data analysis and presentation skills
- Cultural fit and alignment with Opella's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of successful brand management projects or campaigns you've worked on
- Research Opella's mission, values, and recent initiatives to demonstrate your enthusiasm for the company
ATS Keywords: Brand Management, Market Analysis, Strategic Planning, Digital Marketing, Product Development, Budget Management, Collaboration, Communication, Data Analysis, Sales Strategy, Innovation, Project Management, Interpersonal Skills, Autonomy, Agility, Leadership
ASSUMPTION: Applicants should focus on demonstrating their strategic thinking, data analysis, and communication skills throughout the interview process.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, Power BI)
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Hootsuite)
- Project management software (e.g., Asana, Trello)
ASSUMPTION: Candidates should be comfortable using common marketing and project management tools to effectively manage brand strategies and campaigns.
👔 Cultural Fit Considerations
Company Values:
- All Together: We are honest with each other and support one another
- Bold: We break boundaries and take smart risks with creativity
- Obsessed with Results: We take personal responsibility, generating sustainable impact with integrity
- Radically Simple: We make things simple for us and for consumers, as they should be
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and agile
Self-Assessment Questions:
- Do you thrive in a collaborative, data-driven environment?
- Are you comfortable working in a hybrid setting and commuting to an office as needed?
- Do you align with Opella's values and work style?
ASSUMPTION: Candidates who demonstrate a strong cultural fit with Opella's values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working in a fast-paced, dynamic environment with frequent changes and priorities
- Collaborating with cross-functional teams and stakeholders with varying priorities and expectations
- Adapting to a hybrid work environment and balancing on-site and remote work
ASSUMPTION: Successful candidates will be able to manage their time effectively, prioritize tasks, and adapt to changes in a dynamic work environment.
📈 Similar Roles Comparison
- Compared to other brand management roles, this position offers a unique opportunity to work on a well-established brand with a strong global presence
- Opella's focus on self-care products and commitment to making self-care simple sets it apart from other companies in the industry
- This role offers strong growth potential and the opportunity to work in a dynamic, international environment
ASSUMPTION: Candidates should consider Opella's unique focus on self-care products and global presence when comparing this role to other brand management opportunities.
📝 Sample Projects
- Developing and executing a strategic plan to increase market share for the Buscapina brand in Colombia
- Launching a new product line or variant within the Buscapina portfolio
- Conducting market research to identify consumer preferences and trends for Buscapina products
ASSUMPTION: These sample projects demonstrate the strategic and tactical aspects of brand management required for this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does Opella support the professional development and growth of its employees?
- What are the most significant challenges facing the Buscapina brand in the Colombian market?
- How does Opella approach innovation and product development within its brands?
- What is the expected timeline for this role's growth and potential career progression?
ASSUMPTION: These questions will help candidates better understand the role, the team, and the company's priorities and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Opella Careers portal
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful brand management projects or campaigns you've worked on
- Research Opella's mission, values, and recent initiatives to demonstrate your enthusiasm for the company
- Follow up with the hiring manager one week after your final interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
