📌 Core Information
🔹 Job Title: Brand Manager CVRM (m/f/d)
🔹 Company: AstraZeneca
🔹 Location: Vienna, Austria
🔹 Job Type: Full-time
🔹 Category: Pharmaceuticals
🔹 Date Posted: July 21, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Strategic product management and implementation of global brand strategy at the local level
- Planning and execution of marketing concepts and campaigns
- Market and competitor observation, analysis, and reporting
- Leadership and motivation of the brand team, driving marketing excellence
- Budget responsibility and resource management
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a solid understanding of the pharmaceutical industry and its competitive landscape.
📋 Key Responsibilities
✅ Strategic product management and rollout of global brand strategy at the local level
✅ Planning and implementation of marketing concepts and campaigns
✅ Market and competitor observation, analysis, and reporting
✅ Leadership and motivation of the brand team, driving marketing excellence
✅ Budget responsibility and resource management
✅ Sales force training and support
✅ Collaboration with local and national opinion leaders
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication and interpersonal skills.
🎯 Required Qualifications
Education: University degree or equivalent experience in a scientific or economic field
Experience: At least 4 years of proven work and leadership experience in a similar role within a multinational company and previous industry sector
Required Skills:
- Excellent command in English and German (written and spoken)
- Strategic thinking and planning
- Brand planning and management
- Business and financial understanding
- Commercial awareness
- Analytical business and audit reporting skills
- Excellent project management skills
- Budget management
- Solid therapeutic area and brand know-how
- Excellent market knowledge
Preferred Skills:
- Experience in the pharmaceutical industry
- Knowledge of digital marketing and social media
- Experience working in a matrix organization
ASSUMPTION: Given the multinational nature of the company, proficiency in additional languages may be beneficial but is not explicitly required.
💰 Compensation & Benefits
Salary Range: €81,964 per year (full-time basis) - This is the base salary provided by the company. The total compensation may include bonus payments, company car options, and extensive social benefits such as company pension and additional insurance.
Benefits:
- Bonus payments
- Company car options
- Extensive social benefits (company pension, additional insurance)
- Flexible working hours with hybrid work option
- Individual development opportunities
- Environmentally conscious company aiming to be climate-neutral by 2025
Working Hours: Full-time (40 hours per week) with flexible working hours and hybrid work option
ASSUMPTION: The salary range provided is the base salary and may not include potential bonus payments or other forms of compensation.
📌 Applicant Insights
🔍 Company Context
Industry: AstraZeneca operates in the pharmaceutical industry, focusing on the discovery, development, and commercialization of prescription medicines.
Company Size: AstraZeneca is a large multinational company with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse projects.
Founded: AstraZeneca was founded in 1999 through the merger of Astra AB and Zeneca Group plc.
Company Description:
- AstraZeneca is committed to unlocking the power of science to transform the future of healthcare
- The company focuses on three therapy areas: Oncology, Cardiovascular, Renal & Metabolism, and Respiratory & Immunology
- AstraZeneca is dedicated to being a responsible business, aiming to be climate-neutral by 2025
Company Specialties:
- Pharmaceutical manufacturing
- Biopharmaceutical research and development
- Global business operations
Company Website: www.astrazeneca.com
ASSUMPTION: AstraZeneca's focus on innovation and sustainability creates an environment that encourages continuous learning and growth.
📊 Role Analysis
Career Level: This role is at the mid-level management stage, offering opportunities for growth and development within the company.
Reporting Structure: The Brand Manager CVRM reports directly to the Brand Director and is responsible for leading the brand team.
Work Arrangement: This role offers a hybrid work arrangement, combining on-site work with flexible remote work options.
Growth Opportunities:
- Potential progression to a Brand Director role
- Expansion of responsibilities within the brand management function
- Opportunities to work on different brands or therapy areas
ASSUMPTION: Given AstraZeneca's global presence, there may be opportunities for international assignments or relocations.
