Brand Manager

📌 Core Information

🔹 Job Title: Brand Manager

🔹 Company: Haleon

🔹 Location: Santiago, Región Metropolitana, Chile

🔹 Job Type: Full-Time

🔹 Category: Consumer Goods and Consumer Health

🔹 Date Posted: June 2, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading brand growth and achieving market share, net sales, and profitability objectives
• Overseeing the complete P&L of the brands and implementing marketing plans
• Continuously analyzing consumption and sales variables to identify opportunities
• Collaborating with cross-functional teams to maximize brand initiatives
• Managing agency relationships with media and creative agencies

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various stakeholders.

📋 Key Responsibilities

✅ Design and execute brand strategies in the market, acting as the regional team's point of contact

✅ Develop and/or adapt marketing materials, oversee the approval process, and ensure delivery to the media agency

✅ Develop and execute media plans, monitor performance, and make necessary adjustments

✅ Lead the 360° implementation of campaigns under management

✅ Constantly analyze consumption and internal KPIs to identify opportunities

✅ Lead and analyze innovation proposals

✅ Oversee innovation projects to ensure timely and successful launches

✅ Execute new product and product change launches

✅ Collaborate with complementary areas to maximize brand initiatives

✅ Manage, assign, and control A&P

✅ Maintain direct contact with media and creative agencies

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills.

🎯 Required Qualifications

Education: Bachelor's degree in Commercial Engineering, Industrial Engineering, Marketing, Administration, or a related field

Experience: 5 years of experience in marketing for mass consumer brands, preferably OTC

Required Skills:

• Proven experience in brand management and P&L management
• Strong analytical skills and data-driven decision-making
• Excellent presentation skills
• Advanced Excel and PowerPoint skills
• Advanced English proficiency (written and spoken)
• Strong teamwork, results orientation, and analytical skills

Preferred Skills:

• Master's degree in Marketing

ASSUMPTION: Candidates with experience in consumer goods or consumer health industries may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Brand Manager role in Santiago, Chile, with 5-10 years of experience, the estimated salary range is CLP 12,000,000 - CLP 16,000,000 per year. This range may vary depending on the candidate's specific experience and qualifications.

Benefits:

• Health insurance
• Retirement plan
• Employee discounts on Haleon products
• Professional development opportunities

Working Hours: Full-time position, typically working Monday to Friday, 9:00 AM to 6:00 PM, with flexibility based on business needs

ASSUMPTION: The provided salary range is an estimate based on market research and may vary depending on the candidate's specific qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Consumer Goods and Consumer Health. Haleon is a global leader in consumer health, with a portfolio of well-known brands such as Sensodyne, Panadol, Centrum, TUMS, Advil, Otrivin, and Voltaren.

Company Size: 10,001+ employees. Haleon offers a large, diverse work environment with ample opportunities for career growth and development.

Founded: 2022. Haleon was formed through the spin-off of GSK's consumer health business and is headquartered in Weybridge, UK.

Company Description:

• Haleon combines deep human understanding and trusted science to make everyday health more inclusive, more achievable, and more sustainable
• The company has a clear purpose: to deliver better everyday health with humanity
• Haleon's category-leading brands have been trusted by consumers for over 170 years

Company Specialties:

• Consumer Goods and Consumer Health

Company Website: http://www.haleon.com

ASSUMPTION: Haleon's focus on consumer health and well-being makes it an attractive employer for candidates interested in making a positive impact on people's lives.

📊 Role Analysis

Career Level: Mid-level to senior. This role offers opportunities for career growth within the marketing function and potentially into leadership positions.

Reporting Structure: The Brand Manager reports directly to the Marketing Director and works closely with cross-functional teams, including sales, finance, and R&D.

Work Arrangement: On-site, with flexibility for remote work based on business needs and team agreement.

Growth Opportunities:

• Progression into senior marketing roles or management positions
• Expansion of responsibilities to include additional brands or categories
• International assignments or relocation opportunities

ASSUMPTION: Haleon's large size and global presence offer numerous opportunities for career growth and development within the organization.

