📌 Core Information
🔹 Job Title: Brand Manager Deodorants
🔹 Company: Unilever
🔹 Location: Athens, Attikí, Greece
🔹 Job Type: Full-Time
🔹 Category: Brand Management
🔹 Date Posted: May 27, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Leading the Integrated Business Planning process for the Deodorants category.
- Executing and evaluating the brand marketing plan to achieve market share and financial goals.
- Collaborating with cross-functional teams and stakeholders to ensure effective brand plan execution.
- Analyzing market trends, consumer behavior, and competitive dynamics to inform brand strategy.
- Identifying new business opportunities and evaluating them through the development of a Business Case.
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to balance operational tasks with long-term planning. The ideal candidate will have experience in brand management, with a proven track record of driving brand growth and market share.
📋 Key Responsibilities
✅ Leads the Integrated Business Planning process (IBP) by conducting brand audits, defining jobs to be done, and crafting the final annual brand marketing plan.
✅ Executes the annual Brand Marketing Plan, including launch & re-launch plans, media and promotion plans, and product, price, place, and promotion mix.
✅ Coordinates the local implementation of regional and global initiatives, such as packaging artworks and media campaigns.
✅ Monitors and reviews the performance of new product introductions, ensuring continuous focus and support after launch.
✅ Keeps ongoing communication with the brand community within 1U to understand regional priorities and secure information flow/alignment.
✅ Identifies new business opportunities based on analysis of the marketplace, competition, and category performance.
ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously. The ideal candidate will be comfortable working in a fast-paced environment and able to adapt to changing priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Economics, Finance, or Mathematics. Master's degree in Marketing, Economics, or an MBA is a plus.
Experience: 5 years of experience in Marketing or Trade Marketing.
Required Skills:
- Expertise in media campaigns (traditional and digital), social media, and consumer activation (in-store and out-of-store).
- Strong analytical and financial acumen.
- Action-oriented with insight-to-action focus.
- Fluency in English and Greek.
Preferred Skills:
- Stakeholder management and communication.
- Business ownership and result-driven mindset.
- Strategic planning and operational balance.
ASSUMPTION: The ideal candidate will have a proven track record in brand management, with experience in media planning, consumer insights, and stakeholder management. Familiarity with the Unilever organization and its brand portfolio would be an asset.
💰 Compensation & Benefits
Salary Range: €50,000 - €70,000 per year (Based on industry standards for a Brand Manager role in Greece with 5-10 years of experience)
Benefits:
- Hybrid way of working.
- Performance-based bonuses.
- Unlimited access to Unilever Learning Platform and Trainings.
- Exciting team-building activities.
- Health and life insurance for you and your family.
- Monthly allowance for lunch.
Working Hours: Full-time, Monday to Friday, with flexibility for hybrid work arrangement.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Brand Manager role in Greece with 5-10 years of experience. Actual compensation may vary based on factors such as individual qualifications, skills, and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Goods, specifically in the Beauty & Personal Care sector.
Company Size: Unilever is a large multinational corporation with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse brands and markets.
Founded: 1872, with a rich history and strong brand portfolio.
Company Description:
- Unilever is a purpose-driven organization, committed to creating a better business, a better world, and a better you.
- It produces world-leading brands in foods, home care, and personal care, as well as innovative forward-thinking brands.
- Unilever promotes innovation, big and small, to make its business win and grow, and believes in business as a force for good.
Company Specialties:
- Consumer Goods.
- Food.
- Home Care.
- Personal Care.
- Refreshments.
- Marketing & Advertising.
- Retail.
- Purpose.
- FMCG.
- Digital.
- Ice Cream.
- Nutrition.
- Sustainability.
- Beauty & Wellbeing.
- Innovation.
- Careers.
Company Website: http://www.unilever.com
ASSUMPTION: Unilever's large size and diverse brand portfolio offer numerous opportunities for career growth and development. The company's purpose-driven approach to business also provides a meaningful work environment.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and progression within the organization.
Reporting Structure: This role reports directly to the Marketing Director for the Deodorants category.
Work Arrangement: Hybrid, with a combination of on-site and remote work.
Growth Opportunities:
- Progression to senior brand management roles or other categories within Unilever.
- Expansion into regional or global roles, with increased responsibilities and exposure to international markets.
- Development of leadership and management skills through mentorship and training programs.
ASSUMPTION: This role offers a clear path for career progression within Unilever, with opportunities to grow and develop both personally and professionally.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with a mix of open-plan and private offices.
