📌 Core Information
🔹 Job Title: Brand Manager
🔹 Company: Canadian Blood Services
🔹 Location: Ottawa, Ontario, Canada (1800 Alta Vista Drive) or Toronto, Ontario, Canada (67 College Street)
🔹 Job Type: Regular Full-Time
🔹 Category: Supervisory and Management
🔹 Date Posted: 2025-07-14
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (40% on-site)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing brand strategies to strengthen brand awareness and position Canadian Blood Services with various stakeholders
- Aligning the organization with the brand strategy and evaluating key brand performance indicators
- Serving as the brand subject matter expert and providing guidance to all areas of the organization, external agencies, and partners on the correct application of the brand
- Supporting the development and execution of marketing campaigns, promotional activities, public relations efforts, and social media strategies to drive brand awareness
- Overseeing the creation, maintenance, and adoption of brand guidelines to ensure a consistent and compelling brand presence across all materials and channels
ASSUMPTION: This role requires a strategic thinker with strong project management, collaboration, and communication skills. Experience in corporate brand management, with a focus on both internal and external audiences, is essential.
📋 Key Responsibilities
✅ Developing and executing comprehensive brand strategies to promote the mission and values of the organization, while managing and overseeing all aspects of branding, including brand positioning, messaging, and visual identity
✅ Serving as the brand subject matter expert and providing guidance to all areas of the organization, external agencies, and partners on the correct application of the brand
✅ Fostering a sense of connection with the organization's mission and values among employees and making the brand a part of their day-to-day work
✅ Supporting the development and execution of marketing campaigns, promotional activities, public relations efforts, and social media strategies to drive brand awareness
✅ Overseeing the creation, maintenance, and adoption of brand guidelines to ensure a consistent and compelling brand presence across all materials and channels
✅ Monitoring and analyzing brand performance metrics to measure the effectiveness of brand initiatives and overall brand health, and preparing and presenting regular reports on brand performance and strategy to senior management
✅ Performing other related duties as required
ASSUMPTION: The successful candidate will have experience in brand management, communications, and/or marketing, with a focus on both internal and external audiences. They will also have strong project management, strategic thinking, tactical execution, financial analysis, and performance measurement skills.
🎯 Required Qualifications
Education: University degree in marketing, communications, business, or other applicable areas of expertise
Experience: Minimum of 5 years of experience in brand management, communications, and/or marketing
Required Skills:
- Exceptional knowledge of brand management strategies, concepts, and practices
- Ability to develop strong relationships with senior leadership and across functions
- Proven track record in managing multifaceted projects with large budgets and strong project management skills
- Strong skills in strategic thinking, tactical execution, financial analysis, and performance measurement
Preferred Skills:
- Experience in the non-profit sector or healthcare industry
- Bilingualism (English and French)
ASSUMPTION: An equivalent combination of education and experience may be considered.
💰 Compensation & Benefits
Salary Range: CAD 89,894 - 108,493 per year (based on experience and qualifications)
Benefits:
- 4 weeks' vacation
- Annual performance award up to 8%
- Comprehensive group health, dental, and vision benefits for you and your family
- Defined benefit pension plan
- Employee discounts, wellness program, and professional resources
Working Hours: 37.5 hours per week, 7.5 hours per day, Monday to Friday. This role requires working on-site at a Canadian Blood Services location 40% of the time (2 days per week) and may require travel a couple of times per year, as required.
ASSUMPTION: The salary range provided is an estimate based on the job posting and industry standards for brand management roles in Canada. The actual salary may vary depending on the candidate's experience, qualifications, and the organization's compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Canadian Blood Services operates in the non-profit sector, specifically in the healthcare industry, focusing on blood, plasma, stem cells, and organs and tissues donation and transplantation.
Company Size: Canadian Blood Services has 1,001-5,000 employees, making it a mid-sized organization with a significant presence and impact on the Canadian healthcare landscape.
Founded: Canadian Blood Services was founded in 1998, following the implementation of the Canadian Blood Services Act.
Company Description:
- Canadian Blood Services is a national, not-for-profit charitable organization responsible for the blood system in Canada.
- The organization is nationally responsible for a secure system of life essentials for transfusion or transplantation that's reliable, accessible, and sustainable.
- Canadian Blood Services strives to create informative and engaging communities on social media and asks users to heed their Community Guidelines.
Company Specialties:
- Blood Donation
- Stem Cell Donation
- Cord Blood Donation
- Organ and Eye and Tissue Donation
- Plasma Donation
- Platelet Donations
Company Website: https://blood.ca/
ASSUMPTION: Canadian Blood Services plays a vital role in the Canadian healthcare system, and its brand manager will have the opportunity to make a significant impact on the organization's mission and reputation.
📊 Role Analysis
Career Level: This role is at the management level, with the opportunity to grow and develop within the organization.
Reporting Structure: The Brand Manager reports to the Associate Director of Brand and Creative.
Work Arrangement: This is a hybrid role, requiring employees to be on-site at a Canadian Blood Services location 40% of the time (2 days per week).
Growth Opportunities:
- Progression to a senior-level brand management role within the organization
- Expanding the brand manager's expertise and skills through various projects and initiatives
- Potential opportunities to work on cross-functional teams and collaborate with other departments
ASSUMPTION: The Brand Manager role at Canadian Blood Services offers a unique opportunity to grow both personally and professionally within the organization.
