📌 Core Information
- 🔹 Job Title: Brand Manager
- 🔹 Company: Travel + Leisure Co.
- 🔹 Location: Corporate Office, Dubai, United Arab Emirates
- 🔹 Job Type: Full-Time
- 🔹 Category: Hospitality
- 🔹 Date Posted: June 23, 2025
- 🔹 Experience Level: 5-10 years
- 🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing brand strategy for Accor Vacation Club
- Creating integrated marketing campaigns and managing brand activations
- Collaborating cross-functionally to align branding efforts and drive business objectives
- Monitoring brand performance and providing actionable recommendations
ASSUMPTION: This role requires a strategic mindset and strong communication skills to effectively manage the brand and work with various teams.
📋 Key Responsibilities
- ✅ Develop and support comprehensive brand strategies that align with company goals
- ✅ Build annual brand marketing plans and deploy the brand strategically for business growth
- ✅ Create and manage integrated marketing campaigns across digital and traditional channels
- ✅ Lead the planning and execution of experiential campaigns and events
- ✅ Oversee branding and execution of company-sponsored events and hospitality activations
- ✅ Ensure brand consistency, differentiation, and relevance in the market
- ✅ Track and report key performance indicators (KPIs) related to brand health metrics
- ✅ Travel 10-15% for site visits, production shoots, marketing events, and continuing education opportunities
ASSUMPTION: The role may require occasional weekend work or extended hours leading up to events or campaign deadlines.
🎯 Required Qualifications
- 🔹 Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
- 🔹 Experience: 5+ years of relevant experience in brand management or related function, preferably within the travel and hospitality sectors
- 🔹 Required Skills:
- Proven ability to develop and execute strategic brand plans
- Experience in brand performance measurement, consumer research, and market analysis
- Excellent verbal and written communication skills
- Ability to work cross-functionally and collaborate with global teams
- Proficiency in Microsoft Teams, Outlook, Word, Excel, PowerPoint, Canva, Adobe Creative Suite, Apple Keynote, and project management tools
- 🔹 Preferred Skills:
- Knowledge of in-house agency structure, marketing, advertising, and digital experiences
- Experience with Zoom and other video conferencing tools
ASSUMPTION: Candidates with a strong portfolio showcasing their brand development and management skills may be given preference.
💰 Compensation & Benefits
- 🔹 Salary Range: AED 250,000 - 350,000 per annum (Based on industry standards for a Brand Manager role in Dubai with 5-10 years of experience)
- 🔹 Benefits:
- Comprehensive health insurance
- Retirement savings plan with company match
- Generous vacation and leave policies
- Employee discounts on travel and accommodations
- 🔹 Working Hours: Full-time, 40 hours per week, with flexible hours and occasional overtime as needed
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
- 🔹 Industry: Travel + Leisure Co. is a leading vacation ownership and membership travel company, operating in the hospitality industry
- 🔹 Company Size: 10,001+ employees
- 🔹 Founded: 1974 (as a part of Wyndham Destinations, now Travel + Leisure Co.)
- 🔹 Company Description:
- Travel + Leisure Co. offers vacation ownership, travel club, and lifestyle travel brands
- The company provides vacations to travelers worldwide and has a portfolio of 270+ resorts
- It operates in over 110 countries and has a member base of over 6 million
- 🔹 Company Specialties: Vacation ownership, travel club, and lifestyle travel
📊 Role Analysis
- 🔹 Career Level: Mid-level to senior brand management role
- 🔹 Reporting Structure: Reports directly to the Brand Director
- 🔹 Work Arrangement: On-site, with occasional travel required (10-15%)
- 🔹 Growth Opportunities:
- Potential to work on global brand campaigns and expand regional reach
- Opportunities to collaborate with cross-functional teams and develop leadership skills
- Possibility to advance to a senior brand management or director role
ASSUMPTION: This role offers growth opportunities for candidates looking to expand their brand management experience in the global hospitality industry.
