Brand Manager

📌 Core Information

🔹 Job Title: Brand Manager

🔹 Company: Albert Bartlett

🔹 Location: New Monkland, Scotland, United Kingdom

🔹 Job Type: On-site

🔹 Category: Wholesale

🔹 Date Posted: June 18, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing comprehensive brand strategies
• Conducting market research to identify consumer insights and opportunities for growth
• Overseeing marketing campaigns across multiple channels
• Collaborating with cross-functional teams to ensure alignment with brand values
• Monitoring brand performance metrics and generating reports
• Maintaining relationships with external agencies, suppliers, and media partners
• Championing the Albert Bartlett brand internally

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work collaboratively in a fast-paced environment. The ideal candidate will have a passion for food and sustainability, and a desire to promote the values of Albert Bartlett.

📋 Key Responsibilities

✅ Developing and executing comprehensive brand strategies that align with business goals and market trends

✅ Conducting market research to identify consumer insights, competitive trends, and opportunities for brand growth

✅ Creating and overseeing marketing campaigns across multiple channels, ensuring consistency in messaging and brand representation

✅ Collaborating with cross-functional teams to ensure product development and marketing initiatives align with brand values

✅ Monitoring brand performance metrics and generating reports to assess the effectiveness of marketing efforts

✅ Maintaining relationships with external agencies, suppliers, and media partners to enhance brand visibility

✅ Championing the Albert Bartlett brand internally, training and guiding staff on brand principles and values

ASSUMPTION: The role involves a mix of strategic planning, creative execution, and analytical evaluation. It requires a proactive approach to staying informed about market trends and consumer behavior.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree preferred

Experience: Proven experience as a Brand Manager or similar role in the food or consumer goods industry

Required Skills:

• Strong creative and analytical skills with the ability to develop innovative marketing strategies
• Excellent written and verbal communication skills to convey brand messaging effectively
• Proficiency in digital marketing tools and platforms
• Ability to work collaboratively in a fast-paced, team-oriented environment
• Passion for food and sustainability, with a desire to promote the values of Albert Bartlett

Preferred Skills:

• Experience in the potato or fresh produce industry
• Fluency in additional languages

ASSUMPTION: While industry-specific experience is not a strict requirement, it may be beneficial for understanding the unique aspects of the potato market and consumer behavior.

💰 Compensation & Benefits

Salary Range: £35,000 - £45,000 per annum (Based on industry standards for a Brand Manager role in the UK with 5-10 years of experience)

Benefits:

• Competitive pension scheme
• Private healthcare
• Life assurance
• 25 days' annual leave
• On-site parking

Working Hours: Full-time, Monday to Friday, with occasional weekend or evening work as required

ASSUMPTION: The salary range is based on industry standards for a Brand Manager role in the UK with 5-10 years of experience. Benefits are typical for a company of this size in the UK.

📌 Applicant Insights

🔍 Company Context

Industry: Albert Bartlett operates in the wholesale industry, specializing in the supply of potatoes and fresh produce. The company is part of a larger market that includes both national and international competitors.

Company Size: Albert Bartlett is a small company with fewer than 10 employees. This size allows for a close-knit team and a more personal work environment, but it may also mean that roles have broader responsibilities and less hierarchy.

Founded: Albert Bartlett was founded in 1948, making it a well-established company with a long history in the industry.

Company Description:

• Albert Bartlett is a leading supplier of potatoes, committed to quality and excellence in every aspect of its operations
• The company sources fresh produce from dedicated farmers across the UK
• Albert Bartlett takes pride in its tradition while also embracing innovation

Company Specialties:

• Potato supply and distribution
• Fresh produce sourcing and delivery
• Brand management and marketing

Company Website: www.albertbartlett.co.uk

ASSUMPTION: Albert Bartlett's small size and long history in the industry suggest a strong company culture and a focus on traditional values. However, the company's commitment to innovation also indicates a willingness to adapt and evolve.

📊 Role Analysis

Career Level: This role is at the mid-level of the marketing career path, requiring a balance of strategic thinking and tactical execution. It provides an opportunity to drive brand strategy and make a significant impact on the company's success.

Reporting Structure: The Brand Manager reports directly to the Marketing Manager and works closely with other departments, including sales, product development, and operations.

Work Arrangement: This is an on-site role, with occasional remote work possible for tasks that can be done from home. The role may require travel to attend industry events, meet with partners, or visit farms and production facilities.

Growth Opportunities:

• Progression to a senior marketing role, such as Marketing Manager or Head of Marketing
• Expansion into other areas of the business, such as product development or sales
• Gaining experience in a smaller company environment, which can be beneficial for career development

ASSUMPTION: The Brand Manager role offers opportunities for both professional and personal growth. However, career progression may be limited by the company's size and the availability of higher-level roles.

🌍 Location & Work Environment

Office Type: The Albert Bartlett office is a small, close-knit workspace with a family-like atmosphere. The company values a collaborative and supportive work environment.

Office Location(s): The main office is located in New Monkland, Airdrie, with additional facilities at other locations across the UK.

Geographic Context:

• New Monkland is a small village in North Lanarkshire, Scotland, with a population of around 2,000 people
• The area is known for its rural surroundings and close proximity to Glasgow, offering a balance between country and city life
• Scotland has a temperate oceanic climate, with mild winters and cool summers

Work Schedule: The work schedule is typically Monday to Friday, with standard office hours. However, the role may require occasional weekend or evening work to attend events or meet project deadlines.

