ASSUMPTION: This role requires a balance of creative thinking, project management, and strategic planning. It involves both tactical tasks and high-level decision-making.
📋 Key Responsibilities - Manage and coordinate the design to print process for own label packaging, driving consistency, value, and speed to market - Implement national and global brand strategies that align with the company's goals while building strong brand equity - Utilize market insights to understand customer behaviors, market trends, and the competitive landscape to inform branding decisions - Work collaboratively with ALDI's strategic design agencies through the end-to-end design to print process, coordinating and managing projects within defined KPIs - Maintain and enhance own brand visual identity including all brand assets and guidelines - Lead and develop a small team of Brand Assistants to work collaboratively with internal and external stakeholders to drive key brand management objectivesASSUMPTION: This role involves a mix of independent work and team collaboration. It requires strong project management skills and the ability to balance multiple priorities.
🎯 Required Qualifications - Education: Bachelor's degree in Marketing, Business, Design, or a related field (or equivalent experience) - Experience: Proven experience in end-to-end project management, process development, and execution with proficiency in utilising Adobe Creative Suite. Previous experience in Brand Management or a related field will be highly regarded. - Required Skills: - A creative mindset to support the ongoing development of brand strategy execution - Proactive seeker of feedback who fosters personal and team growth through reflection and continuous improvement - Clear, impactful communicator who informs, inspires, motivates, and influences others to drive team success - Inclusive collaborator who actively consults, resolves conflict as it arises, and appreciates alternative perspectives and opinions - Decision-maker who shows ownership by making informed decisions, executing efficiently, and taking responsibility for results - Change catalyst who embraces and navigates change with enthusiasm, looks for improvements, and effectively supports team members to implement changesASSUMPTION: This role requires a unique blend of creative, analytical, and interpersonal skills. Candidates should have a proven track record in brand management or a related field and be comfortable working in a fast-paced, dynamic environment.
💰 Compensation & Benefits - Salary Range: Transparent tiered salary range of AUD 159,000 - 208,000 including Superannuation - Benefits: - 5 weeks annual leave - Hybrid work options - Paid parental leave, including superannuation on parental leave - Complimentary access to free physiotherapy - Access to wellness programs such as discounted gym memberships, discounted health insurance, and much more! - Working Hours: Full-time (40 hours per week) with flexible hybrid work optionsASSUMPTION: The salary range provided is transparent and competitive for the role and experience level required. The benefits package is comprehensive and designed to support work-life balance and employee well-being.
📌 Applicant Insights 🔍 Company Context - Industry: Retail, specifically supermarket and grocery - Company Size: Medium (193 employees globally) - Founded: 1913 (in Germany; entered Australian market in 2001) - Company Description: ALDI is a German-based global discount supermarket chain with a strong presence in Australia. It is known for its low prices, high-quality products, and unique store layout. ALDI has been recognized as an Employer of Choice every year since 2018. - Company Specialties: Discount supermarket, grocery, private label products, global brand managementASSUMPTION: ALDI's unique business model and focus on low prices and high quality make it a distinctive employer in the retail industry. Its commitment to being 'good different' is reflected in its company culture and employee benefits.
📊 Role Analysis - Career Level: Mid to senior level, with potential for growth and development - Reporting Structure: This role reports directly to the Commercial Manager and has supervisory responsibilities for a small team of Brand Assistants - Work Arrangement: Hybrid work options, with a balance of on-site and remote work - Growth Opportunities: This role offers opportunities for career progression within the Commercial department or broader ALDI organizationASSUMPTION: This role provides a good balance of responsibility, autonomy, and growth opportunities. It is well-suited to candidates seeking to advance their careers in brand management within a dynamic and innovative retail environment.
🌍 Location & Work Environment - Office Type: Hybrid work environment with a mix of on-site and remote work - Office Location(s): Minchinbury, New South Wales, Australia - Geographic Context: Minchinbury is a suburb in Western Sydney, offering a mix of urban and suburban living with easy access to public transportation and major highways - Work Schedule: Full-time (40 hours per week) with flexible hybrid work optionsASSUMPTION: The hybrid work environment offers a good balance between on-site collaboration and remote flexibility. The location in Minchinbury provides easy access to major transportation networks and a range of amenities.