🌍 Location & Work Environment
- 🔹 Office Type: Corporate office with a professional and collaborative work environment
- 🔹 Office Location(s): Corporate Office, Dubai, United Arab Emirates
- 🔹 Geographic Context:
- Dubai is a multicultural city with a thriving hospitality industry
- The corporate office is located in a modern business district with easy access to amenities
- 🔹 Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM, with flexible hours and occasional overtime as needed
ASSUMPTION: The work environment is dynamic and fast-paced, with a strong focus on collaboration and innovation.
💼 Interview & Application Insights
- 🔹 Typical Process:
1. Online application and resume submission
2. Phone or video screen with the HR department
3. In-person or video interview with the hiring manager and/or team members
4. Final interview with senior leadership
- 🔹 Key Assessment Areas:
- Brand strategy and development skills
- Communication and presentation skills
- Cultural fit and alignment with company values
- 🔹 Application Tips:
1. Tailor your resume to highlight relevant brand management experience and skills
2. Prepare a portfolio showcasing your brand development and management work
3. Research the company and the Accor Vacation Club brand to demonstrate your understanding and enthusiasm
4. Practice presenting your brand strategy and campaign ideas during the interview
- 🔹 ATS Keywords: Brand strategy, market analysis, consumer research, campaign management, cross-functional collaboration, communication skills, performance monitoring, event management, digital marketing, creative mindset, brand governance, relationship management, data insights, project management, social media, brand development
ASSUMPTION: Applicants should emphasize their strategic thinking, creativity, and ability to work collaboratively in a global environment.
🛠️ Tools & Technologies
- Microsoft Teams, Outlook, Word, Excel, PowerPoint, Canva, Adobe Creative Suite, Apple Keynote, project management tools, Zoom
👔 Cultural Fit Considerations
- 🔹 Company Values:
- Putting the world on vacation
- Delivering excellence
- Supporting one another
- Celebrating together
- Always looking ahead
- 🔹 Work Style:
- Collaborative and team-oriented
- Innovative and solutions-driven
- Results-focused and data-driven
- Adaptable and responsive to change
- 🔹 Self-Assessment Questions:
1. How do you align with the company's mission to put the world on vacation?
2. How do you demonstrate excellence in your brand management work?
3. How do you support your team members and contribute to a positive work environment?
ASSUMPTION: Candidates should assess their fit with the company's values and work style, as well as their ability to contribute to a collaborative and innovative team environment.
⚠️ Potential Challenges
- Managing multiple brand campaigns and activations simultaneously
- Balancing global brand consistency with regional market needs
- Collaborating effectively with cross-functional teams across different time zones
- Adapting to changes in the hospitality industry and market trends
ASSUMPTION: Applicants should be prepared to address these challenges and demonstrate their ability to thrive in a dynamic and fast-paced environment.
📈 Similar Roles Comparison
- 🔹 Comparison Point 1: This role focuses on the Accor Vacation Club brand, while related positions may focus on other brands or the broader Travel + Leisure Co. portfolio
- 🔹 Comparison Point 2: The hospitality industry is competitive and ever-evolving, requiring continuous learning and adaptation
- 🔹 Comparison Point 3: This role offers growth opportunities in brand management and the chance to work on global campaigns
ASSUMPTION: Applicants should research similar roles within the company and the broader hospitality industry to understand the unique aspects of this position.
📝 Sample Projects
- Developing and implementing a brand strategy for Accor Vacation Club's expansion into a new market
- Creating an integrated marketing campaign to launch a new resort or vacation experience
- Managing the branding and execution of a high-profile hospitality event or VIP experience
- Conducting market research and consumer analysis to inform brand strategy and campaign development
ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they have driven brand success.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role support the overall growth and expansion of Accor Vacation Club?
- What are the most significant challenges facing the brand, and how can this role address them?
- How does the company support the professional development and growth of its brand management team?
- What is the expected timeline for reviewing and updating the brand strategy?
ASSUMPTION: Applicants should ask thoughtful questions that demonstrate their interest in the role and their understanding of the brand and company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through
this link
- Tailor your resume to highlight relevant brand management experience and skills
- Prepare a portfolio showcasing your brand development and management work
- Research the company and the Accor Vacation Club brand to demonstrate your understanding and enthusiasm
- Practice presenting your brand strategy and campaign ideas during the interview
- Follow up with the hiring manager one week after submitting your application
⚠️ Disclaimer
This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
