🔹 Job Title: Brand Manager
🔹 Company: Independent Food Company
🔹 Location: Dubai, United Arab Emirates
🔹 Job Type: Full-time
🔹 Category: Food and Beverage Services
🔹 Date Posted: July 17, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strategic mindset, excellent project management skills, and a deep understanding of market trends and consumer behavior in the hospitality industry.
✅ Develop and execute brand-specific overarching strategies aligned with overall company objectives.
✅ Ensure seamless integration of brand strategies with other marketing efforts.
✅ Collaborate with cross-functional teams to drive brand growth and market presence.
✅ Plan and execute innovative campaigns that resonate with the target audience.
✅ Oversee the coordination of brand-related activities across different channels and platforms.
✅ Oversee the creation of brand-specific marketing materials and brand assets, ensuring strict adherence to the unique brand guidelines for each restaurant and café brand.
✅ Monitor market trends, consumer behavior, and competitor activities to identify opportunities and threats.
✅ Collaborate with internal teams to plan and launch new branches and menu items.
✅ Manage relationships with influencers to enhance brand visibility.
✅ Oversee the development of multimedia content, ensuring alignment with brand identity.
✅ Actively engage in public relations activities and external communication efforts.
✅ Lead CSR initiatives in alignment with the company's values and community goals.
✅ Coordinate sponsorships and partnerships that align with the brand's image.
✅ Manage internal communications to ensure consistent messaging across the organization.
✅ Oversee brand-specific social media channels and engage with online communities.
✅ Develop and execute community engagement strategies to strengthen brand loyalty.
✅ Analyze and report on the performance of brand-related activities.
✅ Provide strategic insights and recommendations for continuous improvement.
✅ Plan and execute brand-related events, product launches, and promotional activities for each brand, maximizing brand exposure and engagement, and aligning with the specific goals and themes of each brand.
✅ Define and track brand-specific key performance indicators (KPIs) to assess the success of branding and communication efforts for each brand, adjusting strategies as needed to address the unique challenges and opportunities of each brand.
✅ Work closely with the operation, creative, and sales teams to ensure that the brand message is consistently and effectively communicated across all brand-related materials and activities, considering the individual requirements and opportunities of each brand.
✅ Develop and maintain brand-specific social media strategies, ensuring that each brand effectively leverages online platforms and digital marketing channels.
✅ Provide regular and ad-hoc reports to the executive team, summarizing the marketing performance for each brand and outlining recommendations for improvement, taking into account the individual goals and challenges of each brand.
ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects simultaneously.
Education: Bachelor's degree in Marketing, Communications, or a related field (Master's degree is a plus).
Experience: Proven experience of 4 years as a Brand Manager or similar role in the hospitality industry.
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with experience in the hospitality industry and a strong understanding of the Middle Eastern market will have a competitive advantage.
Salary Range: AED 25,000 - 35,000 per month (Based on experience and industry standards for mid-level brand managers in Dubai)
Benefits:
Working Hours: Full-time (40 hours per week), with flexibility to work additional hours as needed to meet project deadlines.
ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level brand managers in Dubai. The actual salary may vary depending on the candidate's experience and qualifications.
Industry: The Independent Food Company operates in the competitive food and beverage services industry in the United Arab Emirates and Saudi Arabia.
Company Size: With 1,001-5,000 employees, the company is large enough to offer diverse opportunities but still maintains a family-like culture.
Founded: The company was founded in 2009 and has since grown to include multiple successful restaurant and café brands under its umbrella.
Company Description:
Company Specialties:
Company Website: www.indpt.com
ASSUMPTION: The company's focus on creativity, independence, and community engagement makes it an attractive employer for candidates seeking a unique and meaningful work environment.
Career Level: This role is suitable for mid-level professionals with 2-5 years of experience in brand management or a related field.
Reporting Structure: The Brand Manager will report directly to the Marketing Director and collaborate with cross-functional teams, including operations, creative, and sales.
Work Arrangement: This is an on-site position, with the possibility of occasional remote work for specific tasks or projects.
Growth Opportunities:
ASSUMPTION: The company's growth and expansion plans present numerous opportunities for career advancement and professional development.
Office Type: The company's headquarters is located in Dubai, United Arab Emirates, with additional offices in Riyadh and Alkhobar, Saudi Arabia.
Office Location(s): Tameem House, Barsha Heights, Dubai, TECOM, AE
Geographic Context:
Work Schedule: The work schedule is typically Monday to Friday, with the possibility of occasional weekend work to support events or projects.
ASSUMPTION: The company's location in Dubai offers a dynamic and multicultural work environment, with ample opportunities for professional growth and development.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Brand development, marketing, consumer behavior, project management, communication, hospitality industry, Middle East market, brand strategy, campaign planning, event management, CSR initiatives
ASSUMPTION: The application process for this role may be competitive, and candidates should be prepared to demonstrate their unique qualifications and fit for the position.
ASSUMPTION: Proficiency in relevant branding, design, and project management software is essential for success in this role.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Candidates who align with the company's values and work style will be more likely to succeed in this role and contribute to the company's continued growth and success.
ASSUMPTION: Candidates should be prepared to navigate these challenges and demonstrate their ability to thrive in a dynamic and demanding work environment.
ASSUMPTION: Candidates should research similar roles in the hospitality industry and consider how their unique qualifications and experiences set them apart from other applicants.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges the Brand Manager may face in this role.
ASSUMPTION: These questions demonstrate the candidate's interest in the role and their understanding of the company's unique approach to branding and marketing.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.