Brand Manager CCSF

Bayer

Full-time

On-site

Remote

🎨 Brand & Creative Marketing

📌 Core Information

🔹 Job Title: Brand Manager CCSF

🔹 Company: Bayer

🔹 Location: Ciudad de Guatemala, Guatemala

🔹 Job Type: Hybrid (On-site/Hybrid)

🔹 Category: Marketing

🔹 Date Posted: May 2, 2025

🔹 Experience Level: Mid-Senior Level (5-10 years)

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

Defining and implementing brand strategies for the Cough and Cold category
Managing brand performance and leading cross-functional teams
Evaluating consumer trends and innovating with new products
Collaborating with external partners and consultants to produce consumer communication strategies
Working in a dynamic and fast-paced environment with a focus on results delivery

ASSUMPTION: This role requires a proactive and strategic mindset, with a focus on driving results and managing complexity. It also involves working with multiple stakeholders and leading cross-functional teams to execute brand initiatives.

📋 Key Responsibilities

✅ Define and implement brand strategies for the Cough and Cold category, focusing on price, distribution, communication, promotion, POP & trade support, and NPDs

✅ Manage brand sales target, SOM, distribution, RSP, EBIT, and competitive activities, measuring objectives' accomplishment and action plans to close gaps

✅ Manage P&I investment efficiently to optimize overall brand performance, anticipating risks and developing contingency plans

✅ Manage and lead multiple external partners and consultants to produce consumer communication strategies in line with the brand strategy

✅ Manage and lead multiple cross-functional teams to execute brand initiatives, ensuring the brand strategy is communicated, understood, and implemented by all cross-functional groups

✅ Evaluate consumer trends, needs, usage behavior, and innovate with new products and communication strategies

ASSUMPTION: This role requires strong project management skills, the ability to work with multiple stakeholders, and a deep understanding of the consumer health industry.

🎯 Required Qualifications

Education: Licentiate degree in Marketing, Business Administration, International Business, or related careers (Mandatory)

Experience: At least 4 years of experience in Marketing, Trade Marketing of Fast-Moving Consumer Goods, and over-counter products (Mandatory)

Required Skills:

Advanced English proficiency (Mandatory)
Strong analytical and strategic thinking skills
Excellent interpersonal and communication skills
Proven ability to work in a team and lead cross-functional projects
Experience with consumer health products and market research

Preferred Skills:

Experience with brand management tools and software
Knowledge of the Latin American consumer health market

ASSUMPTION: Candidates should have a strong background in marketing, with a focus on brand management and consumer health products. They should also be comfortable working in a dynamic and fast-paced environment.

💰 Compensation & Benefits

Salary Range: Competitive salary range based on experience level and industry standards for the region

Benefits:

Hybrid Working Style
Competitive salary
Attractive benefits package
Wide range of development opportunities
Good working conditions and comfortable working environment

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is competitive and based on industry standards for the role, experience level, and location. The benefits package is designed to attract and retain top talent in the consumer health industry.

📌 Applicant Insights 🔍 Company Context

🔍 Company Context

Industry: Chemical Manufacturing, with a focus on Pharmaceuticals, Consumer Health, and Crop Science

Company Size: 10,001+ employees (Enterprise)

Founded: 1863 (Leverkusen, Germany)

Company Description:

Bayer is a global enterprise with core competencies in life science fields of healthcare and nutrition
Focuses on driving sustainable development and generating a positive impact with its businesses
Committed to reimagining health care, improving patient care, and nourishing communities worldwide

Company Specialties:

Pharmaceuticals
Consumer Health
Crop Science
Life Sciences
Research
Innovation
Sustainability
Health Care
Digital Farming
Food Security
Science For Better, and Innovation

Company Website: https://www.bayer.com/

ASSUMPTION: Bayer is a large, multinational corporation with a strong focus on research and development, innovation, and sustainability. It operates in a highly competitive and dynamic industry, requiring employees to be adaptable, strategic, and results-driven.

