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Brand Manager Deodorants

Unilever
Full-time
On-site
Athens, AttikΓ­, Greece
🎨 Brand & Creative Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Brand Manager Deodorants

πŸ”Ή Company: Unilever

πŸ”Ή Location: Athens, AttikΓ­, Greece

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Brand Management

πŸ”Ή Date Posted: May 27, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site (Hybrid)

πŸš€ Job Overview

Key aspects of this role include:

  • Leading the Integrated Business Planning process for the Deodorants category.
  • Executing and evaluating the brand marketing plan to achieve market share and financial goals.
  • Collaborating with cross-functional teams and stakeholders to ensure effective brand plan execution.
  • Analyzing market trends, consumer behavior, and competitive dynamics to inform brand strategy.
  • Identifying new business opportunities and evaluating them through the development of a Business Case.

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to balance operational tasks with long-term planning. The ideal candidate will have experience in brand management, with a proven track record of driving brand growth and market share.

πŸ“‹ Key Responsibilities

βœ… Leads the Integrated Business Planning process (IBP) by conducting brand audits, defining jobs to be done, and crafting the final annual brand marketing plan.

βœ… Executes the annual Brand Marketing Plan, including launch & re-launch plans, media and promotion plans, and product, price, place, and promotion mix.

βœ… Coordinates the local implementation of regional and global initiatives, such as packaging artworks and media campaigns.

βœ… Monitors and reviews the performance of new product introductions, ensuring continuous focus and support after launch.

βœ… Keeps ongoing communication with the brand community within 1U to understand regional priorities and secure information flow/alignment.

βœ… Identifies new business opportunities based on analysis of the marketplace, competition, and category performance.

ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously. The ideal candidate will be comfortable working in a fast-paced environment and able to adapt to changing priorities.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Economics, Finance, or Mathematics. Master's degree in Marketing, Economics, or an MBA is a plus.

Experience: 5 years of experience in Marketing or Trade Marketing.

Required Skills:

  • Expertise in media campaigns (traditional and digital), social media, and consumer activation (in-store and out-of-store).
  • Strong analytical and financial acumen.
  • Action-oriented with insight-to-action focus.
  • Fluency in English and Greek.

Preferred Skills:

  • Stakeholder management and communication.
  • Business ownership and result-driven mindset.
  • Strategic planning and operational balance.

ASSUMPTION: The ideal candidate will have a proven track record in brand management, with experience in media planning, consumer insights, and stakeholder management. Familiarity with the Unilever organization and its brand portfolio would be an asset.

πŸ’° Compensation & Benefits

Salary Range: €50,000 - €70,000 per year (Based on industry standards for a Brand Manager role in Greece with 5-10 years of experience)

Benefits:

  • Hybrid way of working.
  • Performance-based bonuses.
  • Unlimited access to Unilever Learning Platform and Trainings.
  • Exciting team-building activities.
  • Health and life insurance for you and your family.
  • Monthly allowance for lunch.

Working Hours: Full-time, Monday to Friday, with flexibility for hybrid work arrangement.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Brand Manager role in Greece with 5-10 years of experience. Actual compensation may vary based on factors such as individual qualifications, skills, and experience.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Consumer Goods, specifically in the Beauty & Personal Care sector.

Company Size: Unilever is a large multinational corporation with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse brands and markets.

Founded: 1872, with a rich history and strong brand portfolio.

Company Description:

  • Unilever is a purpose-driven organization, committed to creating a better business, a better world, and a better you.
  • It produces world-leading brands in foods, home care, and personal care, as well as innovative forward-thinking brands.
  • Unilever promotes innovation, big and small, to make its business win and grow, and believes in business as a force for good.

Company Specialties:

  • Consumer Goods.
  • Food.
  • Home Care.
  • Personal Care.
  • Refreshments.
  • Marketing & Advertising.
  • Retail.
  • Purpose.
  • FMCG.
  • Digital.
  • Ice Cream.
  • Nutrition.
  • Sustainability.
  • Beauty & Wellbeing.
  • Innovation.
  • Careers.

Company Website: http://www.unilever.com

ASSUMPTION: Unilever's large size and diverse brand portfolio offer numerous opportunities for career growth and development. The company's purpose-driven approach to business also provides a meaningful work environment.

πŸ“Š Role Analysis

Career Level: Mid-level, with opportunities for growth and progression within the organization.

Reporting Structure: This role reports directly to the Marketing Director for the Deodorants category.

Work Arrangement: Hybrid, with a combination of on-site and remote work.

Growth Opportunities:

  • Progression to senior brand management roles or other categories within Unilever.
  • Expansion into regional or global roles, with increased responsibilities and exposure to international markets.
  • Development of leadership and management skills through mentorship and training programs.

ASSUMPTION: This role offers a clear path for career progression within Unilever, with opportunities to grow and develop both personally and professionally.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with a mix of open-plan and private offices.

