Brand Manager - Confectionery 

📌 Core Information

🔹 Job Title: Brand Manager - Confectionery

🔹 Company: Mondelēz International

🔹 Location: Toronto, Ontario, Canada

🔹 Job Type: Full-Time

🔹 Category: Marketing & Brand Management

🔹 Date Posted: May 16, 2025

🔹 Experience Level: Mid-Senior level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing brand portfolio strategies aligned with brand vision
• Driving sustainable growth and supporting profit and loss management
• Executing marketing strategies and leading cross-functional teams
• Collaborating with internal and external partners to deliver results

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to thrive in a fast-paced, matrix environment.

📋 Key Responsibilities

✅ Developing and implementing annual plans to achieve brand objectives

✅ Executing integrated commercial plans and marketing strategies

✅ Monitoring brand performance and providing recommendations

✅ Leading cross-functional teams to deliver end-to-end execution excellence

✅ Building brand equity and driving in-store activation

✅ Cultivating strong working relationships with internal and external partners

✅ Managing P&L and driving profitable growth

ASSUMPTION: This role involves a high degree of collaboration, stakeholder management, and the ability to influence without direct authority.

🎯 Required Qualifications

Education: University degree with a focus on Business/Marketing is an asset

Experience: Minimum of 3-5 years of work experience in a marketing or strategy role

Required Skills:

• Consumer behavior and market research analysis
• Strategic planning and execution
• Cross-functional team leadership
• Strong communication and presentation skills
• Proven ability to thrive in a fast-paced environment

Preferred Skills:

• Experience in the consumer goods sector
• Fluency in French (Canada)

ASSUMPTION: Candidates with experience in the confectionery or snack food industry may have an advantage.

💰 Compensation & Benefits

Salary Range: CAD 80,000 - 120,000 per year (based on industry standards for mid-level brand managers in Toronto)

Benefits:

• Competitive benefits package
• Retirement savings plan
• Employee assistance program
• Learning and development opportunities

Working Hours: Full-time, Monday to Friday, with occasional evenings and weekends as needed

ASSUMPTION: Salary range is estimated based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Mondelēz International operates in the competitive food and beverage manufacturing sector, with a focus on confectionery, biscuits, and gum.

Company Size: Mondelēz International is a large, multinational corporation with over 80,000 employees worldwide.

Founded: 2012 (as a spin-off from Kraft Foods)

Company Description:

• Mondelēz International is a global leader in snacking, with iconic brands such as Oreo, Cadbury, and Sour Patch Kids
• The company is committed to empowering people to snack right by offering the right snack, for the right moment, made the right way
• Mondelēz International fosters a culture of growth, execution, and a winning mindset

Company Specialties:

• Confectionery
• Biscuits
• Gum
• Snacks

Company Website: Mondelez International

ASSUMPTION: Mondelēz International's large size and global presence offer opportunities for career growth and international exposure.

📊 Role Analysis

Career Level: Mid-Senior level (2-5 years of experience)

Reporting Structure: This role reports directly to the Senior Brand Manager - Confectionery and works closely with cross-functional teams across the organization

Work Arrangement: On-site, with occasional remote work possible for certain tasks

Growth Opportunities:

• Progression to Senior Brand Manager or other leadership roles within the organization
• Expansion of responsibilities based on performance and business needs
• Learning and development opportunities, including training programs and mentorship

ASSUMPTION: Successful candidates will have the opportunity to grow both personally and professionally within the organization.

🌍 Location & Work Environment

Office Type: Corporate office environment with a casual dress code

Office Location(s): Toronto, Ontario, Canada

Geographic Context:

• Toronto is the largest city in Canada and the fifth-largest city in North America
• The city is known for its multiculturalism, vibrant arts and culture scene, and diverse neighborhoods
• Toronto has a humid continental climate, with warm summers and cold winters

Work Schedule: Full-time, Monday to Friday, with occasional evenings and weekends as needed

ASSUMPTION: Toronto's diverse culture and vibrant lifestyle may appeal to candidates seeking a dynamic urban environment.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR department
• In-person or virtual interview with the hiring manager and/or other team members
• Final round interview with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and team management abilities
• Communication and presentation skills
• Cultural fit and alignment with company values
• Industry-specific knowledge and experience

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Demonstrate your understanding of the confectionery industry and Mondelēz International's brand portfolio
• Prepare examples of your strategic planning and execution experience
• Showcase your ability to thrive in a fast-paced, matrix environment

ATS Keywords: Consumer behavior, marketing strategy, brand portfolio, cross-functional team, leadership, communication, confectionery, snacking, Mondelēz International

ASSUMPTION: Mondelēz International's application process may include assessments or case studies to evaluate candidates' strategic thinking and problem-solving skills.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Jira, Trello)
• Marketing analytics and reporting tools (e.g., Google Analytics, Tableau, Power BI)
• Consumer research and insights platforms (e.g., Nielsen, Kantar, Euromonitor)

ASSUMPTION: Successful candidates should be comfortable using various tools and technologies to support their work.

👔 Cultural Fit Considerations

Company Values:

• Love our Consumers and Brands
• Grow Every Day
• Do What's Right

Work Style:

• Collaborative and cross-functional
• Fast-paced and dynamic
• Data-driven and consumer-centric

Self-Assessment Questions:

• How do you demonstrate your love for consumers and brands in your daily work?
• Can you provide an example of a time when you grew significantly in a role or project?
• How do you ensure that you are doing what's right, even in challenging situations?

ASSUMPTION: Mondelēz International values candidates who align with their core values and can thrive in a fast-paced, collaborative environment.

⚠️ Potential Challenges

• Working in a matrix environment with multiple stakeholders
• Managing competing priorities and tight deadlines
• Operating in a competitive and dynamic market
• Adapting to changes in the business landscape and consumer preferences

ASSUMPTION: Successful candidates will be able to navigate these challenges and thrive in a fast-paced, ever-evolving environment.

📈 Similar Roles Comparison

• Brand Manager - Confectionery vs. Senior Brand Manager - Confectionery: The former role focuses more on execution and tactical implementation, while the latter involves strategic planning and leadership
• Confectionery industry vs. other CPG industries: The confectionery industry has unique seasonality and promotional considerations, as well as specific consumer behaviors
• Brand Manager - Confectionery vs. other brand management roles: This role requires a deep understanding of the confectionery category and Mondelēz International's specific brand portfolio

ASSUMPTION: Candidates should understand the unique aspects of this role and how it differs from other brand management positions.

📝 Sample Projects

• Developing and executing a marketing campaign for a new product launch in the Cadbury portfolio
• Conducting consumer research to identify growth opportunities in the Sour Patch Kids brand
• Collaborating with cross-functional teams to optimize the supply chain for Oreo cookies

ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives that the Brand Manager - Confectionery may undertake.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics for this role?
• How does Mondelēz International support the growth and development of its brand managers?
• What are the most significant challenges facing the Confectionery category, and how can this role address them?
• How does Mondelēz International foster a culture of innovation and creativity?
• What are the key performance indicators (KPIs) for this role, and how are they tracked and measured?

ASSUMPTION: These questions will help candidates better understand the role, the team, and the company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your strategic planning and execution experience
• Research Mondelēz International's brand portfolio and industry trends
• Follow up with the HR department one week after submitting your application, if you haven't heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.