🔹 Job Title: Brand Manager
🔹 Company: Manulife
🔹 Location: Ho Chi Minh City, Vietnam
🔹 Job Type: Full-time
🔹 Category: Brand Management
🔹 Date Posted: July 21, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
Key aspects of this role include:
ASSUMPTION: This role requires a strategic mindset, strong collaboration skills, and proven brand management experience. The ideal candidate will be comfortable driving creative concepts and engaging content, with a customer-oriented mindset and excellent communication skills.
✅ Strategic planning and concept development for key brand campaigns and activities in the year
✅ Manage cross-functional initiatives that bring positive impacts on brand and business performance
✅ Manage consistent brand communications across all public and customer channels
✅ Monitor and analyze brand performance metrics (KPIs) to identify opportunities for improvement and ensure alignment with business objectives
✅ Manage vendor resources and business-as-usual activities of the brand department
✅ Manage UX/UI projects to enhance user experience across all digital platforms, ensuring consistency with brand identity
✅ Partner with external agencies and vendors to optimize brand positioning and marketing efforts
ASSUMPTION: The role involves a mix of strategic planning, project management, and stakeholder communication. It requires a proactive approach to monitoring and analyzing brand performance metrics to drive continuous improvement.
Education: Bachelor's degree in a relevant field
Experience: 3-5 years of experience in a similar role
Required Skills:
Preferred Skills:
ASSUMPTION: While a Bachelor's degree is required, relevant experience and skills are more important for success in this role. Candidates with a proven track record in brand management and a passion for driving creative campaigns are encouraged to apply.
Salary Range: The salary range for this role is estimated to be between 1,200,000 VND and 1,800,000 VND per month, based on industry standards for brand managers with 3-5 years of experience in Vietnam. This estimate is subject to change based on the candidate's qualifications and the company's final decision.
Benefits:
Working Hours: The role requires a standard workweek of 40 hours, with flexible hours and the option to work remotely on a hybrid basis.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and the company's final decision. Benefits are subject to change and may be influenced by the company's policies and the candidate's employment status.
Industry: Manulife is a leading international financial services group operating in the insurance industry, with a focus on helping people make their decisions easier and lives better.
Company Size: Manulife has over 40,000 employees worldwide, operating as Manulife across offices in Canada, Asia, and Europe, and primarily as John Hancock in the United States.
Founded: Manulife was founded in 1887 and has since grown into a global financial services group with a strong presence in Asia.
Company Description:
Company Specialties:
Company Website: www.manulife.com
ASSUMPTION: Manulife's global presence and extensive product offerings provide a unique opportunity for the Brand Manager to gain experience working on a wide range of brand campaigns and initiatives. The company's commitment to fair employment practices and exceptional customer service creates a supportive and inclusive work environment.
Career Level: This role is suitable for a mid-career professional with 3-5 years of experience in brand management. It offers an opportunity to grow and develop within the company's global brand team.
Reporting Structure: The Brand Manager will report directly to the Head of Branding and work closely with cross-functional teams, including marketing, communications, and digital teams.
Work Arrangement: This role is offered on a hybrid basis, with a combination of on-site and remote work. The specific work arrangement may be subject to change based on the company's policies and the candidate's needs.
Growth Opportunities:
ASSUMPTION: This role offers a unique opportunity for a mid-career professional to gain experience working on a wide range of brand campaigns and initiatives. The company's global presence and extensive product offerings provide ample opportunities for growth and development within the brand team.
Office Type: Manulife's Ho Chi Minh City office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): Manulife Plaza, District 7, Ho Chi Minh City
Geographic Context:
Work Schedule: The role requires a standard workweek of 40 hours, with flexible hours and the option to work remotely on a hybrid basis.
ASSUMPTION: Manulife's modern, collaborative workspace and central location provide an ideal environment for the Brand Manager to thrive. The city's vibrant business environment and diverse range of industries offer ample opportunities for networking and professional growth.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Brand Management, Strategic Planning, Cross-functional Initiatives, Brand Communications, Brand Performance Metrics, Vendor Management, UX/UI, External Agencies, Marketing Efforts
ASSUMPTION: Manulife's application process is designed to assess the candidate's brand management experience and skills, as well as their strategic thinking and communication abilities. Candidates should tailor their application materials to highlight their relevant experience and demonstrate their understanding of Manulife's brand and values.
ASSUMPTION: The Brand Manager will be expected to have proficiency in Microsoft Office Suite and project management tools. Familiarity with design tools and social media management platforms is a plus but not required.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Manulife's company values and work style create a supportive and inclusive work environment that prioritizes collaboration and results. Candidates should assess their fit with these values and work style preferences before applying.
ASSUMPTION: The Brand Manager role presents unique challenges that require strong project management, communication, and adaptability skills. Candidates should be prepared to manage multiple priorities and adapt to a hybrid work arrangement.
ASSUMPTION: This role offers a unique combination of strategic planning, project management, and stakeholder communication responsibilities. Candidates should consider their fit with these aspects of the role and the company's global brand team before applying.
ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives the Brand Manager may be involved in. Candidates should be prepared to demonstrate their experience and skills in these areas during the application process.
ASSUMPTION: These key questions help candidates better understand the role's responsibilities, the company's brand management approach, and the opportunities for professional development and growth. Candidates should tailor their questions to the specific aspects of the role and company that interest them the most.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.