Office Location(s): New Greek Head office, Athens, Greece

Geographic Context:

  • Athens is the capital and largest city of Greece, offering a vibrant cultural scene, rich history, and a Mediterranean climate.
  • The AttikΓ­ region is the most populous region in Greece, with a diverse economy and numerous employment opportunities.
  • Greece is a member of the European Union, offering easy access to other European markets and cultural experiences.

Work Schedule: Full-time, Monday to Friday, with flexibility for hybrid work arrangement.

ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to maintain a healthy work-life balance.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission.
  • Phone or video screening with the HR department.
  • First-round interview with the hiring manager or a member of the marketing team.
  • Final-round interview with senior leadership, followed by a job offer.

Key Assessment Areas:

  • Brand management experience and achievements.
  • Analytical and problem-solving skills.
  • Communication and stakeholder management abilities.
  • Cultural fit with Unilever's purpose-driven approach and company values.

Application Tips:

  • Tailor your resume and cover letter to highlight your brand management experience, achievements, and relevant skills.
  • Prepare examples of your experience with integrated business planning, media campaigns, and consumer insights.
  • Research Unilever's brand portfolio and company values to demonstrate your understanding of the organization and its purpose.

ATS Keywords: Brand Management, Integrated Business Planning, Media Campaigns, Consumer Insights, Stakeholder Management, Unilever, Deodorants, Marketing Strategy

ASSUMPTION: The interview process for this role is likely to be competitive, with a focus on assessing the candidate's brand management experience, analytical skills, and cultural fit with Unilever.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint).
  • Data analysis and visualization tools (e.g., Tableau, Power BI).
  • Marketing automation and CRM platforms (e.g., Salesforce, Marketo).
  • Social media management tools (e.g., Hootsuite, Sprout Social).

ASSUMPTION: Familiarity with these tools is not required but may be an asset in the application process.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Purpose: We believe in business as a force for good, creating a better business, a better world, and a better you.
  • Integrity: We act with honesty and fairness, and we hold ourselves accountable for our actions.
  • Respect: We value everyone's contribution and foster a culture of inclusion and collaboration.

Work Style:

  • Collaborative: We work together to achieve our goals and support each other's success.
  • Agile: We adapt to change and embrace new opportunities to drive innovation and growth.
  • Inclusive: We foster a culture of diversity and inclusion, where everyone feels valued and empowered to contribute their unique perspectives.

Self-Assessment Questions:

  • How do you align with Unilever's purpose-driven approach to business?
  • How do you handle working with multiple stakeholders and balancing competing priorities?
  • How do you approach continuous learning and development in your role?

ASSUMPTION: Unilever places a strong emphasis on cultural fit and values-driven behavior, so candidates should be prepared to demonstrate their alignment with the company's mission and values.

⚠️ Potential Challenges

  • Managing multiple projects and deadlines simultaneously.
  • Balancing operational tasks with long-term strategic planning.
  • Adapting to changes in market dynamics and consumer behavior.
  • Collaborating effectively with cross-functional teams and stakeholders.

ASSUMPTION: These challenges can be overcome with strong project management skills, strategic thinking, and effective communication.

πŸ“ˆ Similar Roles Comparison

  • Compared to other brand management roles, this position offers a high level of autonomy and responsibility for driving brand growth and market share.
  • Within Unilever, this role is part of the Beauty & Personal Care sector, which focuses on personal care, beauty, and hygiene products.
  • Career progression in this role could lead to senior brand management positions or other categories within Unilever, with increased responsibilities and exposure to international markets.

ASSUMPTION: This role offers a unique opportunity to drive brand growth and market share within a large, multinational organization, with clear paths for career progression and development.

πŸ“ Sample Projects

  • Developing and executing a successful media campaign to launch a new deodorant product, resulting in a 15% increase in market share within the first six months.
  • Conducting a comprehensive consumer insights study to identify trends and preferences in the deodorant category, leading to the development of a new product line that generated €5 million in revenue within the first year.
  • Managing the local implementation of a regional packaging redesign initiative, ensuring brand consistency and minimizing disruption to the supply chain, with a 95% success rate.

ASSUMPTION: These sample projects demonstrate the candidate's ability to drive brand growth, analyze consumer insights, and manage cross-functional initiatives.

❓ Key Questions to Ask During Interview

  • How does this role fit into the overall marketing strategy for the Deodorants category within Unilever?
  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does Unilever support the growth and development of its brand managers?
  • What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
  • How does Unilever foster a culture of inclusion and diversity, and what initiatives are in place to support this?

ASSUMPTION: These questions demonstrate the candidate's interest in the role, the organization, and their own professional development.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link.
  • Tailor your resume and cover letter to highlight your brand management experience, achievements, and relevant skills.
  • Prepare examples of your experience with integrated business planning, media campaigns, and consumer insights.
  • Research Unilever's brand portfolio and company values to demonstrate your understanding of the organization and its purpose.
  • Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.