Office Location(s): New Greek Head office, Athens, Greece
Geographic Context:
- Athens is the capital and largest city of Greece, offering a vibrant cultural scene, rich history, and a Mediterranean climate.
- The Attikí region is the most populous region in Greece, with a diverse economy and numerous employment opportunities.
- Greece is a member of the European Union, offering easy access to other European markets and cultural experiences.
Work Schedule: Full-time, Monday to Friday, with flexibility for hybrid work arrangement.
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to maintain a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission.
- Phone or video screening with the HR department.
- First-round interview with the hiring manager or a member of the marketing team.
- Final-round interview with senior leadership, followed by a job offer.
Key Assessment Areas:
- Brand management experience and achievements.
- Analytical and problem-solving skills.
- Communication and stakeholder management abilities.
- Cultural fit with Unilever's purpose-driven approach and company values.
Application Tips:
- Tailor your resume and cover letter to highlight your brand management experience, achievements, and relevant skills.
- Prepare examples of your experience with integrated business planning, media campaigns, and consumer insights.
- Research Unilever's brand portfolio and company values to demonstrate your understanding of the organization and its purpose.
ATS Keywords: Brand Management, Integrated Business Planning, Media Campaigns, Consumer Insights, Stakeholder Management, Unilever, Deodorants, Marketing Strategy
ASSUMPTION: The interview process for this role is likely to be competitive, with a focus on assessing the candidate's brand management experience, analytical skills, and cultural fit with Unilever.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint).
- Data analysis and visualization tools (e.g., Tableau, Power BI).
- Marketing automation and CRM platforms (e.g., Salesforce, Marketo).
- Social media management tools (e.g., Hootsuite, Sprout Social).
ASSUMPTION: Familiarity with these tools is not required but may be an asset in the application process.
👔 Cultural Fit Considerations
Company Values:
- Purpose: We believe in business as a force for good, creating a better business, a better world, and a better you.
- Integrity: We act with honesty and fairness, and we hold ourselves accountable for our actions.
- Respect: We value everyone's contribution and foster a culture of inclusion and collaboration.
Work Style:
- Collaborative: We work together to achieve our goals and support each other's success.
- Agile: We adapt to change and embrace new opportunities to drive innovation and growth.
- Inclusive: We foster a culture of diversity and inclusion, where everyone feels valued and empowered to contribute their unique perspectives.
Self-Assessment Questions:
- How do you align with Unilever's purpose-driven approach to business?
- How do you handle working with multiple stakeholders and balancing competing priorities?
- How do you approach continuous learning and development in your role?
ASSUMPTION: Unilever places a strong emphasis on cultural fit and values-driven behavior, so candidates should be prepared to demonstrate their alignment with the company's mission and values.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously.
- Balancing operational tasks with long-term strategic planning.
- Adapting to changes in market dynamics and consumer behavior.
- Collaborating effectively with cross-functional teams and stakeholders.
ASSUMPTION: These challenges can be overcome with strong project management skills, strategic thinking, and effective communication.
📈 Similar Roles Comparison
- Compared to other brand management roles, this position offers a high level of autonomy and responsibility for driving brand growth and market share.
- Within Unilever, this role is part of the Beauty & Personal Care sector, which focuses on personal care, beauty, and hygiene products.
- Career progression in this role could lead to senior brand management positions or other categories within Unilever, with increased responsibilities and exposure to international markets.
ASSUMPTION: This role offers a unique opportunity to drive brand growth and market share within a large, multinational organization, with clear paths for career progression and development.
📝 Sample Projects
- Developing and executing a successful media campaign to launch a new deodorant product, resulting in a 15% increase in market share within the first six months.
- Conducting a comprehensive consumer insights study to identify trends and preferences in the deodorant category, leading to the development of a new product line that generated €5 million in revenue within the first year.
- Managing the local implementation of a regional packaging redesign initiative, ensuring brand consistency and minimizing disruption to the supply chain, with a 95% success rate.
ASSUMPTION: These sample projects demonstrate the candidate's ability to drive brand growth, analyze consumer insights, and manage cross-functional initiatives.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for the Deodorants category within Unilever?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Unilever support the growth and development of its brand managers?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
- How does Unilever foster a culture of inclusion and diversity, and what initiatives are in place to support this?
ASSUMPTION: These questions demonstrate the candidate's interest in the role, the organization, and their own professional development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your brand management experience, achievements, and relevant skills.
- Prepare examples of your experience with integrated business planning, media campaigns, and consumer insights.
- Research Unilever's brand portfolio and company values to demonstrate your understanding of the organization and its purpose.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
