📌 Core Information
🔹 Job Title: Brand Manager - Denmark
🔹 Company: Scandinavian Tobacco Group
🔹 Location: Gentofte, Capital Region, Denmark
🔹 Job Type: Full-time
🔹 Category: Brand Management
🔹 Date Posted: 2025-07-04
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing brand plans for Denmark in alignment with global strategies
- Driving portfolio optimization and strategic pricing initiatives post-acquisition
- Building and managing end-to-end brand marketing initiatives
- Leading the development of campaigns that build brand equity and drive consumer engagement
- Collaborating with cross-functional teams to ensure marketing activities support business goals
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work effectively in a matrix organization.
📋 Key Responsibilities
✅ Develop and implement brand plans for Denmark in alignment with global strategies
✅ Drive portfolio optimization and strategic pricing initiatives post-acquisition, leveraging data-driven analysis to maximize value
✅ Build and manage end-to-end brand marketing initiatives, from positioning to creative execution
✅ Lead the development of campaigns that build brand equity and drive consumer engagement
✅ Manage the local execution of NPD (New Product Development), brand launches, and promotional campaigns
✅ Oversee local adaptation of global content and messaging to ensure relevance in-market
✅ Work collaboratively with sales, trade marketing, and commercial teams to ensure marketing activities support business goals
✅ Monitor brand performance using market, consumer, and sales data; refine strategies based on insights
✅ Manage agency partners and vendors to deliver high-quality, on-brand deliverables
✅ Contribute to annual brand planning and budgeting process
ASSUMPTION: This role involves a mix of strategic planning, creative execution, and cross-functional collaboration, requiring strong organizational skills and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Relevant degree in marketing, business, or related field
Experience: 4+ years of experience in brand management within FMCG or consumer goods
Required Skills:
- Proven track record in building and growing consumer brands
- Strong strategic thinking paired with creative problem-solving skills
- Excellent project management and stakeholder collaboration abilities
- Experience contributing to category P&L and commercial performance
- Confident communicator in English and local language Danish
- Comfortable working across functions and in an international matrix organization
Preferred Skills:
- Experience in the tobacco industry
- Familiarity with the Danish market
ASSUMPTION: Given the specific industry and market, candidates with experience in FMCG or consumer goods and a strong understanding of the Danish market will be at an advantage.
💰 Compensation & Benefits
Salary Range: DKK 500,000 - 700,000 per year (industry standard for a Brand Manager role with 4-10 years of experience in Denmark)
Benefits:
- Competitive benefits package (details provided during recruitment process)
Working Hours: Full-time, standard business hours with flexibility for project demands
ASSUMPTION: The salary range is based on industry standards for a Brand Manager role in Denmark, with consideration for the candidate's experience level.
📌 Applicant Insights
🔍 Company Context
Industry: Tobacco Manufacturing
Company Size: 5,001-10,000 employees
Founded: 1761 (as a Scandinavian company), 1961 (as Scandinavian Tobacco Group)
Company Description:
- Scandinavian Tobacco Group is a global leader in the tobacco industry, with a portfolio of iconic brands including Signature, Cohiba, Macanudo, CAO, and Partagas
- The company operates in over 100 countries and has a workforce of over 10,000 employees
- Scandinavian Tobacco Group is committed to sustainability and minimizing its environmental footprint
Company Specialties:
- Fine-cut Tobacco
- Pipe Tobacco
- Handmade Cigars
- Machine-made Cigars
- Nicotine Pouches
Company Website: http://www.st-group.com
ASSUMPTION: Scandinavian Tobacco Group is a well-established company with a strong global presence and a commitment to sustainability.
📊 Role Analysis
Career Level: Mid-level to senior-level management role
Reporting Structure: Reports directly to the Head of Marketing for Denmark
Work Arrangement: On-site, full-time position with flexibility for remote work when needed
Growth Opportunities:
- Progression to a senior brand management role or leadership position
- Expansion into new markets or product categories
- Development of skills in strategic planning, cross-functional collaboration, and leadership
ASSUMPTION: This role offers significant growth potential within the company, given its global presence and diverse product portfolio.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): Gentofte, Capital Region, Denmark
Geographic Context:
- The office is located in the Gentofte Municipality, part of the Capital Region of Denmark
- The area offers a mix of urban and suburban living, with easy access to public transportation and amenities
- Gentofte is known for its vibrant cultural scene, high-quality schools, and recreational opportunities
Work Schedule: Standard business hours with flexibility for project demands
ASSUMPTION: The office location offers a convenient and enjoyable work environment, with easy access to public transportation and a wide range of amenities.