📊 Role Analysis

Career Level: Mid-Senior Level (5-10 years of experience)

Reporting Structure: This role reports directly to the Marketing Director for the Cough and Cold category and works closely with cross-functional teams, including Regulatory, Commercial Trade, PS, and SC.

Work Arrangement: Hybrid (On-site/Hybrid) with a flexible work schedule that balances remote and on-site work.

Growth Opportunities:

Potential advancement to a senior marketing role or management position within the company
Expansion of responsibilities based on performance and company growth
Opportunities to work on high-impact projects and collaborate with diverse teams across the organization

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop leadership skills, gain exposure to senior management, and contribute to strategic decision-making processes.

🌍 Location & Work Environment

Office Type: Hybrid (On-site/Hybrid) with a modern and collaborative workspace in Ciudad de Guatemala, Guatemala

Office Location(s): Bayer's offices are located in the heart of the city, offering easy access to public transportation and nearby amenities.

Geographic Context:

Ciudad de Guatemala is the capital and largest city of Guatemala, with a population of over 1 million people
The city is known for its rich history, vibrant culture, and diverse landscapes, including volcanoes, lakes, and lush forests
Guatemala is a Central American country with a tropical climate, offering year-round warmth and diverse ecosystems

Work Schedule: The work schedule is flexible, allowing employees to balance their personal and professional lives effectively.

ASSUMPTION: The work environment is dynamic, collaborative, and inclusive, with a strong focus on teamwork, innovation, and continuous learning. Employees are encouraged to bring their unique perspectives and ideas to the table, fostering a culture of open communication and mutual respect.

💼 Interview & Application Insights

Typical Process:

Online application submission
Phone or video screening with the HR department
In-depth interviews with the hiring manager and relevant team members
Final interviews with senior leadership or the marketing director
Background check and offer extension

Key Assessment Areas:

Strategic thinking and problem-solving skills
Brand management and marketing expertise
Cross-functional team leadership and collaboration
Adaptability and resilience in a fast-paced environment
Cultural fit and alignment with Bayer's values and mission

Application Tips:

Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role
Prepare for behavioral interview questions that focus on your problem-solving skills, leadership experiences, and ability to work in a team
Research Bayer's company culture, mission, and values to demonstrate your fit and enthusiasm for the role
Practice common interview questions and brush up on your industry knowledge to showcase your expertise and confidence

ATS Keywords: Brand Manager, CCSF, Cough and Cold, Marketing, Trade Marketing, Consumer Health, Fast-Moving Consumer Goods, Over-Counter Products, Strategic Planning, Cross-Functional Teams, Consumer Trends, Innovation, Latin America, English Proficiency

ASSUMPTION: The interview process is designed to assess your skills, experiences, and cultural fit for the role. It is essential to prepare thoroughly and demonstrate your understanding of Bayer's business, industry trends, and the specific requirements of the position.

🛠️ Tools & Technologies

Microsoft Office Suite (Word, Excel, PowerPoint)
Brand management tools (e.g., Brand24, Brandfolder)
Marketing automation platforms (e.g., Marketo, HubSpot)
Consumer research tools (e.g., SurveyMonkey, Google Forms)
Data analysis and visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: The required tools and technologies for this role may vary depending on the specific needs of the brand and the organization. However, proficiency in Microsoft Office Suite and relevant marketing automation platforms is essential for success in this position.

👔 Cultural Fit Considerations

Company Values:

Science For A Better Life
Integrity
Freedom To Act
Entrepreneurship
Respect For People

Work Style:

Collaborative and inclusive
Results-driven and focused on continuous improvement
Adaptable and open to change
Committed to sustainability and social responsibility

Self-Assessment Questions:

How do you align with Bayer's value of 'Science For A Better Life' and how have you demonstrated this in your previous roles?
How do you approach working in a diverse and inclusive team environment, and can you provide an example of a successful collaboration with a team from a different cultural background?
How do you balance your work and personal life in a hybrid work environment, and what strategies do you use to maintain productivity and well-being?