🌍 Location & Work Environment
Office Type: Canadian Blood Services has offices in Ottawa and Toronto, with the successful candidate working at one of these sites.
Office Location(s): 1800 Alta Vista Drive, Ottawa, Ontario K1G 4J5, CA or 67 College Street, Toronto, Ontario M5G 2M1, CA
Geographic Context:
- The Ottawa office is located in the east end of the city, near the Rideau River and the Rideau Canal, offering easy access to parks, restaurants, and shopping.
- The Toronto office is situated in the downtown core, close to major attractions, public transportation, and numerous amenities.
Work Schedule: The work schedule is Monday to Friday, 7.5 hours per day, with the option to work remotely for up to 60% of the time.
ASSUMPTION: The location and work environment for this role offer a mix of urban and suburban settings, with easy access to amenities and public transportation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with senior leadership
- Background check and reference check
Key Assessment Areas:
- Brand management expertise and strategic thinking
- Project management skills and ability to manage multiple projects simultaneously
- Communication and collaboration skills, both written and verbal
- Cultural fit and alignment with Canadian Blood Services' mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your brand management experience and skills relevant to this role
- Provide specific examples of your experience in brand management, communications, and marketing, and how you've driven brand awareness and engagement
- Demonstrate your understanding of Canadian Blood Services' mission and values, and how your skills and experience align with the organization's goals
ATS Keywords: Brand Management, Strategic Thinking, Project Management, Communications, Marketing, Brand Awareness, Brand Engagement, Non-Profit, Healthcare, Hybrid Work
ASSUMPTION: The application process for this role may involve multiple stages, including phone or video screening, interviews with various stakeholders, and a final interview with senior leadership. Applicants should be prepared to provide specific examples of their brand management experience and skills throughout the process.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Jira)
- Brand management software (e.g., Brandfolder, Frontify, Brand.ai)
- Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
- Analytics tools (e.g., Google Analytics, Adobe Analytics, Mixpanel)
ASSUMPTION: The successful candidate will have experience with various brand management, project management, and analytics tools, as well as proficiency in Microsoft Office Suite.
👔 Cultural Fit Considerations
Company Values:
- Patient-centric
- Excellence
- Integrity
- Respect
- Accountability
- Innovation
Work Style:
- Collaborative and team-oriented
- Adaptable and flexible
- Results-driven and proactive
- Strong communication and interpersonal skills
Self-Assessment Questions:
- How do your personal values align with Canadian Blood Services' organizational values?
- Describe a time when you had to adapt to a significant change in your work environment or project scope. How did you handle it, and what was the outcome?
- Can you provide an example of a successful brand management campaign you've led or contributed to? What was your role, and what were the results?
ASSUMPTION: Applicants should carefully consider their cultural fit with Canadian Blood Services, as the organization places a strong emphasis on its values and mission-driven approach to its work.
⚠️ Potential Challenges
- Balancing the needs and expectations of various stakeholders, including employees, donors, volunteers, and the public
- Managing a brand with a strong emotional connection and ensuring it remains relevant and engaging
- Working in a hybrid environment and maintaining productivity and collaboration with remote team members
- Navigating the unique challenges and sensitivities of working in the non-profit healthcare sector
ASSUMPTION: The Brand Manager role at Canadian Blood Services presents unique challenges and opportunities, requiring a strategic and adaptable approach to brand management.
📈 Similar Roles Comparison
- Unlike traditional brand management roles, this position focuses on positioning an entire organization rather than a specific product or service
- Brand managers in the non-profit sector often face unique challenges and sensitivities, requiring a strong understanding of the organization's mission and values
- Career progression in brand management may involve moving between different industries or organizations to gain diverse experience and exposure
ASSUMPTION: Applicants should consider the unique aspects of this role and how their experience and skills align with the specific challenges and opportunities it presents.
📝 Sample Projects
- Developing and executing a comprehensive brand strategy to launch a new product or service line within the organization
- Creating and implementing a brand refresh or rebranding initiative to modernize the organization's visual identity and messaging
- Managing the brand's presence across various channels, including social media, advertising, and public relations, to drive brand awareness and engagement
ASSUMPTION: The Brand Manager role at Canadian Blood Services offers a wide range of projects and initiatives, providing opportunities to gain diverse experience and develop skills in various aspects of brand management.
❓ Key Questions to Ask During Interview
- Can you describe the current state of the Canadian Blood Services brand, and what initiatives are currently underway to strengthen and evolve it?
- How does the organization support and engage its employees in living the brand and making it a part of their day-to-day work?
- What are the key performance indicators used to measure the success of brand initiatives, and how are they tracked and reported on?
- What opportunities are there for professional growth and development within the brand management team and the organization as a whole?
- How does the organization support and engage with its donors, volunteers, and the public to build and maintain strong relationships with these key stakeholders?
ASSUMPTION: Applicants should use the interview process to gain a deeper understanding of the organization's brand, its initiatives, and the opportunities available for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the online application form
- Tailor your resume and cover letter to highlight your brand management experience and skills relevant to this role
- Prepare examples of your brand management experience and how you've driven brand awareness and engagement
- Demonstrate your understanding of Canadian Blood Services' mission and values, and how your skills and experience align with the organization's goals
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