🌍 Location & Work Environment

Office Type: Haleon's Santiago office is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): Haleon's Santiago office is located in the Las Condes commune, a bustling business district with easy access to public transportation and amenities.

Geographic Context:

• Santiago is the capital and largest city of Chile, with a population of over 6 million people
• The city offers a vibrant cultural scene, with numerous museums, theaters, and festivals throughout the year
• Santiago is known for its mild Mediterranean climate, with warm, dry summers and cool, wet winters

Work Schedule: Full-time, Monday to Friday, with flexibility for remote work based on business needs and team agreement.

ASSUMPTION: Haleon's Santiago office provides a dynamic and engaging work environment, with ample opportunities for collaboration and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• In-depth interview with the hiring manager and/or team members
• Final interview with the Marketing Director
• Background check and offer extension

Key Assessment Areas:

• Brand management and marketing strategy
• Analytical and problem-solving skills
• Presentation and communication skills
• Cultural fit and team dynamics

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your brand management and marketing achievements to discuss during the interview
• Research Haleon's brand portfolio and consumer health industry trends to demonstrate your knowledge and enthusiasm for the role

ATS Keywords: Brand Management, Marketing Strategy, P&L Management, Media Planning, Consumer Health, OTC, Marketing Campaigns, Innovation, Project Management, Teamwork, Presentation Skills, Excel, PowerPoint, English Proficiency

ASSUMPTION: Haleon's recruitment process is designed to assess candidates' skills and cultural fit, with a focus on finding the best fit for both the company and the individual.

🛠️ Tools & Technologies

• Microsoft Office Suite (Excel, PowerPoint)
• Marketing automation and analytics tools (e.g., Google Analytics, social media analytics)
• Project management tools (e.g., Asana, Trello)
• Consumer research and data analysis tools (e.g., Nielsen, Kantar)

ASSUMPTION: Haleon provides the necessary tools and technologies for Brand Managers to effectively perform their roles and achieve their objectives.

👔 Cultural Fit Considerations

Company Values:

• Patient-focused
• Innovative
• Collaborative
• Inclusive
• Sustainable

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you align with Haleon's company values and work style?
• Are you comfortable working in a fast-paced, collaborative environment?
• Do you have strong analytical skills and a data-driven approach to decision-making?

ASSUMPTION: Haleon's company culture emphasizes innovation, collaboration, and a patient-focused approach, making it an attractive employer for candidates who share these values.

⚠️ Potential Challenges

• Managing multiple brands and campaigns simultaneously, requiring strong organizational skills and time management
• Working with cross-functional teams and stakeholders, requiring strong communication and collaboration skills
• Adapting to a dynamic and fast-paced work environment, requiring flexibility and resilience
• Competing in a highly competitive consumer health market, requiring a strategic and innovative approach

ASSUMPTION: Haleon's Brand Manager role presents unique challenges and opportunities for growth and development in a dynamic and competitive industry.

📈 Similar Roles Comparison

• Compared to other Brand Manager roles, this position offers a broader range of responsibilities and a higher degree of autonomy
• Haleon's focus on consumer health sets this role apart from other consumer goods or marketing positions
• This role offers opportunities for career growth within the marketing function and potentially into leadership positions

ASSUMPTION: Haleon's Brand Manager role is distinct from other marketing or brand management positions, offering a unique combination of responsibilities and growth opportunities.

📝 Sample Projects

• Developing and executing a marketing campaign for a new product launch
• Conducting consumer research to identify market trends and opportunities
• Analyzing sales data to optimize pricing and distribution strategies

ASSUMPTION: Haleon's Brand Manager role involves a wide range of projects and initiatives, requiring strong analytical, strategic, and communication skills.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics for this role?
• How does Haleon support the professional development of its employees?
• What are the key challenges and opportunities facing the consumer health industry in the coming years?
• How does Haleon approach innovation and new product development?
• What is the company's strategy for growth and expansion in the Latin American market?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to understanding the company's goals and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the application link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your brand management and marketing achievements to discuss during the interview
• Research Haleon's brand portfolio and consumer health industry trends to demonstrate your knowledge and enthusiasm for the role
• Follow up with the hiring manager one week after submitting your application to confirm receipt and express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.