Brand Manager

📌 Core Information

🔹 Job Title: Brand Manager

🔹 Company: Mondelēz International

🔹 Location: Istanbul, İstanbul, Turkey

🔹 Job Type: Full-Time

🔹 Category: Brand & Portfolio Management, Marketing

🔹 Date Posted: June 19, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Implementing brand strategy aligned with brand vision to drive sustainable growth
• Supporting profit and loss management and future business development plans
• Developing product and packaging initiatives, pricing strategies, and integrated marketing communication plans
• Providing recommendations for integrated commercial plans and monitoring performance
• Collaborating with cross-functional global and regional teams

ASSUMPTION: This role requires a balance of commercial and strategic acumen, with a strong understanding of consumer insights and brand strategy.

📋 Key Responsibilities

✅ Execute brand strategy for designated brands to drive business objectives

✅ Develop product and packaging initiatives, pricing strategies, and integrated marketing communication plans

✅ Plan and execute integrated marketing communication and media plans

✅ Provide recommendations for integrated commercial plans and monitor performance

✅ Collaborate with cross-functional global and regional teams to implement brand strategy

ASSUMPTION: This role involves a mix of strategic planning, creative execution, and analytical monitoring.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of experience in marketing, preferably in the fast-moving consumer goods sector

Required Skills:

• Delivering results autonomously and influencing stakeholders
• Analytical skills and a creative mindset
• Presenting a story in an inspiring and convincing manner
• Project management from design to completion with an action orientation

Preferred Skills:

• Experience in brand management
• Fluency in English and Turkish

ASSUMPTION: Fluency in both English and Turkish is highly preferred for this role due to the location and nature of the business.

💰 Compensation & Benefits

Salary Range: The salary range for this role in Istanbul, Turkey is typically between 15,000 - 25,000 TRY per month, based on experience and qualifications. This estimate is based on industry standards and may vary.

Benefits:

• Competitive benefits package
• Opportunities for professional growth and development
• Dynamic and inclusive work environment

Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 6:00 PM)

ASSUMPTION: The salary range provided is an estimate and may vary based on individual qualifications and company policy.

📌 Applicant Insights

🔍 Company Context

Industry: Mondelēz International is a multinational confectionery, food, and beverage company operating in the fast-moving consumer goods sector.

Company Size: Mondelēz International has 10,001+ employees globally, providing a large and diverse work environment.

Founded: The company was founded in 2012, following the spin-off of the Kraft Foods Group's global snacks business.

Company Description:

• Mondelēz International is the parent company of iconic brands such as Oreo, Cadbury Dairy Milk, and Toblerone
• The company operates in over 80 countries and employs approximately 80,000 individuals worldwide
• Mondelēz International is committed to empowering people to snack right by offering the right snack, for the right moment, made the right way

Company Specialties:

• Production of confectionery, food, and beverage products
• Brand management and marketing
• Global operations and supply chain management

Company Website: Mondelezinternational.com

ASSUMPTION: Mondelēz International's global presence and diverse brand portfolio offer unique opportunities for professional growth and development.

📊 Role Analysis

Career Level: This role is a mid-level position within the marketing function, offering opportunities for growth and advancement within the company.

Reporting Structure: The Brand Manager will report directly to the Senior Brand Manager or Marketing Director, depending on the specific organizational structure.

Work Arrangement: This is an on-site position, requiring the Brand Manager to be based in the Istanbul office and work collaboratively with cross-functional teams.

Growth Opportunities:

• Progression to Senior Brand Manager or Marketing Manager roles
• Expansion into different brand categories or markets
• Development of leadership and management skills

ASSUMPTION: Given Mondelēz International's global presence and diverse brand portfolio, there are ample opportunities for career growth and development within the company.

🌍 Location & Work Environment

Office Type: The Istanbul office is a modern, collaborative workspace designed to foster creativity and innovation.

Office Location(s): Istanbul, Turkey

Geographic Context:

• Istanbul is the largest city in Turkey, offering a vibrant cultural scene and diverse culinary experiences
• The city is a major economic hub, with a strong focus on finance, tourism, and trade
• Istanbul has a Mediterranean climate, with mild winters and hot, dry summers

Work Schedule: Standard office hours, Monday-Friday, with occasional overtime or weekend work as needed

ASSUMPTION: The Istanbul office provides a dynamic and inclusive work environment, with opportunities for collaboration and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interviews with the hiring manager and other stakeholders
• Final round interviews, potentially including a case study or presentation

Key Assessment Areas:

• Understanding of consumer insights and brand strategy
• Analytical and problem-solving skills
• Creativity and strategic thinking
• Communication and presentation skills

Application Tips:

• Highlight relevant marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of Mondelēz International's brands and business
• Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and ability to work collaboratively

ATS Keywords: Brand strategy, marketing, consumer insights, project management, analytical skills, creative mindset, commercial acumen, stakeholder influence

ASSUMPTION: Mondelēz International's application process is designed to assess candidates' skills and cultural fit, with a focus on problem-solving and collaboration.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Marketing automation and analytics tools (e.g., Google Analytics, Salesforce)
• Project management software (e.g., Asana, Trello)
• Design and presentation tools (e.g., Adobe Creative Suite, Prezi)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the brand and marketing team's needs.

👔 Cultural Fit Considerations

Company Values:

• Love our consumers and brands
• Grow every day
• Do what's right

Work Style:

• Collaborative and team-oriented
• Action-oriented and results-driven
• Adaptable and open to change

Self-Assessment Questions:

• How do you demonstrate your love for Mondelēz International's consumers and brands in your daily work?
• Can you provide an example of a time when you grew professionally or helped others grow within your team?
• How do you balance commercial and strategic acumen in your decision-making process?

ASSUMPTION: Mondelēz International values candidates who are passionate about their brands, committed to continuous learning, and dedicated to acting with integrity.

⚠️ Potential Challenges

• Managing multiple brands and projects simultaneously
• Balancing strategic thinking with day-to-day execution
• Working collaboratively with cross-functional teams across different time zones
• Adapting to a dynamic and fast-paced work environment

ASSUMPTION: The Brand Manager role at Mondelēz International presents unique challenges and opportunities for professional growth and development.

📈 Similar Roles Comparison

• Compared to other brand manager roles, this position offers a unique opportunity to work with iconic global brands and a diverse portfolio of products
• In the fast-moving consumer goods industry, Mondelēz International is a leading player with a strong focus on innovation and growth
• Career progression in this role could lead to senior brand manager or marketing manager positions, with potential expansion into different brand categories or markets

ASSUMPTION: This role offers a unique blend of brand management experience, with the opportunity to work with iconic global brands and a diverse portfolio of products.

📝 Sample Projects

• Developing and executing a marketing campaign for a new product launch
• Conducting consumer research to inform brand strategy and positioning
• Collaborating with cross-functional teams to optimize pricing strategies and improve profitability

ASSUMPTION: The specific projects undertaken by the Brand Manager will vary depending on the brand and marketing team's needs and priorities.

❓ Key Questions to Ask During Interview

• Can you describe the brand portfolio and marketing strategy for the brands I would be working with?
• How does the marketing team collaborate with other functions, such as sales and R&D?
• What opportunities are there for professional development and growth within the company?
• How does Mondelēz International support work-life balance for its employees?
• What are the key priorities for this role in the first 90 days?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and commitment to understanding the company's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
• Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and ability to work collaboratively
• Follow up with the recruiter if you require support to complete your application or during the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.