- Job Title: Brand Manager, Confectionery
- Company: MondelΔz International
- Location: Toronto, Ontario, Canada
- Job Type: Full-Time, On-Site
- Category: Marketing
- Date Posted: May 16, 2025
π Job Overview
Key aspects of this role include:
- Developing and implementing brand strategies for Canada's favorite confectionery brands, such as Cadbury and Sour Patch Kids.
- Collaborating with cross-functional teams to drive sustainable growth and profitable business results.
- Leading the team to deliver end-to-end execution excellence, from commercialization to in-market execution.
- Becoming the champion of consumer needs by proactively monitoring brand performance and identifying growth opportunities.
- Building brand equity and in-store activation through remarkable creative and media strategies.
*ASSUMPTION:* This role requires a strategic mindset, strong leadership skills, and the ability to thrive in a fast-paced, matrix environment.
π Key Responsibilities
- Brand Strategies: Develop long-term vision and strategies to grow the Candy & Cough portfolio anchored in consumer needs by collaborating with key cross-functional partners.
- Innovation and Renovation: Build a long-term pipeline of consumer-first and customer-centric innovation (format, flavors, beyond the core) and renovation. Proactively lead the team to drive both short- and long-term development.
- Execution with Excellence: Lead the cross-functional team to deliver end-to-end execution excellence, from commercialization to in-market execution.
- Bring Insights into Action: Become the champion of consumer needs by proactively monitoring brand performance and key competitors across the market to identify growth opportunities and work with partners to provide recommendations.
- Business Acumen: Lead the team to profitable growth by leveraging all levers of the P&L.
- Brand Building and In-store Activation: Build brand equity of our Confectionery portfolio in Canada by developing remarkable creative and media working with our agency partners.
- Cross-Functional Leadership: Cultivate a growth mindset and strong working relationships with both internal and external partners.
- People Management: Lead, develop, coach, and engage the team by building a culture of high performance and strong connections.
*ASSUMPTION:* This role involves a high degree of collaboration and influencing, requiring strong communication and leadership skills.
π― Required Qualifications
- Education: University degree with a focus on Business/Marketing is an asset.
- Experience: Minimum of 5-7 years of work experience in a marketing or strategy role.
- Required Skills:
- Consumer behavior, preferably in the consumer goods sector in a matrix environment
- Developing a seamless consumer experience
- Managing business objectives beyond brand and budget
- Analytics and creativityβa balance of commercial and strategic acumen
- Leading and influencing teams
- Communicating effectively, verbally and in writing, and executive presentation skills
- Markets with diverse economic environments are a distinct advantage
- Preferred Skills:
- Markets with diverse economic environments
- Entrepreneurship and proactive mindset, ability to lean in and deliver results autonomously
*ASSUMPTION:* Candidates with experience in the confectionery industry or related categories will have an advantage.
π° Compensation & Benefits
- Salary Range: CAD 90,000 - 120,000 per year (based on industry standards for a Brand Manager role in Toronto)
- Benefits: Competitive benefits package, including health, dental, and retirement savings plans.
- Working Hours: Full-time, Monday to Friday, with flexibility for remote work as needed.
*ASSUMPTION:* The salary range is estimated based on market data for similar roles in Toronto. Actual compensation may vary based on experience and qualifications.
π Applicant Insights
π Company Context
- Industry: MondelΔz International is a global leader in the snacking industry, with a portfolio of iconic brands such as Oreo, Cadbury, and Sour Patch Kids.
- Company Size: 10,001+ employees
- Founded: 2012 (as a spin-off from Kraft Foods)
- Company Description: MondelΔz International is a multinational confectionery, food, and beverage company based in Illinois, employing approximately 90,000 individuals around the world. The company's purpose is to empower people to snack right by offering the right snack, for the right moment, made the right way.
- Company Specialties: Production Foods
π Role Analysis
- Career Level: Mid-level to senior-level marketing role with potential for growth into leadership positions.
- Reporting Structure: This role reports directly to the Head of Marketing for the Confectionery category in Canada.
- Work Arrangement: On-site, with flexibility for remote work as needed.
π Location & Work Environment
- Office Type: Modern, collaborative office space with open-concept work areas and dedicated meeting rooms.
- Office Location: Business Unit Head Office, Gladstone - Toronto, Canada
- Geographic Context: Toronto is a multicultural city with a vibrant food and beverage industry, offering a high cost of living but ample opportunities for professional growth.
- Work Schedule: Full-time, with a standard workweek of 37.5 hours, Monday to Friday, with flexibility for remote work as needed.
πΌ Interview & Application Insights
- Typical Process: 1. Online application submission, 2. Phone or video screen, 3. In-person or virtual interview with the hiring manager and potential team members, 4. Final interview with senior leadership.
- Key Assessment Areas: Strategic thinking, leadership potential, cultural fit, and problem-solving skills.
- Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Prepare examples of your brand management experience, focusing on strategic planning, execution, and results.
- Research MondelΔz International and the Confectionery category to demonstrate your understanding of the business and market trends.
π οΈ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation and analytics tools (e.g., Google Analytics, Adobe Analytics)
- Project management tools (e.g., Asana, Trello)
- CRM software (e.g., Salesforce, SAP)
π Cultural Fit Considerations
- Company Values: Love our Consumers and Brands, Grow Every Day, Do What's Right
- Work Style: Collaborative, fast-paced, and data-driven, with a focus on execution and results.
- Self-Assessment Questions:
- How do you align with MondelΔz International's company values?
- How do you thrive in a fast-paced, matrix environment?
- How do you balance commercial acumen with creativity and strategic thinking?
β οΈ Potential Challenges
- The Confectionery category is highly competitive, with well-established competitors and market dynamics that can change rapidly.
- The role requires strong leadership and influencing skills to collaborate effectively with cross-functional teams and agency partners.
- The pace of work can be intense, with tight deadlines and high expectations for execution.
π Similar Roles Comparison
- Brand Manager, Confectionery vs. Senior Brand Manager, Snacks: The former focuses on the Confectionery category, while the latter has a broader scope across the Snacks portfolio. The Brand Manager role may have more specific category expertise but less overall category breadth.
- Brand Manager, Confectionery vs. Marketing Manager, Retail: The former is focused on brand management and go-to-market strategy, while the latter is responsible for retail execution and in-store activation. The Brand Manager role may have more strategic influence but less day-to-day retail operations responsibility.
- Career Path: Brand Manager roles can lead to senior brand management positions, marketing director roles, or other leadership opportunities within the marketing function or the broader organization.
π Sample Projects
- Developing and executing a successful product launch campaign for a new confectionery innovation, driving trial and repeat purchase.
- Conducting consumer research to identify whitespace opportunities and developing a strategic roadmap to capitalize on them.
- Leading a cross-functional team to optimize the brand portfolio and improve profitability through SKU rationalization and pricing strategy.
β Key Questions to Ask During Interview
- What are the top priorities for this role in the first 90 days?
- How does this role collaborate with other marketing functions, such as retail marketing and trade marketing?
- What are the key performance indicators (KPIs) for success in this role?
- How does MondelΔz International support the growth and development of its brand management talent?
π Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://wd3.myworkdaysite.com/recruiting/mdlz/External/job/Toronto-Canada/Brand-Manager--Confectionery_R-138802-1).
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Prepare for your interview by researching MondelΔz International, the Confectionery category, and the role's key responsibilities.
- Follow up with the hiring manager within one week after your interview to express your continued interest in the role.
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