ASSUMPTION: Bayer values diversity, inclusion, and collaboration, and seeks employees who embody these principles in their work and personal lives. Candidates should be prepared to discuss their alignment with Bayer's values and demonstrate their commitment to fostering a positive and inclusive work environment.

⚠️ Potential Challenges

Managing multiple stakeholders and external partners with varying priorities and expectations
Balancing short-term tactical needs with long-term strategic goals
Adapting to a dynamic and fast-paced work environment with shifting priorities and deadlines
Working in a hybrid or remote setting, requiring strong communication and time management skills
Navigating a large, matrixed organization with complex reporting structures and decision-making processes

ASSUMPTION: These challenges are common in a large, multinational corporation with a diverse and complex portfolio of products and services. Candidates should be prepared to discuss their strategies for overcoming these challenges and demonstrate their ability to thrive in a dynamic and sometimes unpredictable work environment.

📈 Similar Roles Comparison

Brand Manager, CCSF vs. Brand Manager, OTC: The CCSF role focuses on the Cough and Cold category, while the OTC role encompasses a broader range of over-the-counter products. The CCSF role may require more specialized knowledge of the Cough and Cold market and consumer behavior.
Consumer Health vs. Pharmaceuticals: While both roles focus on healthcare products, the Consumer Health role is more consumer-centric, focusing on retail and consumer-facing aspects, while the Pharmaceuticals role is more focused on prescription medications and healthcare providers.
Brand Manager vs. Marketing Manager: The Brand Manager role is more focused on the strategic development and management of specific brands, while the Marketing Manager role is more focused on the overall marketing strategy and execution for a product or portfolio of products. The Brand Manager role may require more specialized knowledge of brand management and consumer behavior.

ASSUMPTION: These roles share similarities in their focus on marketing, consumer health, and brand management. However, each role has unique aspects that require specific skills and knowledge. Candidates should be prepared to discuss their relevant experiences and how they translate to the specific requirements of the Brand Manager, CCSF role.

📝 Sample Projects

Developing a comprehensive brand strategy and communication plan for a new Cough and Cold product launch, including pricing, distribution, and promotional tactics
Conducting consumer research to understand market trends, preferences, and behaviors, and using insights to inform brand strategy and product development
Managing a cross-functional team to execute a large-scale brand campaign, including advertising, digital marketing, and in-store promotions
Collaborating with external partners to produce consumer communication strategies and executions that align with brand strategy and objectives

ASSUMPTION: These projects are examples of the types of initiatives a Brand Manager, CCSF might work on, but the specific projects and their scope may vary depending on the brand, market, and organizational priorities.

💡 Key Questions to Ask During Interview

Can you describe the most significant brand challenge you've faced in your previous role, and how did you approach and overcome it?
How do you prioritize and manage multiple projects and stakeholders with competing demands and deadlines?
Can you provide an example of a time when you had to adapt to a significant change in the market or consumer behavior, and how did you pivot your brand strategy to address it?
How do you ensure that your brand strategy aligns with the overall corporate objectives and long-term financial plans?
Can you describe your experience working with cross-functional teams, and how have you ensured that brand strategy is effectively communicated, understood, and implemented by all relevant groups?

ASSUMPTION: These questions are designed to assess the candidate's problem-solving skills, strategic thinking, and ability to work collaboratively in a complex and dynamic environment. Candidates should be prepared to provide specific examples and anecdotes that demonstrate their skills and experiences in these areas.

📌 Next Steps for Applicants

To apply for this position:

Submit your application through the Bayer Careers portal
Tailor your resume and cover letter to highlight your relevant skills and experiences for this specific role
Prepare for phone or video screening interviews with the HR department, focusing on your problem-solving skills, leadership experiences, and cultural fit
Participate in in-depth interviews with the hiring manager and relevant team members, demonstrating your brand management expertise and strategic thinking
Prepare for final interviews with senior leadership or the marketing director, showcasing your long-term vision for the brand and alignment with Bayer's mission and values
Follow up with the hiring manager or HR representative after each interview, expressing your enthusiasm for the role and asking about next steps in the process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

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