💼 Interview & Application Insights - Typical Process: Online application, phone or video screen, in-person interviews, and a final decision - Key Assessment Areas: Creative thinking, project management skills, strategic planning, communication, and collaboration - Application Tips: - Tailor your resume and cover letter to highlight your relevant experience and skills - Be prepared to discuss your approach to brand management, project management, and strategic planning - Showcase your ability to work collaboratively and make informed decisions - Research ALDI's company culture and values to demonstrate your fit with the organizationASSUMPTION: The interview process for this role will focus on assessing the candidate's creative thinking, project management skills, and strategic planning abilities. Demonstrating a strong fit with ALDI's company culture and values will also be important.
🛠️ Tools & Technologies - Adobe Creative Suite (Photoshop, Illustrator, InDesign) - Project management tools (e.g., Asana, Trello, Microsoft Project) - Brand management software (e.g., Brandfolder, Frontify, Brand24) - Microsoft Office Suite (Word, Excel, PowerPoint)ASSUMPTION: This role requires proficiency in Adobe Creative Suite for design and branding tasks. Familiarity with project management tools and brand management software will be beneficial but not essential.
👔 Cultural Fit Considerations - Company Values: Good different, customer focus, respect, responsibility, simplicity, and integrity - Work Style: Collaborative, innovative, dynamic, and fast-paced - Self-Assessment Questions: - How do you align with ALDI's company values, particularly 'good different' and 'customer focus'? - How comfortable are you working in a dynamic, fast-paced environment with changing priorities? - How do you approach collaboration and teamwork, particularly when working with diverse stakeholders?ASSUMPTION: ALDI's company culture emphasizes being 'good different' and prioritizes customer focus. Candidates should be comfortable working in a dynamic, collaborative environment and demonstrate a strong fit with the company's values.
⚠️ Potential Challenges - Balancing multiple priorities and projects simultaneously - Working with diverse stakeholders, including internal teams and external agencies - Managing a small team of Brand Assistants and providing guidance and support - Adapting to changes in brand strategy and market trendsASSUMPTION: This role presents both opportunities and challenges, including managing multiple priorities, working with diverse stakeholders, and adapting to changes in brand strategy and market trends. Successful candidates will be able to thrive in a dynamic, fast-paced environment and demonstrate strong project management and communication skills.
📈 Similar Roles Comparison - Brand Manager (Retail) vs. Brand Manager (Consumer Goods): Retail Brand Managers focus on in-store branding and private label products, while Consumer Goods Brand Managers focus on brand marketing and advertising. Both roles require strong project management and strategic planning skills. - Brand Manager vs. Marketing Manager: Brand Managers focus on brand strategy and identity, while Marketing Managers oversee marketing campaigns and promotions. Both roles require strong communication and collaboration skills, but Brand Managers have a more specialized focus on branding. - Brand Manager vs. Product Manager: Brand Managers focus on brand strategy and identity, while Product Managers oversee product development and launch. Both roles require strong project management and strategic planning skills, but Brand Managers have a more specialized focus on branding.ASSUMPTION: This role is most similar to other Brand Manager roles in retail or consumer goods. However, it is distinct in its focus on in-store branding and private label products. Candidates should consider their preference for branding vs. marketing or product management when comparing this role to similar positions.
📝 Sample Projects - Developing and implementing a national brand refresh for ALDI's private label products - Coordinating the design to print process for a new product launch, ensuring consistency and speed to market - Conducting market research to understand customer behaviors and preferences, informing brand strategy and positioning - Leading a team project to enhance ALDI's brand visual identity and guidelines, ensuring consistency across all touchpointsASSUMPTION: These sample projects illustrate the range of responsibilities and tasks associated with this role. Successful candidates will have experience in brand management, project management, and strategic planning, with a strong portfolio of relevant projects and achievements.
❓ Key Questions to Ask During Interview - How does this role fit into the broader Commercial department and ALDI's overall business strategy? - What are the key priorities for this role in the first 90 days? - How does ALDI support the professional development and growth of its Brand Managers? - What is the typical career path for someone in this role, and what opportunities exist for growth and advancement? - How does ALDI approach collaboration and teamwork, particularly between the Commercial department and other internal teams?ASSUMPTION: These interview questions are designed to provide insight into the role's priorities, career growth opportunities, and company culture. Candidates should tailor their questions to demonstrate their interest in the role and ALDI's organization.
📌 Next Steps for Applicants To apply for this position: - Submit your application through [this link](https://jobs.smartrecruiters.com/ALDIStores/744000062931345-brand-manager) - Tailor your resume and cover letter to highlight your relevant experience and skills - Prepare for the interview by researching ALDI's company culture and values, and practicing your responses to common interview questions - Follow up with the hiring manager after the interview to express your appreciation and reiterate your interest in the role ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.