💼 Interview & Application Insights
Typical Process:
- Recruiter screen to assess qualifications and fit
- Hiring manager interview to discuss role-specific requirements and cultural fit
- Behavioural assessment to evaluate problem-solving skills and cultural alignment
- Leadership interview to assess strategic thinking and leadership potential
Key Assessment Areas:
- Strategic thinking and planning
- Cross-functional collaboration and stakeholder management
- Cultural fit and alignment with company values
- Problem-solving skills and adaptability
Application Tips:
- Highlight relevant experience in brand management, FMCG, or consumer goods
- Demonstrate a strong understanding of the Danish market and consumer behaviour
- Showcase strategic thinking and problem-solving skills through examples from previous roles
ATS Keywords: Brand Management, FMCG, Consumer Goods, Strategic Thinking, Creative Problem-Solving, Project Management, Stakeholder Collaboration, P&L Contribution, Communication, Data Analysis, Market Performance Monitoring, Campaign Development, New Product Development, Brand Positioning, Agency Management, Budgeting
ASSUMPTION: The application process is designed to assess the candidate's strategic thinking, problem-solving skills, and cultural fit, with a focus on relevant experience and industry knowledge.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, JIRA)
- Data analysis tools (e.g., Google Analytics, Tableau, Power BI)
- Design and creative tools (e.g., Adobe Creative Suite, Sketch, Figma)
ASSUMPTION: The required tools and technologies are standard for brand management roles and can be learned or improved upon with relevant experience.
👔 Cultural Fit Considerations
Company Values:
- Craftsmanship: Pride in our products and commitment to excellence
- Courage: Bold decision-making and a willingness to take calculated risks
- Collaboration: Working together to achieve shared goals and raise industry standards
Work Style:
- Strategic and data-driven approach to brand management
- Collaborative and inclusive team environment
- Agile and adaptable to changing market conditions
Self-Assessment Questions:
- Do you have a proven track record in building and growing consumer brands?
- Are you comfortable working in a matrix organization and collaborating with cross-functional teams?
- Do you possess strong strategic thinking and creative problem-solving skills?
ASSUMPTION: Scandinavian Tobacco Group values candidates who embody their core values, possess strong strategic thinking skills, and are comfortable working in a collaborative, agile environment.
⚠️ Potential Challenges
- Working in a highly regulated industry with strict compliance requirements
- Managing a portfolio of brands with varying market positions and consumer bases
- Balancing global brand strategies with local market demands and cultural nuances
- Adapting to a dynamic and evolving market landscape
ASSUMPTION: These challenges require strong strategic thinking, adaptability, and a deep understanding of the tobacco industry and consumer behaviour.
📈 Similar Roles Comparison
- Compared to other brand management roles, this position offers a unique opportunity to work in the tobacco industry and contribute to a global brand portfolio
- Industry-specific context: The tobacco industry is highly regulated and faces ongoing challenges related to public health and consumer perception
- Career path comparison: This role offers significant growth potential within the company, with opportunities to progress to senior brand management or leadership positions
ASSUMPTION: This role offers a unique blend of global brand management experience and industry-specific context, with significant growth potential for the right candidate.
📝 Sample Projects
- Developing and executing a successful brand relaunch campaign for a key Danish brand
- Conducting market research and consumer segmentation to inform brand strategy and positioning
- Managing the local execution of a global NPD (New Product Development) launch, driving brand awareness and market penetration
ASSUMPTION: These sample projects demonstrate the strategic, creative, and cross-functional nature of the Brand Manager role at Scandinavian Tobacco Group.
❓ Key Questions to Ask During Interview
- How does the company support the growth and development of its brand managers?
- What are the key priorities for this role in the first 90 days?
- How does the company foster a culture of collaboration and innovation within its brand management teams?
- What are the most challenging aspects of working in the tobacco industry, and how does the company address these challenges?
- How does the company measure the success of its brand management efforts, and what key performance indicators (KPIs) are used?
ASSUMPTION: These interview questions are designed to assess the company's commitment to employee growth, the role's priorities, the work environment, industry-specific challenges, and performance metrics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in brand management, FMCG, or consumer goods
- Prepare examples of your strategic thinking and problem-solving skills through previous projects or case studies
- Follow up with the recruiter one week after submission to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
