📌 Core Information
🔹 Job Title: Brand Manager - Casino
🔹 Company: FanDuel
🔹 Location: New York, NY
🔹 Job Type: On-site
🔹 Category: Entertainment Providers
🔹 Date Posted: 2025-07-15
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading high-impact brand initiatives to drive top-of-mind awareness
- Collaborating with marketing teams to ensure high-quality executions across all touch points
- Managing external agencies to maintain brand identity in creative campaigns
- Planning and executing tentpole talent-led events
- Defining KPIs, delivering data-driven insights, and optimizing future projects
ASSUMPTION: This role requires a strategic thinker with strong execution skills to manage multiple projects and stakeholders effectively.
📋 Key Responsibilities
✅ Understands main marketing objectives and helps shape approach alongside other teams to go after key moments that matter in our marketing plans specifically focused on our casino-led customer.
✅ Manages external agencies to ensure creative/campaigns are aligned to our brand identity.
✅ Leads the planning and flawless execution of tentpole talent-led events.
✅ Co-ordinates key deliverables across teams so everyone knows what they are responsible for and when they must be deliverable by.
✅ Produces high-quality creative briefs and signs off on creative execution across X-sell, omnichannel, and talent initiatives.
✅ Clearly defines KPIs ahead of key projects to inform the strategy.
✅ Delivers compelling, data-driven learnings with actionable recommendations to optimize future projects.
✅ Ensures effective communication of plans, especially when leading cross-functional planning and across key areas of responsibility.
✅ Be a customer advocate in all marketing campaigns, ensuring that the brand and our consumers are at the heart of our created communications.
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication skills to ensure all teams are aligned and working towards common goals.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: 4-6+ years of experience in brand, events & influencers, marketing, or related field, ideally with category experience.
Required Skills:
- Proven experience turning data into strategic insights
- Experience delivering presentations that showcase effective storytelling
- Experience managing external partnerships, talent, or influencer campaigns
- Demonstrated experience managing cross-functional marketing teams
- Passion for creating customer-first campaigns and experiences
- Highly organized, self-starter mentality with strong interpersonal communication skills
- Ability to work with a wider variety of stakeholders to understand problems and help solve them with action
Preferred Skills:
- Experience applying traditional brand building skills in a growth & performance-oriented digital business
- Comfortable navigating ambiguity and taking initiative
- High-quality interpersonal and presentation skills – people enjoy working with you, and you inspire with your passion for the brand
ASSUMPTION: Candidates with experience in competitive markets and a proven track record of driving brand awareness will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $103,000 - $129,000 USD per year, dependent on relevant experience, location, business needs, and market demand.
Benefits:
- Health Plans
- Mental Health Support
- Fitness Benefits
- Paid Time Off
- Annual Bonus
- 401k Matching
- Commuter Benefits
- Pet Insurance
Working Hours: Full-time, typically 40 hours per week, with flexibility based on project needs.
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: FanDuel operates in the competitive entertainment providers industry, focusing on sports betting, daily fantasy sports, and other gaming platforms.
Company Size: FanDuel has 1,001-5,000 employees, providing ample opportunities for growth and collaboration.
Founded: FanDuel was founded in 2009 and has since grown to become one of the leading gaming and entertainment companies in North America.
Company Description:
- FanDuel Group is an innovative sports-tech entertainment company that offers a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit wagering, and TV/media.
- The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland.
- FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).
Company Specialties:
- Sports Betting
- Daily Fantasy Sports
- Advance-Deposit Wagering
- Gaming and Entertainment
Company Website: https://www.fanduel.careers/
ASSUMPTION: FanDuel's diverse range of products and services offers applicants the opportunity to work in various aspects of the gaming and entertainment industry.
📊 Role Analysis
Career Level: This role is at the mid-level management stage, with opportunities for growth and advancement within the company.
Reporting Structure: The Casino Brand Manager will report directly to the Brand Strategy function and collaborate with various marketing teams across the organization.
Work Arrangement: This is an on-site role, with the opportunity to work from the company's New York headquarters or other US offices.
Growth Opportunities:
- Progression to senior brand management or leadership roles within the marketing department
- Expansion into other areas of the business, such as product management or business development
- Opportunities to work on high-impact projects and initiatives that drive the company's growth and success
ASSUMPTION: Given FanDuel's rapid growth and expansion, there are ample opportunities for career progression and development within the company.