ASSUMPTION: The work environment at Albert Bartlett is likely to be informal and supportive, with a strong emphasis on teamwork and collaboration. The location offers a good balance between rural and urban living, with easy access to both the Scottish countryside and the amenities of Glasgow.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview to discuss the role and assess cultural fit
• Face-to-face interview with the Marketing Manager and other team members to discuss the role in more detail and assess skills and experience
• Final interview with the Managing Director to discuss the role and make a hiring decision

Key Assessment Areas:

• Strategic thinking and brand management skills
• Analytical and problem-solving abilities
• Communication and interpersonal skills
• Cultural fit and alignment with Albert Bartlett's values

Application Tips:

• Tailor your resume to highlight your brand management experience and skills, using specific examples to demonstrate your abilities
• Prepare for behavioral interview questions that focus on your approach to brand strategy, market research, and campaign execution
• Research Albert Bartlett's brand and values to ensure you can articulate how your skills and experience align with the company's mission

ATS Keywords: Brand strategy, market research, marketing campaigns, cross-functional collaboration, brand performance metrics, relationship management, internal branding, creative skills, analytical skills, communication skills, digital marketing, teamwork, passion for food, sustainability

ASSUMPTION: The interview process at Albert Bartlett is likely to be thorough and comprehensive, with a focus on assessing both skills and cultural fit. The company values a collaborative and supportive work environment, so candidates who can demonstrate strong interpersonal skills and a willingness to work as part of a team are likely to be successful.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Analytics
• Social media platforms (Facebook, Instagram, Twitter)
• CRM software (e.g., Salesforce, HubSpot)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The Brand Manager role requires proficiency in a range of digital marketing tools and platforms. The specific tools used may vary depending on the company's preferences and the Brand Manager's personal preferences.

👔 Cultural Fit Considerations

Company Values:

• Quality: Albert Bartlett is committed to providing high-quality products and services to its customers
• Excellence: The company strives for excellence in every aspect of its operations, from farming to marketing
• Sustainability: Albert Bartlett is committed to sustainable farming practices and responsible business operations

Work Style:

• Collaborative: Albert Bartlett values a team-based approach to work, with a focus on supporting and learning from one another
• Adaptable: The company is open to new ideas and willing to adapt its approach to meet changing market conditions
• Passionate: Albert Bartlett's employees are passionate about food and committed to promoting the company's values

Self-Assessment Questions:

• Do you share Albert Bartlett's commitment to quality and excellence?
• Are you comfortable working in a collaborative, team-based environment?
• Do you have a passion for food and sustainability?

ASSUMPTION: Albert Bartlett's company culture is likely to be informal and supportive, with a strong emphasis on teamwork and collaboration. The company values a passion for food and a commitment to sustainable business practices.

⚠️ Potential Challenges

• The role may require occasional weekend or evening work to attend events or meet project deadlines
• The company's small size may mean that roles have broader responsibilities and less hierarchy, which can be challenging for some candidates
• The potato market can be volatile, with fluctuations in supply and demand that can impact the company's operations
• The role may require travel to attend industry events, meet with partners, or visit farms and production facilities

ASSUMPTION: The Brand Manager role at Albert Bartlett offers a unique opportunity to make a significant impact on the company's success. However, it also presents challenges that may be less suited to candidates who prefer a more structured or hierarchical work environment.

📈 Similar Roles Comparison

• Brand Manager roles in larger companies may offer more opportunities for career progression but less scope for strategic decision-making
• Brand Manager roles in the food or consumer goods industry may require a deeper understanding of consumer behavior and market trends specific to that sector
• Brand Manager roles in smaller companies may offer more responsibility and autonomy but less job security

ASSUMPTION: The Brand Manager role at Albert Bartlett offers a unique balance of strategic decision-making, responsibility, and autonomy. However, it may also present challenges related to career progression and job security that are specific to smaller companies.

📝 Sample Projects

• Developing and executing a marketing campaign to launch a new product line
• Conducting market research to identify consumer trends and preferences in the potato market
• Collaborating with cross-functional teams to ensure product development and marketing initiatives align with brand values

ASSUMPTION: The Brand Manager role at Albert Bartlett offers a wide range of projects and initiatives, from strategic brand development to tactical campaign execution. The specific projects undertaken will depend on the company's priorities and the Brand Manager's skills and experience.

❓ Key Questions to Ask During Interview

• What are the key priorities for the Brand Manager role in the first 90 days?
• How does Albert Bartlett support the professional development of its employees?
• What is the company's approach to sustainability and how does the Brand Manager role contribute to this?
• How does the Brand Manager role collaborate with other departments, such as sales and product development?
• What are the key challenges facing the potato market and how does Albert Bartlett differentiate itself from its competitors?

ASSUMPTION: The interview process at Albert Bartlett is likely to be comprehensive and focused on assessing both skills and cultural fit. Candidates should prepare thoughtful questions that demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Workable job posting
• Tailor your resume to highlight your brand management experience and skills, using specific examples to demonstrate your abilities
• Prepare for behavioral interview questions that focus on your approach to brand strategy, market research, and campaign execution
• Research Albert Bartlett's brand and values to ensure you can articulate how your skills and experience align with the company's mission
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.