🌍 Location & Work Environment
Office Type: AstraZeneca's Vienna office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): AstraZeneca, Austria - Vienna
Geographic Context:
- Vienna is the capital and largest city of Austria, offering a high quality of life and a rich cultural scene
- The city is known for its historical architecture, vibrant arts scene, and diverse culinary offerings
- Vienna is well-connected by public transportation, making it easy to commute to work
Work Schedule: The hybrid work arrangement allows for a flexible work schedule, combining on-site work with remote work from home.
ASSUMPTION: The hybrid work arrangement may be subject to change based on business needs and individual team preferences.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth interviews with the hiring manager and other stakeholders
- Final interview with the Brand Director
Key Assessment Areas:
- Strategic thinking and planning
- Leadership and team management skills
- Communication and presentation skills
- Industry knowledge and market awareness
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your strategic approach to brand management and marketing concepts
- Demonstrate your understanding of the pharmaceutical industry and AstraZeneca's brand portfolio
ATS Keywords: Brand Management, Strategic Planning, Marketing Concepts, Market Analysis, Leadership, Team Management, Pharmaceutical Industry, AstraZeneca
ASSUMPTION: AstraZeneca's application process may involve assessments or case studies to evaluate your problem-solving skills and strategic thinking.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM systems (e.g., Salesforce, Veeva)
- Market research and analysis tools (e.g., Nielsen, Kantar)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the brand and therapy area.
👔 Cultural Fit Considerations
Company Values:
- Patient-centricity
- Science-driven
- Integrity
- Innovation
- Performance
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on delivering impact
- Adaptable and open to change
Self-Assessment Questions:
- Do you align with AstraZeneca's company values, particularly patient-centricity and science-driven approach?
- Are you comfortable working in a hybrid environment, balancing on-site and remote work?
- Do you thrive in a collaborative, results-driven work culture?
ASSUMPTION: AstraZeneca's company culture emphasizes innovation, collaboration, and a strong commitment to patients and healthcare providers.
⚠️ Potential Challenges
- Managing a brand team in a matrix organization may require strong stakeholder management and communication skills
- Balancing global brand strategy with local market needs and preferences
- Keeping up with the fast-paced and ever-evolving pharmaceutical industry
- Adapting to changes in the company's brand portfolio or therapy areas
ASSUMPTION: Given AstraZeneca's global presence and focus on innovation, this role may involve working on multiple brands or therapy areas, requiring adaptability and flexibility.
📈 Similar Roles Comparison
- Compared to other Brand Manager roles, this position offers a higher level of strategic involvement and global brand strategy implementation
- In the pharmaceutical industry, Brand Managers often work closely with medical affairs and clinical teams, requiring a strong understanding of the science behind the products
- Career progression in AstraZeneca may involve moving into different therapy areas or taking on broader regional or global responsibilities
ASSUMPTION: The specific responsibilities and career progression opportunities may vary depending on the brand and therapy area.
📝 Sample Projects
- Developing and implementing a marketing campaign for a newly launched product in the cardiovascular, renal, and metabolism therapy area
- Conducting a market analysis to identify key segment drivers and opportunities for a respiratory and immunology brand
- Leading a cross-functional team to develop and launch a digital marketing initiative for an oncology product
ASSUMPTION: The specific projects and initiatives may vary depending on the brand and therapy area, as well as the company's strategic priorities.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall brand strategy for the assigned product?
- What are the key priorities for the brand team in the first 90 days?
- How does AstraZeneca support the professional development and growth of its Brand Managers?
- What are the most significant market trends and challenges facing the assigned therapy area?
- How does the hybrid work arrangement support work-life balance and collaboration within the team?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and commitment to understanding the company's priorities and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the interview by researching AstraZeneca's brand portfolio and therapy areas, as well as the specific product you would be managing
- Follow up with the hiring manager after the interview to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