🌍 Location & Work Environment
Office Type: FanDuel's offices are modern, collaborative workspaces designed to foster creativity and innovation.
Office Location(s): New York, NY (headquarters), Los Angeles, CA, Atlanta, GA, and Jersey City, NJ
Geographic Context:
- New York City offers a vibrant and dynamic work environment, with access to a wide range of cultural, entertainment, and dining options.
- The city's diverse population and cultural scene provide ample opportunities for market research and consumer insights.
- New York is a major hub for the gaming and entertainment industry, with numerous competitors and partners based in the city.
Work Schedule: The work schedule is typically Monday through Friday, with flexibility based on project needs and deadlines.
ASSUMPTION: Working in New York City offers unique advantages and challenges, with a fast-paced and competitive work environment that can drive personal and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the hiring manager
- In-person or virtual interview with the marketing team
- Final interview with the Brand Strategy team lead
Key Assessment Areas:
- Brand strategy and vision
- Cross-functional team management and collaboration
- Data-driven decision-making and analysis
- Presentation and communication skills
- Cultural fit and alignment with FanDuel's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of FanDuel's brand and the casino gaming market
- Prepare examples of your brand management experience and achievements
- Be ready to discuss your approach to data analysis and insights-driven decision-making
ATS Keywords: Brand Management, Casino Gaming, Marketing Strategy, Cross-Functional Teams, Data Analysis, Presentation Skills, FanDuel
ASSUMPTION: FanDuel's interview process is designed to assess candidates' strategic thinking, communication skills, and cultural fit, with a focus on finding the best fit for the role and the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
- Project management tools (e.g., Asana, Trello, Jira)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau, Power BI)
- Presentation software (e.g., Keynote, Prezi)
ASSUMPTION: Familiarity with industry-standard tools and technologies is essential for success in this role, with a focus on data analysis, project management, and presentation software.
👔 Cultural Fit Considerations
Company Values:
- One Team: We believe in the power of collaboration and working together to achieve our goals
- Customer First: We put our customers at the heart of everything we do
- Integrity: We act with honesty and integrity in all our interactions
- Innovation: We foster a culture of creativity and continuous improvement
- Excellence: We strive for excellence in all that we do
Work Style:
- Fast-paced and dynamic work environment
- Collaborative and team-oriented culture
- Focus on data-driven decision-making and continuous learning
- Opportunities for growth and development within the organization
Self-Assessment Questions:
- How do you align with FanDuel's value of being 'Customer First' in your approach to brand management?
- How do you navigate ambiguity and take initiative in a fast-paced work environment?
- How do you balance strategic thinking with strong execution skills to deliver results?
ASSUMPTION: FanDuel's company culture emphasizes collaboration, innovation, and a customer-first approach, with a focus on driving excellence in all aspects of the business.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously
- Working in a fast-paced and competitive environment
- Navigating ambiguity and taking initiative in a dynamic business landscape
- Balancing strategic thinking with strong execution skills
ASSUMPTION: Success in this role requires strong project management, communication, and adaptability skills to thrive in FanDuel's fast-paced and dynamic work environment.
📈 Similar Roles Comparison
- Compared to other brand management roles, this position places a greater emphasis on data-driven decision-making and cross-functional team collaboration
- In the casino gaming industry, this role requires a strong understanding of the market and consumer behavior to drive brand awareness and customer engagement
- Career progression in this role may involve expanding into other areas of the business, such as product management or business development
ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in the industry, with a focus on data-driven decision-making, cross-functional team collaboration, and career growth potential.
📝 Sample Projects
- Developing and executing a comprehensive brand strategy for a new casino gaming product launch
- Managing external agencies to create and execute high-impact brand campaigns across multiple channels
- Analyzing customer data to identify trends and insights, and using these findings to inform brand strategy and marketing initiatives
ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges faced by the Casino Brand Manager, with a focus on strategic thinking, data-driven decision-making, and strong execution skills.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall brand strategy and marketing efforts for FanDuel's casino gaming products?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does FanDuel support the professional development and growth of its brand management team members?
- What are the most significant challenges facing the casino gaming market, and how can this role help address them?
- How does FanDuel foster a culture of innovation and continuous improvement within its marketing department?
ASSUMPTION: These interview questions are designed to provide insight into the role's priorities, challenges, and growth opportunities, as well as FanDuel's company culture and commitment to professional development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your brand management experience and achievements
- Be ready to discuss your approach to data analysis and insights-driven decision-making
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
